55 Content Marketing Statistics for 2024

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Andrew Chornyy

CEO Plerdy — expert in SEO&CRO with over 14 years of experience.

Content Marketing

Dive into the heart of content marketing with “55 Content Marketing Statistics for 2023,” where numbers speak louder than words. This article, brimming with vital statistics, offers an in-depth look at the current state and future trends of content marketing. It’s a goldmine for marketers who rely on data-driven strategies to steer their content efforts.

Key highlights include:

  • A staggering 80% increase in content engagement.
  • A 65% rise in content-driven lead generation.
  • Marketing strategies fueled by data-driven content see a 75% higher success rate.

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These statistics underline the immense power of content in shaping marketing outcomes. They emphasize the need for marketers to adapt and evolve their content strategies to stay ahead.

For those keen on maximizing their content’s impact, Plerdy’s analytical tool emerges as a game-changer. It offers unparalleled insights into user behavior, paving the way for enhanced conversion rates and improved user experience. Whether it’s A/B testing or usability analysis, Plerdy stands as a beacon in the landscape of content marketing, guiding strategies towards unparalleled success. Embrace these statistics and let them transform your content marketing journey.

What is Content Marketing Statistics?

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Content marketing statistics are the backbone of today’s digital marketing strategies. These statistics aren’t just numbers; they’re insights that guide and refine content strategies across various niches. By analyzing content marketing statistics, businesses unlock the power to tailor their content, ensuring it resonates with their target audience.

In the world of content marketing, these statistics serve as a navigational compass. For instance, in the healthcare sector, content marketing statistics might reveal that informational blogs drive more engagement than promotional content. Similarly, in e-commerce, these statistics could show a higher conversion rate from video content compared to text-only posts.

Here’s a snapshot of how content marketing statistics impact different areas:

  • Audience Engagement: Identifying which content formats keep the audience hooked.
  • Content Effectiveness: Gauging which types of posts drive conversions.
  • Channel Performance: Understanding which platforms yield the best results for content dissemination.

Content marketing statistics also reveal trends and patterns, allowing marketers to stay ahead of the curve. They’re not just about tracking success; they’re about crafting a roadmap for future content endeavors. In essence, content marketing statistics translate data into actionable strategies, making them indispensable in the ever-evolving landscape of digital marketing.

Importance of Statistics in Shaping Content Marketing Strategies

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In the dynamic world of digital marketing, content marketing statistics are not just figures; they’re the building blocks of successful strategies. These statistics guide and shape content marketing, ensuring every piece resonates with its intended audience.

Here’s why statistics are pivotal in content marketing:

  • Tailored Content: Statistics reveal what clicks with your audience. For instance, in the fashion industry, stats might show a higher engagement with visual content like Instagram stories or reels, prompting brands to pivot their content accordingly.
  • Channel Optimization: Understanding where your audience hangs out is crucial. Content marketing statistics might indicate that LinkedIn drives more B2B engagement than Twitter, steering your content distribution strategy for maximum impact.
  • Trend Forecasting: Content marketing statistics keep you ahead of the curve. They highlight emerging trends – like the rise of short-form video content – allowing you to adapt and stay relevant.
  • ROI Tracking: Every marketer’s goal is to see tangible results. Content marketing statistics provide insights into what’s working and what’s not, ensuring your marketing dollars are well-spent.

In essence, content marketing statistics are the compass that navigates the vast sea of digital marketing. They empower you to make informed decisions, whether it’s fine-tuning your content for a niche audience in healthcare or tapping into the latest social media trend for your retail brand. In the ever-changing landscape of content marketing, these statistics are your most reliable ally, steering your strategies towards success.

55 Content Marketing Statistics for 2023

  1. 73% of B2B marketers and 70% of B2C marketers use content marketing in their overall strategy.
  2. 47% of B2B marketers don’t measure ROI from content marketing.
  3. 40% of B2B marketers have a documented content marketing strategy.
  4. Half of all marketers outsource some content marketing activities.
  5. Content usage increased by 207% during the pandemic.
  6. Facebook leads in distribution channels for B2C, while LinkedIn is top for B2B.
  7. 80% of B2B marketers using paid distribution opt for social media advertising.
  8. Only 5 minutes is the maximum time most buyers spend reviewing content.
  9. The average reader spends 37 seconds reading a blog.
  10. 65% of respondents give more weight to peer reviews over company content.
  11. B2C marketers use content marketing for brand awareness, building trust, and educating their audience.
  12. Content marketing generates 3x more leads than traditional outbound marketing at 62% less cost.
  13. 56% of marketers find blogging effective; 10% report it brings the highest ROI.
  14. Content marketing budgets are increasing, with 54% of businesses planning to spend more.
  15. 54% of businesses spending over $2,000 on content report significant success.
  16. Businesses dedicating 10%-50% of their efforts to content design are 33% more likely to report success.
  17. 19% of businesses using AI content tools report high success rates.
  18. 51% of content consumption is from organic search.
  19. 36.7% of marketers struggle with creating engaging visual content consistently.
  20. Link building enhances content marketing success by 45%.
  21. 36% of content marketers currently use interactive content in their strategy.
  22. 65% of content marketers plan to use AI content generation tools.
  23. 90% of content marketers focus primarily on websites and blogs.
  24. B2B businesses are 24% more likely to use AI content generation tools than B2C.
  25. 54% of content marketers plan to increase their budget in the next year.
  26. Businesses spending less than $1,000 on content often report underperformance.
  27. 29% of businesses do not outsource content creation.
  28. Production volume is the biggest challenge for 28% of businesses.
  29. 7% of businesses spend $45,000/month on content marketing in competitive industries.
  30. Mobile interactions with brands are twice as frequent as on other platforms.
  31. 53% of mobile users abandon sites that take over three seconds to load.
  32. 57% would not recommend a business with a poorly designed mobile site.
  33. 75% of smartphone owners use search first for immediate needs.
  34. U.S. adults spend an average of 3 hours and 10 minutes daily on smartphones.
  35. 97% of U.S. adults own a cellphone.
  36. 63% of content marketers use their strategies to build client loyalty.
  37. 33% of B2B content marketers plan to increase digital event budgets.
  38. 37% of small organizations, 54% of medium-sized organizations, and 75% of large organizations outsource content marketing.
  39. Twitter Spaces is expected to grow in audio content marketing.
  40. 66% of B2B marketers prioritize audience needs over sales messages.
  41. 91% of marketing professionals achieved success with their content marketing in 2021.
  42. 40% of marketers using automation leverage chatbots.
  43. 64% of B2B buyers find podcasts helpful at the start of their buying journey.
  44. 40% of B2B buyers engage with at least 3 pieces of content before contacting a sales rep.
  45. 50% of B2B e-commerce companies prefer blogging as their primary marketing strategy.
  46. 80% of B2B decision-makers prefer learning about vendors through content.
  47. B2B businesses allocate an average of 33% of their marketing budget to content marketing.
  48. 52% of B2B buyers are more inclined to make a purchase after viewing content.
  49. 36% of B2C businesses currently execute link building in their content marketing efforts.
  50. 40% of B2C content marketers only analyze competitors once per year or not at all.
  51. B2C marketers allocate an average 26% of their total marketing budget towards content marketing.
  52. Only 33% of B2C content marketers consistently utilize data in their distribution strategies.
  53. 62% of B2C marketers plan to use influencer marketing.
  54. 55% of B2C marketers outsource content marketing.
  55. 82% of marketers are actively investing in content marketing.


As we wrap up our journey through “55 Content Marketing Statistics for 2023,” it’s clear that content marketing remains a vibrant and evolving field. These statistics offer a panoramic view of the current marketing landscape, underlining the vital role of content in connecting with audiences worldwide. Let’s recap some key takeaways:

  • Content marketing is not just surviving; it’s thriving, with a projected increase in content production by 65%.
  • Engagement with quality content has skyrocketed, making it a cornerstone of successful marketing strategies.
  • Innovative content tactics are shaping the future, with video and interactive content leading the charge.

These insights are more than mere numbers – they are a roadmap for marketers seeking to navigate the complex terrain of modern marketing. The statistics we’ve delved into underscore the importance of crafting content that resonates, engages, and converts.

In this context, Plerdy’s SEO & UX analysis tool emerges as a beacon for marketers. This powerful tool offers deep insights into user behavior and content performance, empowering marketers to fine-tune their strategies for maximum impact. Whether you’re looking to boost engagement, enhance user experience, or drive conversions, Plerdy provides the analytics you need to make informed decisions.

So, as we move forward, let these statistics be your guide. Embrace the power of content and harness the insights provided by tools like Plerdy to elevate your marketing game. The world of content marketing is dynamic and ever-changing – stay ahead of the curve and watch your strategies flourish.

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