Optimization includes adjusting the interface so that users visiting the website from mobile devices see it according to their screen size. But for full-fledged mobile optimization, it is not enough that the site is simply convenient. Responsive design settings in the CSS stylesheet include the following changes:
- Prescribing CSS Media Queries – standard resolutions, CSS breakpoints for scaling the site according to screen sizes.
- Font settings.
- Show only those videos that are compatible with the device.
- The absence of unnecessary and large images that overlap the screen or take a long time to load.
Every year, optimization opportunities for mobile devices are improving – new trends and trends appear. Further in our article, we will talk about the main changes in 2022.
6 Mobile Optimization Trends 2022
What are the top adoptions for mobile optimization in 2022? We did a little analysis.
All essential interface elements should be within reach of the thumb. This ensures maximum convenience when the user interacts with the site. And since the size of the screen, like the size of the finger, is different for everyone, the goal of improvement is to find the best option for the arrangement of elements. They must be equally accessible in all situations.
It’s easier to consider the thumb zone in application development – it’s more complicated with sites. This is the multi-level structure of sites – most of them have a drop-down menu. The button to open it should be placed within reach – as a rule, it is closer to the upper left corner. Then the drop-down part will be in the accessible access zone.
Chatbots with artificial intelligence have an advantage over conventional boats, whose work is based on patterns and transparent rules. With the help of unique settings, they can understand open customer requests, explore new features and adapt to the current situation.
In addition, with the help of NLP and machine learning, each new generation of chatbots is more advanced and better able to communicate with users. “Smart” chatbots use more complex algorithms to help in understanding the essence of requests. For example, they can know that a grammatical error has been made in a word – and not connect a person to solve this problem.
In an article by PV Kannan, author of the book Age of Intent and CEO of the company 7.ai, speaking about the importance of implementing such chatbots, he notes: “They improve the quality of customer service and ultimately affect the company’s profit. “It is these chatbots that are the basis of the Amazon Alexa speakers.
In 1997, Amazon’s funders filed for the 1-Click patent, an innovation that has since brought the company billions of dollars. With the help of a quick checkout in one click, the conversion from existing customers is significantly increased. A one-click order implies that the data already available on the site is used to complete the purchase – the payment, the delivery address, and the customer’s contacts. So Apple licensed the technology and implemented it in iTunes, iPhoto, and the Apple App Store. One-click mobile checkout optimization has significantly increased downloads and purchases.
In an article on LinkedIn, Ben Fisher cites the statistic that just a 5-unit increase in conversion percentage can improve your bottom line by 25-95%. And this is a lot, you see. The solution can deliver maximum results with intelligent marketing and personalized product recommendations.
Progressive Web Apps
Progressive web applications – the very concept speaks of a “progressive” approach to development. It includes using ServiceWorkers and application manifests background scripts, standardized JSON files, and sometimes unique skins. Thus, mobile optimization makes your resource partially autonomous for the user and allows you to use it more often.
PWA is one of the most promising introductions in development, but at the same time quite confusing, unusual, and incomprehensible. The simplest explanation for progressive apps is the combination of a website and a locally installed app.
Andrew Sirianni, business and IT consultant for the DCODE GROUP conglomerate, writes that PWA combines the best features of a mobile application and a website – namely, speed and autonomy without the need to download anything. In this case, the user “bypasses” the application store, which simplifies a lot.
Amazon, Apple, Google, Facebook, and Microsoft are already promoting the ability to shop using intelligent speakers. Juniper predicts that the voice shopping market will grow to $80 billion in 2023. Like all new trends on the market, this one has its drawbacks. For example, a voice assistant cannot always recognize speech – this requires an additional device that not everyone can afford. But the companies above have been investing in voice shopping for a decade – soon, most of the problems will be solved.
Mobile voice shopping optimization will allow your customers to shop using a mobile device faster and easier.
Oliver Rist, an executive editor of PCMag magazine, notes that according to statistics, 34.1% of users use voice shopping for groceries, 28% for electronics, 27% for beauty and health, and 24.8% for clothes.
According to the ONS, as of February 2020, online shopping accounted for 20% of the total, and by 2021, this figure has risen to 36.1%. More and more people are choosing to shop online, especially under the influence of the COVID-19 epidemic.
What role does augmented reality play here? It allows you to bridge the gap between shopping “live” in the store, where you can touch and twist everything, and online shopping. Augmented reality helps a person make sure that the product he chooses is right for him – whether these glasses suit him, whether this table will fit into the interior of the living room, etc. What’s more, Instagram Stories or Snapchat have AR filters – using them helps develop the brand, engage buyers, and attract new customers. Perform mobile optimization by adding filters to your site or application that will allow you to “try on” your product or rotate a 3D model.
Haidi Kelly, director of marketing at ARsenal, writes that augmented reality will generate $1.6 billion in retail sales by 2025. And if you want to be one of those who will come out ahead, it is worth considering the possibility of introducing such technologies into your business now.
Some of the top mobile optimizations in 2022 may seem complicated, but they are the ones that will fundamentally change the world of technology and make the product better. Analyze what changes you can use now – and do not hesitate.