20 Best Online Marketing Tools

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Over the past five years, statistics have shown a consistently high interest in advanced online marketing tools. Is there your merit also? ? Great if you are interested in them because if so, you will definitely appreciate the article ?

In general, online marketing reporting tools are top-rated in countries looking to keep up with the world’s leaders and need the means to close their eCommerce gap quickly. They are:

  • Vietnam,
  • Laos,
  • Ghana,
  • Kenya.

By the way, these same states are leading in other ratings, one way or another, related to the use of online marketing tools.

Online Marketing Tools from Plerdy

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One of the best online marketing tools is the Plerdy platform.

Feedback from those who have increased the conversion of their landing pages and websites, thanks to Plerdy, speaks about the effectiveness of this approach.

In particular, Mohammed Faizan Ahmed S., Marketing Strategy Coach For Professional Organizers, notes that the Plerdy platform combines the best online marketing tools in a user-friendly interface. Besides, it has absolutely everything you need to optimize any website dramatically.

Abdul Sattar G., Sr. Web Designer/Front End Developer, emphasizes that Plerdy is merely a “must buy” solution among all his online marketing tools. He claims that his own experience proves that Plerdy has an optimal set of the best online marketing tools that guarantee a website’s conversion by optimizing it for more than 80 parameters.

  • Website Heatmap Tool. Studying the route of a website’s visitor and identifying the most popular elements and “dead zones” allow you to analyze the interface’s UX advantages and lacks in great detail. The online marketing tools from the Plerdy platform allowed for unloading the main page of unnecessary information, optimizing website search tools, and transferring essential information to the most convenient places for the visitor.
  • Session Replay Software. The online marketing tools of the Plerdy platform, particularly software for recording visitor sessions, show precisely how the visitor interacts with various website elements. This information, in turn, allows us to conclude the reasons for leaving the visitor before he performs the target action.
  • Conversion funnel analysis. The next efficient approach from Plerdy’s online marketing tools set. Its use allows to find out at which stage of the conversion funnel most customers drop off, analyze the number of unique page views at every stage of the funnel and analyze funnels by device type and traffic channel
  • Event and Goal Tracking. This innovative solution in the set of online marketing tools from Plerdy analyzes a visitor’s behavior on the website and their interaction with each element. Meanwhile, other online marketing reporting tools can fix the total movements on a website.
  • eCommerce Sales Performance. Using online marketing tools from Plerdy, you can find out, down to a single element, what exactly affects sales effectiveness on your website. This approach allows you to collect the most accurate data when analyzing the UX interface and, thus, save time for prioritization. In addition, the online marketing tools included in the Plerdy platform provide more accurate data than Google Analytics and present it much easier to interpret.
  • Pop-Up Forms Software. With Popup Forms Software, the user can interact directly with cart abandoners, use fine-tuned filters for events to offer discounts to the visitor, keep them from leaving the website, run online user polls to increase feedback and collect visitors’ contact information for further interaction with them using other online marketing tools.
  • SEO Checker Analyzing a website for SEO errors is not a one-off procedure but involves daily use. There is also such a solution among the online marketing tools of the Plerdy platform. Since the Plerdy platform provides a comprehensive approach to website optimization, analyzing it for more than 80 parameters with its online marketing tools, an SEO relevance check is no exception.

Types of Online Marketing Tools

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As already mentioned, Internet marketing combines the techniques and methods widely known offline, promoting goods and services with tools applicable only online.

As “old-fashioned” methods, we may consider MLM and networking marketing prospecting online tools. Similarly, online marketing tools are characterized by website SEO, SMM, Search Engine Marketing (SEM), targeted and contextual advertising, etc.

It is impossible to list all the methods used in modern online marketing tools, but it is worth dwelling in more detail, at least on some of them.

Social media online marketing tools

This area of ​​online marketing implies forming a positive image of a product or service among users of social networks. For more influence, leaders of opinions are involved — famous bloggers, etc. Social media also allows you to receive prompt feedback. In addition, the personal information that users share on social networks makes you free to target specific advertising accurately.

A list of online marketing tools for social media includes Biteable, Buffer, Buzzsumo, Missinglttr, MeetEdgar, Hootsuite, Mention, Sumo, IFTTT, Zapier, Sprout Social, etc.

Email online marketing tools

Although email is gradually losing its position in the popularity rating, giving the palm to various messengers, direct email is still considered a very effective element of online marketing tools. However, sending advertisements to instant messengers is gaining momentum step by step, turning into a cross between email newsletters and SMM.

A list of e marketing tools for email solutions includes HubSpot Email Marketing, Sender, Sendinblue, Omnisend, SendPulse, Benchmark Email, Mailchimp, MailerLite, Mailjet, Moosend, EmailOctopus, etc.

SEO online tools

The brightest example of using SEO online tools can be considered the above example of optimizing a Template Monster website using the Plerdy platform.

A list of online marketing tools for SEO includes AlsoAsked, Google Keyword Planner, Keyworddit, Google Trends, RankMath, Wayback Machine, Google Analytics, etc.

Conversion optimization tools

Website conversion is measured as a percentage. A simple formula to calculate it: the number of people who performed the targeted action you provided is divided by the total number of visitors to the landing page or website and multiplied by 100.

Despite the apparent simplicity, this indicator is one of the most important in Internet marketing. All online marketing tools focus on getting the highest possible conversion rate.

Among conversion tools, I can highlight HubSpot, Unbounce, Lucky Orange, Hotjar, Crazy Egg, Google Pagespeed, Google Analytics, Sniply, Optimizely, and Google Optimize.

Lead enrichment tools

This part of online marketing tools is also a synthesis of email newsletter software, online marketing tools, and social media platforms. These tools generate personalized emails, messenger messages, and social media posts with carefully crafted, engaging headlines. However, the purpose of using these online marketing tools is still the same: expanding the top of the conversion funnel to ultimately lead the buyer to the checkout point.

Great online lead enrichment tools comprise Clearbit, LeadGenius, Leadfeeder, BuiltWith, Datanyze, InsideView Enrich, Crunchbase Enterprise, FullContact, and ZoomInfo.

Graphic creation tools

You know from your own experience of posting on social networks that no matter how good they are, texts do not work without an attention-grabbing picture. However, many online tools exist for creating memorable images for people with no artistic skills. These services save entrepreneurs from hiring a design team to move text on a banner.

Great online graphic creation tools are Adobe Illustrator, Affinity Designer, Procreate, Affinity Photo, Gravit Designer, Figma, Sketch, Crello, PhotoScape, and GIMP.

So, we have discussed all the types of online marketing tools. Now let’s consider the tools themselves.

List of 13 Best Online Marketing Tools

Due to the high demand for Internet marketing to increase conversion, many online marketing tools exist. Choosing the best of them, I was guided by how rich the arsenal of functions one software solution has, whether the platform has any unique features, the degree of user-friendliness of the interface, and the convenience of reports for further interpretation.

Google Analytics

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Online marketing tools from Google are used by 68288 companies worldwide, including:

  • Uber.
  • Airbnb.
  • Google.
  • Spotify.
  • Udemy.
  • Slack.
  • Robinhood.
  • Stripe.

This tool analyzes the visitors’ behavior by a bunch of different parameters. Google Analytics sorts all data into informative tables. This solution also integrates with programs from other vendors.

In reviews of their experience with Google Analytics, users note this tool’s high efficiency and versatility. However, they complain about the complexity of the interface and the need for special training to interpret the results.

Prem Bhatt, Club Secretary at Rotaract Club of CVS:

If you use it for the first time, the dashboard can be cumbersome and difficult to navigate.


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Ahrefs is an international company headquartered in Singapore. The only data this company considers necessary to announce about itself on the official page is that its CEO is named Dmitry, and he developed his first search engine at the age of 15. The services of this online marketing tools platform are used by Facebook, Netflix, Uber, Adobe, and LinkedIn.

To analyze and optimize websites, Ahrefs offers the following tools:

Users note that Ahrefs’ online marketing tools combine everything you need to analyze and optimize a website.

Among the criticisms are complaints about the high cost of the paid version and the annoying need to confirm that you are not a robot regularly.

Akash Kumar, Digital Marketer and SEO Analyst at TridIndia IT Translation Services:

Ahrefs is an all-rounder tool for tracking the website health, linking structure, and more.

Mailchimp All-in-One Marketing Platform

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Mailchimp was founded in 2001 in Atlanta. Its founders and directors are Ben Chestnut and Dan Kurziu. Mailchimp’s online marketing tools include the TED platform, New Belgium, and Vimeo service.

Mailchimp provides free access to these online marketing tools:

  • email marketing
  • automating
  • social media management
  • CRM
  • surveys
  • websites constructor
  • free domains

Users especially emphasize the excellent work of the email marketing tool from the Mailchimp platform. According to them, this online marketing tool generates unique personalized content. Among the disadvantages of the platform, users note the need to contact a specialist to fine-tune the Mailchimp tools.

Shreya Shetty, Marketing Executive at Samco Mutual Fund:

Mailchimp is very expensive if you have a numerous contact base.

HubSpot Marketing Hub

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HubSpot Marketing Hub has been around since 2005. It is led by Brian Halligan and Dharmesh Shah, the company’s founders. Online marketing tools from this platform allow you to optimize websites in the following areas:

The most famous users of the company’s services are VMWare, Trello, Survey Monkey, WWF, and Suzuki.

HubSpot’s online marketing tools users praise the convenience of the landing page templates, the dedicated tutorial, and reliable feedback. However, they are unhappy with the overall integration of individual tools in the platform.

Sarah Nix, Business Development Manager at Artex Group Custom Patches:

There is so much available on Hubspot that it can be and feel very overwhelming!


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The company was founded and is led by Pratham Mittal and Randy Rayess. The most famous users of their online marketing tools are such significant companies as Adobe, Nike, Florida Capital Bank, StateFarm, and Marketo.

The platform offers the following list of solutions for website optimization and promotion:

  • Calculators
  • Quizzes
  • Assessments
  • Recommendations
  • Polls
  • Chatbots
  • Giveaways
  • Forms and Surveys

Among the strengths of Outgrow’s online marketing tools, users note the variety of Quizzes, creating additional attractiveness for websites and helping retain visitors. Users also like the depth of form customization. On the other hand, Outgrow’s online marketing tools users generally agree that the platform has broad functionality but weak technical support and an excessively high price.

Caroline Chavez, Executive Vice President at Topaz Sales Consulting:

One aspect I want to see is more features in lower-tier pricing.


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ActiveCampaign is an international company with offices in Chicago, Sydney, and Dublin. The founder and Head of ActiveCampaign is Jason VandeBoom.

The Online Visibility Academy uses ActiveCampaign’s online marketing tools, Happy Families, McKinsey & Company, Gartner, and Bain & Company.

ActiveCampaign promotes websites in two ways. One includes automated personalized mailings and various methods of interacting with users on marketplaces. ActiveCampaign’s online marketing tools are tightly integrated with services such as Shopify, Salesforce, WordPress, and others.

The second direction — “Omni-Channel Marketing,” includes developing landing pages and promoting social networks.

ActiveCampaign services’ users extensively praise their user-friendly interface. Also, they write with gratitude about the responsive technical support. The only complaint concerns some complexity in the interpretation of analytics.

Eric Harris, Marketing Coordinator at Musclesport:

Overall, ActiveCampaign is a great software.

Cision Communications Cloud

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Cision Communications Cloud’s CEO Abel Clark has led the company since 2020. The company originated from the merger of several media corporations and first appeared under this name in 2007. In addition to online marketing, Cision is involved in PR, social projects, and the environment.

The division of Cision Communications Cloud provides online marketing tools focused on website promotion using the arsenal of modern PR technologies.

Users especially emphasize the high level of professional journalists involved in website promotion. At the same time, they write about the limited monitoring tools from Cision and the need to use online marketing tools from other developers.

Rachel Peifer, Senior Director, Marketing and Communications at Cardozo School of Law:

I like the ease of use and good customer service when using Cision Communications Cloud.


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Ryan Holmes founded the company in 2008. Hootsuite’s online marketing tools focus on creating engaging posts and promoting social media websites and landing pages.

Hootsuite services are used by Marketo, General Electric, SXSW, and Melia Hotel International.

Users appreciate the free access to two social networks and the excellent templates and tools for creating memorable posts. In addition, they love online marketing tools for scheduling publications on social media platforms. However, they note that the user interface could be more user-friendly and the paid plan more affordable.

Thomas Guerrero, Executive Director at BC Public Service:

There are few challenges with how Hootsuite works with photos, but it works well.

Canva for Enterprise

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Canva is an international company launched in 2013 and focused on a wide range of graphic design services. The company works with American Airlines, LPL Financial, Ingram, Skyscanner, and EATON.

The main feature is a vast, constantly updated library of graphic templates for publications on all social networks. A lot of them are free.

Users appreciate the quality of Canva’s templates and emphasize that the mobile version of the service works just as well as the desktop one. Some complain about the cost of branded online marketing tools in the paid version, but at the same time, stress that these tools on other services are more expensive.

Jennifer Olney, Social Media Director at Gargle:

Canva surprises me and launches the feature I’ve wished for. It is an amazing marketing tool!


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Keap is a cloud-based sales and marketing platform that offers customer relationship management (CRM), marketing automation, and eCommerce features in one suite. It is one of the best online marketing tools.

The platform keeps all customer interaction history in one place, so you never have to request the same information twice. An indicative list of customer information includes contact information, phone number, email address, social networks, birthday, and correspondence history. Here are the services this company offers:

  • Email marketing
  • Text marketing
  • Automation and more

Clate Mask is the CEO and Co-Founder of Keap.

Brian Del Terzo, Business Innovation Strategist at Credilife:

This marketing tool covers all specific needs and is easy to integrate.


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BuzzSumo is a fairly simple service for finding and analyzing trending topics and keywords in a specific niche. It is one of the tools for online marketing that will be extremely useful for content marketers and SEO specialists who want to optimize and update their content strategy.

Thanks to the automatic notifications function, you don’t even need to constantly monitor the network: the system itself will send a report on the latest trends in a particular industry. In addition, it allows you to quickly search for authors and influencers, which will appeal to outreach specialists. So, I couldn’t help but include it in this list of online marketing tools.

The company is headquartered in the UK. There are two founders: Henley Wing and James Blackwell.

Mary Bailey, Data Research Analyst at CorSource:

BuzzSumo is a perfect marketing platform to search for content and follow social networks through analysis.


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Buffer, the “timer for social media posts,” is primarily aimed at companies with their prices. However, the manageable functionality for professional social media marketing departments should hardly be sufficient. Although Buffer offers some usable analysis options, co-acquisition, monitoring, and topic streaming are impossible. In this respect, marketing professionals will certainly opt for other social media management tools or book additional analysis tools. Here are the services this tool offers:

  • Publishing
  • Analytics
  • Engagement
  • Start page

The company is headquartered in San Francisco, US. The founder is Joel Gascoigne.

Maitri Chheda, Social Media & Community Manager at Testlify:

Buffer is a quick and reliable online marketing platform for social networking.


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CoSchedule is an online project management service. It is one of the best online marketing tools. The service is more suitable for the work of advertising and marketing departments, as it allows you to engage in media planning, maintain a marketing calendar, and coordinate projects. CoSchedule combines several tools for managing projects from start to finish.

The service combines four tools for organizing the marketing department’s activities – organizing time, content, work, and managing archives. It includes online marketing tools and techniques that will be helpful for your business. Here are the CoSchedule features:

  • Management of marketing projects
  • Creating a publishing calendar
  • Tools for planning and creating content
  • Creating a task list
  • Content management
  • Integration with cloud services

The founder is Garrett Moon. The organization is headquartered in North Dakota, United States.

Jeffrey White, Marketing Manager at Specified Technologies:

CoSchedule is an online project management service built for marketing teams! It is amazing.

So, I have described 20 online marketing tools that can come in useful in your business. I hope you find this list of online marketing tools valuable.


Modern online marketing tools offer unlimited opportunities to promote your websites. Without using them, you shouldn’t hope for high conversions, no matter how good your website’s design and content are. A complete solution will undoubtedly guarantee a faster and more convincing result. It is up to you to decide which software to use. Moreover, many well-known services provide an opportunity to try their online marketing tools for free.

Andrew Chornyy - 001
Article by:
CEO Andrew Chornyy

CEO Plerdy — expert in SEO&CRO with over 11 years of experience.

One reply on “20 Best Online Marketing Tools”

Kudos to you for posting such an informative article and I really appreciate it.

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