10 Best User Behavior Analytics Tools

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Andrew Chornyy

CEO Plerdy — expert in SEO&CRO with over 14 years of experience.

User Experience (UX)

In today’s highly competitive market, user experience is one of the most important factors. To remain competitive, you must deliver unique experiences to users to stay ahead of your competitors. The best way to ensure your business website performs well is to acquire data about its user behavior. All website owners need to understand the importance of user behavior data for their success.

If you collect user behavior data, it can do wonders for you. You can see which URLs on your website are performing well. You can see how users interact with different sections of your website. You can identify the spots for improvement and much more. But the question is, how can you gather data about user behavior? It’s quite easy these days. Many user behavior analytics tools available in the market can do the job. This article explores the top 10 user behavior analytics tools you can use to enhance your website’s growth.

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What are User Behavior Analytics Tools, and How do They Work?

Unlocking the power of digital insights begins with understanding the keystrokes and clicks of your audience. User behavior analytics tools act as digital detectives in this high-stakes investigation, transforming data into actionable insights. These tools are not just software; they are the cornerstone for businesses aiming to optimize their online presence and enhance user engagement.

Here’s how these tools turn the digital maze into a goldmine of opportunities:

  • Behavior analytics software meticulously captures user actions on websites and apps, providing a wealth of data.
  • User behavior analytics platforms apply sophisticated algorithms to dissect this data, unveiling patterns and preferences.
  • Behavior tracking tools enable companies to see beyond the surface, understanding the why behind user actions.

In the bustling markets of e-commerce, media, and SaaS, these analytics tools are indispensable. They serve as the compass guiding marketing strategies, website design improvements, and personalized user experiences. Examples of their application include:

  • E-commerce giants leverage website behavior analytics tools to tailor product recommendations, skyrocketing sales and customer loyalty.
  • Media sites use user behavior insights to curate content that keeps readers hooked and reduces bounce rates.
  • SaaS providers depend on customer behavior analytics software to refine their platforms, ensuring features align perfectly with user needs.

The best user behavior analytics tools stand out by offering:

  • Comprehensive behavior analysis tools that provide deep dives into user interaction patterns.
  • User behavior tracking tools that offer real-time insights, enabling swift adjustments to user interface and experience.
  • An intuitive behavioral analytics platform, simplifying data interpretation and strategic decision-making.

In a nutshell, user behavior analytics tools are the lighthouse for navigating the digital ocean, illuminating the path to enhanced user satisfaction, higher conversion rates, and ultimately, business growth. With each click and scroll, they gather the clues to unlock a deeper understanding of user behavior, transforming raw data into a strategic asset.

Main Features of User Behavior Analytics Tools

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As mentioned earlier, there are plenty of user behavior analytics tools in the market, and they all come with a unique set of features. Although they are all built for the same purpose, the difference in their features is what makes users decide which tools they need. A good user analytics tool will offer you:

  • Funnel Analytics:The funnel analytics function of user behavior analytics tools enables you to determine which pages on your website perform well and which sites users promptly abandon. You can improve your funnels’ performance and conversion rates using this information.
  • Heatmaps: A heatmap is a user behavior analytics tool feature that provides a visualization of how users interact with pages of websites. You can see where users click (banner or button) on your website, where they scroll, and which areas are left unattended by your website visitors. There are also a lot of other functions heatmaps perform.
  • A/B testing: A/B testing is a feature of user behavior analytics solutions that enables you to experiment with alternative webpage versions. You can display different versions of your web pages to users at different times and see which version performs better. Using this feature saves a lot of time as you can eliminate the guesswork and know exactly what users want.
  • Session replay tools: You can enhance your website’s user interface using this function of analytics tools for user behavior. You can make strategic decisions based on the data collected by session replays of your users.

So, these are some of the most important user behavior analytics tools features. Businesses and individuals can choose a tool that has these features depending upon the needs and requirements of their websites.

List of 10 Most Useful User Behavior Analytics Tools

Diving into the ocean of user behavior analytics tools reveals a treasure trove of insights that can catapult any business into the stratosphere of market leaders. Sifting through the top 10 contenders in this arena is like peeling back the layers of an onion, each layer revealing a deeper understanding of user interaction and engagement. These tools are the secret sauce, adding flavor to raw data, and transforming it into a gourmet meal of actionable strategies that can zest up any marketing or product development recipe.

#1: Plerdy

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CEO: Andrew Chornyy

Top Clients: SoftServe, Honda, Samcart, Huggies, Subaru

Plerdy is a useful tool that can provide an overview of how your customers or visitors interact with your website. It aims to analyze user behavior and provide digital marketers and UI/UX designers with useful insights to improve their marketing efforts.

With Plerdy, you can get a lot of information about user behavior on your website. It contains many useful features, like session replays and funnel analytics, that can help you acquire useful insights about visitors’ behavior on a website.

Businesses can use this information to improve their website design and content as they now understand how their customers interact with them. You can also determine which marketing campaigns work the best for you.

Overall, Plerdy is a great tool that helps businesses to optimize their websites to be more successful in their industries.

#2: FullStory

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CEO: Scott Voigt

Top Clients: StackShare, Yousign, Superchat, TravelPerk, Productboard.

You can get many insights into your website visitors’ experiences with FullStory. This innovative tool provides key information needed for conversion optimization and content marketing, from understanding a user’s engagement with content to catering feedback from real users.

Getting started only takes a few clicks; no coding is required. Website admins can track their behavior and see when they’re ‘rage clicking’ with FullStory.

Its user-friendly interface and behavioral metrics give you insights into how users interact with your website, which you can use to improve your customer service.

Some of the main features of Fullstory are:

  • Taking user feedback and catering to it
  • You don’t need any coding skills
  • It uses tracking to see what users do
  • Checks for rage clicking

#3: Hotjar

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CEO: Mohammad Ali

Top Clients: Freepik, Digikala, Woocommerce, Flaticon

You can use Hotjar for free to figure out how your website visitors interact with it. To help you optimize your website, it shows you real-time heatmaps, click paths, session recordings, and more. Built-in reporting lets you make custom reports using your data.

With Hotjar, you don’t have to export heatmaps before viewing them in Google Analytics. Additionally, Hotjar has a browser extension that lets you click through any element on your website.

#4: Crazy Egg

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CEO: Hiten Shah

Top Clients: Envato, Digital Ocean, Hubspot, Namecheap

Crazy Egg is one of the older user behavior analytics tools out there. This tool can help website owners to perform A/B testing on their websites to analyze user behavior. Moreover, the Crazy Egg analytics tool can provide website owners with heatmaps and visual reports to analyze how users behave on their websites.

The best thing about the Crazy Egg user behavior analytics tool is that it is easily integrable with 3rd party apps like Shopify, WooCommerce, and WordPress. This feature makes it an easy-to-use behavior analytics tool with some most powerful features.

#5: Whatfix

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CEO: Khadim Batti

Top Clients: Cardinal Health Canada, Cisco, Experian, DaVita Healthcare, BMC Software Inc

Whatfix is a user behavior tool that collects analytics data and helps you understand how users interact with websites. By tracking the activity of your users, the Whatfix user behavior analytics tool helps you identify and fix problems early on. This makes it easier to keep your users happy and encourages them to stay on your platform longer.

The Whatfix user analytics tool also provides insights into the conversion rates of different pages and sections of your website and the most popular content. This helps you optimize your website for better conversions and user engagement results. Overall, Whatfix is essential for any business looking to improve its user experience.

#6: Smartlook

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CEO: Petr Janosik

Top Clients: AstroPay, Papa John’s Pizza, Tesco, Kiwi.com

This user behavior analytics tool can see where visitors click on a website or app. Using machine learning algorithms, you get detailed reports that help you improve your website.

The Smartlook user behavior analytics tool has many user behavior analytics features. It has features like heatmaps, session recordings, and funnel analytics to gather useful data about website user behavior and help the admins improve their user interface and marketing efforts. Website owners can easily check where users click on their website and how fast they scroll. You can identify which elements of a website are weak and need improvements.

#7. Pendo

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CEO: Todd Olson

Top Clients: Verizon, Morgan Stanley, LabCorp, OpenTable, Okta, Salesforce

Pendo is a user behavior analytics (UBA) tool that helps businesses explore how users interact with their websites and apps. It offers real-time insights into what’s happening on your website, including where users click, what keywords they use, and how long they stay on pages.

The Pendo user behavior analytics tool gives you data on dashboards and reports showing how your users behave and how different areas of your website perform. This data can help you identify areas that need more attention and perform better than expected.

#8. Omniconvert

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CEO: Valentin Radu

Top Clients: Rain-X, The New Republic, Patagonia, Coop Home Goods, ScreenPrinting

Omniconvert is a user behavior analytics tool that offers insight into how individuals utilize your website. As a website analytics solution, Omniconvert can help you make better decisions about constructing and managing your website by monitoring user behavior and interactions.

The Omniconvert user behavior analytics tool allows you to track the performance of all your pages and domains and discover which ones outperform others. With this knowledge, choose which pages or sections of your website should be improved based on your preferences.

Omniconvert’s analytics also show which material connects with consumers and why. This knowledge helps you develop more successful marketing initiatives that appeal to your target market. Omniconvert also allows you to improve your website’s visibility in search engines, ensuring that your website appears first when people look for particular keywords.

#9. Lucky Orange

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CEO: Danny Wajcman

Top Clients: lendingtree, Vodafone, invision, Movado, Lowes Hotels

Lucky Orange is a user engagement analytics tool that lets you see how users utilize a website or an app. You may examine which HTML elements on a page work best and which require improvement by using cookies and other tracking methods to collect data about visitors’ behavior and preferences.

The skill of targeting your advertising more effectively is one of the most crucial things you can learn from Lucky Orange. You can, for example, attract users based on how much they interact with your material or advertisements, improving your campaign’s conversion rates.

Lucky Orange is a powerful tool for analyzing how people use your website. It gives you valuable information that could help you better connect with your website visitors. Anyone with basic Internet skills can use them easily because it’s simple.

10. Mixpanel

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CEO: Amir Movafaghi

Top Clients: Uber, Airbnb, Stripe, Nubank, Twitch

Mixpanel is an analytics tool that allows companies to monitor users’ behaviors and interactions across multiple mediums. You may monitor everything from website traffic and conversion rates to open email rate and social media engagement with its wide range of features.

The Mixpanel user behavior analytics tool has quickly gained popularity as one of the most popular tools for enterprises of all sizes. It is one of the market’s most well-known user behavior analytics solutions. It’s simple to utilize and can help you develop a better company plan by providing valuable data.

Mixpanel’s user behavior analytics can help you understand which marketing channels perform best for your company, identify consumer segmentation possibilities, monitor website performance, and analyze customer sentiment.

So, these are 10 best user analytics behavior tracking tools that people can use to improve their website’s performance. All these tools have different features, so it is important to remember your business and website needs when selecting a tool for your website.


In wrapping up our exploration of the top 10 user behavior analytics tools, it’s clear these powerhouses are revolutionizing how businesses understand and interact with their digital audience. With each tool uniquely designed to shed light on the intricacies of user behavior, companies are now armed with the insights necessary to refine their online experience, ensuring every webpage click and scroll translates into meaningful engagement and, ultimately, conversion. These tools stand out for their ability to:

  • Track and analyze every user interaction, offering a granular view of behavioral patterns.
  • Tailor content and services, making every online journey a personalized experience.
  • Optimize marketing strategies, ensuring every ad hits its mark, every product shines in its best light, and every piece of content engages the intended audience.

From e-commerce giants fine-tuning their user experience to SaaS platforms enhancing product adoption, the versatility and depth of analysis provided by behavior analytics tools are unparalleled. These analytics champions—whether it’s through heat maps, session recordings, or conversion funnels—give businesses the competitive edge needed in today’s fast-paced digital marketplace. The ability to not just gather but also intelligently interpret and act on user data sets these tools apart, marking them as indispensable assets for anyone serious about elevating their digital strategy to the next level.

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