10 Best White Label SEO Tools for Agencies in 2024

Andrew Chornyy - 001
Andrew Chornyy

CEO Plerdy — expert in SEO&CRO with over 14 years of experience.

SEO Tools

Tools for white label SEO enable agencies to offer premium SEO services under their own brand. These programs improve output, expedite procedures, and provide thorough SEO reports. The top ten white label SEO tools for agencies in 2024 are listed here, along with thorough features and benefits explanations.

What is a White Label SEO Platform?

Software called a white label SEO platform enables agencies to provide SEO services under their own brand. These solutions offer a complete range of capabilities for reporting, backlink analysis, site audits, and keyword study. The main benefit is the possibility to rebrand the platform’s outputs, such dashboards and reports, to make them seem to have been created by the agency.

Essential Elements

  • Rebranding Capabilities: Reports and dashboards can have agencies’ logo, color scheme, and contact details added.
  • Comprehensive Tools: Keyword tracking, site audits, backlink monitoring, and competitor analysis are just a few of the SEO tools that these systems usually provide.
  • Automated Reporting: Time is saved and constant client communication is ensured by the automated report creation and scheduling features of white label platforms.
  • Client Management: Customizable dashboards and reports unique to each client are among the tools that many systems provide to effectively manage several clients.


  • Professionalism: Having branded reports improves the agency’s reputation.
  • Efficiency: Strategic actions are given more time when SEO chores and reporting are automated.
  • Scalability: Without spending in the creation of specialized tools, agencies can expand their offerings.

White label SEO systems let agencies to offer excellent SEO services quickly and effectively while preserving their brand identity, which eventually improves client retention and satisfaction.

1. SEMrush

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Complete SEO tool SEMrush provides site audits, competitive analysis, and keyword research. It’s a flexible choice because agencies can brand reports and dashboards.

Features in Detail

  • Keyword Research: To assist you grasp search intent and produce well-ranked content, SEMrush offers a large database for locating popular keywords.
  • Analyze your competitors’ SEO tactics and learn about their best keywords and backlink profiles.
  • Site audits help to find and resolve technical SEO problems so that your website is search engine friendly.
  • White Label Reports: Give clients expert, tailored insights by branding reports with the logo of your agency.


  • Agencies trying to improve their SEO services choose SEMrush because of its large database and strong analytics capabilities.
  • A degree of professionalism and trust is added when you can white label reports, which guarantees that all client-facing materials match your brand.


  • Pro Plan: $119.95/month
  • Guru Plan: $229.95/month
  • Business Plan: $449.95/month

Source: SEMrush Official Pricing Page

2. Ahrefs

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Strong backlink analysis and keyword research skills are well-known features of Ahrefs. Because it provides white label reporting, organizations can benefit much from it.

Features in Detail

  • Analyzing Backlinks Ahrefs’ extensive backlink database lets you view your link profile, track and analyze backlinks, and find chances to build links.
  • Keyword Explorer: To maximize your content plan, get comprehensive keyword analytics including search volume, keyword difficulty, and click-through rates.
  • Discover best-performing material in any niche with Content Explorer, which also helps you spot trends and content gaps.
  • White Label Reports: Produce branded reports that highlight the knowledge and observations of your agency.


  • The thorough backlink and keyword data from Ahrefs assist companies in creating focused and successful SEO plans.
  • Professionalism of your agency is demonstrated and customer trust is increased by the white label reporting tool.


  • Lite Plan: $99/month
  • Standard Plan: $179/month
  • Advanced Plan: $399/month
  • Agency Plan: $999/month

Source: Ahrefs Pricing Page

3. Pledy

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Plerdy is a multifunctional SEO and conversion optimization tool with several features made to improve website performance. White label features let agencies give clients branded SEO and UX reports.

Features in Detail

  • Search engine rankings are affected by issues that SEO Checker finds and fixes through thorough on-page SEO audits.
  • Heatmaps: Showing clicks, scrolls, and mouse movements on a website, they offer insights on user behavior.
  • To maximize conversion rates, conversion funnels examine user itineraries and pinpoint drop-off spots.
  • Pop-up forms: Lead generating and interaction-focused customizable pop-up forms.
  • White Label reports: Produce branded UX and SEO reports to give clients expert advice.


  • User Behavior Analysis: By providing in-depth understanding of user behavior, Plerdy’s heatmaps and conversion funnels assist agencies in maximizing website performance and user experience.
  • SEO and UX Integration: A complete strategy to website optimization is offered by the integration of user experience tools with SEO.
  • Customizable Reports: By guaranteeing that all materials viewed by clients match the branding of your agency, white label reporting builds professionalism and confidence.


  • Basic Plan: Free
  • Start Plan: $29/month
  • Business Plan: $59/month
  • Premium Plan: $99/month
  • Enterprise Plan: Custom pricing

Source: Plerdy Pricing Page

4. Moz Pro

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Tracking keyword ranks and site audits is made easy with Moz Pro. The white label features let agencies to deliver polished SEO reports.

Detailed Features

  • Keyword Monitoring Track keyword performance on several search engines to learn how your ranking is developing and modify tactics as needed.
  • Site audits help you find and fix technical problems that could be affecting the search engine results for your website.
  • Link Explorer: Track your attempts to build links, find new ones, and examine your backlink profile.
  • White Label Reports: Build the authority of your agency by producing completely branded SEO reports to give to clients.


  • Moz Pro’s extensive collection of SEO tools gives agencies useful information and insights to help them remain ahead of the competition.
  • White label reporting guarantees the brand of your agency is always apparent in all customer correspondence.


  • Standard Plan: $99/month
  • Medium Plan: $179/month
  • Large Plan: $299/month
  • Premium Plan: $599/month

Source: Moz Pricing Page

5. Serpstat

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Among the SEO tools Serpstat provides are competitor and keyword research. Agency looking for a complete SEO solution would find its white label functionality to be perfect.

Features in Detail

  • Research on Keywords To optimise your content, obtain comprehensive keyword analysis including search volume, level of competition, and related keywords.
  • Research your competition to learn about their top keywords, content performance, and backlink profiles.
  • Complete thorough site audits to find and resolve any SEO problems that could be impeding the effectiveness of your website.
  • White Label Reports: To provide clients expert insights, personalize and brand reports with the colors and logo of your agency.


  • Through the all-inclusive platform of Serpstat, agencies can better manage several facets of SEO from a single dashboard.
  • Agency professionalism and client confidence are preserved by the white label reporting option.


  • Lite Plan: $69/month
  • Standard Plan: $149/month
  • Advanced Plan: $299/month
  • Enterprise Plan: $499/month

Source: Serpstat Pricing Page

6. SE Ranking

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Offering backlink monitoring, website audits, and keyword tracking, SE Ranking is a flexible tool. White label possibilities are what make it a favorite with agencies.

Features in Detail

  • Keyword Monitoring Track changes over time, get real-time data on your keyword ranks, and spot areas for development.
  • Complete thorough audits of your website to find technical SEO problems and guarantee that it is fully optimized.
  • Backlink Monitoring: To keep up a robust link-building plan, keep an eye on your backlink profile, find new ones, and track down lost ones.
  • White Label Reports: To provide clients in-depth SEO information, produce bespoke reports with the branding of your agency.


Because SE Ranking offers such a complete toolkit, agencies can efficiently handle every facet of SEO.
All reports aimed at clients are guaranteed to match the branding of your agency thanks to the white label option.


  • Essential Plan: $31/month
  • Pro Plan: $71/month
  • Business Plan: $151/month

Source: SE Ranking Pricing Page

7. BrightLocal

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Because BrightLocal focuses on local SEO, agencies that target local companies will find it ideal. It provides extensive local SEO capabilities together with white label reports.

Features in Detail

  • Tracking Local Ranks Track how well you perform in local searches at several sites to make sure prospective clients can find your business.
  • Citation Building: Take charge of and make the most of your local company listings to raise their profile and consistency throughout directories.
  • Review management: To keep a good internet reputation, monitor, answer to, and control client reviews.
  • White Label Reports Make customized local SEO reports to give clients expert and in-depth information.


Because of its concentration on local SEO, BrightLocal is a great option for agencies who deal with local companies.
The white label reporting function guarantees that all client communications carry the same brand for your agency.


  • Single Business Plan: $29/month
  • Multi Business Plan: $49/month
  • SEO Pro Plan: $79/month

Source: BrightLocal Pricing Page

8. Raven Tools

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Raven solutions provides site audits and keyword research among other SEO and marketing solutions. Extremely configurable is its white label reporting feature.

Detailed Features

  • Site Reviews Examine your website in-depth to find and resolve SEO problems that are hurting its performance.
  • Search engine rankings can be improved and your content strategy informed by accessing a wealth of keyword data.
  • Compititor Analysis: To keep ahead of the competition, monitor their backlink profiles and top keywords.
  • White Label Reports: Create completely customisable reports with the logo of your agency to provide clients in-depth SEO analysis.


Through its extensive toolkit, Raven Tools enables companies to handle many facets of digital marketing and SEO from a single platform.
The capability for white label reporting enables agencies to have a polished image and win over clients.


  • Small Biz Plan: $39/month
  • Start Plan: $79/month
  • Grow Plan: $139/month
  • Thrive Plan: $249/month

Source: Raven Tools Pricing Page

9. AgencyAnalytics

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AgencyAnalytics provides social media, PPC, and SEO reporting only for agencies. Custom dashboards and reporting are among its white label capabilities.

Features in Detail

  • Reporting for Search Engine Optimization See thorough SEO statistics, including backlink analysis, site audits, and keyword rankings.
  • PPC Reporting: To maximise your advertising approach, monitor the success of your PPC campaign on several platforms.
  • Social media reporting: Track social media statistics and evaluate your results to raise interaction.
  • White Label Dashboards: To provide clients in-depth information, build completely branded dashboards and reports.


  • By concentrating on agencies, AgencyAnalytics is a flexible solution for handling several clients and reporting on different facets of digital marketing.
  • The white label option guarantees that all materials viewed by clients match the branding of your agency, therefore boosting professionalism and confidence.


  • Freelancer Plan: $49/month
  • Agency Plan: $149/month
  • Enterprise Plan: Custom pricing

Source: AgencyAnalytics Pricing Page

10. ReportGarden

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ReportGarden focuses a lot on white label capabilities while providing SEO, PPC, and social media reporting. Agency that require flexible reporting tools will find it perfect.

Individual Features

  • Reporting for Search Engine Optimization See comprehensive SEO statistics, including backlink analysis, site audits, and keyword rankings.
  • PPC Reporting: Enhance your advertising approach with insights on PPC campaigns on several platforms.
  • Social Media Reporting: Monitor and evaluate engagement data to enhance your social media plan.
  • White Label Reports: Create fully customised reports with the logo of your agency to provide clients with expert and in-depth information.


  • The flexible reporting features of ReportGarden simplify managing and reporting on several facets of digital marketing for agencies.
  • Through the white label function, professionalism and trust are increased by making sure that all reports that are seen by clients match the logo of your agency.


  • Basic Plan: $89/month
  • Standard Plan: $149/month
  • Pro Plan: $299/month

Source: ReportGarden Pricing Page


The effectiveness and customer happiness of your agency can be greatly impacted by the white label SEO tool you choose. Every program on the above list has special features and price packages to meet various requirements. Assess them according to your particular needs so you may decide with knowledge.

Please contact us with any queries or if you require further help selecting the ideal white label SEO tool for your business. Our first goal is your success!

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