Digital marketing

User testing

06 September, 2021

User testing is an important process when creating a startup business. The process should help you answer the question: “Does the product help to solve the client’s problem?” If the answer is no, then you will not be able to achieve the expected success.

Regardless of what you are planning to create, the consumer must have a use or need for the product. Otherwise, consumers will have no interest in what your company is offering.

From the conception of the Internet, companies have wasted millions of dollars on unsuccessful projects. Many of these failures were due to poor user experience. This occurs when a product has not been properly tested. Eric Ries described this in The Lean Startup. The bestselling author has created a method for quickly testing new product ideas with real consumers.

User testing is one of the last stages of your development journey towards publication. The results obtained need to be analyzed and corrected accordingly – any business model needs to be adjusted.

This is the only way your product can become useful. Receiving positive consumer feedback is a result of investing in user testing.

What is user testing?

User testing is what can brings ideas to life. It is the responsibility of the marketer to make sure that nothing needs to be improved. In addition, testing users can point out several subtle issues.

Doing early testing can increase a startup’s chances of success. With user input, it’s much easier to decide which direction is best. To conduct user testing, you can:

  • Attract an existing customer base;
  • Agree on cooperation with the testing team;
  • Attract new customers through paid advertising.
  • Analyze user behavior with Plerdy, heat maps, and video sessions.
  • Look for freelancers who do user testing.

Goals need to be stated. The next step is to analyze these goals. Create a priority list.

Examining the data is necessary to distinguish obvious problems from random bugs, rank them according to the importance and complexity of fixing – and get started.

Paper prototypes and ideas

In this phase, the developers do not have a product yet. But they have an idea and a description of the features. Analyze everything planned and evaluate the usefulness. Ask your colleagues to get acquainted with the idea and contact the testing experts. You will receive feedback on how you can make changes.

Development and prototyping

Testing can be helpful during the development process. When adding new features, you should constantly monitor their usefulness and effectiveness. Therefore, keeping the research objective.

Product launch

If you are afraid that some functions may be excessive, test them. User testing is crucial – the data obtained will help track the actual demand for the product and draw conclusions about its prospects.

Do you want to be sure that someone is interested in your idea? The main task of testing is to assess users’ interest in your product, to check how they react to its functionality and design.

Remote User Testing

Remote usability testing is way to ensure the prospects of a project. Remote testing has some advantages.

No restrictions on a certain location

By running an ad campaign to attract users, you can track the most popular locations.

Data Accuracy

By testing remotely, you get reasonably accurate data. Your customers are in their natural environment, and the testing process does not affect them in any way.

Representativeness of opinions

Due to the absence of geographic constraints, the results can be the sum of the opinions of an entire society. Therefore, such indicators are much more useful than those obtained in laboratory research.

The effectiveness and efficiency of testing

Remote testing allows you to get adequate data. Testers can pay attention to the details that confuse them when interacting with the product in its natural setting.

Do not forget that remote testing often takes place on a platform used for analysis. Testing platforms give access to the user’s screen and sometimes to their audio commentary – you can get the most accurate information about the product first-hand.

Remote testing is financially more profitable than laboratory testing. Considering all the benefits, it is not surprising that it is in demand.

User Testing with Plerdy

It is far from easy to collect all the indicators at once. Plerdy’s tools address this issue. Use heatmaps and recording user sessions. These tools can help you with:

  • Identifying the reasons for low conversion
  • Identifying places for hyperlinks
  • Analyzing the quality of the call to action
  • Reducing the percentage of failures
  • Studying the sequence of hovering over the objects on the page

The variety of features makes Plerdy’s tools one of the best on the market.

Usability testing. The difference between user testing

User testing and usability testing are two similar concepts. Each of the tests has a different purpose.

User testing is a process during which the consumer answers the questions: what impressions do they get while working with the product? Which image or style do they like best?

Usability testing – it does not reveal user preferences but the functionality of the product. Usability testing answers the question: “Can this product solves the consumer’s problem?”

To achieve good usability results, you should focus on many parameters and recommendations. On the Plerdy website, you can find a detailed checklist:

  • Intuitive icons
  • Consistency of the e-commerce website interface
  • Uniqueness and clarity of site design
  • Unique favicon
  • Clear terminology

Plerdy UX-game also makes it possible to understand how complex sites and forms can be. This information is presented in the form of a game. This method contributes to a better understanding of the situation and, as a result, highlights the correct conclusions.

You need a ready-made prototype and script. The user tries to complete the task with the help of the product, clearly following the developed plan. In user testing, priority is given to the impressions and emotions the consumer experiences while working with your product.

What is UAT (User Acceptance Testing)

Another test? Yes! And, perhaps, the most important one. The next step is the process of verifying that the solution works for the user. The end-user performs user acceptance testing at the last stage of development.

This testing does not focus on graphical errors or design issues. Acceptance testing is conducted in a closed environment with all the settings specified in the requirements document. The requirements document itself lists developer expectations, which ultimately do not coincide with the users’ wishes. It only reflects an understanding of how the finished product should work.

User Acceptance Testing checklist

Acceptance testing requires some preparations. Its effectiveness and accuracy depend on the quality of this stage. The checklist looks like this.

Initiating the User Acceptance Testing project

The following steps must be performed as part of it:

  • Identification of key stakeholders
  • Identification of business objectives, system acceptance criteria, and objectives
  • Reconciliation of Test Team Eligibility Resources
  • Agreeing on documentation to support acceptance testing
  • Determining the structure of decision-making
  • Agreement

Planning the User Acceptance Testing

During your acceptance test planning, you will need to do the following:

  • Determine the best approach
  • Clarify whether the business goals and the wishes of customers were taken into account
  • Check business processes

User Acceptance Testing Execution

To conduct acceptance testing the following must be done:

  • Define a high-level testing schedule based on user acceptance testing strategies
  • Ensure that all incidents are reported accurately
  • Systematically review the elimination of defects
  • Create regular test reports

The performed manipulations allow you to move on to deciding on the release of acceptance testing.

Release decisions

Based on the following points, the team will be able to decide whether to release the product after UAT:

  • Determination of product status by acceptance criteria
  • Explore alternatives based on unmet risks
  • Consideration of emergency release criteria to ensure controlled release

User Testing for UX. Method and Tips

UX testing is the process of testing all the components of a product to improve its user experience. UX miscalculations can cause customer churn from website pages and a further decrease in traffic.

Among other reasons for refusal, experts cite problems with UX design.

The main aspects of being verified during UX testing are:

  • Ease of navigation of the application/extension/site
  • Comprehensibility
  • Performance and upload speed in line

When conducting UAT user experience, keep the role of intuitiveness and simplicity in mind. The faster the consumer understands how to work.

TOP 3 tools for Mobile Usability Testing

Mobile apps are an integral part of smartphone use. According to recent research, smartphone owners in the United States spend 86% of their device use time exclusively on apps. However, another analysis shows that in reality, this figure reaches 89%.

The company’s commercial success depends on its results and the number of expected application downloads after entering the store.

Userlytics

This tool is often used for usability analysis on iOS devices. During the test setup process, you can set tasks for users or add a survey.

Companies using the tool: TripAdvisor, Riot Games, Canon.

Rates and Pricing: Free trial available, in future

  • Enterprise – $69
  • Custom – depending on the selected parameters
  • Starter – $399
  • Premium – $499
  • Advanced – $999

Applause

Applause provides a huge selection of testing capabilities for professionals. Analyze all segments of your product, and if necessary, contact qualified service personnel. You can also create reports and use the built-in questionnaires.

  • Companies using the tool: PayPal, Google, Facebook
  • Manager: Doron Reuveni
  • Tariffs and prices: the company provides its services upon request, depending on the niche.

Loop 11

The opportunity to invite test participants on social networks did not go unnoticed.

  • Companies using the tool: EA Sports, eBay, IBM
  • Rapid Insights – $79

Conclusion

Client testing is a significant stage during the time spent to structure a site or startup. In light of the investigation of client conduct results, advertisers and engineers can see the report with blunders and make changes or work on the site. Examination can uncover clear weaknesses and absence of interest for an item or administration, saving an organization from the chance of losing cash for a promoting effort. What’s more, obviously, in light of this, increment change and benefit.