Best 21 B2B Marketing Tools

Andrew Chornyy - 001
Andrew Chornyy

CEO Plerdy — expert in SEO&CRO with over 14 years of experience.

Digital marketing Blog

Dive into the dynamic ecosystem of B2B marketing with our handpicked selection of 15 unbeatable tools designed to streamline your campaigns, enhance engagement, and boost ROI. In today’s fast-paced digital landscape, having the right tools is not just a luxury—it’s a necessity for any serious B2B marketer. Here’s what we’ve zeroed in on:

  • Cutting-edge automation software for nurturing leads
  • Robust analytics platforms to track vital KPIs
  • Ingenious social media management suites
  • Innovative content creation tools to captivate your audience

Don’t settle for less when you can optimize with the best. Leveraging these tools can significantly ramp up your marketing effectiveness and set you on a course for unprecedented success.

P.S. If you’re keen on elevating your conversion rate optimization and UX, don’t bypass Plerdy. Its powerful features allow for real-time analytics and actionable insights, making it an indispensable asset in your B2B marketing toolkit. Click here to level up with Plerdy today!

What Are B2B Marketing Tools?

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B2B marketing tools are the powerhouse resources that drive business-to-business transactions. Specifically designed to streamline operations and ramp up ROI, these utilities are the go-to solutions for marketers targeting other businesses rather than individual consumers. Whether it’s managing customer relationships, crafting tailored emails, or diving deep into analytics, these tools help companies up their marketing game.

Types of Tools that Rule the B2B Landscape:

  • CRM Software: Empowers businesses to manage leads and customer interactions.
  • Email Marketing Platforms: Enables marketers to send customized campaigns and measure performance.
  • SEO Tools: Assist in optimizing websites for organic reach.
  • Social Media Management Software: Allows for the automated scheduling of posts and monitoring social interactions.

Take the finance sector, for example—utilizing a robust CRM can be instrumental in retaining high-value clients. Or consider the tech industry, where email marketing platforms can be leveraged to nurture leads through a complex sales funnel. So, whether you’re in healthcare, manufacturing, or the fast-paced world of SaaS, investing in top-notch B2B marketing tools is a surefire way to drive business success.

Why B2B Marketing Tools Matter

In the fiercely competitive landscape of B2B marketing, leveraging the right tools can be the decisive factor that sets you apart. Forget the one-size-fits-all approach—B2B marketing tools are crafted to zero in on companies’ unique challenges when targeting other businesses. From generating high-quality leads to managing intricate client relationships, these tools handle it all, making your life significantly easier.

Why B2B Marketing Tools Are Non-Negotiable:

  • Precision Targeting: Craft campaigns tailored to reach decision-makers, not just the general populace.
  • Automated Efficiency: Cut down on manual tasks to free up time for strategic planning.
  • Data-Driven Insights: Collect and analyze vital data to make informed decisions.
  • Collaboration: Streamline communication between sales and marketing teams for a unified approach.

Suppose you work in renewable energy. Utilizing analytics tools can pinpoint the exact companies looking for sustainable solutions. In the field of legal services? CRM software can track your niche’s complex interactions. Hospitality industry folks can use social media management platforms to keep the conversation flowing and the brand visible. In essence, B2B marketing tools are the engines that power your strategies, magnify your efforts and supercharge your results. These are not optional add-ons but vital components for anyone serious about succeeding in B2B marketing.

List of Best 15 B2B Marketing Tools

The B2B marketing tool maze can be like finding a needle in a haystack. But fret not—our curated list of “15 Best B2B Marketing Tools” serves as a veritable treasure trove, eliminating the guesswork so you can focus on strategy and execution. From next-gen automation platforms to feature-rich analytics dashboards, our list delivers the creme de la creme, ensuring you’re always in the driver’s seat when steering your marketing endeavors.

B2B Marketing Tool #1: Plerdy

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Plerdy is an indispensable B2B marketing tool that packs a punch when it comes to website analytics and user experience optimization. Aimed squarely at B2B professionals, Plerdy not only churns out numbers but transforms them into actionable insights. You get more than raw data; you get a roadmap to elevate your marketing strategies.

Key B2B marketing tool Plerdy Features You Can’t Afford to Ignore:

  • Heatmaps: Visualize where users click, scroll, or hover to understand engagement.
  • Event Tracking: Keep tabs on user actions that matter most to your goals.
  • SEO Checker: Quickly identify and iron out on-page SEO issues.
  • Conversion Funnels: Set up funnels to scrutinize user paths and chokepoints.

Suppose you’re in the burgeoning field of telehealth. Use Plerdy’s heatmaps to figure out if healthcare providers are engaging with your “Request a Demo” button or navigating away to competitors. The SEO Checker could reveal why your resourceful blog post on ‘Telemedicine Best Practices’ isn’t ranking as it should. Meanwhile, the event tracking feature keeps you clued in on the volume of video consultations booked directly through your site. In a nutshell, Plerdy stands out as a multi-faceted marketing asset, serving a platter of functionalities designed to amplify your efforts. For B2B marketers eager to get a leg up, skipping out on Plerdy is tantamount to leaving money on the table. This tool takes you from merely surviving in the B2B arena to thriving in it.

B2B Marketing Tool #2: Ahrefs

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Ahrefs is the Swiss Army knife in the toolkit of any B2B marketer serious about search engine optimization. This tool doesn’t just scratch the surface; it digs deep into your SEO strategy, offering a wealth of features tailored to skyrocket your online presence. From backlink profiling to competitive analysis, Ahrefs covers a gamut of functionalities that bring a competitive edge to your B2B marketing efforts.

B2B marketing tool Ahrefs’ Power-Packed Features:

  • Site Audit: Sniff out weaknesses in your website’s SEO and patch them up.
  • Keyword Explorer: Uncover high-value keywords your competitors haven’t tapped into.
  • Backlink Analysis: Get the lowdown on who’s linking to you—and to your competitors.
  • Rank Tracker: Keep a pulse on your search rankings and nip any downturns in the bud.

Take, for instance, a B2B SaaS company specializing in remote work solutions. Ahrefs could reveal that a majority of backlinks come from low-authority websites, thereby dragging down search rankings. Using the Keyword Explorer, you could then find high-traffic yet low-competition keywords in the remote work niche and pivot your content strategy accordingly. Whether you’re fine-tuning existing campaigns or laying the groundwork for new ones, Ahrefs delivers the insights you need to ascend the B2B marketing ladder. It’s not just another tool; it’s a comprehensive solution for anyone vested in outsmarting the competition.

B2B Marketing Tool #3: Unbounce

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Unbounce is the go-to tool for B2B marketers looking to ramp up their conversion rates. It’s not just a landing page builder; it’s a conversion machine that lets you whip up high-performing pages without getting tangled up in code. Whether you’re striving to grab leads or propel prospects down the sales funnel, Unbounce packs the features you need to make it happen.

B2B marketing tool Unbounce’s Essential Offerings:

  • Dynamic Text Replacement: Tailor landing page text to match search queries, boosting relevancy.
  • A/B Testing: Pit variants against each other to discern what resonates with your audience.
  • Lead Gen Forms: Create bespoke forms that actually convert.
  • Pop-ups and Sticky Bars: Engage visitors with time or scroll-triggered elements that drive action.

Let’s say you’re in the logistics industry, aiming to captivate companies seeking supply chain solutions. Use Dynamic Text Replacement to speak directly to these companies’ pain points, increasing the chances they’ll engage. Deploy A/B testing to discover whether a ‘Free Consultation’ or ‘Get a Quote’ CTA garners more clicks. Employ lead gen forms to capture essential information and fuel your CRM for follow-up. Unbounce isn’t just about aesthetics; it zeroes in on conversions. This is the tool that turns browsers into buyers and skeptics into loyal customers, making it indispensable in the cutthroat arena of B2B marketing.

B2B Marketing Tool #4: Salesforce

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Salesforce is not just another cog in the B2B marketing machine—it’s the engine that powers robust, data-driven strategies. From lead management to customer engagement, Salesforce integrates every facet of your marketing efforts into a unified, intuitive interface.

B2B marketing tool Salesforce Capabilities You Can’t Overlook:

  • Customer 360: Get an eagle-eye view of each customer, aggregating data from every touchpoint.
  • Sales Automation: Streamline tedious tasks and zero in on closing deals.
  • AI-driven Analytics: Make decisions based on actionable insights, not hunches.
  • Personalization at Scale: Craft messages that resonate with your audience, down to the individual level.

Imagine running a B2B enterprise in the renewable energy sector. Traditional marketing tactics may scrape the surface, but Salesforce dives deeper. Use Customer 360 to understand a potential client’s history, from webinar attendance to whitepaper downloads, then craft highly targeted campaigns. Automate follow-up sequences to stay top-of-mind without lifting a finger. Leverage AI-driven analytics to continually refine your marketing strategies based on cold, hard data. Finally, scale your personalization efforts to deliver timely, pertinent content to hundreds of leads simultaneously.

Salesforce is a platform that enhances all B2B marketing efforts. It’s the powerhouse you need to outperform, outsell, and outshine in today’s hyper-competitive marketplace.

B2B Marketing Tool #5: OptinMonster

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OptinMonster takes the art of capturing leads and turns it into a science. In the bustling realm of B2B marketing, this tool emerges as a linchpin for engagement, conversion, and customer retention.

Key B2B marketing tool OptinMonster Features to Leverage:

  • Exit-Intent Technology: Keeps the user hooked when they’re about to bounce.
  • A/B Testing: Optimize campaigns for maximum ROI.
  • Targeted Campaigns: Deliver laser-focused messaging to segmented audiences.
  • Drag-and-Drop Builder: Create stunning opt-in forms without any coding hassle.

Picture this: you’re a SaaS company striving to generate qualified leads for your new analytics platform. You craft an alluring eBook on data-driven strategies. OptinMonster lets you set up a slick, exit-intent popup that appears as a visitor moves to leave your page. This isn’t random interruption; it’s targeted engagement. The visitor can’t help but grab the free resource, and you’ve converted a fading interest into a solid lead. That’s the art of the “last-second catch,” made ridiculously easy.

In B2B marketing, it’s not enough to attract traffic—you must engage it and turn it into leads. OptinMonster gives you the toolkit you need to execute these strategies with precision and flair. Consider it your secret weapon for building a lead-generation machine that’s both efficient and effective.

B2B Marketing Tool #6: Marketo

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Marketo stands out as a cornerstone in the B2B marketing landscape, seamlessly blending automation and analytics to propel businesses to new milestones. When it comes to nurturing leads and scoring big in customer engagement, Marketo packs a punch.

Essential B2B marketing tool Marketo Features You Should Know:

  • Lead Management: Filters and funnels prospects into a well-oiled sales machine.
  • Email Automation: Sends the right message, at the right time, to the right inboxes.
  • Multi-Channel Campaigns: Engages audiences wherever they hang out online.
  • Analytics and ROI Tracking: Measures every cent spent and every interaction made.

Imagine running a consulting firm that specializes in supply chain management. You’ve laid out compelling whitepapers and webinars that provide industry insights. With Marketo, you not only make sure these valuable resources reach your target executives, but you also gauge their engagement levels. The tool’s sophisticated analytics lets you pinpoint which content garners the most attention, guiding you to focus your future efforts with laser precision. You optimize, you adjust, and you score that coveted contract.

In a competitive field, Marketo serves as your all-in-one marketing cockpit, allowing you to steer through clutter and make data-backed decisions. It’s the ultimate tool for executing intricate marketing maneuvers that capture interest, sustain engagement, and yield tangible returns.

B2B Marketing Tool #7: GetResponse

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When you’re tackling the B2B marketing sphere, GetResponse isn’t just another tool—it’s an arsenal. Known for its email marketing capabilities, it goes well beyond—branching out into automation, webinars, and even e-commerce solutions.

Pivotal Features of B2B marketing tool GetResponse:

  • Email Marketing: Craft visually stunning, click-worthy emails in no time.
  • Autoresponders: Automate the follow-up process to keep leads warm.
  • Webinars: Host virtual events that build authority and cultivate relationships.
  • Conversion Funnels: Lead customers effortlessly from awareness to purchase.

Suppose you run a cybersecurity firm. You know that a single breach can wreak havoc on a company. With GetResponse, you can set up an autoresponder series that offers bite-sized tips for enhancing cybersecurity. Each email can end with a soft pitch, encouraging recipients to schedule a free consultation. Meanwhile, your webinars can deep-dive into industry-specific issues—driving home the value of your expertise. The tool’s analytics help you break down every click, every share, and every conversion—making your future campaigns more impactful than ever.

GetResponse is more than just a tool; it’s a comprehensive platform for B2B marketers aiming to scale up, build trust, and seal those all-important deals. It gives you the resources to both kick-start your campaigns and fine-tune them for unparalleled success.

B2B Marketing Tool #8: HubSpot

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Welcome to HubSpot—a one-stop platform that turns B2B marketing from a puzzle into a well-oiled machine. Streamline, optimize, and supercharge your initiatives with tools so integrated, you’ll wonder how you managed without them.

Key Features of B2B marketing tool HubSpot:

  • CRM: Centralize your client data for personalized outreach.
  • Marketing Automation: Say goodbye to repetitive tasks, letting you focus on strategy.
  • Content Management: Roll out top-tier web pages, blogs, and more with zero coding.
  • Analytics: Grasp your ROI down to the smallest detail, and tweak your strategies for maximum impact.

Picture this: You run a SaaS company specializing in workflow automation. You need to attract decision-makers who are drowning in spreadsheets and manual reports. With HubSpot’s CRM, you effortlessly segment this audience. Fire off an automated email sequence dishing out value—tips, best practices, the works—each with a tailored call-to-action. As these professionals interact with your content, HubSpot’s analytics spring into action. Every download, share, and engagement metric is scrutinized, offering razor-sharp insights for your next move.

In the B2B marketing landscape, HubSpot serves as your indispensable companion, making each touchpoint with prospects not just another transaction, but a lasting relationship. Whether you’re just breaking ground or scaling up, HubSpot is your ticket to unshakeable market presence.

B2B Marketing Tool #9: BuzzSumo

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Welcome to BuzzSumo—the swiss-army knife for B2B marketers thirsty for data-driven success. This tool transcends surface-level analytics, diving deep into content performance, influencer reach, and competitive benchmarks.

Core Offerings of B2B marketing tool BuzzSumo:

  • Content Analysis: Uncover what types of content ignite your audience’s interest.
  • Influencer Metrics: Identify the big guns in your industry for strategic partnerships.
  • Competitive Intelligence: Stay ahead of rival companies by scrutinizing their most shared content.
  • Trend Tracking: Pinpoint emerging topics before they become mainstream buzz.

Imagine you’re in charge of marketing for an enterprise cybersecurity firm. You’re tasked with outshining competitors and capturing C-suite attention. Instead of casting a wide net, you pinpoint influencers in cybersecurity through BuzzSumo. You also unearth the burning topics that are capturing attention, then integrate them into your strategy. As your content starts to roll out, BuzzSumo’s robust analytics keeps track. It’s like having a reconnaissance team that updates you on every share, like, and comment. This is not just another set of charts; it’s your roadmap to resonate with the C-level executives who pull the strings.

BuzzSumo is a tool and a look inside B2B marketing. From ideation to execution and evaluation—BuzzSumo has got you covered. Experience a shift from scrambling for insights to steering your brand with finesse.

B2B Marketing Tool #10: Buffer

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Step into the digital limelight with Buffer, the quintessential marketing tool designed for B2B pros aiming to master their social media realm. Say goodbye to juggling between tabs and apps—Buffer consolidates all your social accounts into a streamlined dashboard.

Standout Features of B2B marketing tool Buffer:

  • Scheduled Posting: Line up your tweets, updates, and stories in advance for hands-free operation.
  • Analytics: Dive deep into engagement metrics to fine-tune your approach.
  • Team Collaboration: Inform teammates and create integrated marketing strategies.
  • Multi-Platform Integration: Seamlessly manage your presence across social platforms like Facebook, Twitter, LinkedIn, and Instagram.

Visualize running a B2B digital marketing firm. You’ve got client accounts to manage, content to post, and teams to coordinate. The last thing you need is to switch gears continually. Buffer steps in and organizes chaos into strategy. Schedule a week’s worth of posts in one go, hand over moderation to your team, and let the analytics guide your next move. It’s like having an extra set of skilled hands that never sleep.

Buffer takes the heavy lifting out of social media management, letting you focus on big-picture strategy and engagement. Your marketing campaigns transform from disjointed efforts into a well-oiled machine. With Buffer, you don’t just keep up with the digital marketing landscape; you set the pace.

B2B Marketing Tool #11: Sprout Social

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Elevate your B2B marketing prowess with Sprout Social—a robust tool that turns chaotic social interactions into strategic brand conversations. Kiss generic automation goodbye; Sprout Social empowers you to create tailored customer experiences, making every engagement count.

Highlights Include of B2B marketing tool Sprout Social:

  • Smart Inbox: Consolidate messages from all platforms in one place—no more tab-hopping.
  • Publishing Suite: Map out and implement your entire content calendar from a single dashboard.
  • Detailed Reporting: Crunch numbers like a pro, pulling essential metrics to bolster your marketing game plan.
  • Team Collaboration: Divide and conquer your social challenges with seamless teamwork functionalities.

Picture this: You’re a B2B marketing agency juggling multiple clients across industries. Each one requires specialized messaging and campaigns that resonate with their target audience. Sprout Social enables you to compartmentalize and manage these diverse needs with finesse. Plan content rollouts, align your team around key tasks, and keep stakeholders informed through digestible reports.

By streamlining workflow and providing actionable analytics, Sprout Social frees you up to focus on strategy and scale. Whether you’re launching a new campaign or looking to tighten up ongoing operations, Sprout Social serves as the cornerstone for cohesive, impactful marketing. It’s your one-stop-shop for social media marketing mastery.

B2B Marketing Tool #12: SEMrush

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Dive into the ocean of digital marketing with SEMrush—a comprehensive tool specifically engineered for B2B companies to dominate the market. Abandon the piecemeal approach; SEMrush brings everything under one roof, from SEO and PPC to social media and content marketing.

Core Features of B2B marketing tool SEMrush:

  • Keyword Research: Unearth the terms that drive organic traffic.
  • Competitive Analysis: Size up rivals and sketch out smarter strategies.
  • Backlink Audit: Safeguard your site’s credibility by spotting and disavowing toxic links.
  • Content Analyzer: Elevate your content strategy by gauging what resonates.

Imagine you’re a B2B marketer in the healthcare tech sector, grappling with stiff competition. With SEMrush, you can dissect competitors’ keyword strategies, enabling you to carve out a more targeted approach. Run audits to root out performance bottlenecks on your site. Gain insight into your audience’s online behavior and preferences through in-depth analytics. Then, guide your team to craft content that not only educates but converts.

SEMrush doesn’t just offer data—it presents insights. With custom reporting, you can transform these insights into actionable tasks for your team. If you’re serious about scaling your B2B marketing strategies, lean on SEMrush as your powerhouse for data-driven decision-making.

B2B Marketing Tool #13: Intercom

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Navigate the labyrinth of customer communication with Intercom—a robust marketing tool fine-tuned for B2B operations. Jettison the hassle of juggling multiple platforms; Intercom seamlessly integrates customer support, sales, and marketing functionalities under one intuitive interface.

Essential Offerings of B2B marketing tool Intercom:

  • Customer Onboarding: Streamline user experiences right from sign-up.
  • Automated Messaging: Engage potential leads without lifting a finger.
  • Sales Funnel Metrics: Gain critical insights to tweak your strategies.
  • Chat Support: Provide real-time solutions, boosting customer retention.

Let’s paint a picture. You run a B2B SaaS company focused on supply chain management. The competition is fierce. You need a way to not just lure in potential clients, but to foster those relationships long-term. Intercom steps in to aid. From the get-go, welcome new users with personalized onboarding experiences. Roll out automated messages based on user behavior—think cart abandonment or frequent page visits—to keep your service top-of-mind. When they’re teetering on the edge of purchase, swoop in with real-time chat support to clinch the deal. It’s about creating an ecosystem where leads don’t just trickle in; they stick around.

Intercom’s platform isn’t just a tool—it’s your company’s wingman in customer interaction. With its analytics-backed capabilities, expect to zoom past mere customer management to build meaningful, lasting relationships. Elevate your B2B marketing; make Intercom your partner in growth.

B2B Marketing Tool #14: CoSchedule

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Experience CoSchedule, the marketing orchestration platform designed specifically for B2B enterprises. Forget sifting through disjointed spreadsheets and bouncing between different apps—CoSchedule puts everything you need on one unified dashboard.

Key Features of B2B marketing tool CoSchedule:

  • Marketing Calendar: Plan your strategy months ahead in an interactive, color-coded space.
  • Content Organizer: Consolidate all assets, from blog posts to whitepapers.
  • Social Automation: Schedule posts across multiple channels in advance.
  • Team Collaboration: Assign tasks, set deadlines, and approve content—all within the tool.

Imagine you run a B2B marketing agency specializing in healthcare solutions. You’ve got multiple clients, countless campaigns, and an ensemble of team members. CoSchedule paves the way for impeccable organization and flawless execution. The marketing calendar helps you visualize your entire quarterly strategy at a glance, allowing you to make quick adjustments when necessary. Fill the content organizer with targeted assets, so your team can effortlessly match the right material with the right campaign. Automate social posts to reach your audience during peak engagement times. The built-in collaboration features enable your team to sync up on every detail, from conceptualization to deployment.

With CoSchedule, you’re not merely keeping tabs on marketing efforts; you’re refining them. Use this powerful tool to optimize your B2B marketing strategy and achieve exponential growth.

B2B Marketing Tool #15: Brandwatch

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Dive into the goldmine of data analytics with Brandwatch—a cutting-edge marketing tool crafted for the B2B sector. Say goodbye to guesswork; this platform delivers pinpoint insights, helping you not only listen to your audience but truly understand them.

Salient Features of B2B marketing tool Brandwatch:

  • Data Crawling: Aggregates information from multiple platforms in real-time.
  • Sentiment Analysis: Gauge public perception with razor-sharp accuracy.
  • Competitive Benchmarking: Get the scoop on rivals and strategize accordingly.
  • Custom Dashboards: Personalize data views to align with your specific KPIs.

Imagine running a financial B2B marketing agency. With Brandwatch, you can keep tabs on conversations about fintech trends, regulation changes, or even specific services like blockchain. The tool then breaks down this data into actionable insights—whether that’s tapping into emerging market demands or getting ahead of reputation risks. The sentiment analysis feature allows you to fine-tune your messaging based on current market emotions. The competitive benchmarking uncovers your competitors’ strengths and weaknesses, giving you the edge in tailoring your marketing strategies. The custom dashboards? Those are your control center—configure them to spotlight the data that matters most to you and your team.

With Brandwatch, you elevate your marketing from mere campaigns to informed, strategic interactions. Get plugged in, and steer your B2B marketing strategy to unprecedented success.


In the bustling arena of B2B commerce, arming yourself with the best B2B marketing tools is not just a strategy—it’s a necessity. From the precision of B2B sniffer software to the innovative approaches in B2B content marketing tools, our journey through the Best 21 B2B Marketing Tools has illuminated paths for businesses keen on carving out significant market shares. Each tool, carefully selected and vetted, brings its unique flavor to the B2B marketing toolkit, ensuring that every campaign hits its mark with remarkable accuracy and efficiency.

Highlights from our exploration include:

  • B2B Digital Marketing Tools that redefine how businesses connect with their audience
  • Sales and Marketing Tools for B2B eCommerce that streamline the purchasing process
  • B2B Marketing Platforms that offer a unified space for all marketing efforts
  • B2B Communication Tools that enhance clarity and engagement between businesses

In essence, these tools not only empower B2B marketing professionals but also open doors to innovative strategies and collaborations. The best B2B marketing tools bridge the gap between traditional marketing tactics and the ever-evolving digital marketing landscape, making them indispensable for any B2B marketing toolkit. With the right B2B marketing resources, companies can navigate the complexities of B2B sales with ease, leveraging B2B online marketing tools to foster growth and strengthen connections. Whether through targeted advertising, seamless communication, or strategic content distribution, these tools lay the groundwork for a future where B2B marketing triumphs, driven by technology and human creativity.

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