Digital Marketing Manager Salary in 2024

Andrew Chornyy - 001
Andrew Chornyy

CEO Plerdy — expert in SEO&CRO with over 14 years of experience.

Digital marketing Blog

Welcome to the era of digital excellence – where the prowess of a digital marketing manager can steer a brand toward resounding success or leave it adrift in a sea of competition. ⚡ The “Digital Marketing Manager Salary in 2023” sheds light on the lucrative rewards accompanying this pivotal role in the digital cosmos.

Digital marketing managers today are tasked with the formidable challenge of carving out a brand’s digital footprint. They are expected to:

  • Forge effective digital strategies that propel online visibility
  • Leverage various digital channels to reach the target audience
  • Oversee SEO and SEM efforts for better search engine ranking
  • Utilize data-driven insights for decision-making
  • Continually innovate to stay afloat in the ever-evolving digital market

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Take, for instance, a niche like sustainable fashion – an intelligent digital marketing manager will drum up buzz around the eco-friendly materials used and build a community invested in sustainable living.

It’s not just about running the digital show; it’s about weaving a tale that resonates with your audience. And as per the insights from Plerdy’s UX & SEO analysis, the importance of an intuitive user experience and strong SEO framework cannot be understated in crafting this digital narrative.

Role Of A Digital Marketing Manager

Leveraging the power of the online world, a Digital Marketing Manager’s role is indispensable in today’s technology-driven era. They pave the way for the company’s success in the digital sphere – devising strategies, crafting impactful narratives, and driving consumer engagement.

Consider the niche of handmade artisanal chocolates, for instance. Then, the Digital Marketing Manager would:

  • First, identify appropriate digital platforms to target chocolate enthusiasts.
  • Tailor compelling messages that tell the story of each handmade piece, stirring emotions and appealing to sensory experiences.
  • Implement robust tracking mechanisms to monitor campaign success and tweak elements for better performance.

These digital marketing experts harness their skills to increase visibility and cultivate a loyal customer base, converting one-time buyers into repeat customers.

Their proficiency continues; they also possess a comprehensive understanding of SEO, PPC, email marketing, and social media strategies to expand their digital footprint. In addition, they manage a dynamic team, guiding them toward achieving unified business objectives.

Of course, their strategic aptitude and skill are recognized. The salary of a Digital Marketing Manager mirrors their extensive knowledge and experience, presenting an attractive career path for those drawn to this evolving field.

Every sentence and every strategy propels the company forward, making the role of a Digital Marketing Manager an integral part of any business’s journey to digital prominence.

Factors Influencing Digital Marketing Manager Salary

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The salary of a Digital Marketing Manager is not plucked out of thin air. Instead, multiple factors influence the remuneration of this demanding role, echoing the nuances of the digital landscape.

For starters, geographical location plays a part – thriving tech hubs typically offer higher salaries than smaller cities. The size and sector of the company also contribute. For instance, a major player in the fast-fashion retail sector may earmark a more substantial salary for digital marketing expertise than a small, local bookstore.

Qualification and experience wield considerable sway over salary:

  • A Bachelor’s or Master’s degree in a relevant field is often a prerequisite.
  • Experience in managing successful digital campaigns adds value.
  • Proficiency in tools such as Plerdy, Google Analytics 4, SEMrush, and CRM software can increase the salary scale.

The required skills range – from strategic planning to team management, data analysis to creative thinking – add another dimension to the salary equation.

In conclusion, the Digital Marketing Manager’s salary is a complex blend of various elements, all converging to match the complex demands of the role. It’s a remuneration that signifies their vital function in the business and the value they bring to the digital table.

Average Digital Marketing Manager Salary In 2023

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In 2023, the allure of this fast-paced industry will be maintained by the attractiveness of its average income for the digital marketing manager position. While the pay scale fluctuates depending on various influences, the overall compensation is a testament to the growing relevance of digital marketing.

For instance, the median annual salary in the United States is around $80,000, potentially surpassing the $100,000 mark for seasoned professionals demonstrating exceptional skill and achievement. These professionals have etched a place for themselves in specific niches, like organic skin care products, where they’ve boosted brand recognition, customer engagement, and sales conversions through innovative digital campaigns.

Certain skills and qualifications could sway this average salary:

  • Expertise in SEO and SEM, boosting the brand’s digital presence.
  • Proficiency in data analytics, interpreting campaign success and consumer behavior.
  • Track record of managing a high-performing team and delivering results.

Despite these averages, it’s important to note that a Digital Marketing Manager’s salary isn’t a one-size-fits-all scenario – it scales with the scope of responsibilities, depth of experience, and the performance metrics they bring to the business table. As a result, the Digital Marketing Manager role in 2023 remains an exciting and rewarding career choice.

Digital Marketing Manager Salary By Location In 2023

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In 2023, the salary of a Digital Marketing Manager varies remarkably by location, reflecting economic disparities and the unique demands of different markets. This geographical variance is a key aspect of the remuneration puzzle.

Take the craft beer industry, for instance. A Digital Marketing Manager for a major craft beer brand in New York City, a bustling urban center, could command a significantly higher salary than their counterpart working for a small microbrewery in a rural setting.

Let’s explore this salary variance:

  • The tech-heavy San Francisco Bay Area average salary can hover around $120,000.
  • Meanwhile, in the heartland of Chicago, the median salary dips slightly, falling closer to $85,000.
  • Shifting to a less dense market, like Raleigh, North Carolina, might bring the average salary down to around $75,000.

However, it’s worth noting that the cost of living also affects the value of these salaries in real terms. Yet, one thing is certain – a Digital Marketing Manager’s impact is universally recognized, regardless of location. They drive digital footprints, boost brand awareness, and steer business success – feats that are rewarded and respected, irrespective of geographical boundaries.

Digital Marketing Manager Salary By Experience Level In 2023

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The remuneration of a Digital Marketing Manager is heavily influenced by years of relevant work experience. In 2023, it’s more apparent than ever that longevity in the field and a robust portfolio translate into higher earning potential.

Sustainably, in a niche where digital marketing is crucial, we can trace the impact of experience on remuneration. For example, an entry-level Digital Marketing Manager might start with a foundational salary of $60,000. Yet, their earning potential expands as they dig deeper into sustainable trends, develop innovative campaigns, and prove their mettle in driving sales and engagement.

Let’s trace this trajectory:

  • With 1-4 years of experience, the average salary might rise to around $75,000.
  • As the manager acquires 5-9 years of experience, they could command a salary nearing $90,000.
  • Professionals with 10-19 years of experience and a history of successful campaigns might see their salary touching $105,000.

Each experience level brings a nuanced understanding of the digital landscape and the ability to adapt to its ever-evolving nature. As such, companies reward seasoned professionals generously, recognizing that their knowledge and strategic insights play a pivotal role in the firm’s online success.

Digital Marketing Manager Salary By Company Size In 2023

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In 2023, the company’s size will significantly impact the compensation of a Digital Marketing Manager. However, the stakes rise with the scale of the enterprise – larger corporations have more complex marketing needs and can typically afford to invest more in top-notch digital expertise.

Let’s consider the burgeoning market of plant-based food products. A Digital Marketing Manager spearheading campaigns for an established global brand will likely earn more than a counterpart in a local startup, given the sheer scale of operations and the scope of their digital strategy.

Let’s delve into some specifics:

  • At a small startup with less than 50 employees, the average salary is around $70,000.
  • For mid-sized companies, those employing between 50 and 500, the salary might climb to approximately $85,000.
  • A Digital Marketing Manager at a large corporation with over 500 employees could earn upwards of $100,000.

It’s worth noting that while larger companies often offer higher salaries, smaller firms can provide opportunities for a more diverse role, hands-on experience, and a rapid learning curve. In essence, a Digital Marketing Manager’s salary in 2023 reflects the intricate balance between the size of the organization and the scale of its digital ambitions.

Impact Of The Industry Sector On Digital Marketing Manager Salary In 2023

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In 2023, the sector in which a Digital Marketing Manager works profoundly influences their salary. Each industry has unique digital marketing needs, directly impacting the value it places on a manager’s skills and expertise.

The high-tech home automation industry serves as a prime example. As technology advances, marketing in this sector becomes increasingly sophisticated, thus demanding a high level of skill and expertise from a Digital Marketing Manager.

Here’s a quick comparison of average salaries across different sectors:

  • For example, a Digital Marketing Manager might make around $105,000 in the home automation sector.
  • In the hospitality industry, the average salary might be around $85,000.
  • For those in the nonprofit sector, the salary could be lower, hovering around $70,000.

While the industry sector undeniably influences the salary, a Digital Marketing Manager’s expertise and passion should be recognized. Their ability to grasp industry trends, devise effective strategies, and drive digital success remains invaluable, regardless of sector. Therefore, the marriage of the industry sector and manager skill set in 2023 ensures a harmonious balance of value and remuneration.

Career Growth And Future Prospects

In the bustling digital marketing realm, a Digital Marketing Manager’s career growth and prospects are exciting and abundant. These professionals steer their organizations into the digital future, carrying an impressive potential for career advancement. The position demands an experienced hand at managing digital channels and tools, plus a keen eye for ever-evolving trends.

Picture a professional in the sustainability industry – a niche that’s rapidly gaining ground. A Digital Marketing Manager in this sector has the opportunity to push forward digital strategies that make a real impact. First, they can move up the ladder to become a Digital Marketing Director, then possibly a Chief Marketing Officer, each step boosting their salary and expanding their influence.

Here’s a glimpse into potential career progress:

  • Digital Marketing Specialist – Starting Point
  • Digital Marketing Manager – Mid-Career
  • Digital Marketing Director – Advanced
  • Chief Marketing Officer – Leadership

New responsibilities and challenges emerge in each role, stimulating personal and professional growth. This upward mobility is a testament to the vast opportunities available to a Digital Marketing Manager, fostering an environment ripe for growth and prospects in the digital age.

Entry-Level Digital Marketing Manager Salary

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If you’re starting your journey as a Digital Marketing Manager, you may wonder what income awaits you in the entry-level position. Of course, the salary varies based on the location, but let’s dive into the numbers to provide a clearer picture.

Entry-level digital marketing manager salary based on ZipRecruiter salary estimates:

City Annual Salary Monthly Pay Weekly Pay Hourly Wage
Sunnyvale, CA $38,722 $3,226 $744 $18.62
Livermore, CA $37,726 $3,143 $725 $18.14
Santa Rosa, CA $37,514 $3,126 $721 $18.04
Cambridge, MA $36,438 $3,036 $700 $17.52
Vacaville, CA $35,663 $2,971 $685 $17.15
New York City, NY $35,593 $2,966 $684 $17.11
Lynn, MA $35,429 $2,952 $681 $17.03
Kent, WA $35,230 $2,935 $677 $16.94
Green River, WY $35,173 $2,931 $676 $16.91
Fairfield, CA $35,153 $2,929 $676 $16.90

The above table reveals the entry-level digital marketing manager salary across various US cities. While the average salary in the United States is $31,303 annually, cities like Sunnyvale, CA, and Livermore, CA, outpace the national average with higher pay scales.

However, remember that continuous learning and upskilling can help boost your salary prospects with the ever-evolving nature of the digital marketing landscape. After all, the future holds an even brighter outlook for digital marketing managers. The upward salary trend signals the growing value of digital marketing skills in the marketplace.

Junior Digital Marketing Manager Salary

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As a junior digital marketing manager, you’re poised to take a significant step in your career. First, however, you might be curious about the salary you can expect in this role. So let’s break it down by location to give you an idea of your earning potential.

Junior digital marketing manager salary based on ZipRecruiter salary estimates:

City Annual Salary Monthly Pay Weekly Pay Hourly Wage
San Mateo, CA $61,791 $5,149 $1,188 $29.71
Green River, WY $60,252 $5,021 $1,158 $28.97
Richmond, CA $57,873 $4,822 $1,112 $27.82
Stamford, CT $57,173 $4,764 $1,099 $27.49
Bellevue, WA $56,490 $4,707 $1,086 $27.16
Brooklyn, NY $56,478 $4,706 $1,086 $27.15
Belgrade, MT $56,311 $4,692 $1,082 $27.07
Santa Clara, CA $55,923 $4,660 $1,075 $26.89
New Haven, CT $55,550 $4,629 $1,068 $26.71
San Diego, CA $55,026 $4,585 $1,058 $26.46

This table comprehensively examines the salary of a junior digital marketing manager in various US cities. With the national average annual pay at $49,441, cities like San Mateo, CA, and Green River, WY, offer salaries above the national average, highlighting the potential for a higher earning capacity in these regions.

As a digital marketing manager, your salary is dictated by your skillset and the market’s demand for these skills. Remember, the digital landscape constantly evolves, so continuous learning and keeping your skills up-to-date can help you climb up the pay scale even faster.

Mid-Level Digital Marketing Manager Salary

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The dynamic world of digital marketing opens many lucrative career paths, and a mid-level digital marketing manager role is no exception. When considering this career, one of the essential factors you’d want to know is the salary. To give you an idea, we’ll explore the potential earnings in several cities across the United States.

Mid-level digital marketing manager salary based on ZipRecruiter salary estimates:

City Annual Salary Monthly Pay Weekly Pay Hourly Wage
San Francisco, CA $111,034 $9,252 $2,135 $53.38
Fremont, CA $107,197 $8,933 $2,061 $51.54
San Jose, CA $107,032 $8,919 $2,058 $51.46
Oakland, CA $105,602 $8,800 $2,030 $50.77
Orange County, CA $103,948 $8,662 $1,999 $49.98
Antioch, CA $103,350 $8,612 $1,987 $49.69
Lebanon, NH $102,586 $8,548 $1,972 $49.32
New York, NY $102,365 $8,530 $1,968 $49.21
Hayward, CA $102,262 $8,521 $1,966 $49.16
Seattle, WA $102,091 $8,507 $1,963 $49.08

The above table provides a detailed look at the salary ranges you can expect as a mid-level digital marketing manager in different US cities. As you can see, cities such as San Francisco, CA, and Fremont, CA, offer salaries above the national average of $87,280.

Your salary as a mid-level digital marketing manager heavily depends on your skillset, the demand for your skills, and your geographical location. With the fast-paced evolution of the digital world, continuously updating your knowledge and improving your skills can prove pivotal in boosting your earning potential.

Senior Digital Marketing Manager Salary

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Digital marketing offers significant growth and reward opportunities for experienced professionals. Especially Senior Digital Marketing Manager’s salary mirrors the breadth of their role, reflecting their expertise and high-level responsibilities. As a vital cog in any organization’s marketing wheel, these seasoned professionals help define and drive the online face of businesses, leading to rewarding financial prospects.

Senior digital marketing manager salary details across different cities based on ZipRecruiter salary estimates:

City Annual Salary Monthly Pay Weekly Pay Hourly Wage
San Mateo, CA $106,109 $8,842 $2,040 $51.01
Green River, WY $105,901 $8,825 $2,036 $50.91
Boston, MA $104,766 $8,730 $2,014 $50.37
Daly City, CA $104,487 $8,707 $2,009 $50.23
Newton, MA $104,427 $8,702 $2,008 $50.21
Berkeley, CA $103,967 $8,663 $1,999 $49.98
Juneau, AK $103,820 $8,651 $1,996 $49.91
Renton, WA $103,711 $8,642 $1,994 $49.86
Santa Monica, CA $103,327 $8,610 $1,987 $49.68
Queens, NY $102,442 $8,536 $1,970 $49.25

This table shows the variability of a Senior Digital Marketing Manager’s salary based on geographical location. From San Mateo to Queens, it’s clear that the earning potential can fluctuate, highlighting the importance of location in salary determination.

While the Senior Digital Marketing Manager’s salary is compelling, remember that the position also opens doors to more lucrative roles in the digital marketing world. Positions like VP of Digital Marketing and Senior Digital Product Manager have higher earning potential, proving that a career in digital marketing offers numerous pathways to success. Whether you’re currently a Senior Digital Marketing Manager or aspiring to become one, know that your skills are not only in high demand but also valued – as reflected in your paycheck.

Frequently Asked Questions

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As we proceed into 2023, the compensation for this role continues to reflect the growing value and responsibility placed on these digital maestros. This year, the salary of a Digital Marketing Manager continues to present a compelling proposition for marketing professionals everywhere.

Nationwide, the salary spectrum varies dramatically, shaped by geographical location, industry, and experience level. Nevertheless, the baseline compensation is an enticing draw, with opportunities for enhancements based on individual credentials and market factors. Further adding to the appeal is the room for growth within the sector – a proficient Digital Marketing Manager could scale up to roles such as Senior Digital Product Manager or VP of Digital Marketing, which promise even higher remuneration.

Every year, digital marketing becomes more integral to businesses worldwide, propelling the need for proficient managers. As such, the salary packages in 2023 are more competitive than ever, aiming to attract and retain top talent in the industry.

What is the average salary of a Digital Marketing Manager in 2023?

Several factors, like geography and industry, that influence how much money a Digital Marketing Manager makes on average. However, across the United States, the ballpark figure stands at around $91,980 per year.

Does the salary vary based on location?

Yes, there can be significant variations in the salary of a Digital Marketing Manager based on geographical location. For example, metropolitan areas typically offer higher compensation compared to rural regions.

Is there room for salary growth in the role of a Digital Marketing Manager?

Absolutely. With more experience and increased responsibilities, Digital Marketing Managers can aspire to higher-paying roles such as Senior Digital Marketing Manager, Digital Director, and VP of Digital Marketing.

How does the Digital Marketing Manager’s salary in 2023 compare to previous years?

The general trend has been upward, reflecting the increasing value of digital marketing skills and the need for them in the current climate of the business world.

What factors can influence a Digital Marketing Manager’s salary?

Many factors come into play – from the size and industry of the company to the specific skills and years of experience the manager brings to the table.

Bottom Line

In wrapping up, the 2023 landscape for digital marketing manager salaries brings into focus an upward trend. This trajectory mirrors the surging value placed on digital marketing skills in our technologically-driven economy. As a result, professionals occupying these roles are witnessing their compensation packages swell as businesses recognize the importance of proficient and well-informed marketing managers.

Salary scales can swing quite dramatically. For instance, a digital marketing manager in Denver might pocket a different salary than their counterpart in Los Angeles. Various factors like experience, skills, and industry come into play, painting a diverse salary scene across the country.

Nevertheless, digital marketing offers immense opportunities for those seeking to elevate their careers. The pathway is wide open for growth and advancement, from entry-level associate positions to senior roles such as Vice President of Digital Marketing.

The ongoing analysis of the market, as reported by resources like Glassdoor and Zippia, further underscores the significant role digital marketing managers play in shaping the success of businesses. Again, the numbers speak for themselves – it’s a good time to be in digital marketing.

Finally, check out Plerdy’s tools to optimize your digital marketing strategy. Whether you’re supporting your team remotely or working on-site, the suite of tools provided by Plerdy can contribute greatly to your marketing engine’s efficiency. From SEO tools to heatmaps, you’ll find invaluable resources for elevating your marketing strategy. So sign up today and join the ranks of successful digital marketing managers.

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