5 Tips for Website Exit Intent Survey

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Business SEO Blog Website usability

Nowadays, it is essential to create websites with efficient online products. Customers consider many important parameters while searching their needs through the Internet, and it is often hard to match all of them. When the required product or service is absent on the website, the visitors leave it and decrease the conversion rate.

Therefore, the marketers should create a specific interaction model to connect with the customer even if he decides to leave the website. Website exit surveys are the best decision in such a case, which helps control the exits and doesn’t leave them without attention. What are their main advantages, and how can they help to increase the conversion rate?

What is a Website Exit Survey?

A website exit survey is a method to determine why visitors leave the websites and correct available mistakes. It is usually a specific user form asking for possible flaws. For instance, a pop-up can be used when the client clicks an exit.

There are many goals of website exit surveys, which help improve the website and get rid of development mistakes. The survey’s aims are the following:

  • To detect the user’s reason for leaving the website.
  • To get feedback instantly and know about user experience.
  • To determine the target audience and segment the future clients.
  • To increase conversion rate and make clients return to the website.

Exit surveys for websites are a perfect way to optimize your company considering inquiries of modern clients and reach a high understanding between them and a company.

5 Tips for Website Exit Intent Survey-01

 

Pros & Cons of Website Exit Survey

The website exit surveys can help improve the website and implement changes if the problem is detected. Their advantages are the following:

  • Response rate increases. When the exit form appears on the screen, there is a high chance that the user will fill it. The customers usually don’t mind leaving feedback and telling about their experience.
  • Get the essential information. The customer’s objective opinion contains valuable information, which instantly helps to know about the significant problems.
  • Increase of the conversions. The feedback helps to detect the most objective flaws, resulting in higher conversions.

However, there are several disadvantages, which should be considered while making exit surveys for the websites:

  • Surveys can seem intrusive. If the pop-up form is used, it may worsen the user experience in some cases. Therefore, it is essential to do surveys succinctly and unobtrusively to the customer.
  • Surveys can accidentally appear on the screen. If the mistake was made during the website exit survey’s development, it might occur when the user doesn’t want to leave the website (clicking on the design elements, placing the cursor on the specific place on the screen, etc.)
  • Preconceived result. The survey’s form may confuse the visitors and distort information about their experience. Therefore, it is hard to match each customer’s needs.

So, website exit surveys are an excellent method to improve the website’s structure. However, the developers should also consider its possible inconveniences.

Website Exit Survey from Plerdy

Plerdy’s website exit survey tools help establish pop-ups for different purposes. The tools are suitable for web developers and marketers to build up strategies for online promotion. The pop-up creator includes the templates to create various models of the window:

  • Informing about the website activities;
  • Getting emails and phone numbers;
  • Hiring services or ordering products in 1 click;
  • Shortcut-button, which can be placed at 8 places on the screen;
  • Tools for rating form creation;

Exit surveys for websites from Plerdy help create specific pop-ups considering your company’s requirements. You will segment users by various filters, achieve necessary data for web optimization, analyze the feedback and improve your conversion rate with their help.

Website Exit Survey Questions

The reasons for users’ exit from the website are different. They mainly consider the actuality of the services, the website’s focusing model, and the design elements. Exit surveys for websites help understand which problems significantly influence the response rate.

Common Questions

Many essential aspects play a significant role in forming the general attitude to the website. To improve the client’s opinion, you may create website exit surveys, gather standard personal data from the users, and navigate them onto other pages due to their needs.

Product Page

Even if the customer determines the necessary product and visits a product page to make a purchase, several inconveniences may change his mind. The standard product page mistakes are the following:

  • doubled content on the page.
  • poor product description.
  • multidimensional navigation.

Website exit surveys gather feedback, indicating the main aspects of the product’s page structure and its flaws. Therefore, the survey may contain information about the product’s conformity with the user’s requirements.

After a Purchase

The absence of any interaction after a purchase leads to the loss of clients and the absence of feedback. The pop-up or a specific email feedback form endears the client and helps connect with him.

Cart Abandonment

Many customers avoid making purchases even after looking through the pricing page and adding the cart. The best way to know is to ask about it by the following questions:

  • “Was the pricing OK and clear?”.
  • “Do you find our prices better compared to similar websites?”.
  • “What price would you place for the chosen products?”.

Website exit surveys may contain the listed questions or their variations and make user provide feedback quickly.

Informational Page/Blog Post

The actuality of the information or the blog post influences the user’s finding the necessary solution for his problem. Therefore, it would be great to create a short feedback or ranking form after the user reads the article. It would help if you mainly asked about the presentation quality and utility of the information.

5 Best Tips for Website Exit Survey

You can follow the essential advice for making website exit surveys to build the correct and unobtrusive asking form.

Make Sure Your Form is Visible 

The window of the survey should be entirely visible to attract the client’s attention. You need to place it on the screen center. Making the survey appear on the corner or invisible parts of the screen results in decreased feedback rate. 

Keep It Short 

It is unnecessary to put many questions on the survey’s form because it may confuse the user and force him to leave biased feedback. You need to make the survey short and comfortable to fill in. If the user receives a text answer, it may also influence his further interaction with the website. 

Make it Easy to Close 

The website exit survey should include only the most critical questions and don’t look intrusive to the user. Regardless of the experience, the survey form shouldn’t force customers to answer the questions, so make it succinctly and easy to close. 

Use Targeting and Segmentation of Visitors

It would be better to create several surveys that contain specific questions depending on the web page where it appears and the user’s behavior on the page. 

Test Your Form 

Before implementing the website exit survey, you need to ensure that everything works well and that the client can quickly fill all the necessary fields and send feedback. Therefore, test the survey to find possible inconveniences in its performance

To Sum Up

Overall, website exit surveys are the perfect ways to collect feedback about the website performance and know if the clients found the necessary solutions. Determine the type of survey corresponding to the specificity of your company and implement it to increase the conversions and improve the general structure of the website. 

Article by:
CEO Andrew Chornyy

CEO Plerdy — expert in SEO&CRO with over 11 years of experience.

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