In today’s digital age, having a strong online presence is essential for any business looking to succeed. But with so many options, it can be overwhelming to know where to start. That’s why we’ve compiled a list of the top 14 best digital marketing services available today. From SEO to social media advertising, email marketing to content creation, these tools will help you take your online presence to new heights and drive more conversions. Whether you’re a small business just starting out or a large enterprise looking to scale, our list has something for everyone. So, buckle up and get ready to take your digital marketing game to the ? next level!
What are digital marketing services?
Modern companies implement various digital strategies to advertise their products and draw the attention of potential customers. The transition of many business activities into digital format makes online marketing preferable. And due to the absence of a universal strategy that suits every brand, there are different types of digital marketing services.
Digital marketing services include complex advertising and online research procedures aimed at reaching common business goals:
- Increase sales. The primary aim of promotion is getting more profit by making customers purchase more products.
- Improve reputation. A business must look reliable to grow and expand its activities.
- Generate leads. Each promotion, whether online or offline, aims to stimulate the potential customer’s interest in the services.
- Get more targeted traffic. Commercial success is possible only if qualified leads cooperate with the brand and find what they need.
- Establishing a brand. Clients prefer well-known brands, so they should recognize the company’s name, logo, and general structure.
Best digital marketing services produce positive, visible short- and long-term results. So, let’s discover what procedures are widely used to understand their essence and methods.
List of 14 Best Digital Marketing Services
Every sucessful promotion strategy requires specialists with advanced knowledge of innovative market tendencies. And one approach is usually not enough to succeed in the digital world, so using several methods is crucial. Here, you can find the most popular digital marketing services implemented by world-famous brands.
Search Engine Optimization (SEO) Service
Optimization is based on improving relevance, an indicator that search engines use to rank websites in SERP and provide only the most suitable search answer for users. SEO services include improving the web page’s on-page, off-page, and technical characteristics with targeted keywords, internal and external links, unique meta descriptions and titles, etc. According to statistics, most users click on one of the first 10 search result links to find the necessary information.
Social Media Marketing Service
An average user is registered in 5-6 social networks and spends at least 1.5 hours surfing them daily. Therefore, digital and social media marketing services promote business profiles on Instagram, Twitter, Facebook, Linkedin, YouTube, etc., by optimizing profiles and using specific paid advertising.
Pay-Per-Click (PPC) Management Service
You can place a contextual ad on various websites and advertising platforms that lead to the targeted website when users click the ad. PPC professional digital marketing services usually include device targeting and use professional instruments to attract traffic efficiently.
Video Marketing Service
Creating video content is a perfect method to deliver the necessary message without making users waste time reading text. Good visual content is preferable because of the positive impact onclient engagement. Such digital marketing services include writing scenarios, editing, scriptwriting, etc.
Email Marketing Service
It’s a powerful way to popularize a brand that works efficiently at any conversion funnel stage. The standard email types are:
- cart abandonment.
Such email messages usually include checklists, special offers, guides, workbooks, surveys, and other types of engaging content.
Influencer Marketing Services
Influencer marketing services are a secret weapon for businesses looking to take their brand awareness and conversions to new heights. By partnering with popular and trusted social media influencers, businesses can tap into a whole new audience and gain more credibility. Some of the top influencer marketing companies and digital agencies include Influencer.co, AspireIQ, and Upfluence. These services not only help increase brand visibility but also drive more sales, improve customer engagement and increase trust in the brand. Influencer marketing services are a powerful tool for businesses looking to stay ahead of the competition and drive growth.
Lead Recovery Services
Sometimes, you may lose potential clients because of poor customer support services or mistakes at different cooperation stages. Losing leads causes economic problems that decrease the brand’s financial profit. So, such professional digital marketing services aim to bring the lost customers back and try to renew the cooperation.
Conversion Rate Optimization Service
The CRO rate is the percentage of users that make at least one profitable action on the website or an application. The standard optimization services are the following:
- Adding pop-up widgets.
- Representing testimonials and reviews.
- Establishing third-party sign-up opportunities.
- Live chat with users.
Several simple procedures can improve the conversion rate. No complicated strategies are needed
eCommerce Marketing Service
Online shopping is what millions of users do every day. They usually choose well-optimized platforms with convenient navigation. Therefore, the eCommerce digital marketing services must include the following:
- Competitive and highly-functional web design.
- Informative product description.
- Partnership with relevant influencers.
Such platforms should be regularly updated with content, visually appealing, and have specific product categories to ensure efficient marketing performance.
Local SEO Services
Local SEO services are the goldmine for businesses looking to strike it big in the local market. By partnering with top-notch local SEO companies and digital agencies such as Local SEO Search, BrightLocal and Boostability, businesses can strike a chord with their target audience and increase their online visibility. These services help businesses to get listed on search engines, Google Maps, and other online directories (like Yelp), making it easier for customers to find them.
The three benefits of local SEO services are:
- Increased visibility: Local SEO services help increase the visibility of your business in search engine results. It makescustomers more likely tol find you when they’re searching for services like yours.
- More website traffic: By appearing higher in search engine results, businesses can drive more traffic to their website and increase the chances of converting visitors into customers.
- More leads: Local SEO services help businesses reach customers actively searching for businesses like theirs in the area, which can lead to more conversions and sales.
With Local SEO services, businesses can increase their online presence, drive more traffic and improve their conversions. It’s a win-win for brands and consumers.
B2B Digital Marketing Services
B2B digital marketing services are suitable for companies that want to enhance their B2B marketing or are just starting a business. By partnering with top-notch B2B digital marketing companies and digital agencies like Digital Shift, B2B Growth, and B2B Elevation, companies can create a powerful B2B marketing strategy to help them reach their target audience.
Three benefits of digital marketing services for B2B:
- Increased brand awareness: B2B digital marketing services help build brand awareness and trust, which increases the likelihood that potential customers will choose your business over your competitors.
- Improved lead generation: B2B digital marketing services help generate more leads and improve lead quality, leading to more conversions (SQL and MQL).
With B2B digital marketing services, businesses can create a powerful B2B marketing strategy to reach their target audience, increase their revenue, and take their B2B marketing game to the next level.
Technical SEO Services
Technical SEO services are the foundation of a successful online business, especially before launching a website. By working with top-notch technical SEO companies and digital agencies such as Tech SEO Agency, SEOgineer and WebFX businesses can ensure that their website is fully optimized for search engines.
The three benefits of technical SEO services are as follows:
- Finding technical SEO errors: Technical SEO services help improve the website’s search engine ranking through on-page optimization. Itincreases the likelihood that Google will index your website better.
- Improving website speed: this service requires some web development. You detect website flaws based on Google Page Insight data to improve the website’s speed and enhance user experience.
- Improving website architecture: The service helps to ensure that the website architecture is fully optimized, making it easier for Googlebot to crawl and index the website pages.
With the help of technical SEO services, companies can ensure that their website is fully optimized, which is good for both the client and Googlebot. This benefits search engine rankings.
Content marketing services
Content marketing services are like the cherry on top of a sundae. They make everything taste better. By partnering with top-notch content marketing companies and digital agencies such as The Content Factory, Content Marketing Institute, and Copyhackers, businesses can create high-quality content to make leads convert.
Content marketing services must ensure:
- Quality: Content marketing services must create high-quality content that will engage and delight your audience.
- Relevance: Content marketing services help create content that is relevant to your audience and addresses their pain points.
- Consistency: Content marketing services provide consistent content that will keep your audience coming back for more.
With content marketing services, businesses can create optimized content that will increase brand awareness, improve lead generation, and gorw revenue.
Link Building Services
SEO link-building services are like a secret ingredient to take your website to the top of the search engine rankings. By partnering with top-notch SEO link-building companies such as LinkBuilder.io and LinkResearchTools, businesses can ensure that their website reaches higher search positions. But, like with any recipe, it’s important to use the right amount of the ingredient. SEO experts like Rand Fishkin and Neil Patel believe that link building is still an important aspect of SEO, but it should be done naturally and ethically, and not through buying links or participating in link schemes. Google’s John Mueller also stated that link-building must be natural and not manipulative. By following these guidelines, businesses can ensure that their link-building efforts will boost their website’s visibility and search engine rankings, without risking penalties.
Top 5 Marketing Services Companies
Clutch.co helped us analyze agencies providing the best digital marketing services and choose the most efficient ones. Each of them implements unique campaigns and uses multiple strategies to maximize their marketing service efficiency.
Joseph Rothstein founded this famous Canadian advertising agency. It has its headquarters in Montreal and Quebec. The staff consists of experienced specialists that have provided highly-efficient digital marketing services since 2014, including:
- Social media advertising and management.
- Public relations.
- Branding and media.
The company cooperates with many high-trusted clients, such as Lingualift, Enrich Funding, and Westmount Square.
They had a perfect workflow and completed the project in time, – Benjamin Tansky, Director at Wireless Network.
Ihor Dubovetskyi created this Ukrainian marketing agency in 2018. The company has two primary aims: increasing the conversion rate and growing sales (confirmed by 130m+ ad sales). Their professional digital marketing services include:
- Listing and SEO optimization.
- Video creation.
- Amazon advertising and DSP.
Working with various world-famous brands, they have achieved a 350% sales volume and a 27% conversion rate increase.
Their solutions were efficient for our brand’s growth, – Stephen Condon, Owner of Bossman Brands.
The Canadian agency has a full set of digital marketing services and over 500 projects completed. The experienced specialists provide a step-by-step approach for each of the following services:
- Corporate branding and strategy development.
- Custom eCommerce website creation.
- Social media audience growth.
Partnership with Winona Park Townhomes, Quick Consols, Diamond Realty Developers, and others confirms Brand Vision’s reliability and efficiency.
Communication with them is on the highest level, – Danielle Hyde, Owner of Neuro Connections.
Dan Salganik and Marissa Ryan founded the company and established its main office in Chicago, Illinois. The team implements various tactics and CRO techniques that help many companies grow their marketing performance indicators. VisualFizz’s Digital marketing services include:
- Creative design and UX.
- PPC and paid search.
Toyota, Topco, the American Cancer Society, and others successfully cooperated with VisualFizz.
They always use a customer-first approach, – Crystal Roberts, Founder of Our Sleep Guide.
Jay Ives founded the marketing agency in 2012 in San Francisco, California. The staff consists of analysts, designers, and brand strategists that implement their advanced knowledge to provide high-level services, including:
- Video marketing and production.
- Google PPC campaigns.
- 1v1 marketing consulting.
Jives Media cooperated with West Valley College, Thumbtack, and Law Firm of Scott S. Ives to deliver efficient promotion campaigns.
They were transparent and exceeded our expectations, – Kari Edwards, Vice President at Tech Consulting Company.
How to Find the Best Digital Marketing Services?
In today’s digital landscape, a strong online presence is crucial for any business looking to succeed. But with so many digital marketing services available, it can be overwhelming to choose. So, how do you find the best digital marketing services for your website or eCommerce online shop?
First and foremost, it’s important to take a step back and assess your business’s needs. What are your goals? Are you looking to drive more SEO traffic to your website? Increase conversions or CRO? Improve your search engine rankings on Google? Knowing what you want to achieve will make finding the right services for your business easier.
Next, do your research. You should know what each digital marketing service offers and how it can benefit your business. Look for digital marketing case studies, testimonials (G2.com or Clutch.co), and reviews from other companies (on Linkedin). This research will give you a good idea of what to expect and whether it’s the right fit for your business.
Another key factor to consider is budget. Some digital marketing services are costly ($1,000-$10,000+), so it’s important to find one that fits your budget. Note that while some services are more expensive, they mayoffer a higher return on investment (ROMI).
Lastly, don’t be afraid to ask for help. Reach out to other business owners, attend industry events and conferences (like Mozconf, CXL, WebSummit, etc.), and consult with marketing experts (like Jay Baer, Ann Smarty, Aleyda Solis, Sujan Patel, and others). They may have valuable insights and recommendations that can help you find the best digital marketing services for your business.
How Digital Marketing Services Drive Business Growth?
Digital marketing services are a secret weapon for businesses looking to grow and reach new heights. They help you connect with your target audience in a more meaningful and effective way. The results can be truly astounding.
Think of it like planting a seed and watching it grow into a thriving garden. With the right digital marketing services, you can attract new customers and nurture themuntil they become loyal, lifelong patrons of your business.
One of the key ways digital marketing services drive growth is by increasing brand visibility and reach. Such services as search engine optimization (SEO) and social media advertising allow businesses to reach a wider audience and attract new customers. This increased visibility also helps build brand awareness and trust, leading to more conversions and sales.
Another important aspect of digital marketing services is the ability to track and measure the performance of marketing campaigns. Services such as web analytics and conversion rate optimization (CRO) allow businesses to gain valuable insights into customer behavior and make data-driven decisions to improve the effectiveness of their marketing efforts.
Leading digital marketing experts, such as Neil Patel, Gary Vaynerchuk, and Rand Fishkin, have written extensively on the subject in books and spoken at conferences, emphasizing the importance of using digital marketing services to drive business growth. With the right tools and strategies, your business can bloom and flourish in the digital landscape.
To Sum Up
Digital marketing services can benefit every modern brand. They allow you to implement efficient strategies to grow a brand’s reputation and make it a niche leader. In addition, entrusting the promotion to specialized agencies helps make it more efficient and guarantees successful results.