SimilarWeb, a company specializing in digital space measurements, has developed a rating of the most visited websites in various industries – digital technologies, search engine optimization, electronics, and telecommunications. According to the rating, the sphere of interests of Internet users also includes social networks, news and media, weather, computer games and and others).
Several categories regarding the World’s top 80+ most visited websites come to mind. Computers, electronics, and technology are undoubtedly among the most popular categories, attracting a diverse audience with interests ranging from computer games to social media to news and media. Arts and entertainment is another category that draws in many visitors, covering everything from movies and TV to music and books. People flock to these sites to stay up-to-date on the latest information, be entertained, or indulge in their interests.
Reference materials are also highly sought after, as they offer valuable information that helps people complete tasks and learn something new. On the other hand, news and media websites keep people informed on current events, providing ample information on what’s happening in the World. Meanwhile, eCommerce and shopping sites are a one-stop shop for people looking for deals on various products, from clothing to electronics.
Game websites are popular for those seeking leisure, as they provide a break from daily life and a chance to connect with others through shared gaming experiences. Lastly, many people go to science and education websites because they have much information, from experiments to the latest discoveries.
The top 80+ most visited websites worldwide are diverse, catering to various interests and needs. Whether you’re looking to stay informed, be entertained, or indulge in leisure activities, there is something for everyone among these popular sites.
Such studies allow you to study and analyze in detail a specific niche, a specific website’s position relative to competitors, etc. This provides additional business opportunities, scalability, and improved sales performance.
List of the 80+ most visited websites in the World by traffic
Below is a table containing the top 100 most popular websites in the World, together with their Similarweb traffic rating and details on the number of visitors, average time on site, and bounce rate. It’s noteworthy that most of the top visited media companies and social media platforms own sites. The value placed on knowledge could be at least part of the explanation.
| Most Visited Websites | Description of the Most Visited Website | Total Traffic/ Month visit |
| google.com | The Most Visited Website. Google LLC is an American multinational technology company focusing on search engine technology, online advertising, cloud computing, computer software, quantum computing, e-commerce, artificial intelligence, and consumer electronics. | 86.20B |
| youtube.com | One of the Most Visited Websites. Share your videos with friends, family, and the world | 34.36B |
| Facebook.com | Log into Facebook to start sharing and connecting with your friends, family, and people you know. | 19.04B |
| Twitter.com | Twitter is a microblogging and social networking service on which users post and interact with messages known as “tweets”. | 7.016B |
| instagram.com | Create an account or log in to Instagram – A simple, fun & creative way to capture, edit & share photos, videos & messages with friends & family. | 6.453B |
| baidu.com | Baidu is the World’s leading Chinese search engine, dedicated to making it easier for Internet users to access information and find what they want. | 5.172B |
| wikipedia.org | Wikipedia is a free online encyclopedia created and edited by volunteers worldwide and hosted by the Wikimedia Foundation. | 4.788B |
| yandex.ru | Yandex LLC is a Russian multinational technology company providing Internet-related products and services, including an Internet search engine, information services, e-commerce, transportation, maps and navigation, mobile applications, and online advertising. | 3.808B |
| yahoo.com | Latest information coverage, email, free stock quotes, live scores and video are just the beginning. Discover more daily at Yahoo! | 3.371B |
| whatsapp.com | WhatsApp Messenger, or simply WhatsApp, is an internationally available freeware, cross-platform centralized instant messaging (IM) and voice-over-IP (VoIP) service. | 2.902B |
| amazon.com | Free shipping on millions of items- enjoy low prices and great deals on the largest selection of everyday essentials and other products, including fashion, home, beauty, electronics, etc. | 2.519B |
| yahoo.co.jp | An information website that updates your every day. We offer convenient services – search, weather, sports, and email. | 2.237B |
| live.com | Get free Outlook email and calendar, plus Office Online apps like Word, Excel and PowerPoint. | 2.175B |
| netflix.com | Watch Netflix movies & TV shows online or stream right to your smart TV, game console, PC, Mac, mobile, or tablet. | 2.142B |
| reddit.com | Reddit is a website network of communities where people can dive into their interests, hobbies and passions. | 1.812B |
| tiktok.com | TikTok – trends start here – viewers can watch and discover millions of personalized short videos. | 1.793B |
| linkedin.com | LinkedIn is an American business and employment-oriented online website and service that allows job seekers to post their CVs and employers to post jobs. | 1.654B |
| office.com | Collaborate for free with online versions of Microsoft Word, PowerPoint, Excel, and OneNote: save documents, workbooks, and presentations online, in OneDrive. | 1.521B |
| vk.com | VK is a Russian online social media website and social networking service – users can message each other publicly or privately and create groups, public pages. | 1.407B |
| samsung.com | Discover the latest electronic & smart appliance technology with Samsung. | 1.393B |
| weather.com | The Weather Channel and weather.com provide a national and local weather forecast for cities, weather radar, reports and hurricane coverage. | 1.234B |
| mail.ru | Mail.ru email website – the largest free mail, fast and convenient interface, unlimited box size, reliable protection against spam and viruses, Internet search, games, dating, weather. | 1.215B |
| twitch.tv | Twitch is an interactive live-streaming service and website for content spanning gaming, entertainment, sports, music. | 1.199B |
| naver.com | Naver is a South Korean online website – the World’s first operator to introduce a comprehensive search feature, which compiles search results from various categories and presents them on a single page also has a multitude of new services ranging from basic features such as e-mail and news to the World’s first online Q&A platform Knowledge iN. | 1.182B |
| discord.com | Discord is the easiest way to talk, chat, hang out, and stay close to your friends and communities by talking over voice, video, and text. | 1.181B |
| bing.com | Bing helps you turn information into action, making it faster and easier to go from searching to doing. | 1.149B |
| roblox.com | Roblox is a global platform that connects people through play. | 1.072B |
| bilibili.com | Bilibili website – a major Chinese over-the-top streaming platform serving videos on demand where users can submit, view and add overlaid commentary on documentaries, variety shows, and other original programming. | 1.036B |
| zoom.us | Zoom’s secure, reliable video platform powers all of your communication needs, including meetings, chat, phone, webinars, and online events. | 989.7M |
| pinterest.com | Discover recipes, home ideas, style inspiration and other ideas to try. | 945.5M |
| qq.com | QQ.com – an Internet media website integrating information, regional vertical lifestyle services and social media information and products. | 935.6M |
| duckduckgo.com | The Internet privacy company that empowers you to seamlessly take control of your personal information online without any tradeoffs. | 874.8M |
| microsoft.com | Explore Microsoft products and services for your home or business: shop Surface, Microsoft 365, Xbox, Windows, Azure – find downloads and get support. | 829.7M |
| news.yahoo.co.jp | Yahoo! News carries a wide variety of news, including from newspapers and agencies, as well as videos, magazines, and articles written by individual writers. | 820.5M |
| fandom.com | The entertainment website where fans come first – your daily source for all things TV, movies, and games, including Star Wars, Fallout, Marvel, DC. | 809.4M |
| quora.com | Quora is a social question-and-answer website where users can collaborate by editing questions and commenting on answers that other users have submitted. | 808.7M |
| globo.com | Grupo Globo is the largest media group in Latin America and one of the World’s largest media conglomerates. | 751.4M |
| msn.com | Your customizable and curated collection of the best in trusted information plus coverage of sports, entertainment, money, weather, travel, health and lifestyle, combined with Outlook/Hotmail, Facebook, Twitter, Bing, and Skype. | 741.3M |
| ebay.com | Buy & sell electronics, cars, clothes & more on eBay – the World’s online marketplace – top brands, low prices & free shipping on many items. | 736.6M |
| ok.ru | Odnoklassniki is a social network service used mainly in Russia and the former Soviet Republics. | 647.6M |
| booking.com | Explore the World with Booking.com website – Big savings on homes, hotels, flights, car rentals, taxis, and attractions – build your perfect trip on any budget. | 640.3M |
| aajtak.in | AajTak: Hindi news website, watch live tv coverages, Latest Khabar, Breaking info in Hindi of India, World, Sports, business, film and Entertainment. | 633.4M |
| nytimes.com | Live news website, investigations, opinion, photos and videos by the journalists of The New York Times from more than 150 countries around the World – coverage of U.S. and international politics, business, and technology. | 630.9M |
| bbc.co.uk | The best of the BBC, with the latest news website and sport headlines, weather, TV & radio highlights and much more from across the whole of BBC Online. | 625.6M |
| t.me | Telegram website is a globally accessible freemium, cross-platform, cloud-based instant messaging (IM) service that also provides optional end-to-end encrypted chats and video calling, VoIP, file sharing and several other features. | 620.3M |
| accuweather.com | AccuWeather Inc. is an American media company that provides commercial weather forecasting services worldwide. | 614.0M |
| amazon.co.jp | Amazon.co.jp is the official website of Amazon.com, the World’s largest online retailer of books, fashion, food and 100 million other products – free shipping on most orders. | 602.8M |
| indeed.com | Indeed is a worldwide US employment website for job listings, and as a single-topic search engine is also an example of vertical search. | 580.3M |
| cnn.com | View the latest breaking news today for the U.S., World, weather, entertainment, politics and health at CNN.com. | 571.1M |
| imdb.com | IMDb is the World’s most popular and authoritative website for movie, TV and celebrity content – get personalized recommendations, and learn where to watch across hundreds of streaming providers. | 544.0M |
| zhihu.com | Zhihu is a question-and-answer website where a community of users creates, answers, edits and organizes questions. | 527.7M |
| bbc.com | Breaking news website, sport, TV, radio, and much more – the BBC informs, educates and entertains – wherever you are, whatever your age. | 521.7M |
| paypal.com | PayPal website is the faster, safer way to send and receive money or make an online payment. | 518.0M |
| uol.com.br | UOL is the largest Brazilian content website, digital services and technology company with several journalism channels and several solutions for you or your business. | 515.0M |
| rakuten.co.jp | Rakuten Ichiba is a comprehensive shopping mall where you can enjoy internet shopping – we have a full lineup of products. | 507.5M |
| apple.com | Apple Inc. website is an American multinational technology company specializing in consumer electronics, software and online services. | 497.7M |
| news.google.com | Comprehensive, up-to-date news website coverage aggregated from worldwide sources by Google. | 483.3M |
| amazon.de | Discover and shop website at Amazon.de: Low prices for Electronics & photos, films, music, books, games, & more. | 466.5M |
| espn.com | Visit ESPN to get up-to-the-minute sports data coverage, scores, highlights and commentary for NFL, MLB, NBA, College Football, and NCAA Basketball. | 458.3M |
| etsy.com | Find the perfect handmade gift, vintage & on-trend clothes, unique jewelry, and more… lots more. | 438.5M |
| spotify.com | Spotify website is all the music you’ll ever need. | 438.0M |
| aliexpress.com | AliExpress is an online retail service website that facilitates small businesses to sell to customers all over the World. | 426.2M |
| walmart.com | Walmart Inc. is an American multinational retail corporation that operates a chain of hypermarkets, discount department stores, and grocery stores website. | 417.3M |
| dailymail.co.uk | MailOnline website – get the latest breaking news, celebrity photos, viral videos, science & tech info, and top stories from MailOnline and the Daily Mail newspaper. | 414.2M |
| github.com | GitHub is where over 83 million developers shape the future of software together – contribute to the open-source community, manage your Git repositories, review code like a pro, track bugs and features, power your CI/CD and DevOps workflows, and secure code before you commit it. | 399.3M |
| amazon.co.uk | Website Amazon Prime for unlimited free delivery – low prices at Amazon on digital cameras, MP3, sports, books, music, video games, home and much. | 391.9M |
| archiveofourown.org | An Archive of Our Own, a project of the Organization for Transformative Works. | 380.5M |
| messenger.com | Hang out anytime, anywhere – Messenger makes staying close to your favorite people easy and fun. | 377.2M |
| theguardian.com | Latest US and world news, sports, business, opinion, analysis and reviews from the Guardian, the World’s leading liberal voice. | 365.9M |
| avito.ru | Avito is a Russian classified advertisements website with sections devoted to general goods for sale, jobs, real estate, personals, cars for sale, and services. | 364.2M |
| cricbuzz.com | Get Live Cricket Score, Scorecard, Schedules of International and Domestic cricket matches along with the Latest News, Videos and ICC Cricket Rankings of Players on Cricbuzz. | 363.5M |
| line.me | More than just a messenger app – LINE is a new level of communication and the very infrastructure of your life. | 363.0M |
| disneyplus.com | Disney+ is the home for your favorite movies and TV shows from Disney, Pixar, Marvel, Star Wars, and National Geographic. | 355.3M |
| pixiv.net | Pixiv is a Japanese online community for artists to exhibit their illustrations and get feedback via a rating system and user comments – works are organized in an extensive tag structure, forming the website’s backbone. | 352.5M |
| hotstar.com | Disney+ Hotstar is an Indian brand of subscription video on-demand over-the-top streaming service. | 351.6M |
| amazon.in | Amazon.in: Online Shopping India – Buy mobiles, laptops, cameras, books, watches, apparel, shoes and e-Gift Cards. | 349.2M |
| instructure.com | Instructure’s educational software includes Canvas LMS, used by schools and universities worldwide. | 322.2M |
| zillow.com | The leading real estate marketplace – search millions of for-sale and rental listings, compare Zestimate® home values and connect with local professionals. | 321.3M |
| canva.com | Canva is an Australian graphic design platform used to create social media graphics, presentations, posters, documents and other visual content, including templates for users to use. | 319.5M |
| onlyfans.com | OnlyFans is the social platform website revolutionizing creator and fan connections. It includes artists and content creators from all genres and allows them to monetize their content while developing authentic relationships with their fanbase. | 319.1M |
| fc2.com | FC2 is a website that provides a pleasant web life, providing blog, website, analyzer services and others. | 317.6M |
| wildberries.ru | Wildberries is the largest Russian online retailer – it sells 37,000 brands of clothing, shoes, cosmetics, household products, jewelry, food and much more. | 315.7M |
| daum.net | Daum is a South Korean website that offers many Internet services to web users, including a popular free web-based e-mail, messaging service, forums, shopping, news and webtoon service. | 309.3M |
Exploring the Digital Giants: The World’s Most Popular Websites
Global Digital Titans: A Closer Look at the Top 80+ Websites” looks at internet trends and user preferences in the ever-changing digital scene. This section analyzes the World’s top-visited websites and their traffic.
- Digital Behemoths and Their Dominance: Google, YouTube, and Facebook lead the pack, not just in terms of user count but also in the breadth of services offered, from search and social networking to video sharing.
- Entertainment and Engagement Powerhouses: Websites like Netflix and TikTok, famous for their engaging content, have revolutionized how we consume entertainment, while platforms like Spotify and Pinterest have become hubs for creative inspiration.
- Information and Knowledge Hubs: Wikipedia and Quora, widely recognized for their informative content, remain top destinations for those seeking knowledge and answers.
- E-Commerce Giants: Amazon and eBay, among others, dominate the online shopping sphere, offering everything from everyday essentials to niche products, reflecting the shift in consumer shopping trends.
- Social Media and Communication Networks: Instagram, Twitter, and WhatsApp rank highly, highlighting the integral role of social media in contemporary communication.
- Tech and Gadget Enthusiasts’ Favorites: Samsung and Apple’s websites are frequently browsed for the latest tech and gadgets, reflecting consumer interest in cutting-edge technology.
The digital space in 2023 presents a mosaic of user interests, ranging from entertainment and shopping to information and social interaction, with these websites shaping our online experiences.
The output of Most Visited Websites in the World
The top 80+ most visited websites in the World cover a wide range of categories, from computers, electronics and technology, to arts and entertainment, reference materials, news and media, ecommerce and shopping, games, and science and education. The list of these websites is constantly evolving, with new websites emerging and old ones fading away, but what remains constant is the fact that these websites represent the forefront of digital innovation and are shaping the way we interact with the internet. The following bullet points summarize the key characteristics of each category:
- Computers, electronics, and technology: It’s one of the biggest and most frequented places on the web, home to everything from video games and social networks to news and media.
- Arts & entertainment: Millions of individuals visit this category daily because they adore art, music, books, and other entertainment.
- Sources: Its useful content makes reference material websites popular online.
- Ecommerce and shopping: This sector offers apparel, cosmetics, electronics, and appliances to satisfy shoppers.
- Games: With various games and social elements, game websites attract people looking to escape reality and have fun.
- Science and education: Science and education websites are among the most popular online due to their amount of information on experiments and new findings.
News and media: People love news and media websites because they keep them informed and involved.
Overall, the most visited websites offer a glimpse into the fast-paced, ever-evolving World of the internet and serve as a testament to the growth and innovation of the digital economy and the industries it supports.