What Is An SEO Company?

Andrew Chornyy - 001
Andrew Chornyy

CEO Plerdy — expert in SEO&CRO with over 14 years of experience.

Digital marketing Blog SEO Blog

Stepping onto the stage of digital prominence—your business needs the strategic direction of an SEO company. Armed with expert knowledge, these businesses focus on boosting your online visibility, driving quality traffic, and cultivating growth. They decipher the complex digital marketing landscape and transform it into tangible strategies. Here’s what they offer:

  • Tailored Keyword Research: Uncovering your industry-specific lingo that potential customers use online.
  • Website Optimization: Enhancing your site’s performance and UX.
  • Content Strategy: Producing compelling, SEO-rich content that engages and converts.
  • Backlinking: Building your site’s authority through high-quality external links.

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A reputable SEO company operates in multiple niches, like healthcare, ecommerce, or the bustling food industry—mastering the art of enhancing visibility, no matter the battlefield. For example, Plerdy, a distinguished player in SEO & UX tools, empowers businesses to elevate their digital performance. Using Plerdy’s tools, an SEO company can unleash a plethora of opportunities, boosting your visibility and user experience. So, embrace the mastery of an SEO company—it’s your ticket to thriving in the online landscape. ⚡?

Introduction to SEO and SEO Companies

An SEO company operates within the bustling digital marketplace, serving as a powerhouse that propels a website’s visibility on Google result pages (SERPs). It intertwines intricacies of marketing, technical expertise, and creativity to enhance your website’s footprint in the digital ecosystem. Key tasks within their repertoire include:

  • Optimizing website content for user engagement
  • Strategically placing keywords to boost SERP rankings
  • Enhancing website structure for smooth navigation
  • Implementing backlink strategies for improved authority

For instance, an SEO firm assisting a healthcare website ensures that “telemedicine” or “online pharmacy” rank high in search engine results. If they’re aiding a culinary blog, they’d pepper the content with terms like “easy vegan recipes” or “gluten-free baking”. By coupling in-depth keyword research with meticulous content optimization, SEO companies catapult the visibility of a website. This strategic positioning bolsters your digital footprint, drives organic traffic, and ultimately amplifies your brand’s online presence.

The Importance of SEO in Today’s

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SEO, often considered the lifeblood of online visibility, has skyrocketed in importance with the explosion of digital commerce. Now, more than ever, websites compete for the top spots in SERPs, hoping to secure the lion’s share of organic traffic. A competent SEO company can steer this competition in your favor, providing expert assistance to thrust your brand’s digital presence to the forefront.

Take the bustling ecommerce industry as an example. An online retailer competing with giants like Amazon needs an exceptional SEO strategy to carve out its niche. SEO companies work tirelessly to:

  • Delve deep into search trends for product-related keywords
  • Streamline the website’s user experience
  • Enhance product descriptions with targeted keywords
  • Engage in strategic link-building for better domain authority

Similarly, in the realm of content marketing, SEO companies play an essential role. They optimize blog posts and articles to rank high for specific search queries. Consider a lifestyle blog—without the right SEO strategies, the valuable content on “mindful living” or “sustainable fashion” may never reach the intended audience.

SEO companies bring a touch of magic to websites, transforming them into robust, visible platforms that reach potential customers effectively. In today’s digital world, an SEO-optimized website is essential to marketing success.

Moreover, SEO’s impact goes beyond visibility. When done right, it can boost credibility, foster trust, and establish a brand as an authority in its field. It is critical to building successful digital marketing, amplifying brand awareness, and fostering lasting customer relationships.

In a nutshell, SEO is an invaluable asset in today’s digital economy. Without it, even the most well-designed website, loaded with high-quality content, risks being overlooked. The expertise of an SEO company can help you dodge this bullet and ensure your website is a well-oiled machine primed for visibility, engagement, and success.

Core Services Offered by SEO Companies

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The services an SEO company provides can often feel as vast and varied as the digital landscape itself. They combine a suite of tactical operations, technical know-how, and creative skills to amplify a website’s presence in search engine results. The core offerings can be categorized as follows:

  • Keyword Research: SEO companies mine for high-value, relevant keywords tailored to your specific industry. For example, a fitness website might target terms like “HIIT workouts at home” or “best protein shakes.”
  • On-Page SEO: This involves optimizing content and HTML source code to boost search engine rankings. Techniques may include tweaking page titles, meta descriptions and optimizing content structure for SEO.
  • Off-Page SEO: The spotlight here is on link building – acquiring high-quality backlinks to enhance your website’s authority. If you’re running an educational blog, links from reputable institutions like Harvard or Yale can skyrocket your credibility.
  • Technical SEO: This under-the-hood magic ensures your website’s structure is crawler-friendly, making it easier for Google bots to index your pages. Technical SEO includes aspects like site speed optimization, mobile-friendliness, and secure connections (HTTPS).
  • Local SEO: Ideal for brick-and-mortar businesses, local SEO focuses on optimizing a website. Say you own a pizzeria in Brooklyn; local SEO techniques ensure your place pops up when someone in your vicinity googles “best pizza in Brooklyn.”
  • Analytics: SEO companies help interpret complex data, turning analytics into actionable insights. This helps in refining strategies and improving performance over time.
  • SEO Copywriting: Creating compelling, SEO-friendly content is a crucial part of an SEO company’s offerings. This could range from product descriptions for an e-commerce site to blog posts for a travel website.

In essence, an SEO company serves as a multifaceted engine that propels your online presence, leveraging diverse strategies to ensure your website ranks well on search engines. The ultimate goal is to help you cut through the digital noise, reach your target audience effectively, and foster organic growth in the bustling online marketplace.

Understanding the Process of SEO: On-Page and Off-Page Strategies

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The SEO process, often a fascinating journey, orbits around two fundamental strategies – On-Page and Off-Page SEO. Each plays a critical role in bolstering a website’s visibility in search engine results, forming a comprehensive SEO strategy.

On-Page SEO, as the name implies, encompasses all the tactics implemented directly on the website to improve its SERP standing. SEO companies work meticulously to:

  • Optimize website content: This includes enhancing readability, using relevant keywords, and creating valuable content. For a fitness blog, it might mean incorporating phrases like “full-body workout” or “calorie-burning exercises” naturally within the text.
  • Structure HTML elements: Crafting compelling meta descriptions, title tags, and headers that attract clicks and improve ranking.
  • Streamline website’s architecture: This includes improving site navigation, mobile compatibility, and load speed to offer an impeccable user experience.

Meanwhile, Off-Page SEO covers actions taken outside your website that impact your rankings within SERPs. Here, an SEO company flexes its muscles to:

  • Build high-quality backlinks: Earning links from authoritative websites helps improve your site’s reputation. If you run a tech blog, a backlink from a renowned site like TechCrunch can make a significant difference.
  • Foster social media engagement: Shares, likes, and comments on platforms like Instagram or Twitter can boost your site’s visibility.
  • Manage online reputation: This involves monitoring and responding to reviews or comments about your brand, product, or service across the web.

Together, these strategies form a robust SEO framework that amplifies your digital footprint. Each step—on-page or off-page—affects your website’s performance. By employing an SEO company skilled in executing these strategies, your brand’s visibility stands to gain an edge in the highly competitive digital marketplace.

The Role of SEO Companies in Keyword Research

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In the intricate web of SEO, keywords serve as signposts guiding potential customers to your website. Here’s where an SEO company shows its expertise, stepping in to conduct thorough keyword research—a fundamental aspect of any SEO strategy.

Unearthing the right keywords isn’t about plucking popular terms out of the ether. Instead, it’s a meticulously calibrated process. SEO companies delve deep into a brand’s industry, competitors, and target audience to identify search terms that are relevant, have high search volumes, yet face moderate competition.

Consider a tech start-up launching an AI-based fitness app. The SEO company might find keywords like “AI personal trainer”, “virtual fitness app”, or “smart workout assistant” to be suitable. A “handcrafted diamond necklace” or “bespoke gold bracelet” could win for a high-end jewelry brand.

In the pursuit of keywords, SEO companies adopt a multi-pronged approach:

  • Utilizing keyword research tools: These tools provide insights into keyword search volumes, competitiveness, and related terms.
  • Analyzing competitors: They study which keywords competitors rank for and strategize how to outperform them.
  • Studying industry trends: This involves staying abreast of trends and hot topics in the industry to tap into popular searches.
  • Exploring long-tail keywords: Longer, more specific keywords tend to have less competition and can yield highly targeted traffic.

Once identified, these keywords are skillfully woven into your website’s content—titles, meta descriptions, headers, and body text. By infusing your site with the right keywords, SEO companies boost your visibility for relevant search queries, pulling in the right kind of organic traffic. This process, conducted with finesse and expertise, ensures that your brand’s voice echoes loud and clear in the vast digital marketplace.

Content Optimization and SEO Companies

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Content and SEO share an intimate relationship, each fueling the other. SEO companies, recognizing this intricate connection, prioritize content optimization as a core part of their service offerings. This approach optimizes website content marketing for search engines and people.

Consider an online boutique specializing in sustainable fashion. The SEO company might transform product descriptions from basic to bewitching, infusing keywords like “organic cotton dresses” or “recycled denim jackets”. In a blog about eco-friendly lifestyle choices, they might embed phrases like “sustainable living tips” or “zero waste home hacks”.

The process of content optimization hinges on a host of practices:

  • Crafting compelling meta descriptions and title tags: These vital HTML elements can significantly influence click-through rates from search results.
  • Implementing strategic keyword usage: SEO companies ensure keywords are naturally integrated into the content, improving relevancy for search engine queries without sacrificing readability.
  • Improving content readability: Breaking down content into digestible chunks, using bullet points, subheadings, and images, enhances user experience and keeps visitors on the page longer.
  • Inserting internal and external links: Connecting your content to other relevant pages on your website or authoritative external sources enhances its value and relevance.
  • Optimizing for voice search: SEO companies ensure your content answers the kind of natural-language, question-based queries common in voice search.
  • Utilizing Schema markup: This form of microdata helps search engines understand your content better, potentially improving your visibility in SERPs.

The end product of content optimization is a website that’s not just packed with valuable information but is also perfectly aligned with search engine algorithms. SEO companies, with their content optimization prowess, play a pivotal role in creating an online platform that’s a magnet for both users and search engines. The digital landscape may be complex, but with content optimization, your website can stand as a beacon amidst the digital hustle.

The Impact of an SEO Company on Link-Building Strategies

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Link building is the pillar supporting any robust SEO strategy—like the backbone to a body, giving it strength and structure. SEO companies wield this strategy, using their expertise to forge connections that elevate a website’s authority in search engines’ eyes and broaden its exposure to relevant audiences.

Imagine a culinary blog striving to enhance its online presence. An SEO company could assist by earning backlinks from esteemed food magazines, popular recipe sites, or influential food bloggers. In the realm of B2B tech, a link from a respected industry journal to your innovative software solution can provide substantial SEO juice.

The methodology of link building encompasses several significant steps:

  • Crafting high-quality, link-worthy content: This is the foundation of any successful link building strategy. An SEO company helps to produce engaging, valuable content that naturally attracts links.
  • Outreach to relevant websites and blogs: This involves contacting suitable websites with a proposal for link exchange or guest posting.
  • Utilizing social media: Sharing content on social platforms can generate visibility and earn natural backlinks.
  • Submitting to directories and forums: Though less potent than in the past, this tactic can still provide valuable links if the directories and forums are reputable and relevant.
  • Pursuing broken link building: This involves finding broken links on competitor websites and suggesting your own content as a replacement.

A skilled SEO company optimizes each step, from content creation to outreach, ensuring your website earns high-quality, relevant backlinks. These efforts create a powerful network of connections, making your website a trusted hub of information in your industry. And as the trust in your site amplifies, so does its SERP ranking. Link building, when executed proficiently, evolves your website from a mere digital presence to an authoritative resource. It’s a marathon, not a sprint, but the finish line rewards with a significant competitive edge.

Local and International SEO: How SEO Companies Tailor Strategies

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When embarking on an SEO voyage, it’s critical to have a compass set to your precise destination—be it a local community or the global stage. SEO companies adapt strategies to meet these different geographical targets, crafting tailored SEO pathways that cater to local or international audiences.

For instance, a local organic farm store may need visibility amongst customers in its vicinity. Here, an SEO company would concentrate on local SEO, optimizing the website for location-specific keywords, listing the business in local directories, and ensuring consistency in name, address, and phone number (NAP) across the internet.

On the other hand, an e-commerce retailer shipping globally requires an international SEO approach. An SEO company working with such a business would need to address issues of language, culture, and local search behaviors. This strategy could involve:

  • Localizing content: Adapting the website content to suit different languages and cultural contexts.
  • Implementing hreflang tags: These HTML tags help search engines understand the language and geographical targeting of a webpage.
  • Adapting to local search engines: While Google might reign supreme globally, certain countries favor other search engines like Yandex in Russia or Baidu in China.
  • Setting up regional domains: An SEO company might recommend a generic top-level domain (gTLD), country code top-level domain (ccTLD), or subdomains depending on the business needs.

Whether it’s directing locals to a cozy coffee shop corner or catapulting an online retailer into international markets, SEO companies create customized strategies. Through meticulous planning and nuanced execution, these SEO experts help businesses navigate the complexity of local and international SEO. They offer the right map, the right compass, and the best route, enabling businesses to reach their desired destination in the digital landscape. SEO companies, therefore, offer more than just guidance—they provide a journey, one tailored to each business’s unique voyage.

SEO Companies and Web Design

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SEO companies double as architects and decorators of this online property, making it attractive to users and search engine bots that evaluate and rank websites.

Web design, for these SEO mavens, means more than aesthetics—it’s about creating a user-friendly interface, ensuring swift page loading times, maintaining mobile responsiveness, and structuring information clearly. An intuitive layout helps shoppers identify items, read reviews, and buy on an e-commerce site.

Here are some ways SEO companies leverage web design to boost visibility:

  • Efficient Coding: Clean, streamlined coding helps search engines crawl and index a site effectively.
  • Mobile-Friendly Design: As mobile traffic continues to surge, ensuring a website’s responsive design becomes paramount.
  • User Experience (UX): A site’s structure and design elements should offer a seamless browsing experience, encouraging visitors to stay longer and interact more—signals that search engines value.
  • Site Speed Optimization: Loading times can make or break a site’s ranking—SEO companies optimize images, utilize caching, and minimize HTTP requests to speed up loading times.

By integrating SEO principles into web design, these companies establish a strong foundation for online visibility. Whether they’re sprucing up a blog for a solo travel influencer or setting up an expansive online department store, SEO companies deftly meld form and function in web design. Their artistry goes beyond the surface, ingraining SEO into the very fabric of a website. As such, these companies create websites that aren’t merely pleasant to the eye—they’re purposefully crafted to charm search engines and captivate audiences.

How SEO Companies Track and Analyze Performance

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SEO companies don’t operate on guesswork—each strategy stems from a meticulous process of monitoring, tracking, and analyzing data to ensure maximum impact. Armed with advanced tools and analytic prowess, they assess a website’s performance, unravel hidden opportunities, and pinpoint areas ripe for improvement.

In the arena of a fitness brand’s website, for example, the SEO team dives into traffic patterns, scrutinizes visitor behavior, and studies content engagement to fine-tune the site’s marketing strategy.

The data SEO companies typically track and analyze includes:

  • Organic Traffic: The volume of visitors arriving through search engine results gives an insight into how effective the SEO strategy is.
  • Bounce Rate: This tells the percentage of visitors who exit after viewing just one page—high bounce rates might indicate issues with content relevance or site usability.
  • Conversion Rate: Companies can evaluate their marketing strategy by tracking the percentage of users who do a desired action, such as buying or subscribing.
  • Keyword Rankings: Tracking how a website ranks for targeted keywords helps in adjusting strategies and identifying potential opportunities.
  • Backlink Profile: Examining a site’s backlink portfolio can uncover influential partnerships and risky links that could result in penalties.

Following their deep-dive into data, SEO companies whip up detailed reports brimming with insights and recommendations. They identify what works and what doesn’t, enabling them to refine their marketing strategies for cool results.

Whether fine-tuning a recipe blog’s content to whip up more organic traffic or tailoring a local boutique’s website for better local search visibility, SEO companies put data at the helm of their decision-making process. Their performance tracking and analysis not only drive website improvements but also propel continuous growth, ensuring that every corner of the web they touch thrives in the digital landscape.

Case Studies: Success Stories from SEO Companies

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There are no tall tales here—just pure, quantifiable success. SEO companies have bolstered the digital presence of businesses across a variety of niches, from petite local boutiques to expansive multinational corporations, by fine-tuning marketing strategies and supercharging content.

Consider the case of a fledgling e-commerce store specializing in artisanal chocolates. Struggling with visibility and organic traffic, they partnered with an SEO company. The specialists conducted a comprehensive audit, dug into keyword research, and optimized website content. They strategically linked the brand’s content with influential food bloggers and chocolate connoisseurs, amplifying its reach. The result? A delectable 250% surge in organic traffic and a 150% increase in sales within six months.

A vacation agency wants more market share. An SEO business made their website visually beautiful, user-friendly, and mobile-optimized. They also dived into in-depth content creation, curating travel guides and blog posts packed with relevant keywords. The outcome was a journey worth remembering—increased site traffic by 300% and a rise in booking conversions by 200% over a year.

SEO companies don’t just work their magic in the business-to-consumer sector. Let’s shift focus to a software development firm targeting other businesses. Their goal was to boost leads from their website. An SEO company adopted a content-driven strategy, creating informative blog posts, whitepapers, and case studies targeted at decision-makers in potential client businesses. They also streamlined the firm’s site architecture to improve user experience. The result was a considerable uptick in high-quality B2B leads and a substantial increase in conversions.

These examples underline the potential an SEO company brings to the table. Regardless of the niche, they harness the power of data, wield their marketing expertise, and serve up a blend of strategies tailored to deliver results. Through smart SEO practices, they transform websites into bustling hubs of activity, boost visibility, and ensure sustained growth in the digital sphere.

How to Choose the Right SEO Company for Your Website

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Selecting the ideal SEO company is akin to finding the perfect partner for your business. It’s a choice that demands time, research, and understanding. Let’s delve into some guiding steps to pinpoint the right SEO company for your business:

  1. Identify Your SEO Goals: Do you aim to improve website ranking, enhance content, or build a powerful link network? Identifying your SEO objectives upfront will direct your search towards companies that specialize in those areas.
  2. Review Case Studies and Testimonials: Examine the success stories, case studies, and testimonials of potential SEO companies. An SEO company might have elevated a restaurant’s local search rankings by optimizing their website for local SEO and creating engaging location-specific content.
  3. Understand Their Communication Style: Consider the SEO company’s approach to communication. You’ll want a company that provides regular updates, uses clear language, and explains SEO concepts without unnecessary jargon.
  4. Consider Budget and Timeline: Map out your budget and timeline before entering discussions with SEO companies. This ensures you don’t overspend or end up with a company that can’t deliver within your timeframe.
  5. Evaluate Their SEO Techniques: It’s essential to select an SEO company employing ethical, white-hat SEO techniques. Any hint of black-hat SEO practices should be a red flag.

An example springs to mind – an online clothing boutique sought the help of an SEO company to improve their website rankings. By identifying their SEO goals, considering their budget, examining case studies, and evaluating the company’s techniques, they found an SEO company that optimized their website, crafted engaging content, and designed a successful marketing campaign, leading to a dramatic increase in online traffic and sales.

Remember, choosing the right SEO company isn’t a sprint – it’s a marathon. With the right choice, your business can grow, thrive, and achieve unparalleled digital success.

The Future of SEO and the Role of SEO Companies

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SEO is evolving like a thrilling page-turner, keeping businesses and SEO companies on their toes as they strive to stay ahead in the digital landscape. Let’s delve into what tomorrow’s SEO landscape may look like and the role SEO companies will play.

Voice search is rapidly gaining popularity. More and more people now prefer asking Siri, Alexa, or Google Assistant rather than typing queries. SEO companies are taking notes and shifting gears— they optimize content to align with voice search trends. For example, an SEO company helped a music streaming service enhance its visibility by focusing on long-tail keywords and questions typically used in voice search.

Artificial Intelligence (AI) is another force revolutionizing SEO. SEO companies are leveraging AI to decipher user behavior, personalize content, and improve user experience. Take the case of a book-selling website, where an SEO company employed AI to deliver personalized reading recommendations, keeping users engaged and improving the website’s rankings.

User experience (UX) will continue to be a vital SEO factor. SEO companies focus on providing a seamless and enjoyable user journey to improve website rankings. Consider a fashion e-commerce website— an SEO company made the site mobile-friendly, decreased loading times, and improved navigation, thereby elevating user experience and the website’s SEO rankings.

Moreover, video content is a critical player in the SEO landscape. SEO companies aid in optimizing video content to tap into the escalating popularity of platforms like YouTube and TikTok. For instance, an SEO company worked with a fitness influencer to optimize their YouTube channel, amplifying views and driving traffic back to their website.

In this ever-evolving scenario, SEO companies are the dynamic guides, helping businesses navigate the shifting terrain. They are pivotal in identifying trends, adapting strategies, and ensuring that your website stays relevant in the eyes of the ever-watchful search engine algorithms. The future of SEO is a thrilling journey, and with the right SEO company, your business can ride the wave to success.


As the digital marketplace continues to evolve, SEO companies remain an essential partner for businesses aiming for impactful online visibility. ⚡? They carry a deep understanding of search engine algorithms, digital trends, and customer behaviors—transforming this insight into successful strategies. They get their hands dirty in every aspect of online marketing—from keyword research and website optimization to backlinking, advertising, and content development.

An SEO company can breathe new life into your business’s online persona, enhancing its attractiveness to search engines and potential customers. It’s not just about making sure you’re seen but about ensuring the right audience sees you.

With professional tools like Plerdy, SEO companies can provide a detailed analysis of your SEO & UX, which enables you to make decisions regarding website changes and updates. Plerdy’s features extend to semantic analysis, regular checks, and comprehensive management of your SEO performance.

The result? An optimized website, higher visibility, increased traffic, and, more importantly, improved conversion rates. With an SEO company on your side, you’re well-equipped for the constant ebb and flow of the digital tide. ⚡? So, let’s make a big splash in the online sea with the aid of an SEO company— your pathway to success starts here.

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