Website usability

UX Designer

05 August, 2021

Quality and quantity – the principle of work of UX – designers are based on research methodologies. These experts determine how elements of the site should work to increase user interest.

Lauren Solomon – UX Designer at PayPal, and Founder of VoxPopin.

Challenges and Opportunities for UX designers

The work of UX designers is important for the company – using skills and tools, they evaluate the effectiveness of proposals and guide the startup in the right direction.

Analyzing proposal, user behavior, and other data, UX design experts determine the rationality of the idea: giving life or rejecting it. Based on constant data analysis, niche specialists can benefit from the information. Every user’s movement on the site can be crucial for the company – UX designers are increasingly becoming part of the team. Experts have up-to-date data on the interests, needs, and desires of their clients.

UX design trends in 2021

The UX design niche has its trends and methods of influencing the site’s success. Trends change every year, as well as the directions of development in the promotion.

The user experience is of paramount importance. Therefore, the entrepreneur creating the new resource must focus on UX design. Using this year’s benchmarks, companies can increase their chances of leadership.

Minimalism

The motto of the style is not to distract guests with various details. The palette of shades of one color demonstrates its features. The neutral design allows the client to read the offer carefully. Concentrating on the product, the visitor is more willing and quick to conclude that it is worth buying.

Using a “screaming” design with annoying elements brings the opposite result. The customer’s attention is distracted, it is difficult for him to understand how much the product is needed.

The use of simple designs allows guests to have a good experience. In addition, the minimalist design is easy to understand, and the client easily finds the page he needs. The comfort minimalism brings it the main and successful trends in 2021.

Simple user interface

Everything is interconnected – minimalism in details is closely connected with simplicity. If fancy elements and labyrinths of pages do not distinguish the site’s design, the quality of the user experience becomes higher. Users highly value the ability to find the page they want quickly. Do not forget about intuition.

The use of simple designs and the lack of elements that can confuse the user greatly impact the company’s turnover. Therefore, simplicity has become the leading trend of the year.

Keep in mind that intuition and the ability to save time are highly valued among buyers. Suppose the guest does not spend time searching for the desired page – his loyalty to the site increases. Using uncomplicated structures, the entrepreneur will get an increase in sales and regular customers.

Blurred website background

Soft lines of a blurred background do not distract the user from the choice of goods, and the vague contours of the picture behind all the site elements cause pleasant emotions.

The trend is skillfully used by real estate agencies, hotels, and travel companies. Blurred background does not switch attention – the consumer is most focused on choosing the country he wants to visit. An unobtrusive background sets the potential buyers in the right mood. A wide range of services and a guessed picturesque picture can play a role and become the last argument for buying a living space or a vacation permit.

Such an insignificant, at first glance, detail motivates the customer to buy. Proper use of the UX design trend can be a stepping stone to success even in the areas with the highest competition.

Unique illustrations

Using different colors, shapes, and sizes, specialists manage to achieve the uniqueness of the design and attract the customer’s attention.

The use of exclusive illustrations has a positive effect. Minimalism, combined with attractive images, evokes pleasant emotions in visitors. The accents in the illustrations adjust the guest to the right wave, helping to make a purchase decision.

Voice interface

Interaction with the site and applications has become a trend in general. The convenience that the voice interface offers have made its use a 2021 trend.

The voice interface allows the client to get what he wants quickly and conveniently. The guest does not use a standard keyboard and saves precious time. And direct communication with the site inclines the client to gain trust in him. This fact has general impressions of the site.

The effectiveness of customer interactions has made these trends the main tools in the hands of UX designers. Their use promises the site efficiency in terms of sales. Look for real incarnations of these trends on sites from the top Google search results.

Best UI/UX design tools for designer

Every niche in creating and promoting websites has its own set of tools – UX design is no exception. Instruments UX design use achievements for maximum Quality Custom Experience and ego analysis.

Together, all UX design tools aim to improve users’ comfort – so entrepreneurs persuade them to become regular customers, and companies – make a profit.

There are many tools, and each UX design expert can assemble an individual working set. What UX design uses to create UX frameworks and prototypes:

  • Balsamiq Wireframes is a small graphical tool to sketch out user interfaces, for web/desktop/mobile applications. Wireframes provide enough interactivity to replace prototypes most of the time and make it easy to collaborate and get feedback on wireframes.
  • Adobe XD is a vector-based tool for designing and prototyping user experiences for web and mobile apps. Switch easily from wireframing, visual design, preview, and sharing, all in one powerful tool.
  • Figma is a vector graphics editor that works primarily on the web, including additional offline features for macOS and Windows. Figma’s feature set is focused on user experience with a focus on real-time collaboration.
  • Sketch is a vector graphics editor. It does not include design features for printing. Available only for macOS, third-party software and transfer tools can be used to view Sketch projects on other platforms.

Once the frame and prototype are built, the specialist checks its usability. For expert verification, apply:

These tools are considered some of the best. There are dozens of others, but the professionalism of the expert determines their productivity. Regardless of the services used, an experienced expert can influence the company’s state of affairs.

UX designer vs. UI designer vs. Web designer

The field of website creation is full of interchangeable concepts – web design is intertwined with UX design, and finally, both terms are replaced by UI design.

You can understand how a UX designer differs from a UI designer and a web designer. First, however, it is necessary to dig deeper.

UX designer an expert in UX design is engaged in developing and designing site elements. Its main task is to understand the client’s problem and find a comfortable solution.

The tasks include the development of solutions to problems, working with the usability of the site. And finally – providing maximum convenience to the user.

A UI designer is a professional whose work is aimed at comfortable and uninterrupted contact of the user with the interface. Its main purpose is to set up a comfortable connection between the user, the device, and the site itself.

The user’s impressions of visiting the site depend on the quality of his work. UI is part of UX. They complement each other. Both areas of design focus on improving the user experience.

A web designer is a specialist whose task is to combine a quality user experience with an attractive appearance. A web designer must know programming languages. After development, the prototypes are analyzed, achieving the perfect balance between a good user experience and an interesting appearance.

The web expert does not emphasize the reaction of the client. Instead, its tasks include the design of the site, its design, and the configuration of UX/UI layouts.

A clear delineation of concepts allows experts to focus on their professional tasks. The result of the synergy of three professionals will be higher than that of one station wagon.

What does a UX designer’s salary look like?

At the dawn of the development and spread of IT specialties, UX design became a popular niche. But even experts often do not understand in which direction they want to move.

The salary of a UX designer directly depends on abilities and experience. In digital equivalent, the ratio of the class of specialist looks like this:

  • Junior – about $35,000
  • Middle – about $45,000
  • Senior – about $55,000

The list shows the world average. The highest salaries – in America, the lowest – in China. The spread is caused by the demand for experts and the level of competition. A company in China can offer a better offer than a company in Germany and vice versa. Deciding to develop in UX design, the expert should assess their prospects in their home country. If they are disappointing – think about moving. Specialists in UX design can secure a decent income and work in a well-known company.

UI/UX designer job FAQ

UI/UX design raises many questions for young professionals. We will consider typical and give answers to them.

The main responsibilities of a specialist in the field of UI/UX design

The niche of UI/UX design is so large that it is impossible to give a precise definition of what you will do as a designer.

There is a list of qualities and aspects, taking into account which you will show yourself perfectly in the new workplace. Quick switching between tasks, the desire to constantly put yourself in the user’s place and evaluate the result from his position – these qualities will help you. The expert should be sociable, communicate with other team members – so the acclimatization process will be better, and it will be easier to take on responsibilities.

Is it worth waiting for UI/UX design automation

Technologies under the control of AI exist, but there is no question of full automation of processes yet. UI/UX design is based on human interaction with the data processing on behalf of the person. Artificial intelligence will not be able to understand what needs to be fixed. People process UI/UX design data – they find non-standard solutions that can help the interface become more user-friendly. AI, due to its “inhumanity,” will not understand the user’s wishes. Therefore, its UI/UX design features will be useless.

How user experience is measured

In the UI/UX design niche, research and analytical methodologies are key. Results and indicators are achieved by studying certain aspects of customer interaction with the site and data analysis.

When studying the indicators, the expert considers many factors: the type of page, the amount and quality of information on it, which organization owns the site.

If the user spent 8 minutes on the site – it is too little for the online store. For a banking site, 8 minutes is too much. This means that the customer could not find the required service.

Indicators and their estimates depend on the niche – it is important to pay attention to even the little things.

How to improve the user experience

Users do not want to search for a long time. The task of UI/UX design is to provide the visitor with the opportunity to save time and nerves. By simplifying the client’s path from the site’s main page to the one he needs, you will significantly affect the user experience. Experts must understand the pain and desires of buyers. For such specialists, UI/UX design will find it easier to improve customers’ user experience and raise the site’s usability to a completely different level.

How effective is UI/UX design?

This question is often encountered in interviews in companies. The effectiveness of UI/UX design can easily be confused with other factors – for example, with the promotion and launch of marketing ads. But without the usability of the site to achieve high performance is extremely difficult – even using all marketing channels.

Which branch of UI/UX design suits you

This question is often asked by companies when hiring professionals. Despite the differences in UI/UX design, both concepts have dozens of branches.

Having passed a difficult course in UI/UX design, you will be able to get acquainted with the basics of all areas. And after mastering them – choose your own. When getting a job, it is worth looking for the area in which you have the most experience. This will increase your chances of success and eliminate problems at future work.

Such questions arise both during the recruitment and in a casual conversation with experts in other fields. No wonder – in the niche of promotion and user experience, there is little specificity.

UX designer resume examples

The success of employment largely depends on how effectively you can advertise your skills.

Resume quality is one of the main criteria when hiring. Designers spend a lot of time creating it. Young professionals should pay attention to excellent examples.

Look at the resume as on UX design

When creating a resume, treat it as another problem in UX design. Who will read your biography? What pains and problems do this personal experience?

So, the designer will prioritize the design of the document. And the employee who checks the resume from the first seconds will find the company’s services without paying attention to everything else. This approach will allow the opportunity to get a job and prove themselves by convincing the company of its professionalism.

Emphasis on skills and use of color

Company is looking for a professional who can solve its problems. By focusing on UX design experience and skills, an expert can get a great job.

Work experience and its weight

A specialist needs to make an impression and have sufficient experience. His future career may depend on which companies the professional has previously worked with.

Dozens of different parameters affect job search success. Your performance, the reason for dismissal can be an important aspect of the decision. A properly formatted resume can increase the likelihood of obtaining the desired position.

Steps for creating a UX design portfolio

Resume effectiveness and career success often depend on the quality of the prepared portfolio. The more professional the candidate’s portfolio, the faster the company will believe in it. A beautifully designed portfolio is admirable, and its effectiveness can directly affect the further advancement of the specialist.

Young professionals should carefully approach the design of their portfolios.

The first step is to check your projects

For the portfolio to allow the designer to get the desired order, he should recheck his projects. UX-Design is a niche with narrow specialties. You need to choose projects that are similar in their tasks. So a specialist in UX-Design will be able to show the employer that he understands the issues addressed by the company.

The inventory of projects gives the chance to analyze own works and not to include them in a portfolio project with doubtful success.

The second step is to select successful works

Managers who hire do not have much time. To get the most out of past achievements, the expert should reduce the number of projects. By choosing the 3-5 most effective, the specialist will increase his chances of being heard.

Similar projects will convince that the expert has experience in the given niche.

The third step is to choose the portfolio format

Portfolios are often displayed as a web version, presentation, or physical description. The main parameter for determining the format is the customer’s requirements. If the format is not specified in the conditions, its choice is left to the specialist.

The fourth step is to create a portfolio

You should find a template or come up with the best location for your projects and their descriptions. The result of this process can be a decisive argument for the employer.

The fifth step is to check the portfolio

The finished portfolio you should send to colleagues or friends – will help find errors. Listen to good advice and make edits.

These steps are aimed at improving the efficiency of the created portfolio. Visualizing your achievements and a qualified resume will significantly increase the chances of getting a place in the project.

TOP 30 Designer with awesome portfolio

Junior vs. Middle vs. Senior UX designer

To become a top-level specialist, a designer starts his journey from the bottom. Gradually mastering new skills and work strategies, he receives profitable offers.

Junior UX designer

The junior designer is an expert whose work experience ranges between 0-4 years. The specialist gets an idea of ​​the work and its specifics and develops basic skills. Junior specialists work under the supervision of middle designers, gaining experience and developing in their field.

The salary of a junior designer varies by country, city, and company, but the average is around $35,000.

Middle UX designer

A mid-level designer is an expert whose experience allows him to perform the tasks assigned to him independently. Despite growth in the professional field, this specialist still reports to the top designer. The internship in the middle position is 4-6 years.

The earnings of a mid-level UX designer are around $45,000.

Senior UX designer

Like other levels of professionalism, a top designer must know all the intricacies of the UX design niche. His responsibilities also include quality control of work of subordinates of lower qualifications. A UX designer will need 6-10 years of practice and continuous improvement of their skills to reach the top.

The average varies around $75,000, but some firms offer top designers $100,000.

To get the most interesting offer, a specialist in UX design will need years of study of new techniques. The reward for the work will be a high-paying job.

How to become a freelance UX designer

Flexible hours, an office at home, and an unfixed schedule are the dreams of many professionals. Working as a freelancer seems like a paradise – no one is watching you, no one is distracting you from completing tasks. But working in a remote format requires discipline, which many lacks.

Unfortunately, many companies refuse to maintain offices in favor of remote work.

To succeed in freelance, it is important to present your skills correctly.

But the main thing that a UX designer will need to become a freelancer is responsibility. The lack of motivation to work often leads designers to miss deadlines and break them.

By learning to present his proposals properly, self-regulate work, a UX designer can succeed as a freelancer.

TOP 20 Best UX Designer

UX design certificate

To acquire new skills, a specialist in UX design must constantly develop. This is because his prospects depend on the number of skills.

Google, like many others, helps young professionals grow. Companies create educational courses, after which specialists receive the appropriate certificates.

List of cases to pay attention to:

Udemy

Hackdesign

  • Course title: An Introduction to User Experience Design
  • Instructor: Dan Zambonini
  • Cost: Free
  • Feedback: Users comment on the convenient delivery method of the courses and the completeness of the information they present.

Digital House

  • Course title: UX/UI design
  • Instructor: Leandro Cerliani
  • Cost: $1 800
  • Feedback: Experts note the pleasant atmosphere and the quality of the information provided.

These courses contribute to the development of a career of an expert.

Conclusions

UX design is an integral part of site development. It is down to the UX designer how comfortably the user can find something he needs.

Niche is responsible for customer loyalty and whether he returns to the company’s website.

By studying relevant information and increasing competence, a novice designer can succeed in the industry.