The emergence of the SEO platform occurred over 20 years ago. An SEO platform combines multiple tools for holistic analysis, task management, and optimization in internet marketing. It addresses several issues and challenges, including measuring a brand’s presence on Google organic listings. The SEO platform integrates seamlessly with major data providers like Google Search Console and Analytics, Adobe Analytics, Coremetrics and Web trends, and content coordination systems like Adobe Experience Manager. As a result, many people are looking for answers to the following questions:
- What kind of platform is used for SEO?
- What should be included in every SEO platform?
- What is a data-driven SEO platform?
- What is the best video ranking platform for SEO in Miami 2020?
- What is the best SEO platform for enterprises?
- What is the best SEO platform for digital teams?
- What is the best SEO platform for retail?
With the help of an SEO platform, you will study the development processes of your website, competitors, audience and their interests – and see what needs to be changed to improve the productivity and success of your business.
What are the Goals of SEO Platforms?
Each company defines for itself the main goals that need to be achieved. Depending on the business direction and the funnel stages, you can understand which goals are right for you and what is relevant in a specific period. The top 6 goals look like this:
- Organic traffic growth. Determine for yourself the percentage of the desired increase in visitors, considering your current position, competitiveness and audience size. On average, 5-10% is a worthy goal.
- Raising relevant traffic for sales growth.
- Improving page loading speed. Sometimes this process can involve a complete restructuring of the content.
- Optimizing web pages that reduce traffic. Create balance in the quality of landing pages, blog posts and top-level pages.
- Decrease in bounce rate.
- Increase the length of time on the page. This goal is closely related to the previous one.
You can work on multiple goals at once.
SEO Platform Capabilities
The capabilities of SEO platforms are as follows:
- Collection and provision of all analysis results in one program.
- Unlimited monitoring and analysis of the site. Covers an assessment of the condition of a website, its architecture, technical components, content and security.
- Providing solutions based on analysis. With the help of artificial intelligence, the SEO platform highlights solutions to difficulties.
- Open access to data. For this, the SEO platform must be integrated with the API.
- Access to analytical data based on research results. In other words, the SEO platform provides relevant information to tailor your content.
While most of the capabilities of an SEO platform are the same, the application methods may differ.
Why is Using an SEO Platform Important?
To think through your SEO strategy, you must thoroughly analyze the data and then optimize the steps and the changing trends. While doing this, you need to remember the basic principles – technical SEO, page SEO, content, link writing and keyword scanning. Accordingly, the amount of work and data for analysis increases with the site’s growth. It is simply impossible to do this manually to a high standard. Therefore, SEO platforms come to the rescue, combining all the necessary tools.
SEO Platform from Plerdy
The SEO Checker tool is one of the most important components of an SEO platform. It solves the main task of digital marketers – it keeps track of all the transformations that have taken place in the work of an SEO site. There can be thousands of such changes, and keeping track of them on your own is unrealistic. Moreover, the tool is automated as much as possible. The list of its capabilities includes the following functions:
- Separate site analysis for mobile and PC versions.
- The tool analyzes up to 1 million pages per day.
- Scans the semantic core.
Data collection creates no load on the server because the tool collects information in a targeted and automatic way. Moreover, the obtained data enables timely elimination of shortcomings, thanks to which the SEO indicators will not fall.
- 2,498 web pages with critical SEO errors.
- 1,605 web pages to watch out for.
- 16 404 web pages without errors.
They have been sorted by device type and vulnerability area for better understanding. You can read more about this in our review.
What do G2 users say about the SEO Checker? Andréas H writes that a holistic SEO analysis can be done using the tool and the entire platform. And Edward T noticed the lack of load on the server and excellent speed since the tool does not degrade the site’s performance.
Best 7 SEO Platforms
A web analytics company founded in 2001. Performs analysis to WCAG 2.1, ADA and Section 508 standards. The SEO platform provides product management and collaboration tools for marketers, content creators, designers and developers. It is a great SEO data provider. The platform is used by eBay, Santander, Bayer, Cambridge City Council and RNIB.
The user under the nickname James C mentions good data structuring – they are divided into categories and groups corresponding to the company’s departments. Marta M says the platform is straightforward to use.
The company focuses on search engine optimization and has released a series of tools and guides for learning SEO. The list of platform features includes reviewing and selecting popular keywords, rating tracking, and custom reports. The company’s clients include Zillow, Trivago, Razorfish, Alaska and 99designs.
Jake P left a review that he especially likes how all the data is grouped by importance and placed in the panel. And Michael D notes keyword research and the ability to crawl up to 500,000 pages.
The company is part of the Netpeak Group. The platform offers over 30 tools for analyzing your site and competitors’ websites, clustering, auditing, team management, generating checklists and reports, reviewing the number of requests, etc. Clients include L’oreal, Lenovo, Samsung, Uber and Yves Rocher.
Joseph K particularly rated the tracker for backlinks and keywords in a review of the platform. Valerie F shares that he regularly uses the tool to analyze keywords of popular competitors.
The company was founded in 2007, and now its offices are located worldwide – in Foster City, Seattle, Cleveland, Chicago, New York, London, Sydney and Tokyo. The platform options are based on artificial intelligence and machine learning. It performs real-time analysis and predicts possible solutions based on the scan. It is a great SEO platform vendor. The client list includes well-known companies such as Marriott, Audi, Tommy Hilfiger, Adobe and Microsoft.
Cheryl N writes about the convenience of customizable dashboards and the willingness of the team to help newbies master the program. Dan R also highlights the value of the Data Cube keyword search tool.
It is the best global SEO platform. The SEO platform researches the market, studies and develops a content plan, conducts competitive analysis, and provides personalized statistics about specific market segments. Zendesk, Siemens, and NFL use the company’s services.
Speaking about the platform, Bartosz G writes that the Content Experience tool simplifies the work of an SEO specialist and a copywriter – it helps to create high-quality and effective content. Additionally, Loren M commended the work of the customer support team.
It is a simple SEO platform that suits any business. The company creates software that even beginner SEO specialists can use. In addition, the platform offers SEO tools for listening to and managing social media. The company’s clients include Zapier, Trustpilot, Hunter, Wargaming.net, and Bed Bath & Beyond.
Kee Hong N was delighted with the power and convenience of making monthly plans based on the number of keywords being tracked. Nicole V summed up that this software performed the best of all the SEO platforms she has used.
The Swiss company Timely was founded in 2020. It offers clients SEO tools and software for managing devices, files, and data. The SEO platform includes four website analysis and optimization tools: Rank Tracker, WebSite Auditor, SEO SpyGlass, and LinkAssistant. Its clients include Sodastream, Fibona, and Singen Standwerke. Pay attention to this SEO platform cloud.
Scott A commended the fast pace of problem identification and the detailed information provided. Daniel W, who manages multiple sites, commended the convenience of collecting and analyzing data from multiple projects at once.
Now you know the most popular managed SEO platforms. SEO platforms can simplify the work and analysis process and significantly improve the quality and speed of achieving business goals. The sooner you start using all of the available analytics tools, the sooner you will see the fruits of your labor. And remember about SEO technology platform Plerdy – your opportunity to improve website conversion rate.