How To Become An SEO Expert?

Embarking on the journey to become an SEO expert? This article unfolds the roadmap to mastering SEO, a skill crucial in today’s digital age. Why settle for being a digital spectator when you can be a key player? Here, you’ll learn SEO basics, advanced, and everything. You’re about to dive into a world where algorithms change as quickly as the weather, and staying updated is not just a recommendation – it’s a necessity. Get ready to transform your understanding and approach to SEO, gearing up for a future where your skills are in high demand. Let’s start this journey together, unlocking the doors to a successful career in SEO.

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Understanding the Basics of SEO

Diving into SEO basics is akin to mastering a complex puzzle where each piece plays a crucial role. This process begins with understanding the core elements: keywords, content, and website optimization. Mastering the fundamentals of SEO is key to this journey, which hinges on identifying and utilizing relevant keywords effectively.

Consider a local bakery — to enhance its digital footprint, it would focus on terms like “artisan bread Boston” or “best pastries in Cambridge.” Such targeted keywords help the business climb the search engine ladder. But it’s not just about sprinkling these words across web pages; it’s about weaving them into high-quality, informative content. This content should enlighten readers, offering insights into the bakery’s unique offerings or sharing baking tips.

Website optimization is another cornerstone. Ensuring a site is user-friendly, and fast-loading enhances user experience and search engine rankings. For instance, a photographer’s portfolio website must load swiftly to showcase high-resolution images without frustrating potential clients.

  • Mastering keyword relevance and placement.
  • Crafting engaging, informative content.
  • Optimizing website functionality for a seamless user experience.

Navigating the basics of SEO effectively sets the stage for a website to flourish in the digital ecosystem, driving traffic and engagement through strategic, thoughtful implementation of these key elements.

Educational Path and Qualifications

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Carving out a career in SEO doesn’t follow a one-size-fits-all educational blueprint. While some paths meander through formal education, others trailblaze through self-taught routes and hands-on experience. A cornerstone for many is a well-rounded SEO expert course, offering a deep dive into the intricacies of Google algorithms and strategies.

An aspiring SEO specialist might begin with a degree in marketing, computer science, or a related field, laying a foundational understanding of digital landscapes. Yet, the real crux of learning comes from specialized training in SEO itself. Courses and certifications, ranging from beginner to advanced levels, are abundantly available online, including those by industry leaders like Moz and SEMrush. These programs often culminate in a certification, solidifying one’s expertise in the field.

In addition to formal courses, the journey often involves immersing oneself in the ever-evolving world of SEO through blogs, webinars, and industry forums. This continuous learning is crucial, considering the dynamic nature of SEO.

Key milestones in this educational journey typically include:

  • Completing an SEO-focused course or certification.
  • Gaining practical experience through internships or personal projects.
  • Staying updated with the latest trends and algorithm changes.

For example, a budding SEO professional specializing in e-commerce might take courses on optimizing online stores and understanding the nuances of product descriptions and customer search behavior. Similarly, someone focusing on local SEO for small businesses would delve into geo-targeting and local search trends.

This diverse educational pathway equips future SEO experts with theoretical knowledge and practical skills tailored to their interests within the vast SEO universe.

Starting Your Career in SEO

Embarking on an SEO career is like navigating a digital labyrinth where each turn presents new learning opportunities. The journey often begins with a foundational grasp of digital marketing, layered with specialized SEO knowledge. Diving headfirst into this field, one can start by engaging in online courses, many of which are free or affordable. These courses offer practical insights into keyword research, on-page optimization, and link-building strategies.

Next, hands-on experience is invaluable. Starting a personal blog or offering to optimize websites for friends or local businesses can provide real-world experience. This practical application allows budding SEO professionals to test theories and see the impact of their strategies.

Key steps in starting an SEO career include:

  • Completing SEO-focused online courses.
  • Gaining practical experience through personal projects or volunteering.
  • Building a portfolio showcasing SEO skills and results.

For instance, a beginner might work on optimizing a local cafe’s website, focusing on local SEO tactics to increase the cafe’s visibility in local search results. Another example is a newbie developing a niche blog and using it as a sandbox for SEO experiments — tracking keyword rankings, tweaking on-page elements, and measuring the impact on search engine results pages (SERPs).

Networking also plays a crucial role. Joining SEO communities, attending webinars, and connecting with seasoned professionals can open doors to mentorship and job opportunities. This blend of education, practical experience, and networking sets the foundation for a successful SEO career, empowering individuals to evolve with the ever-changing industry.

Gaining Practical Experience

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Stepping into the SEO world, practical experience is the golden ticket to mastery. It’s where theories and concepts meet the road, turning knowledge into actionable skills. Creating a blog or website offers a hands-on approach to understanding SEO. Here, you can experiment with keywords, meta tags, and content strategies, observing how these changes affect search engine rankings.

Volunteering to manage SEO for local businesses or non-profits is another way to gain experience. This builds your portfolio and helps you learn how to tailor SEO strategies to different industries.

Essential steps in gaining practical SEO experience include:

  • Launching a personal blog to apply SEO techniques.
  • Volunteering for SEO work with local organizations.
  • Analyzing the outcomes and refining strategies.

Consider, for example, optimizing a website for a local bookstore. You’d focus on local SEO tactics, ensuring the bookstore appears in local search queries. Alternatively, if you’re managing SEO for a tech blog, you’d dive deep into technical SEO, ensuring the site’s structure and backend are optimized for crawlers.

This hands-on experience is invaluable. It allows you to witness the impact of your strategies, learn from mistakes, and continually adapt — skills crucial in the ever-evolving SEO landscape.

The Role of a T-Shaped Marketer

In the marketing world, being a T-shaped marketer means you’re a jack-of-all-trades but a master of one. This concept hinges on broad knowledge across various marketing disciplines while specializing deeply in one area. The horizontal bar of the ‘T’ represents the generalist skills – an understanding of SEO, content marketing, social media, and data analysis. The vertical bar stands for deep expertise in a specific area, such as SEO.

Here’s how a T-Shaped Marketer stands out:

  • Possesses a broad understanding of multiple marketing disciplines.
  • Has deep, specialized knowledge in one area, like SEO.
  • Uses their broad skills to complement and enhance their specialization.

Imagine an SEO specialist who understands the nuances of content marketing. They optimize a website for search engines and ensure that the content resonates with the audience. Or, consider a social media expert with a solid grasp of SEO. They can create content that performs well on social platforms and search engine rankings.

This blend of breadth and depth makes a T-Shaped Marketer invaluable. They easily navigate the complexities of the digital landscape, employing their wide-ranging skills to bolster their specialized expertise. In today’s ever-evolving digital marketing arena, being a T-shaped professional isn’t just beneficial – it’s essential.

Building Credibility and Trust

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In SEO, building credibility and trust is not just about knowing your craft; it’s about showcasing it effectively. Trust, often the cornerstone of any successful SEO strategy, hinges on consistent performance and transparent communication. For an SEO professional, this involves several key strategies:

  • Demonstrating expertise through sharing insights, case studies, and success stories. A portfolio highlighting successful projects, particularly those with measurable outcomes, speaks volumes. It’s about showing, not just telling, how your strategies have driven traffic, improved rankings, or boosted conversions.
  • Engaging actively in the SEO community. Contributing to forums, writing insightful blog posts, or even speaking at industry conferences can establish you as a thought leader.
  • Maintaining transparency with clients. Regularly updating them about the progress, challenges, and strategies being implemented for their projects fosters trust.

Consider an SEO expert specializing in e-commerce websites. They could share a case study detailing how their approach significantly increased organic traffic and sales for an online retailer. This not only showcases their skillset but also builds confidence in potential clients.

Building credibility in SEO is a mix of showcasing your success, engaging with the community, and maintaining transparency. It’s about proving that you’re not just another SEO expert but a reliable and knowledgeable professional who can deliver tangible results.

Effective Testing and Analysis in SEO

In SEO, the mantra “test, analyze, adapt” is pivotal to staying ahead of the ever-evolving algorithmic curve. Effective testing and analysis in SEO aren’t just about tweaking keywords or adjusting meta tags; it’s a meticulous process of hypothesizing, implementing, measuring, and refining strategies.

A robust SEO testing protocol includes the following:

  • Systematically experimenting with different SEO tactics.
  • Utilizing tools like Google Analytics to track performance.
  • Regularly reviewing and updating SEO strategies based on data.

Consider an online retailer focusing on organic traffic growth. They might experiment with different product description styles, analyzing which yields higher engagement and conversion rates. Using A/B testing, they can compare the performance of different page layouts or content styles, using data from analytics tools to gauge success.

A local service provider might tweak their website’s local SEO elements in another scenario. By altering their Google My Business listings and local keywords, and they can measure local search rankings and foot traffic changes.

This process of testing and Plerdy analysis in SEO requires patience and precision. It’s not just about making changes; it’s about understanding why certain strategies work and how they can be improved. It’s an ongoing cycle of learning and adapting, ensuring strategies are effective and relevant to the current search landscape.

Hence, effective testing and analysis in SEO are not just steps in a process – they’re integral to the DNA of successful SEO strategies, ensuring continuous improvement and adaptation in a field that never stands still.

Scaling Your SEO Tasks

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Scaling your SEO tasks is like orchestrating a symphony – each element must harmonize perfectly for a successful performance. As your SEO efforts expand, managing tasks efficiently without compromising on quality is crucial. The key lies in strategic planning and leveraging the right tools.

Effective ways to scale SEO tasks include:

  • Automating repetitive tasks with SEO tools.
  • Prioritizing tasks based on impact and effort required.
  • Collaborating with team members for efficient task delegation.

For instance, an SEO manager for an e-commerce site might use automation tools for keyword tracking and backlink analysis, freeing up time to focus on strategy and content creation. They could also prioritize high-impact tasks like optimizing top-performing pages before moving to less critical ones.

In a different niche, like a travel blog, the SEO strategy might involve delegating research tasks to interns while the seasoned professionals focus on link-building and guest posting.

Scaling SEO tasks effectively means smartly distributing efforts and resources to maintain a steady growth trajectory. It’s about maximizing impact while ensuring that each task, whether big or small, aligns with the overarching SEO goals. This approach optimizes productivity and ensures that the quality of SEO work remains high as operations expand.

Continuous Learning and Adaptation

In the ever-shifting landscape of SEO, continuous learning and adaptation aren’t just beneficial – they’re essential. The field of SEO is dynamic, with search engine algorithms and best practices evolving constantly. Staying ahead in this game means being an agile learner and a flexible strategist.

Key practices for continuous learning in SEO include:

  • Regularly updating knowledge through industry blogs, webinars, and forums.
  • Experimenting with new SEO tools and techniques.
  • Adapting strategies based on analytics and performance data.

For example, an SEO professional focusing on retail websites must stay abreast of the latest e-commerce SEO trends. They might experiment with new schema markup types to enhance product visibility in search results. Similarly, an SEO expert working with news websites must keep up with the latest in Google’s news algorithm, ensuring content is optimized for timely crawling and indexing.

This means dedicating weekly time to reading industry publications, participating in webinars, and testing new tools. It also involves analyzing website data regularly to identify trends and areas for improvement. This proactive approach ensures that SEO strategies remain effective and aligned with the latest search engine guidelines and user behavior trends.

Essentially, continuous learning and adaptation in SEO is about balancing applying proven strategies and exploring new territories. It’s a commitment to never stop learning and evolving alongside the digital landscape.

Exploring Specialized Areas in SEO

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In SEO, delving into specialized areas unlocks new realms of opportunity and expertise. As the industry matures, the need for specialization becomes more pronounced, allowing professionals to focus on niche areas within the broad spectrum of SEO.

Key areas of specialization in SEO include:

  • Local SEO, optimizing for geo-specific searches and local business visibility.
  • E-commerce SEO, focusing on online retailers and product-based search optimization.
  • Technical SEO, delving into website infrastructure and performance.

For instance, an SEO expert in local SEO would work on optimizing a small business’s online presence, ensuring they appear in local searches and on maps. Their strategies might include managing Google My Business local citations. On the other hand, an e-commerce SEO specialist would concentrate on optimizing product pages, working with meta tags specifically designed for shopping, and improving user experience to boost conversion rates.

Technical SEO specialists, meanwhile, dive deep into a website’s backend. They work on-site speed optimization, mobile responsiveness, and structured data – aspects crucial for improving a site’s crawlability and indexability by search engines.

These specialized areas require focused knowledge and a tailored approach. By honing in on specific aspects of SEO, professionals can offer more targeted and effective strategies, catering to the unique needs of different websites and businesses. This specialization elevates the SEO profession and ensures that the strategies implemented are as impactful and efficient as possible.

Consulting and Freelancing in SEO

Venturing into consulting and freelancing in SEO opens a world where flexibility meets expertise. In this domain, professionals offer their specialized skills to businesses, ranging from small startups to large enterprises, tailoring strategies to meet diverse needs. This path offers a unique blend of independence and the opportunity to work on various projects.

Key aspects of SEO consulting and freelancing include:

  • Offering tailored SEO strategies to businesses of different scales and industries.
  • Keeping up with the latest SEO trends and algorithm updates.
  • Building a strong portfolio to showcase expertise and attract clients.

For example, an SEO consultant might work with a new e-commerce brand, developing a strategy focusing on competitive keyword research and on-page optimization to increase online visibility. Alternatively, they could offer services to a local restaurant, enhancing its local SEO to improve its presence in local search results and Google Maps listings.

Freelancers in this field often enjoy the freedom to choose projects that align with their interests and expertise, whether helping a tech startup optimize its website for better user experience or assisting a blogger in increasing their organic traffic.

This career path requires SEO skills, the ability to adapt to various clients’ needs, excellent communication skills, and the ability to market oneself effectively. Successful SEO consultants and freelancers can navigate the changing tides of search engines, deliver results for diverse clients, and continually learn and adapt in an ever-evolving digital landscape.

The Future of SEO and Career Prospects

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The future of SEO shines bright, evolving into a more sophisticated and integral part of digital marketing. This progression spells abundant career opportunities for those ready to dive into its dynamic waters.

Key trends shaping the future of SEO include:

  • The rising importance of voice search and AI-driven algorithms.
  • Growing emphasis on user experience and mobile optimization.
  • There is an increasing need for SEO professionals in niche markets like e-commerce and local businesses.

As voice search and AI advance, SEO strategies must adapt, focusing more on natural language processing and understanding user intent. This shift requires SEO professionals to refine their skills, ensuring they can optimize content for these emerging technologies.

User experience and mobile optimization are also becoming increasingly crucial. Google’s algorithms prioritize websites offering seamless mobile experiences and valuable content, making skills in these areas more valuable than ever.

Moreover, as different industries recognize the importance of online visibility, the demand for SEO experts specializing in specific niches, such as e-commerce and local businesses, is rising. For instance, an SEO expert in the e-commerce sector might focus on optimizing product descriptions and improving site navigation to enhance the online shopping experience.

These evolving trends indicate that the SEO industry will continue to grow and diversify, offering opportunities for those willing to keep pace with its rapid changes. The future in SEO is not just about adapting to algorithm updates; it’s about anticipating and embracing the evolving digital landscape.

Understanding SEO Expert Salary Expectations

In the bustling SEO industry, expert salaries vary as widely as the algorithms they master. At the heart of this variance lies a blend of experience, specialization, and geographic location. A fresh-faced SEO professional in the United States might kick off their career with a respectable $50,000 annually, while seasoned veterans easily command six-figure incomes, especially in tech hubs like San Francisco or New York.

  • Entry-level SEO Specialist: $50,000 – $60,000
  • Mid-level SEO Manager: $60,000 – $80,000
  • Senior SEO Strategist: $80,000 – $110,000

However, it’s not just about years in the field; niche expertise can significantly tip the scales. An SEO guru with a knack for e-commerce optimization or a proven track record in boosting organic traffic for large-scale websites might out-earn their peers. Moreover, those who juggle multiple clients as freelancers often see a spike in their earnings, leveraging platforms like Upwork or Fiverr to tap into diverse projects. In this fast-paced domain, staying ahead means continually honing skills, adapting to new trends, and seizing opportunities that align with one’s unique strengths.

The Role of SEO Gurus in Shaping the Industry

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With their vast knowledge and pioneering tactics, SEO gurus are the architects of today’s digital marketing strategies. They steer the industry with insights that ripple through every aspect of online presence.

  • Neil Patel, for instance, transforms complex SEO concepts into accessible strategies, empowering even novice marketers to scale their online visibility.
  • Brian Dean’s expertise in link-building has reshaped how websites earn authority and climb search rankings.
  • Through his insightful blogs and tools, Moz’s Rand Fishkin demystifies SEO, making it approachable for businesses of all sizes.

These luminaries not only provide invaluable resources but also inspire innovation. They’re at the forefront, decoding algorithm updates and navigating the intricacies of search engine behaviors. Their guidance shapes how content is crafted, how keywords are targeted, and how businesses adapt to the ever-evolving online landscape. In essence, these gurus don’t just follow trends; they set them, crafting the playbook that drives the future of SEO.

The Long-Term Career Path in SEO

Embarking on a career in SEO is akin to setting sail on a vast ocean of digital possibilities. Each phase of the journey offers unique challenges and rewards:

  • Starting as a junior SEO analyst, mastering keyword research and analytics lays a solid foundation.
  • Progressing to an SEO strategist, delving into advanced tactics like link-building and content strategy.
  • Evolving into a senior role, perhaps as an SEO director, where leadership and strategic planning come to the forefront.

Continuous learning keeps you afloat in this ever-changing field, adapting to new algorithms and trends. Whether specializing in e-commerce SEO or local search optimization, each step forward opens doors to new opportunities and higher echelons of expertise.

Leveraging Reddit for Advanced SEO Insights

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Reddit, the bustling forum of eclectic discussions, is a goldmine for SEO mavens seeking cutting-edge insights. This platform, brimming with diverse communities, offers a unique vantage point:

  • Niche-specific subreddits provide a pulse on current trends and user behavior.
  • Discussions in r/SEO and r/bigSEO reveal real-world challenges and innovative solutions.
  • AMA (Ask Me Anything) sessions with SEO experts offer direct advice and industry forecasts.

Diving into Reddit’s rich tapestry of content can unveil user sentiments, topical relevance, and untapped keyword opportunities. It’s a treasure trove for those eager to fine-tune their SEO strategies with community-driven wisdom.

Optimizing for E-commerce Platforms: Shopify, Squarespace, WordPress and Wix

In the digital marketplace, optimizing e-commerce platforms like Shopify, Squarespace, WordPress, and Wix is akin to fine-tuning a high-performance engine – every tweak counts. Each platform offers unique tools for SEO empowerment:

  • Shopify excels with built-in SEO-friendly features, ideal for retail-centric sites.
  • Squarespace shines with sleek design options, enhancing user experience and engagement.
  • WordPress offers unparalleled customization through SEO plugins like Yoast.
  • Wix simplifies SEO through user-friendly interfaces, perfect for beginners.

These platforms cater to different business needs, yet all demand a keen eye for keyword optimization, mobile responsiveness, and fast loading times. Crafting informative product descriptions, utilizing alt tags for images, and leveraging social media integration are critical steps. Additionally, harnessing the power of analytics helps understand customer behavior, drive targeted traffic, and ultimately boost sales. In the e-commerce realm, a strategic approach to SEO on these platforms propels businesses forward in a competitive SEO arena.

Maximizing SEO on YouTube for Greater Visibility

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In the YouTube universe, visibility is king, and SEO is the key to the kingdom. Transforming a channel into a viewer magnet involves:

  • Crafting catchy, keyword-rich titles that instantly grab attention.
  • Writing compelling descriptions peppered with relevant keywords without overstuffing.
  • Tagging videos with targeted keywords, reflecting content and user search intent.

But there’s more – optimizing thumbnails to stand out, encouraging longer watch times with quality content, and driving engagement through likes, comments, and shares. These steps and regular posting ensure your content consistently reaches its intended audience. Whether it’s a cooking channel or tech reviews, fine-tuning SEO on YouTube helps creators cut through the noise and shine.

Utilizing Freelance Platforms like Upwork and Fiverr for SEO Projects

In the realm of SEO, Upwork and Fiverr stand as bustling hubs where expertise meets opportunity. These platforms democratize access to specialized skills, making it easier for businesses to find the right talent for their SEO needs. Here’s how they break down barriers:

  • Upwork offers a vast pool of SEO professionals, from analytical wizards who can decipher Google Analytics to creative minds adept at content strategy.
  • Fiverr serves as a marketplace for niche SEO services, catering to specific requirements like local SEO optimization or e-commerce SEO.
  • Both platforms facilitate seamless communication and project management, ensuring your SEO objectives are met with precision and professionalism.

Whether it’s a startup looking to establish its digital footprint or an established brand aiming to dominate search rankings, leveraging these freelance platforms connects you with the expertise needed to propel your online presence. From crafting keyword-rich content to building a robust backlink profile, the talent found here can transform your SEO strategy.

FAQs

In-Demand SEO Specializations for 2023

  • Content Optimization: Crafting engaging, informative content tailored for user intent.
  • Voice Search Optimization: Leveraging natural language processing for voice-activated searches.
  • AI and Machine Learning: Integrating AI-driven analytics to enhance SEO strategies.
  • E-commerce SEO: Specializing in online retail platforms like Shopify and WooCommerce.

Balancing Global and Local SEO Needs

  • For global reach, focus on broad keywords and international SEO practices.
  • Local SEO requires a tailored approach, targeting geo-specific keywords and local directories.
  • Blend both strategies for businesses aiming for local prominence and global visibility.

Navigating Algorithm Changes in SEO

  • Stay abreast of updates through SEO forums and industry leaders like Ahrefs and SEMrush.
  • Regularly update content and website structure to comply with new algorithm requirements.
  • Diversify SEO tactics to minimize the impact of search engine updates.

Skills Crucial for Technical SEO

  • Proficiency in website coding and structure optimization.
  • Understanding of sitemaps, server responses, and crawlability issues.
  • Ability to implement structured data and schema markup effectively.

Career Development in E-commerce SEO

  • Gain expertise in product keyword research and optimization.
  • Learn to analyze user behavior on e-commerce platforms for targeted strategies.
  • Stay updated on the latest e-commerce trends and SEO tools.

Transitioning to an SEO Consultant Role

  • Build a robust portfolio showcasing diverse SEO projects.
  • Develop strong communication skills for client consultations and project management.
  • Gain experience in various SEO aspects, from technical to content and link-building.

Adapting to AI and Machine Learning in SEO

  • Embrace tools that use AI for keyword research and trend analysis.
  • Understand user intent and behavior patterns through machine learning insights.
  • Integrate AI-driven content optimization tools into your SEO workflow.

Measuring the Success of SEO Strategies

  • Utilize analytics Plerdy tools to track website traffic, engagement, and conversions.
  • Monitor keyword rankings and SERP positions regularly.
  • Set clear KPIs (Key Performance Indicators) based on client or business goals.

Impact of Voice Search on SEO Practices

  • Optimize for conversational keywords and long-tail phrases.
  • Ensure website content answers common queries related to your niche.
  • Focus on local SEO for businesses targeting voice search queries from mobile devices.

Bottom Line

Becoming an SEO expert is more than learning the ropes of keyword placement or understanding Google’s algorithms. It’s about immersing yourself in an ever-evolving digital environment where each step builds your expertise.

  • Starting with SEO basics, you’ve learned the art of weaving keywords into compelling content and optimizing websites for seamless user experiences.
  • Progressing through the educational pathways, you’ve discovered the importance of specialized courses, hands-on experience, and staying attuned to the latest trends.
  • The transition from theory to practice is where your skills shine as you navigate real-world SEO challenges and adapt to the dynamic landscape.

As you move forward, remember that SEO is about ranking high on search engines and connecting people with the information they seek. Your role as an SEO expert is crucial in shaping how information is found and consumed in the digital age. From mastering technical SEO to understanding the nuances of e-commerce optimization, your journey is a continuous learning experience. Keep pushing boundaries, stay curious, and let your SEO expertise guide you toward new heights of SEO expert.

Andrew Chornyy - 001
Article by:
CEO Andrew Chornyy

CEO Plerdy — expert in SEO&CRO with over 14 years of experience.

SEO Blog

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