User Testing Tools

Categories
Digital marketing Website usability

Today’s Internet searchers expect to interact only with attractive and easy-to-navigate web resources. Audience selectivity can be easily explained with the present-day focus on website usability. The more user-friendliness is promoted on the web pages, the more traffic will generate this site.

Frequently asked questions from video site owners and user experience designers:

  • How much traffic should there be on the site to effectively analyze user behavior?
  • What data should be collected for user testing?
  • How to build hypotheses?
  • What exactly to test users in the first place?
  • How do find the reason for the high bounce rate and why users spend so little time on the site?
  • What affects the macro and micro conversion of user actions?

To monitor the audience’s direct feedback and detect weak spots of the website, usability testing is used. It is essential to undertake usability-driven tests for faster reaction to any issues and better online performance. This way you will save your time, money, and launch a demandable digital product free from the risk of failure.

User Testing Tools with Plerdy

To increase the likelihood of the site’s use plus customer retention and hit the market right after the launch, user testing tools for websites are a must. One of the most top-ranking ones is Plerdy.

Matt W, entrepreneur (small business)

  • “Excellent data analysis with detailed reporting on end-user insights. Deep website analytics by Plerdy bring the best configurations and top usability!

Abdul Sattar G, web designer/frontend developer

Website Heatmap Tools

Plerdy is one of the best user testing tools that provides detailed heatmaps to analyze website interactions and use these insights for improvements. It is possible to detect the most clickable elements on the site and the least effective ones. The first on-page click statistics can be analyzed as well. Additionally, click filters (according to the device type and traffic channel) and end-user segmentation are available.

Heatmap-driven configurations bring higher conversions because all the changes improve the usability of the website. A good example is the case of the Plerdy-based Kredobank usability audit. With the help of heatmaps, a range of changes for better usability were planned (replacement of contact info, adaptive site version, removal of useless homepage elements, etc.).

Session Replay Software

This option is helpful to analyze the user’s behavior on the website. With the help of the session replay option, the customer’s journey comes to life. This way marketers can monitor each on-page interaction including:

  • Cursor bar movements;
  • Scrolling;
  • Screen capturing;
  • Mouse button clicks.

This way the whole website session is replayed and can be easily analyzed in the context of marketing (traffic channel analytics, user segmentation, etc.). It is worth noting that the Plerdy session replay feature collects data from both mobile and desktop website versions.

Conversion Funnel Analysis

Plerdy comprehensively analyzes conversion funnels. All necessary parameters like shifts in online behavior (know where leads drop off the funnel), website visitors’ reaction to visual changes (the new color of the CTA button, updated content, etc.), and conversion funnel steps undertaken by leads. Additionally, any clicks, scrolls, cursor hovers, and unique pageviews are recorded for deep analysis and coming usability improvements.

With the help of the stage-by-stage monitoring of the user behavior, it is possible to pick sides with the conversion funnel type (horizontal or vertical). Points of increase and decrease are well-visible as well. You can undertake quick configurations right after analysis.

Event and Goal Tracking

All the website-based user activities are taken into consideration and reported in the Plerdy software. It means that any interaction with site elements won’t be left without attention. You will see the general picture with insights on user activities with any content, forms, links. In comparison with other online user testing tools,

Plerdy does not limit event & goal tracking with just page view calculations. Besides configurations based on user interactions, it is possible to initiate synchronization of any event with Google Analytics and get more insights.

E-Commerce Sales Performance

It is essential to keep track of the revenue your eCommerce project generates for some specific period. With the help of sales performance analysis by Plerdy, entrepreneurs can determine the most profitable website elements and sections for their business. The focus on revenue-driven parts of your site will allow improving the effectiveness of each on-page block and generate more profit.

In comparison with other web user testing tools, Plerdy monitors and analyze a wide range of parameters in the context of ecommerce sales:

  • Website blocks to find the most efficient ones that catch the audience’s attention.
  • On-page elements to determine the most attractive ones for users.
  • KPI (key performance indicators) to increase conversions with optimizations.
  • Digital marketing statistics to estimate the effectiveness of ongoing campaigns.

The Plerdy software also provides suggestions for on-page configurations to increase the number of orders.

Pop-Up Forms Software

Pop-up forms are used to generate leads and prolong the time users spend on the websites. This is a dynamic window that is demonstrated on any page tasked to decrease bounce and exit rates. Additionally, customers are informed about special offers that might interest them and increase conversion rates as a result.

Plerdy records interactions with pop-up forms and provides analytical background for creating new dynamic windows to generate leads. Custom banners and forms increase sales and force website visitors to spend more time on the page they are willing to interact with.

  • “The website collected three leads right after pop-up forms suggested by Plerdy appeared on the home page!”

Uliana P., Entrepreneur (Small business)

According to the Lemarbet online agency case, implementing the pop-up form (dynamic webinar window) decreases the bounce rate by 14.86%. One more case is a Plerdy website when the pop-up (online test dynamic window) boosted organic traffic and decreased bounce rate by 24.21%.

What Are User Testing Tools?

The set of digital solutions to gather user experience insights and analyze the online performance of any site or app is called website user testing tools. This is software that focuses on customers’ interactions to generate the most efficient approaches for necessary configurations.

Screen recordings, interviews, surveys, and tests are used to provide the most detailed characteristics and suggestions. This way any weak spots of the website that harm usability are detected timely and solved immediately.

Top-Ranking User Testing Tools

The list of top software includes paid and free user testing tools that are presented on the market and provide an expanded functionality for UX, SEO, marketing analysis through users’ interactions with websites and apps:

  • UsabilityHub;
  • Lookback;
  • Usabilla.

This rating was formed by pricing, cases, number of testing options, and other criteria (convenience to work with, prototyping, updates, etc.).

UsabilityHub

The software was launched in 2008. The director of the product is Milly Schmidt. UsabilityHub is used for usability testing by many companies like Google, Amazon, Airtable. Among the most notable features of this tool are:

  1. User interaction and intelligibility tests;
  2. Survey design based on user feedback;
  3. Preference tests with an opportunity to compare different design options.

Lookback

The user testing tool was launched in 2013. The CEO of the company is Henrik Mattsson. The software provides UX testing through screen recording and in-person analytics. Facebook, Netflix, Nike, and other companies use this tool. The key features that are available in Lookback are:

  1. Remote user research;
  2. Real-time interviewing;
  3. App-based user self-testing.

Usabilla

It is one of the best remote user testing tools today. The software was launched in 2009. Now, it empowers such popular brands as Toyota and Tommy Hilfiger. Usabilla keeps track of usability not only of websites and apps but email marketing campaigns as well. The most notable options of the tool to take into account are:

  1. User’s mouse clicks tracking;
  2. Visual reporting with data exporting (PDF, TEXT, XML, etc.);
  3. Customized pop-up form creation.

Final Word

The present-day marketers pay focused attention to the usability of websites. Absolute user-friendliness is about higher conversions, customer retention, and minimum risk of the digital product failing.

Regular checks of different parameters are required for SEO, UX, and digital marketing strategy to monitor end-user feedback and react to problems immediately. The best online user testing tools are presented in the article to help online business players adjust hard data features, save time and money, and perform well on the market right after the website or app is launched.

Article by:
CEO Andrew Chornyy

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