100 Digital Marketing Statistics for 2024

Andrew Chornyy - 001
Andrew Chornyy

CEO Plerdy — expert in SEO&CRO with over 14 years of experience.

Digital marketing Blog

Step into the digital era with “100 Digital Marketing Statistics for 2023,” your go-to guide brimming with the latest and most impactful digital marketing statistics. In this article, you can learn more:

  • Key trends shaping the digital marketing landscape.
  • Insights into consumer behavior and digital spending patterns.
  • Data-driven strategies to elevate your marketing game.

These statistics are more than just numbers; they’re the driving force behind successful digital marketing strategies. Understanding these insights will set you apart in the competitive digital realm.

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Enhance your marketing toolkit with Plerdy’s cutting-edge tool. Designed to analyze user behavior, it’s a must-have for boosting conversion rates, optimizing user experience, and refining your A/B testing and SEO strategies. Embrace the power of these statistics and let them guide your digital marketing journey in 2023. Ready, set, soar into the digital future!

What is Digital Marketing?

Digital marketing, a cornerstone in today’s business world, harnesses the power of the internet and digital platforms to promote products and services. As a US-based copywriter deeply rooted in the digital marketing niche, I see firsthand how this dynamic field blends creativity with data-driven strategies. Digital marketing goes beyond traditional marketing by offering real-time, measurable results and the ability to fine-tune strategies on the fly.

The essence of digital marketing lies in its ability to connect businesses with their target audience through various digital channels. These include:

  • Social Media Platforms: Engaging with customers through content, campaigns, and social media advertisements.
  • Search Engines: Utilizing SEO and paid search advertising to increase visibility.
  • Email Marketing: Personalizing communication to nurture leads and customer relationships.

Digital marketing statistics play a pivotal role in shaping these strategies. They provide insights into customer behavior, campaign performance, and market trends, enabling marketers to make informed decisions.

Consider these applications across different niches:

  • In e-commerce, digital marketing drives online sales through targeted ads and email campaigns.
  • For B2B companies, it’s about lead generation and establishing thought leadership through content marketing.
  • In the entertainment industry, digital marketing creates buzz and engagement around new releases or events.

What sets digital marketing apart is its adaptability and responsiveness to changing consumer preferences and market conditions, guided by real-time statistics. This approach ensures that digital marketing strategies are not static but evolve continuously, making them more effective and relevant in today’s fast-paced digital world.

Why are Digital Marketing Statistics Important?

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In the fast-paced world of digital marketing, statistics are not just numbers – they’re the compass that guides marketers through the ever-changing digital landscape. As a US-based copywriter specializing in digital marketing, I understand the power these statistics hold in shaping successful marketing strategies.

Why are digital marketing statistics crucial? They offer invaluable insights into consumer behavior, market trends, and the effectiveness of various marketing tactics. This data-driven approach ensures that marketing efforts are not just shots in the dark but targeted strategies backed by solid evidence.

Here’s how digital marketing statistics make a difference:

  • Targeted Campaigns: By understanding demographic statistics, marketers can tailor their campaigns to specific audience segments, enhancing engagement and conversion rates.
  • Trend Analysis: Keeping up with the latest digital trends is vital. Statistics provide a clear picture of emerging patterns, allowing marketers to stay ahead of the curve.
  • Budget Optimization: Marketing budgets are optimized by allocating resources to strategies that statistics show are most effective.

In niches like e-commerce, digital marketing statistics reveal consumer purchasing habits, preferred platforms for shopping, and the impact of social media on buying decisions. For B2B companies, these statistics can highlight which digital channels are most effective for lead generation and customer acquisition.

Let’s break it down further:

  • E-commerce sites leverage statistics to boost online sales.
  • Tech companies use data to understand software adoption rates.
  • Health and wellness brands analyze online behavior to drive product development.

Digital marketing statistics are the guiding stars in the vast digital sky, helping marketers navigate through challenges and opportunities. They transform gut feelings into strategic decisions, ensuring that every step taken is measured, analyzed, and optimized for the best possible outcomes in the digital marketing realm.

The Ultimate List of Digital Marketing Statistics

Analyzing the “100 Digital Marketing Statistics for 2023” provides a treasure trove of insights for industry professionals. This compilation not only reflects the dynamic nature of digital marketing but also serves as a roadmap for strategy development. With these statistics at hand, marketers can navigate the digital landscape with greater precision and innovation.

Global Market and Growth Trends

  1. Global digital advertising and marketing market valued at $350 billion in 2020, projected to reach $786.2 billion by 2026.
  2. U.S. digital advertising and marketing market valued at $460 billion.
  3. Digital marketing’s compound annual growth rate (CAGR) from 2020-2026 projected at 9%.
  4. Digital display projected to grow at a 15.5% CAGR; search at 12.2% CAGR.
  5. Search advertising accounts for 40.9% of the global digital advertising and marketing market.
  6. 63% of businesses increased digital marketing budgets in the past year.
  7. 14% growth rate in digital marketing budget spending between 2020 and 2021.

Return on Investment (ROI) and Success Rates

  1. PPC returns $2 for every $1 spent—200% ROI.
  2. Facebook Ads and Google Ads are top-paid channels in terms of ROI.
  3. 49% of businesses report highest ROI from organic search.
  4. Email marketing yields $36 for every $1 spent.
  5. Small businesses rate email marketing as their most profitable marketing channel.
  6. Over 20% of businesses measure marketing success by the number of leads generated.
  7. Content marketing and SEO are considered best for ROI according to Databox.

Budget Allocation and Digital vs. Traditional Marketing

  1. 72% of overall marketing budgets allocated towards digital channels.
  2. Digital marketing represents 55% of total marketing.
  3. Digital ad spend in 2021 was $436 billion versus $196 billion for offline advertising.

Industry Demand and Job Market

  1. Marketing job demand set to increase by 10% by 2026 according to the Bureau of Labor Statistics.
  2. Customer marketing managers and search marketing managers among the fastest-growing jobs in the US.

Local and Online Advertising

  1. Local businesses allocate 5-10% of revenue to digital marketing; larger businesses up to 14%.
  2. Businesses that respond to reviews see 50% higher customer spend.
  3. 93% of consumers read online reviews before purchasing.
  4. Interactions with bad reviews can increase time spent on a site by up to 5x.
  5. Google holds 92% of the worldwide search engine market share.
  6. 45% of consumers buy online and pick up in-store.

Marketing Campaigns and Strategy

  1. Three-quarters of businesses report on direct revenue influence from marketing campaigns.
  2. 52% of businesses use marketing attribution reporting.
  3. 62% of marketers use CRM software for reporting.

Online Advertising Effectiveness

  1. Digital ads can increase brand awareness by 80%.
  2. Consumers are 155% more likely to look up brand-specific terms after display ad exposure.
  3. Customers are 70% more likely to purchase from a retargeting ad.
  4. PPC advertising offers a 200% ROI.
  5. Search activity rises 155% after display ad exposure.
  6. 27% of consumers search for a business after seeing a display ad.
  7. PPC generates double the website visitors compared to SEO.
  8. Facebook ads and Google Ads lead in reported ROI rates for paid channels.

Online Advertising Industry Size

  1. Total search ad spend in 2021 was $144.8 billion.
  2. Digital ad spend worldwide estimated at $441 billion in 2022, projected to reach $485 billion in 2023.

Search Engine Optimization (SEO)

  1. SEO industry worth $80 billion, projected to reach $86 billion in 2023.
  2. 53% of all website traffic comes from organic searches.
  3. Businesses that blog get 55% more traffic.
  4. SEO leads have nearly a 15% close rate.
  5. Big companies spend $10,000 – $20,000 per month on SEO; small to medium-sized companies $5,000-$10,000; small/local businesses $1,000-$5,000.
  6. Only 25% of people go to the second page on Google.
  7. The top-ranking site in Google’s organic search has a 31% average CTR; a good average organic CTR is 3-5%.
  8. The average voice search result is only 29 words in length.
  9. 46% of all Google searches are for local products or services.
  10. About 92% of keywords get ten monthly searches or fewer.

Social Media Marketing

  1. Social media market size estimated at $72.2 billion.
  2. On average, businesses allocate 14.9% of marketing budgets to social media.
  3. Over 91% of businesses use social media for marketing.
  4. 93% of businesses active on Facebook, 86% use Facebook advertising.
  5. LinkedIn hosts 55  million companies; Instagram over 200 million business accounts; Snapchat more than 30 million businesses.
  6. TikTok is the fastest-growing platform, with 40% of businesses planning to use it in 2023.
  7. Facebook remains the most popular platform in 2023.
  8. US adults spend over 2 hours daily on social media.
  9. 91% of social media users access platforms via mobile devices.
  10. Nearly half of social media users trust influencer recommendations.
  11. Less than 5% of businesses use Facebook video ads.
  12. 90% of Instagram users follow at least one business.
  13. Over 80% of B2B businesses use Twitter for marketing.
  14. Snapchat has 265 million daily active users.
  15. LinkedIn is the most trusted social media platform in the U.S.
  16. TikTok leads in engagement rate per post.
  17. 72% of TikTok users find its ads “inspiring.”
  18. 25% of TikTok users researched or purchased a product after seeing an ad.
  19. 95% of Pinterest users use the app for purchase planning.

Email Marketing

  1. Email marketing industry worth $9.62 billion, set to grow to $17.9 billion by 2027.
  2. The number of global email users projected to grow to 4.8 billion by 2024.
  3. The average open rate across industries is 80%; click-through rate is 2.78%.
  4. Small businesses claim the highest ROI from email marketing.
  5. The average ROI for email marketing is $36 for every $1.
  6. 87% of businesses use email marketing to distribute content.
  7. The number of emails sent per day set to grow by 2 billion in the next three years.
  8. 78% of marketers in 2020 said email is important to overall company success.

Website Optimization and Performance

  1. It takes about half a second for visitors to form an opinion about a website.
  2. 38% of people will stop engaging with a website if the content or layout is unattractive.
  3. Three-quarters of consumers judge a company’s credibility based on website design.
  4. Superior user experience on websites generates a 400% higher conversion rate.
  5. Nearly half of consumers expect a website to load in a maximum of 2 seconds.
  6. 72% of small businesses have a website.
  7. Nearly 60% of people wouldn’t recommend a business with a poorly designed mobile website.
  8. About 40% of people stop interacting with a website if images take too long to load.
  9. 70% of small business websites lack a call to action on their homepage.
  10. Nearly 90% of consumers will shop with a competitor after a poor website experience.
  11. Investing in site user experience leads to a $100 return for every $1 spent.
  12. 73% of businesses invest in web design to stand out from competitors.
  13. 44% of consumers share negative website experiences.
  14. Users read 28% of the text on a website page on average.
  15. 90% of website pages don’t generate organic traffic.
  16. Over half of worldwide website traffic comes from mobile phones.
  17. Load times over 2 seconds increase bounce rates by 50%.
  18. About half of the high-ranking websites on SERP are HTTPS.
  19. 43% of small businesses plan to improve website performance this year.

E-commerce and Consumer Behavior

  1. US e-commerce revenue increased by 7% between 2021 and 2022.
  2. 60% of marketers either don’t understand or don’t know their Core Web Vitals.
  3. Video marketing is the most popular media tactic among content marketers.
  4. 49% of businesses report revenue growth using video content.
  5. 86% of consumers desire more video content from beloved brands.
  6. 73% of customers spend more with brands that demonstrate complete transparency online.


As we wrap up our deep dive into “100 Digital Marketing Statistics for 2023,” it’s clear that the digital marketing landscape is more vibrant and crucial than ever. These statistics not only highlight the massive scope and value of digital marketing but also underscore the rapid evolution and significant impact of this sector on global business dynamics.

Key takeaways include:

  • The staggering growth of the digital marketing market, both globally and in the U.S.
  • Significant increases in digital marketing budgets, reflecting its growing importance.
  • High ROI in various digital marketing channels, notably in PPC, email marketing, and organic search.

For marketers and businesses, these statistics are not just numbers; they are actionable insights. They offer a roadmap for strategic decision-making and optimizing marketing efforts. In a field driven by data, understanding these trends is key to staying competitive and relevant.

As you harness these insights, consider Plerdy’s tool for an added edge. It’s a robust solution for SEO and UX analysis, enhancing your ability to make data-driven decisions in digital marketing. Whether you aim to boost conversion rates, enhance user experience, or gain deeper insights into your digital presence, Plerdy provides the analytics you need to succeed.

Remember, in the dynamic world of digital marketing, staying informed is not just an advantage – it’s a necessity. Let these statistics guide your strategies and push your digital marketing efforts to new heights.

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