E-commerce has become a multi-trillion industry now. Hundreds of thousands of eCommerce websites and online retail stores are available across the globe. There are many ways and platforms for creating eCommerce websites. You can create websites using online website builders or independently working with open source eCommerce platforms.
Magento is the best eCommerce platform in 2019 owing to its awesome features, great capabilities, and a wide range of themes and templates. There is sufficient availability of expert Magento developers to hire is the market. To explore the power of the Magento platform and get the insight into Magento based custom e-commerce web development, have a peek at these guys.
In this article, we will talk about the features, capabilities, and popularity of Magento platform in the light of the eCommerce website comparison of other platforms. We will also talk about the major challenges in the industry that Magento solves effectively.
What Is Magento eCommerce Platform?
Magento is an open-source content management system (CMS) platform for eCommerce websites. It allows the merchants to add the best shopping cart, custom product pages, and awesome website themes and designs. Is Magento free to use? Yes, it is free to use with a huge community to support.
Magento is a PHP based platform that offers great features and functionalities simultaneously. More than 250,000 websites use the Magento eCommerce platform, which makes the second most popular eCommerce platform in 2019 with the overall eCommerce market share of 12% in the world.
The total share of the Magento platform in the CMS market accounts for 1.9% globally, according to W3Techs information. That is a very decent figure in this highly competitive marketplace. The Magento platform provides full control over the customization of a large number of products and multiple offers.
The Magento prices for enterprise editions, which are powered by full-scale backup support to the customers, are very reasonable too. Based on the eCommerce reviews, Magento is one of the best platforms available in the marketplace. This is very important to note that Magento was voted as number one platform for four consecutive years from 2013 through.
What Industry Challenges Does Magento eCommerce Resolve?
Like every industry, the eCommerce industry also faces different kinds of challenges while developing an online marketplace. It is very difficult to find solutions to all those challenges by using one single platform without any custom development. The Magento is capable of solving a majority of the challenges that the eCommerce industry faces in 2019.
A few major industry challenges and their solutions by the Magento platform are mentioned below.
Lack of Business Process Integration
What is an eCommerce platform best for the business process integration? The answer is not so simple. It depends on the way merchandisers want to operate their business. But, there are numerous capabilities and features of the Magento platform that allow multiple plugins and extensions to integrate different types of business processes. Magento platform has hundreds of plugins available to integrate different business processes into the eCommerce website.
Difficulty in Customer Segmentation
This is another big challenge to segment the customers as per different criteria. You will need a huge custom development to accomplish this task. Magento platform has some important features and functions that simplify the customer segmentation so that the visitors can be converted into customers easily.
Demand for Multiple Payment Gateways
Having multiple payment gateways and payment options for the customer is the big desire of an entrepreneur, but it is very challenging to accomplish this without any support with the eCommerce platforms. Magento supports over twenty different types of payment gateways that create a great shopping experience.
Website Optimization Challenge
Every online business is fully dependent on search engine optimization. The rules and algorithms of Google keep changing continuously. Magento is a very powerful platform that supports white-hat SEO at the fullest. It is one of the most SEO friendly platforms in the marketplace.
Why Magento Is Best eCommerce Platform?
Magento eCommerce platform is in the business for quite a few years now. It is one of the most trusted eCommerce platforms in the present day market. There are numerous reasons for this platform to have this great popularity. A few very important reasons for its popularity are mentioned below.
#1 Open-Source Technology
The online business market is becoming more and more competitive. Every entrepreneur is focusing on the cutting of the business cost and increasing the profit margin to survive in the industry. Magento eCommerce platform is an open source platform; so it is great for the small and medium-sized businesses to use the open-source technology for free of charges.
Using open-source technology saves not only license fee but also saves a substantial amount on the technical support. There is a huge community of Magento platform that offers technical support to the users of this technology.
#2 Custom Development Support
Magento is an open-source technology, which allows the developer to makes changes in the source code as well as allows having full control over the code of custom development. Magento eCommerce platform offers numerous APIs for custom development. It has also templates, which can be customized as per the requirements of the merchants. A large number of functions, themes, and plugins allow the developers to create the most suitable eCommerce solution that can fulfill 100% requirements of the business.
#3 Seamless Third Party Integration
Magento eCommerce offers application programming interfaces (API) for many third-party applications such as inventory management, CRM and many other applications. You can integrate all those applications very smoothly and seamlessly in even in an online and running ecosystem. The migration of the operations from one application to the other third-party application is very smooth and easy through powerful APIs.
This platform is also capable of integrating business to business (B2B) functionality for better management of business partners and affiliate systems. Magento is also very well known for the best plugins for implementing different functionalities on the website very easy and effectively.
#4 SEO Capabilities
Magento platform is search engine optimization friendly platform. It helps the website to be ranked as the top website through white-hat SEO campaigns. It is a very responsive platform for the website to work with the perfect quality on both PCs and mobile devices. You can customize the themes, buttons and other elements on the website screen so that they look perfect on all screens. It supports built-in design for developing responsive websites.
It is a very lightweight platform that increases the loading speed of the website that helps in increasing the SEO ranking of the website. This platform also supports SEO friendly URLs with the rewrite controls on the URLs links. It supports auto-generation of the site map and also Google site maps to create a better user experience for the customers on go. It supports categories of the products and Meta information for each page, category, and products that help improve the search engine index ranking of the website.
#5 Customizable Themes & Templates
One of the major features of the Magento eCommerce platform includes the capability of customizable themes and templates. This capability attracts the enterprises and developers to develop a custom design for the websites. There is a wide range of customizable themes and templates that are used by different types of eCommerce web stores.
The customizable themes are available for download from the official pages as well as from the third party websites for reasonable charges. You can also get the technical support from the providers of the third party themes for your desired website. It is very important to note that there are many kinds of themes already available for Magento that can cover numerous types of design needs.
#6 Progressive Web Application (PWA)
Progressive web application (WPA) studio is a very powerful project of Magento platform. It is used to develop progressive web applications that are able to run in the offline environment with high speed and great performance. This platform is becoming one of the most powerful tools for the developers to design and develop the best quality WPA application for the eCommerce platforms.
#7 Wide Range of Plugins
There are thousands of extensions and plugins available for both free and nominal charges. A huge number of plugins offers great flexibility to implement different types of features, capabilities and business processes simultaneously into the eCommerce website. This creates a great user experience and effectiveness of the eCommerce website.
Other than the above mentioned major reasons for using Magento in 2019, there are a few more reasons too, as listed below.
- It is very easy to use with shorter learning curves
- It is based on PHP so it is a great platform to run on Zend, MySQL, and other platforms
- It is a profoundly secure and safe platform
- Offers structural and segment-oriented hierarchy for the products
- Offers simple check-out procedure
- Best designs and outlook of the website
Salient Features of Magento Web Development Platform
The main features of Magento web development platform include the following:
- Offers limitless options for the eCommerce web development
- Offers solutions to the complex web designing and development
- Dynamic and rule-based relationship of products
- Supports many options for smooth check-out to enable instant purchases
- Supports Elasticsearch technology to increase the targeted traffic
- Support numerous features and categories for the product like new arrivals, best sellers, prices categories, interest categories and much more
- A comprehensive and powerful dashboard to monitor your entire online business on a single location
- Offers high availability and reliability
Pros and Cons of Using Magento Platform
The major pros and cons Magento platform has are listed below:
- Offers out-of-the-box solutions
- SEO friendliness
- Powerful testing capabilities
- Free of charges
- Flexible and feature-rich platform
- Large community to support
- Many plugins are paid ones
- Longer time to market
- Custom development need advance skills
Magento is one of the most popular eCommerce platforms in 2019. It is very well known for the features and capabilities it offers. It offers powerful third-party integration capabilities, SEO, and customizable development. It is also an open source platform with a large number of plugins and customizable themes available to use. It is the best eCommerce platform for all types of eCommerce stores in 2019.