16 Best Online Survey Tools

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From time to time, digital marketers have to conduct surveys. They give a chance to discover an audience’s opinion, test certain advertising hypotheses, and complete many other useful tasks. For example, with the help of surveys, you can create a communication channel with your customers.

Unique questionnaires are great, but they require additional expenses. You will have to hire a copywriter, designer, and programmer. Therefore, using ready-made solutions offered in numerous paid and free services may be easier.

Nowadays, the selection of online survey platforms is impressive. Every user can open a browser and choose from numerous Internet survey tools. Free online survey makers are great helpers if your company’s a limited budget. Free survey sites like SurveyMonkey provide enough functionality to create great surveys, thus increasing your options for customer communication.

Frequently asked questions from marketers:

  • How to choose a good tool for online surveys?
  • What is the difference between online survey tools?
  • For example, is it possible to use Google Forms for online surveys?

Let’s check out 16 services that can greatly help online survey tools. We have selected the best survey programs to make your experience maximally enjoyable.

1. SurveyMonkey

In this service, you can conduct over ten types of surveys and A/B testing. It has a free version and is localized to the most widespread world’s languages. This makes SurveyMonkey accessible and easy to use. In addition, the software can be implemented on websites, social networks, and email newsletters. With the basic plan, you can ask up to 10 questions and get up to 100 responses. This timed survey tool is indeed one of the best on the market.

2. Constant


Constant Contact promises its users to keep them connected with their users with good-looking emails and broad functionality. If you choose the Email Plus subscription, you can create simple surveys and polls. Moreover, this service offers real-time analytics for those who conduct polls via emails. For example, users can see who opens or ignores their newsletters to learn more about their audience. This is one of the most reputable web survey tools, suitable for companies of any scale.

3. Survio


In a free version of this tool, you can only create five surveys, but the number of questions is unlimited. Additionally, you will get 100 ready-made templates of questionnaires and a multilingual interface. Want more? Enjoy Survio’s personalization with 70+ designs, customizable buttons, videos, and photos. With this interactive survey tool, you can make your survey look fascinating.

4. Google Forms

Google Forms

Google Forms is probably one of the most renowned online survey tools. This free service is perfect in its simplicity and elegant design. The ways to share Forms are standard. You can place them on your website, newsletters, or social media. The results are saved to Drive or aggregated in tables.

5. Typeform

This service has a free trial period you can use to get acquainted with its functionality. It allows you to manage complex test sequences, create an unlimited number of questions and answers, add graphics to a questionnaire, and make its design unique.

6. SurveyGizmo

A trial version of SurveyGizmo means 25 questions you can use to learn any information about your respondents, from their occupation to the type of home appliances they use. A paid subscription will open you to a world of endless questions, surveys, and respondents.

7. Micropoll


This service includes a range of standard and special features that will ensure the maximum efficiency of any survey. For example, you can view previous polls, enable your respondents to share your poll on their blogs or websites, and even let them suggest their surveys. This makes the interaction with users lively and helps to broaden your audience. Moreover, one poll can be shown on several websites, and its results will be recorded in a single database.

8. Survs


Survs cares about the users who want to try services before paying and offers them a free subscription. So, you can use this online survey creator free before moving to a paid membership. You can create an unlimited number of surveys in a trial mode with up to 10 questions. If you switch to a more advanced plan, you will create custom URLs, make branded surveys, and export data in different formats. Survs works in most popular browsers, including Explorer 8 and higher, Chrome, Firefox, and Safari.

9. Surveynuts

The owners of this service wanted to adapt it to users worldwide so you can choose any of the 26 languages available. Unfortunately, some functionality is still not fully localized, and the usability is quite repelling. They offer a trial period that allows using the ready-made survey patterns. Unfortunately, the organized statistics on responses are not supported.

10. SurveyLegend


The creators of SurveyLegend keep their fingers on the pulse of modern trends and tendencies. It’s not a secret that mobile users are rapidly growing. With this in mind, SurveyLegend offers a broad functionality adapted to mobile use. There is a great preview function to check how a survey will look on a mobile screen, lots of examples and templates, and a well-developed support system. Their free plan has no time limits, so you can enjoy it if you don’t want more. The users who opt for the trial mode can create three surveys with six pictures but cannot export data or use their branding.

11. Crowdsignal


A few months ago, the well-known survey tool Polldaddy changed its name to Crowdsignal, but its functionality remained unchanged. In addition, the tool is available in different languages. Here you can add images, videos, and content from Google Maps, Flickr, and YouTube, close surveys based on timing or the number of respondents, post surveys on social media, and much more. Of course, the key limitation you will face is the necessity to have a WordPress account. Yet, on the other hand, the seamless integration with WordPress will also bring you lots of benefits.

12. Survey Planet

Survey Planet
Another online survey tool with great customization options in its free version. There are no limits on respondents, questions, and surveys from the first day you use it. Also, you can pick among different themes. The paid version largely expands the branding opportunities and allows you to collect reports more quickly and perform analytics.

13. Client Heartbeat

Client Heartbeat
This service has a 21-day trial. However, its basic plan offers very limited survey capabilities, so if you decide to use this tool, it’s better to pay for the Golden subscription from the beginning. This way, you’ll get a chance to conduct an unlimited number of surveys during a year, address up to 500 respondents, synchronize with different tools using a CRM system, and enjoy 24/7 support. Yes, the price is quite high, but this is compensated with the well-thought-out usability and richer data collection functionality. Also, you can compare the survey completion percentage, number of likes and shares.

14. Responster

Responster is a marketing tool with a trial plan and one paid option. Responster Free will be a great choice for anyone who starts using surveys and doesn’t have to cover and analyze a huge audience. However, this service offers a cost-effective, paid option for those with more ambitious goals and needs. By the way, you can even try it for free for seven days to feel all the benefits of advanced analytics, data export, and mobile device management.

15. WordPress Survey Plugins

WordPress Survey Plugins
You can implement surveys with one question using WordPress plugins if you don’t need massive surveys. In this case, functions are limited, but you will manage to solve simple tasks.

For example, a Responsive Poll allows users to ask one question and get unlimited responses. WP-Polls work similarly, but in addition to an infinite number of replies, you can get as many votes for your request as you need.

16. Zonka Feedback

WordPress Survey Plugins

Zonka Feedback is an effective and easy-to-use Survey Software that allows users to create and send surveys and manage and improve the overall customer experience. It allows customization with industry-based templates and 40+ question types and can also create surveys to measure CX metrics like NPS, CSAT, and CES. Moreover, its advanced reporting and analysis provide response reports in real-time. It provides a free trial for 15 days. If you like the service, you can choose to buy among various plans. A professional plan allows white-labeled surveys and facilitates advanced reporting for growing teams. If you have large teams, you can opt for higher plans like Growth plans, Enterprise plans, and Custom plans with customized quotes. It is one of the best online survey instruments on the modern market.


With the help of surveys, you can find out your audience’s opinion. This is the most direct and easy way to understand what it wants. We have presented the best survey systems in this article. Those are top survey tools; some can be used free of charge, and others cannot. The choice of a platform with ready-made functionality depends on your business goals and financial resources. You can opt for a paid subscription and quickly learn what 1000 users think about a certain question or set of questions. You can also use great free services by being prepared to face certain limits on the number of respondents, questions, and questionnaires.

If your company aims for massive and comprehensive research, try Client Heartbeat or any other service with enterprise-level functionality. These tools offer multiple accounts and detailed reporting.

Or maybe all this hassle is not for you, and you have just one question. Then use one of the plugins by WordPress!

Article by:
CEO Andrew Chornyy

CEO Plerdy — expert in SEO&CRO with over 11 years of experience.

3 replies on “16 Best Online Survey Tools”

Я бы добавил в список еще questionstar.ru – локализованный немецкий продукт. С большими возможностями на бесплатном тарифе и крутой аналитикой

Я бы еще добавил в обзор конструктор indigotech.ru

Hello Andrew,

You did a great job. Your research and hard work is really appreciated. The tools and softwares you have mentioned in the blog are truly the best survey tools in the market. I would love to suggest one more tool Fynzo Online Survey Maker that can be also a great add on to the list. Fynzo also has an Online Survey App that has been used in my organization and it’s really worth it. As per my experience I recommend Fynzo Online Survey Maker to all.

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