10 Ideas for Marketing for Pharmacy

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Today, the pharmaceutical business is popular for its significant influence on the world’s healthcare condition. The COVID-19 pandemic proved that the essential products are medications and specific equipment to prevent the development of the infection. As a result, Pfizer, AstraZeneca, Sinovac, and the other commercial brands implemented all their resources to impact the fighting coronavirus globally. As a result, society’s attention to such a niche increased, which led to more than 50% growth in the product’s turnover.

When speaking about opening a pharmacy, the importance of the industry made all the brands choose innovative promotion strategies. Marketing for pharmacies includes various omnichannel processes that require selecting the correct method to popularize the product. Therefore, its obligatory features are the following:

  • Informativeness. When speaking about health, people always try to choose the best medications for treatment, so they’ll require as much data about it as possible.
  • Novelty. The information about the brand is better perceived if it cooperates with high-tech companies with modern manufacturing technologies for medication.
  • Reliability. The clients buy only from high-trusted brands that provide the best solution for their health inconveniences.

There are various characteristics that each marketing campaign should include because the healthcare industry’s success depends on the customer’s feedback. Therefore, it’s necessary to minimize the discontent, and the services should always provide a positive impression to the patients. Therefore, let’s discover the required features of efficient offline and digital marketing for pharmacies and determine the best agencies for the promotion in 2022.

10 Ideas for Marketing for Pharmacy

Here, you can look through what’s necessary to implement into the independent pharmacy marketing to make it suit modern clients’ inquiries. The ten tips will help provide a diverse strategy by reaching customers through various channels.

Digitize Your Direct Communication with Patients

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The time of discovering the product’s range by phone calls and visiting the stores had passed – patients need something that provides what they want with several clicks. The best solution to create an application that allows:

  • checking the price and availability of the medications in the specific store (choosing the one with the suitable location);
  • getting consulted about the indications and contradictions of the drugs, determining the best for your disease;
  • pre-ordering medications with possibilities for further pickup in the nearest store or home delivery.

It is the primary aspect of digital marketing in the pharmaceutical industry because the cooperation should be maximum comfortable (the patient’s condition may make his visit to the store impossible).

Drive Conversions Through a Mailshot

It’s also essential to keep offline communication with patients. Sending letters by mail is a perfect strategy for reaching the targeted audience and speaking about your brand through a short advertising text.

In marketing for pharmacy, it’s better to write to the patients treated or consulted in the hospitals or private clinics to offer them something for their specific case. Besides information about the products, it’s also necessary to generally represent the company in a few sentences. Therefore, the design of a letter is also important.

Attend Local Events and Networks

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When people know about the brand when visiting a local event, they become interested. So, it will help to speak about the pharmacy at the thematic conferences, masterclasses, meetings, etc.

Promote Your Pharmacy Through Google My Business

It’s an important element of SEO that gives the clients detailed information about your brand. The marketers should post optimized content with targeted keywords and logical structure to enter the digital pharmacy market perfectly. For example, my Business account allows adding the postal address of the pharmacy to Google maps.

Use Social Media to Advertise Your Pharmacy

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People spend a lot of time each day reviewing the content on Instagram, Twitter, Facebook, etc. That’s why it’s necessary to reach patients by implementing the following tips:

  • post fresh content on medical topics, most regular healthcare flaws, tips for having a healthy lifestyle, etc.
  • Update the content when new information about the specific topic appears.
  • Emphasize providing educational and non-advertising content.

Social media are essential for each modern digital marketing for pharmacy due to the apparent results after a short-term performance.

Provide Free Health Screenings

Expressing worry about the client’s health by providing a free examination or the specific disease screening (AIDS, COVID-19, diabetes mellitus, etc.). The private clinics or other partners can provide the equipment. It’s necessary to remember the antiseptic and aseptic rules if providing blood sampling or contacting biological fluids.

Make the Most of Customer Referrals

The recommendations are efficient for marketing for pharmacy and can significantly expand the customer base. The existing clients attract the new ones by giving them a brochure where they can fill in their personal information. Then, when showing the card to the pharmacist, the client gets consulted about the pros and cons of the pharmacy.

Take Special Orders

Some drugs are hard-to-get, so it will help to create a specific list noting such medications. Then, if the patients provide a proper receipt and confirm the drug’s legal use, the pharmacy may sell the rarely-met product with a specific pre-order.

Advertising to Target Audience

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In such an industry, the target clients are the patients of the hospitals, clinics, nursing homes, etc. Therefore, it’s better to cooperate with the physicians of different departments, who may speak about the special offers of the pharmacy and consider it the best for getting drugs for treatment.

Public Relations and Publicity

The marketing for pharmacy has the advantage of providing the promotion campaigns seasonally (the increased incidence of allergies or flu) or at the time of the medical events or conferences. However, it’s necessary to always be in the field of view of potential clients and attract them by constantly reminding them about your services.

Top 5 Pharmacy Marketing Companies

Clutch provided information about the best companies aiming for the best promotion for modern pharmacies. Each uses various pharmacy advertising and marketing approaches and has a great experience in the niche.

CanaleComm

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It’s a science-focused agency located in San Diego, California. It aims at solving the critical problems of modern medicine. ​​Carine Canale-Theakston, the company’s CEO, created a team of experienced scientists, artists, and analysts that provide the brand’s positioning and message development, media pitching and training, IPO communications, etc. The clients are popular medical companies such as Halozyme, MEI Pharma, Silverback Therapeutics, Imago BioSciences, and Synthekine.

“Their team understood the key points of my project and provided the best result,” – Karen Louis, Owner of a Pharmacy.

Thrive 

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The company was created by Matt Bowman in 2005 and is based in Dallas, Texas. Its workers specialize in online reputation management, web design and development, SEO optimization, and PPC advertising for marketing for pharmacies. Private wound treatment clinics, oncology treatment centers, and big and small pharmacy businesses are the clients of Thrive.

“My online presence significantly grew after working with Matt and his team,” – William Miller, Dentist.

“Working with Thrive is a great pleasure,” – Christine Hockin-Boyd, Executive Director of Community Lifeline Center.

Copy & Art

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Elena Rivera-Cheek created the company in 2011 in White Plains, NY. The primary approaches are video marketing and social media end-to-end promotion for sales and marketing in the pharmaceutical industry. The client list includes high-trusted organizations such as Northwell Health, Stephen Gould, Icon, Maimonides Medical Center, Omni, and others.

“It’s a great pleasure to work with such a top vendor,” – Stephen D. Abatiello, Director of Web & Digital Marketing at Maimonides Medical Center.

“Their team is the best and always knows what to offer to the customers,” – Joe Bitterman, Supply Chain Planning at Janssen.

2E 

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Ross Toohey is the indispensable CEO and leader of 2E. The main office is located in Evansville, Indiana. The company specializes in strategy planning, lifecycle management, HCP + patient + consumer engagement, and works with famous companies such as Amgen, Genentech, Sunovion, Sanofi, Intercept, etc.

“They quickly determined a proper strategy for my business,” – Bill Sterling, Owner of a Pharmacy.

Amura 

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Vikram Kotnis founded the agency for marketing for pharmacy in Pune, India. Amura provides media planning and analytics, digital transformation, and E-commerce solutions for popular brands such as StayHappi, Alder Biochem, Cipla Health, Glenmark, Ayuvi, etc.

“They have impressive abilities and solutions,” – Pragya Patra, Brand Marketing Head at Infiiloom India Private Limited.

“Their workflow and communication are great,” – Diana Huaji, Marketing Manager at Pharmaceutical Business.

To Sum Up

Overall, marketing for pharmacies is essential due to the consistently growing importance of healthcare products. People search for the best solutions for their health. That’s why it’s necessary to perfectly represent the pharmacy and show it as the best solution for the patients’ requirements.

Article by:
CEO Andrew Chornyy

CEO Plerdy — expert in SEO&CRO with over 11 years of experience.

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