Investing money and time in courses is not only beneficial but sometimes necessary. Search engines do not fundamentally transform the rules, but SEO optimizers need to replenish their knowledge base to remain in demand. The best variants are SEO courses and certified educational programs in search engine optimization.
Tips for Choosing an SEO Course
There are free and paid SEO courses. Free ones usually comprise general information about search engine optimization. They are ideal for newcomers. A paid course has detailed and valuable content – information that cannot be found on the Internet without payment.
Authors of paid courses try to include SEO professionals’ tips and tricks in the material. By investing in a paid course, you receive better knowledge. In addition, upon the termination of such a course, students are issued a diploma. It will confirm that they have specialized SEO knowledge when looking for the best job.
Want to save money? You can get started with free SEO classes. Here are a few practical tips before choosing a studying program:
- Check out a course author. What is their SEO experience? Where did they work? What was the company’s success? To make this easier, I’ve added LinkedIn links to course authors in the article.
- Focus on a course developer reputation.
- Select “fresh” courses. Search algorithms are constantly changing. Signing up today for a course that appeared a year ago makes you risk obtaining irrelevant information.
Below are the best paid and free SEO courses.
Best 10 Paid SEO Courses
There are hundreds of paid SEO courses on the Internet, but not all are equally the best and most helpful. You can detect verified paid programs at udemy.com. Here are manuals from Alex Genadinik, Robert Kanaat, Paolo Caviezel, and other SEO professionals. They are the owners or employees of well-known companies working in website promotion. And most of the authors have over ten years of SEO experience.
Another advantage of the udemy.com platform – if you do not like the course, you can get your money back within 30 days from the date of purchase. Next – about the best SEO courses.
From the course, you will understand the following:
- How to raise a website’s ranking in search mechanism results.
- Is it worth doing SEO-website promotion yourself?
- Which group of masters is best to work with?
This course is one of the best for SEOs, web developers, business people, web marketers, and website owners.
Author: Peter Kent – a publisher of dozens of books on the Internet and SEO. He collaborated with Amazon, Avvo, Zillow, and other large companies.
Silvia M: “I liked that Peter could combine old SEO basics with modern solutions.”
What you can learn:
- This course helps to attract hundreds of new visitors to your website using SEO.
- Avoid common mistakes while working on website promotion.
- Assist clients in promoting websites to the TOP.
This course suits SEO optimizers, online store owners, web designers, and freelancers.
The lessons were posted by Daragh Walsh, an Irish author of training materials in the SEO niche. More than a million people have finished the course.
Jenna Farell: “This is a well-structured material that makes it easier to absorb information. Lots of best advice on using free services for promotion.”
The course attendees will learn the following:
- How to retrieve keywords for a local business website.
- How to get high-grade backlinks.
- Understand the entire local SEO process.
- How to promote a website at the high regional level.
The course is designed for local business owners and SEO optimizers working with websites in distinct regions.
The course members highlight its efficacy. Helena Tores: “I liked the course because it was amusing and easy to comprehend. I think I got the most valuable information.”
By taking this course, you will know how to:
- Promote your website in Google search.
- Establish an effective SEO strategy.
- Save money by promoting your website.
The course suits web developers, entrepreneurs, bloggers, and SEO marketers.
Author: Alex Genadinik – a marketer, businessman, and optimizer. The author of marketing books.
Reviews transmit more about the course than the ads.
Alex Alexander: “I did not trust such lessons, but I tried many online courses. Here the material is more simplified and achievable, and I had no problems. Thanks for the helpful info.”
Jo Kingman: “Such SEO training classes are perfect for my educational plan. I think this is the best start in SEO. ”
The course authors offer practical information:
- How to get your website to the front page of Google, Yahoo, and Bing.
- How to significantly increase website traffic and sales.
- Is it possible to audit a website in 5 minutes?
The course is perfect for WordPress website owners.
Peter Hoffman: “Such SEO classes were disappointing for my project, which started to lose traffic. I tried many methods when I discovered web optimization. It’s good that I attended such a course.”
What you can find out:
- Top Google Search – How It Works.
- What best strategies can you use to promote your website?
- How to increase audience engagement.
The course suits Internet marketers, web designers, and website developers.
Authors: Phil Ebiner – a designer, video editor, and marketer. Ryan Breitkreutz is a professional photographer. Known as the creators of Video School, one of the best online schools training videographers, designers, and photographers.
The responses of those who completed the course created a positive sensation.
Sadji Niku: “I think that such an amount is fully consistent with the quality of the lessons. Due to the team of lecturers, I liked this material. It is the best practical assignment.”
Features of the course:
- Exploring 50+ Search Engine Optimization Factors.
- How to Achieve # 1 in Google Ranking for a WordPress Site.
- Best website optimization technique to invite organic traffic.
This course is designed for web admins, business owners, and SEO specialists.
Produced by Arun Nagarathanam is an online trainer and expert in WordPress and SEO.
Henry Stewart: “When I was looking for the best course to improve my knowledge in optimizing my website, I looked at more than 20 variants. I do not regret that I found this; here is clear information that is structured for ease of perception. This is the best solution for me because some units gave me trouble.”
What can you learn from this course:
- YouTube: How You Can Use This Channel.
- What affects the position of the website in the Google SERP?
- How to use the best search engine optimization tools.
Author: Dr. Anastasia Makratzi – a medical practitioner and website owner who shared her best SEO experience.
The course is intended for beginners.
Kara Bertin: “Everything is great. I’m glad I found such lessons; thanks, Anastasia.”
The course details:
- How search engines operate.
- How to use the best keywords effectively.
- How to create the right content for website promotion.
Designed for beginners.
This material was created by New Horizon e-Learning Solutions – an online e-learning school.
Sarah Marshal: “I really have something to compare to because I had other lessons resembling that year. But here I can definitely say that these are the best SEO classes that will be prosperous for the progress of your business.”
What you can ascertain:
- Distinguish between working SEO targets and non-working ones.
- Apply social networks to best search engine website promotion.
- Build backlinks correctly.
This course is appropriate for SEO beginners, Internet marketers, and junior search engine optimization specialists.
Author: Robert Kanaat – an entrepreneur and the author of over 40 books, most of them about online marketing and SEO.
Kordon Ank: “I needed knowledge of the search engine. I wanted to know what to add to the content to get people to come to my site. I found it.”
This is it for the part with paid SEO courses. If you want to boost your knowledge to catch up with trends, choose any of them and grab the insights. Now let’s proceed to the free ones.
Best 10 Free SEO Courses
On a specialized course, study:
- Development of a website advancement strategy.
- Content Optimization Basics.
This course is designed for beginners.
It was created by Rand Fishkin – the former co-founder of Moz and Inbound.org, founder of SparkToro.
Liz Creates: “Nice course. Far exceeded my expectations.” Jasmine Stewart: “Fantastic course! But the information in it may be a little outdated.”
The course embraces:
- Search tools for relevant keywords.
- Link building.
- SEO content research.
This course is aimed at novice optimizers.
Posted by Kristina Kledzik – an online marketing specialist.
SJ Sayegh: “The course is more suitable for small online shops.”
AK: “Good enough training. Lots of expedient tips.”
A leading SEO course. Here, you are taught to:
- Competently create internal links.
- Evaluate the effectiveness of backlinks.
The course is designed for SEO beginners.
Posted by David Booth – the Co-Founder and Chief Commercial Officer of Cardinal Path.
This course has not yet been reviewed – you may be the first to share your impressions.
Your coach is Sam McRoberts, who has been in the SEO industry for almost 20 years.
The course program has many lessons that help to improve your knowledge in the following areas:
- Understanding Search Engines.
- Crawl Errors.
- Title Tags.
- Link Building.
Among the many positive reviews, there are the following opinions.
Anna Velthum: “I liked the method of presenting the information in this course because all the data is elementary to me.”
Cathy Strong: “This is excellent stuff, although I needed certain items. I found these audios and didn’t waste time on other things. It’s very convenient.”
The course author is Neil Patel, one of the best marketers, according to Forbes.
The free course has a blogging format where you can read Patel’s opinion on working with web optimization. This is not only the study of the quality of content but also the understanding of the users’ desires.
Michelle Carter: “I’m really lucky to read this person’s course. I know that the UN named Neil the best among people under the age of 35. This is my unique opportunity to improve my knowledge in SEO.”
Paul Miller: “I like the method of presenting information; it seems inaccessible to my thinking.”
The course covers:
- Methods for boosting the website’s position in the search results.
- Points for using this SEO plugin for a WordPress site.
It is originally intended for WordPress website owners planning to do search engine optimization.
The lessons were posted by Yoast, a company that has developed its SEO plugin for WordPress websites.
Jack Bleiler: “The course emphasizes the significance of quality content for getting a site to the TOP. I recommend this course to novice optimizers.”
Lynn Tall: “The course helped me better understand SEO and how Google works.”
An introductory course to the study of SEO.
- What is the best SEO promotion strategy?
- How to analyze traffic using concrete tools.
This course is designed for everyone who prefers to understand SEO.
Posted by Moz, a software company for Internet marketers.
Sudarsan M: “Great for those already in the know. The course will be difficult for those who don’t understand SEO. ”
After completing the course, you will learn the following:
- Creation of large-scale backlinks to the website.
- Working with keywords.
These lessons were designed for marketers, content creators, and SEO beginners.
The info was posted by Hubspot, an American software developer for marketers.
There are no reviews for the course.
The course considers:
- How to eliminate HTTPS issues.
- How to optimize the best content creation.
- Website analysis.
- Working with authoring tools in Semrush SEO.
The lessons were designed for SEO optimizers.
The material was posted by Semrush, a search engine optimization company.
This course has no reviews, but the company’s credibility speaks for itself.
This training class contains five complete SEO courses. It is extensive as a study topic and designed for SEO optimizers.
The reviews are impressive and motivating. And I remind you that the course is free.
MY Partner: “Awesome material that provides in-depth SEO insight.”
SP partner: “Best course. But it would be even better if the instructor provided free SEO tools.”
Above, you’ve familiarized yourself with the list of ten valuable SEO courses available for free. Each of them will be a good start for you in SEO.
Newbies in SEO often have a dilemma: choosing a paid or a free course. Investing in paid courses makes sense for those who want to do SEO professionally. If you are still undecided about whether to tie your life to search engine optimization, you can start your acquaintance with SEO by using the best free courses.
Qualified SEO specialists don’t ask such questions. They understand that no one will share authentic information for free. You have to pay for the best info; however, such an investment always pays off.