108 SEO Statistics & Facts for 2023

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Google is constantly updating its search algorithms, which can make SEO statistics seem like a moving target. Of course, everyone wants their website to rank on the first page of Google search results. However, what worked last year might not work this year. Therefore, it’s essential to stay up-to-date on the latest search engine optimization statistics, trends and changes.

One way to stay ahead of the curve is to follow SEO thought leaders and read industry publications. This will help you understand when Google makes changes to its search algorithms and how those changes might impact your website’s ranking statistics.

In this regard, from April to May 2022, Plerdy conducted an SEO survey comprising 29 research questions. Gathering the statistics, we received over 100 responses from SEO experts in different niches. The goal of the research was to identify SEO trends. The statistics also gave us a better understanding of how these SEO experts currently approach their work, what methods they use, and what they believe are the most crucial ranking factors.

In this blog post, I share 108 SEO statistics (based on Plerdy’s survey), still relevant in 2022. All because they determine the factors which do impact your website’s positioning in the search.

List of 108 SEO Statistics

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Based on the results of our research, the Plerdy team has singled out 108 important SEO statistics. These statistics determine the factors which impact your website’s position in the search results. And they are SEO trends of 2022.

  1. 89% of the survey respondents still considered E-A-T an important ranking factor.
  2. The remaining 11% also claimed E-A-T was not an important ranking factor, as suggested by Google.
  3. Google’s November 2021 Core Update resulted in most websites losing their search rankings.
  4. According to the statistics, 49% of experts said the Google Core update in November 2021 had not affected their website’s search rankings.
  5. 44% of the statistics providers also agreed the Google Core update in November 2021 had affected their website’s search rankings.
  6. 7% of the research participants didn’t analyze their website to determine whether the update had impacted its search rankings.
  7. According to the statistics, Google will continue prioritizing Core Web Vitals such as CLS, FID, and LCP in 2022.
  8. Most respondents (53%) agreed they should aim for the “green zone” (around 99.9%) for core web vitals.
  9. 47% of the experts did not agree that Google would prioritize core web vitals in 2022, according to the statistics.
  10.  As the statistics gathered show, only 16% of respondents planned to use AMP to build online stores in 2022.
  11. 69% of the surveyed said they would not use AMP to build online stores in 2022.
  12. 15% of them planned to use AMP to build blog websites only.
  13. 59% of the specialists believed using latent semantic indexing (LSI) keys would be important in 2022.
  14. 41% of the respondents claimed using LSI keys would not matter in 2022.
  15. 52% of the research participants felt the higher the quality of links, the faster the website ranking.
  16. Again, 52% of the respondents thought quality links begin to work efficiently when all is well with UX and other traffic channels involved.
  17. According to 21% of the responses, regardless of the quality of links, the effect might show up after some time.
  18. 16% of the experts were not sure when the links would start affecting the website’s search rankings.
  19. 1% suggested the quality of backlinks in the website’s search ranking would decrease in 2022.
  20. 99% of the surveyed preferred creating content that aligned with search intent.
  21. 1% of the survey-takers did not create content aligning with search intent.
  22. 34% of the specialists assumed Google replacing the title tags in the search engine results pages with other relevant text from a webpage had impacted their CTR.
  23. 20% of the respondents disagreed that Google’s replacement of title tags in the search engine results pages with other relevant text from a webpage had impacted their CTR.
  24. As many as 46% of the experts were not sure of what the potential impact of Google’s plans to replace title tags in the search engine results pages with other relevant text from the target webpage on CTR could be.
  25. 60% of the respondents believed marketplaces (aggregators) would not displace small websites since they depended on the small business niche and could rank for long-tail keywords.
  26. 40% of the survey-takers agreed marketplaces would impact organic search in 2022 by displacing small websites.
  27. The statistics found 73% of the surveyed anticipated organic backlinks to be more effective in 2022 than when the research was conducted.
  28. 40% of the specialists expected editorial backlinks to be more effective in 2022.
  29. 36% of the responses implied backlinks from guest posts would be more effective in 2022.
  30. 36% of the survey-takers believed relationship-based backlinks would be more effective in 2022.
  31. The research statistic also found 29% of the experts expected review website backlinks to be more effective in 2022.
  32. 29% of those surveyed anticipated infographics backlinks to be more effective in 2022.
  33. 24% of the research participants assumed backlinks from press releases would be more effective in 2022.
  34. 17% of the respondents suggested paid links would be more effective in 2022.
  35. 11% of the survey-takers thought backlinks from link exchanges would be more effective in 2022.
  36. 8% of the experts suggested backlinks from PBN would be more effective in 2022.
  37. The statistics found 8% of the responses implied backlinks from the author bio would be more effective in 2022.
  38. 8% of the surveyed claimed backlinks from social media would be more effective in 2022.
  39. 7% claimed directory backlinks would be more effective in 2022.
  40. 7% of the respondents supposed backlinks 301 redirects would be more effective in 2022.
  41. 4% of the specialists were convinced backlinks from auto-generated links would be more effective in 2022.
  42. The statistics found 2% of the survey-takers expected backlinks from blog comments would be more effective in 2022.
  43. 2% of the research participants thought backlinks from forums would be more effective in 2022.
  44. 2% of the experts suggested backlinks from the website footer would be more effective in 2022.
  45. 21% of the surveyed experts claimed the more variety of backlinks, the better to rank in search easily.
  46. 52% of the statistics respondents considered Google Discover Optimization a trend in 2022.
  47. The statistics found 48% of the survey respondents indicated they did not believe Google Discover Optimization would be a trend in 2022.
  48. Website optimization in 2022 was supposed to focus on UX and SEO. This is based on the data from 90% of those surveyed.
  49. The remaining 10% did not see UX & SEO being the focus of website optimization in 2022.
  50. 72% of the specialists highlighted the impact of content quality change had increased significantly since 2021.
  51. Also, 27% of the survey-takers thought the impact of content quality change had remained the same since 2021.
  52. Only 1% suggested the impact of content quality change had decreased since 2021.
  53. The statistics found 41% of the experts were convinced video content (YouTube, Instagram, TikTok) would strongly impact SEO in 2022.
  54. Video content can positively impact SEO if it leads to increased traffic the brand benefits from. This is according to 34% of the experts.
  55. 15% of the surveyed also argued that video content would impact SEO if there were a website visit.
  56. A minority of experts (10%) had an idea that video content on platforms such as YouTube, Instagram, and TikTok would have no impact on SEO in 2022.
  57. Most respondents (94%) indicated that mobile-responsive content would be important in 2022.
  58. 6% of those surveyed also claimed not everyone needed mobile responsive content in 2022.
  59. The statistics also found 19% of the SEO experts considered voice search a trend of 2022 because of long-tail keywords.
  60. 35% of them partially regarded voice search as a trend of 2022.
  61. 46% of the research participants did not accept voice search as a trend in 2022.
  62. 54% of the statistics survey participants considered page content updates (animation, video, graphics, and text) a trend in 2022.
  63. 34% of the statistics survey participants partially considered page content updates (animation, video, graphics, and text) a trend in 2022.
  64. 12% of the statistics survey participants did not consider page content updates (animation, video, graphics, and text) a trend in 2022.
  65. 60% of the survey participants would still focus on snippet optimization in 2022.
  66. The statistics found 36% of the survey participants partially focused on snippet optimization in 2022.
  67. 4% of the survey participants indicated they did not focus on snippet optimization in 2022.
  68. The survey found 36% of the surveyed supposed using AI-generated content on a website had been a good idea resulting in increased SEO traffic.
  69. The statistics found 28% of the survey participants considered using AI content for a website of no value.
  70. 36% connected using AI content on a website with a risk of getting manual actions from Google that may prevent the website from appearing in the Google search.
  71. 76% of those who participated in the statistics survey thought the amount of content good for SEO rankings would be based on the analysis of competitors.
  72. 4% of the survey participants also claimed the amount of content good for SEO rankings was less than 1000 words.
  73. The statistics revealed 18% of the survey participants considered a good amount of content for SEO rankings between 1000-2000 words.
  74. 2% of the survey participants also supposed the amount of content good for SEO rankings was over 2500 words.
  75. 28% of those questioned expected the average budget for SEO to increase by 10% in 2022.
  76. 42% of the experts expected the average budget for search engine optimization to increase by 20% in 2022.
  77. The statistics found 9% of the interviewees thought the average budget for search engine optimization would increase by 50% in 2022.
  78. 21% of the specialists felt the average budget for search engine optimization would stay the same in 2022.
  79. 35% of the survey participants were convinced that increased on-page time would improve website ranking statistics.
  80. 36% of the survey participants partially believed increased on-page time would improve website ranking statistics.
  81. The research statistics found 29% of the survey participants did not agree that increased on-page time would improve website ranking.
  82. 17% of the surveyed agreed that if SEO traffic for branded queries was not growing, it could negatively affect the positions of other keywords.
  83. 54% of those questioned did not agree that if SEO traffic for branded queries was not growing, it could affect the positions of other keywords
  84. The statistics found 29% of the experts partially agreed that if SEO traffic for branded queries was not growing, it could affect the positions of other keywords.
  85. 98% of the specialists claimed usability improvement impacted SEO traffic growth, especially if a user browsed many pages on the website and scrolled in depth.
  86. 2% of the survey-takers did not agree that usability improvements impacted SEO traffic growth. The reason – it did not make sense to change anything in the website’s usability if the user could find the necessary information themselves.
  87. The statistics found 95% of the participants expected website structure to affect SEO in 2022.
  88. 5% of the participants also did not expect website structure to affect SEO in 2022.
  89. Based on our survey, 79% of the participants wanted more website pages, especially if 90% of the website’s content was high-quality and well-optimized.
  90. 8% thought it did not matter if there were more or fewer pages on a website.
  91. The statistics revealed 7% of the experts also thought fewer pages on a website was the best option.
  92. 6% claimed more pages on the website was the best option.
  93. 78% of the participants expected return visitors to affect website traffic.
  94. 10% of the participants thought return visitors would not affect website traffic.
  95. The statistics found 12% also claimed return visitors would not impact website traffic.
  96. 64% of those questioned were convinced social signals mattered for search engine optimization in 2022.
  97. 1% thought social signals would matter for search engine optimization in 2022, especially if there were many likes.
  98. The statistics revealed 35% of the interviewees thought social signals did not impact search engine optimization in 2022.
  99. 73% of the survey-takers guessed referral channels could influence the growth of SEO traffic in 2022.
  100. 58% of the survey participants thought paid search could influence the growth of SEO traffic in 2022.
  101. The statistics uncovered 56% of the survey-takers suggested direct channels could influence the growth of SEO traffic in 2022.
  102. 46% of the surveyed believed Facebook could influence the growth of SEO traffic in 2022.
  103. 52% of the participants guessed YouTube channels could influence the growth of SEO traffic in 2022.
  104. 45% of the statistics survey participants felt LinkedIn could influence the growth of SEO traffic in 2022.
  105. The statistics showed 43% of the experts thought TikTok could influence the growth of SEO traffic in 2022.
  106. 41% of the questioned believed E-mail could influence the growth of search engine optimization traffic in 2022.
  107. 2% of the participating experts expected Pinterest to influence the growth of search engine optimization traffic in 2022.
  108. 1% also thought all possible channels could influence search engine optimization traffic in 2022.

Thus, we’ve considered the 108 insightful SEO statistics gathered during our research. They reveal which factors matter for successful search engine optimization in 2022.

The Companies These SEO Statistics are Based on

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Companies with traffic over 500,000 visitors per month took part in the SEO survey. They are briefly described below:

  • BBC: The British Broadcasting Corporation is a public service broadcaster headquartered in London. It is the world’s oldest national broadcaster, founded in 1922.
  • Idealo is a price comparison website allowing users to find the best prices for products online. The website is easy to use and provides various features, which make it a great resource for users looking to save money on their purchases.
  • Glassdoor is a website where current and former employees can anonymously review companies. It is valuable for job seekers, as it provides insight into what it’s like to work at a particular company.
  • Pigu.it is a technical website that provides information on various topics, including computer hardware, software, and programming. The site also offers forums and newsgroups where users can discuss and ask questions about technology.
  • Home24 is a leading online retailer of home furnishings and decoration products in Germany. The company offers a wide range of products from over 500 brands, making it one of the most comprehensive platforms for home furnishings in the country.
  • Igraal is a French eCommerce cashback and loyalty program. It was founded in 2006 by four French entrepreneurs. The company has over 10 million members and is available in over 30 countries.
  • Renderforest is a cloud-based video rendering service offering users a fast and easy way to create high-quality videos. The service is simple to use, with a drag-and-drop interface that makes it easy to create videos from scratch or to use one of the many templates available.
  • Thomas: Thomas Publishing is a leading provider of information and services to the construction, mining, and manufacturing industries. The company’s products and services include online and print publications, databases, and web-based tools.
  • Third Space Learning provides one-to-one online tutoring to primary and secondary school students. The company employs over 1,000 tutors, who are all qualified teachers.
  • Groove: Groove is an eCommerce retailer focused on selling natural household and personal care beauty products. Their focus is on providing high-quality products, both effective and safe for consumers to use.
  • ClickUp is a project management software that enables users to collaborate on tasks and projects. It is designed to be simple and easy to use, focusing on productivity and efficiency.
  • GetYourGuide: GetYourGuide is the world’s largest online platform for booking tours, activities, and attractions. They’ve got everything you need to make the most of your trip, whether you’re looking for a guided tour of the city or a hands-on activity like cooking or kayaking.

These are the companies with earned authority on the market. Therefore, you can rely on their expert opinion and take the insights from the article when developing your own search engine optimization strategy.

Conclusion about SEO Statistics & Facts

These statistics show the importance of SEO, as most companies strongly depend on it in terms of their traffic. So, if you’re a company not implementing any SEO strategy, you’re losing out on customers and profit.

If you’re already into SEO, use these SEO statistics to prioritize your SEO strategy, and you will likely experience significant improvements in your organic rankings.

Article by:
CEO Andrew Chornyy

CEO Plerdy — expert in SEO&CRO with over 11 years of experience.

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