14 Best SaaS Analytics Tools in 2023

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Looking to level up your data analytics game? πŸ”πŸ’» Look no further than our expertly-curated list of the 14 best SaaS analytics tools of 2023! From visualizing complex data sets to automating repetitive tasks, these advanced software options will take your business to the next level. Whether you’re a data novice or a seasoned expert, our list has something for everyone. So what are you waiting for? Let’s dive in and discover which tools will be the most valuable assets to your organization in the year ahead! πŸš€πŸ‘¨β€πŸ’»

What is SaaS analytics?

SaaS analytics is a vital tool software-as-a-service companies use to analyze data and make data-driven decisions. The SaaS industry is an ecosystem where technological advances and growth potential abound, making it a crowded marketplace. SaaS companies use data to analyze the landscape and carve out a niche to succeed in this market. Such companies must understand, analyze and hit their Key Performance Indicators (KPIs). Therefore, a versatile SaaS data analytics system must handle massive data and scale as querying and reporting rapidly increase.

Additionally, it should be easy enough for non-technical users to comprehend and flexible enough to customize their reports and reach their insights. Companies, especially SaaS ones, must track sales, operations, and marketing data to determine improvement areas. Benefits of SaaS BI tools include cost reduction, access to predictive analytics features, and integration of AI and machine learning capabilities into the analytics system. SaaS analytics tracks several metrics that are important to such companies. These include customer churn, user engagement, executive dashboards, and SaaS analytics for customers. With such data, companies can make smarter, data-driven decisions that differentiate them from the crowd.

13 SaaS metrics & KPIs to track

By now, most business owners know that tracking analytics is important in growing any business. But after you’ve got your analytics software up and running and the data is streaming in, which metrics are the important ones to track? In this post, we’ll tell you everything you need to know to begin growing your SaaS business using analytics.

What are KPIs?

KPI stands for a key performance indicator. These business metrics will give you vital information about your business’s performance. Some of these metrics apply to all forms of business. Still, many are unique to SaaS and other subscription-based businesses. Analytics tools give you a large amount of data, often with more metrics than your specific business needs to track regularly. By focusing on the KPIs for your industry, you can make more efficient use of your data.

The most important SaaS KPIs are:

Later in the post, we’ll look at each of them, breaking down what they mean and how to use them in your SaaS business decisions.

Successfully growing a business means tracking metrics across multiple areas. Some of these areas are more about giving you an overview of your progress. Still, others provide actionable insights that will allow you to make more informed decisions. For SaaS businesses, there are four major areas that you’ll want to track:

  1. Revenue & Growth Growth is most businesses’ primary reason for tracking SaaS data. These KPIs will let you see how your revenue has changed over time. They will also allow you to identify trends. Should you worry that sales are down in a given month, or is it normal for that time of year? This information is important because it gives you a more complete picture of your SaaS company’s revenue than a simple ledger entry could do.
  2. Marketing You can only grow a business with effective marketing. But you also can’t grow a business if you spend more on marketing than you bring in. These SaaS metrics will let you know how effective your marketing strategy is and give you an idea of your return on investment for the different avenues you use so you can optimize your ad spend.
  3. Sales Understanding the dollar value associated with a customer and the costs of acquiring that customer is vital to optimizing your entire revenue stream. These metrics help you understand that data so you can measure the success of your sales team and make important decisions in other areas of the SaaS business.
  4. Customer success Churn is the number one enemy of any SaaS business, and unhappy customers are far more likely to churn than happy ones are. Therefore, customer success should be a priority for every SaaS company. When consumers can effectively use your software, they’re more likely to be satisfied customers and stick around.

13 SaaS KPIs that will make or break your business We originally presented these KPIs to you earlier. Now we will take a closer look at them and show you how to put them to use in your business.

At the beginning of developing a startup as a SaaS business, not all metrics need to be counted. Sometimes there is very little data, and how long the user will use the SaaS analytical tool has yet to be known.

List of The Best 14 SaaS Analytics Tools in 2023

After reviewing the list of the 14 Best SaaS Analytics Tools in 2023, you will be equipped with knowledge. Utilizing these excellent tools can take your data analysis to the next level. It’s time to embrace the future and assert command over your data!


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Plerdy is a versatile SaaS analytics tool that provides businesses and eCommerce websites with conversion rate optimization (CRO) tools. It offers a variety of features, such as heat maps that track all clicks on a website in real-time and an SEO checker that continuously collects important SEO tags from the website. Additionally, Plerdy provides session replay that allows businesses to understand how visitors behave on their website, event tracking that synchronizes all events with Google Analytics (UA & GA 4) and pop-up forms that can be quickly customized to enhance visitors’ experience. Furthermore, the tool assigns purchase information to each item on the website. It offers a conversion funnel that shows where website visitors drop off and what pages they ignore. SaaS Plerdy also provides a net promoter score (NPS), a reliable way to collect feedback.


Installing the SaaS analytics Plerdy tool is a straightforward process that takes only 30 seconds. The tool is cost-efficient and has many free functions suitable for marketing beginners. The data transfer is protected with SSL technology, and reports for conversion rate optimization are created instantly without overloading the website. Plerdy offers easy integration with other online CMS and enjoys seamless work in all popular browsers and platforms.


Reviews by its clients worldwide show that companies using Plerdy increase sales by 1.5x. Some of the world’s largest enterprises trust Plerdy to enhance their businesses.

A content specialist at Pearl Lemon, Celeste Rodriguez, states, “I love Plerdy and use it with great satisfaction. It offers a more complete analysis than most products I’ve tried, and I especially prefer SEO and UX analysis tools.” A web developer at Divine Design, Andreas Henriksson, and a digital strategy specialist at Juan David Garcia also laud the tool’s efficiency.

Plerdy is an indispensable SaaS analytics tool for Conversion Rate Optimization. It helps eCommerce websites build hypotheses to analyze and optimize their conversion rates. The Plerdy tool can assess usability using heatmap data and analyze additional metrics. Plerdy also assists Conversion Rate Optimization agencies in analyzing conversion rates and user behavior. The platform can be installed on a Shopify store to analyze CRO. Plerdy is a must-have for anyone looking to improve their conversion rates. Clients can book a demo with a marketing manager to learn how the tool can help improve their websites.

Google Analytics 4

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Google Analytics 4 is the next generation of Analytics designed to collect event-based data from websites and apps. This SaaS analytics tool helps website specialists and experts better understand the customer journey by collecting website and app data using event-based data instead of session-based. Google Analytics 4 includes privacy controls such as cookieless measurement and behavioral and conversion modeling. It also offers predictive capabilities that guide without complex models. Direct integrations to media platforms help drive actions on your website or app.

Standard Universal Analytics properties will no longer process data from July 1, 2023. However, new data will only flow into Google Analytics 4 properties. 360 Universal Analytics properties will receive a one-time processing extension ending July 1, 2024.

There are three ways to get started with Google Analytics 4. The first option is to set up Analytics data collection for the first time if you’re new to Analytics and ready to collect data for your website and/or app. The second option is to add Google Analytics 4 to a site with Universal Analytics (Analytics “classic”). Finally, the third option is to add GA 4 to a website builder platform or CMS (content management system).

To set up SaaS Google Analytics 4 for your website or app, create a Google Analytics 4 property, add a data stream, and add your Google Analytics code. You need the Editor role to add properties to a Google Analytics account. You can add up to 100 properties to an Analytics account, and to raise this limit, contact your support representative.


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As an alternative to Google Analytics, GoSquared is a user-friendly SaaS platform providing real-time website analytics. It’s simple to add to any website with a personal setup. Moreover, a 7-day free trial can be terminated at any time. Several companies use the dependable program GoSquared Analytics to comprehend and improve their web analytics. It provides a straightforward dashboard for viewing and analyzing statistics, including the most popular content, devices, places, and languages. Also, GoSquared Analytics offers real-time information, which is irritating and perplexing, in contrast to other online analytics systems that process data in batches.

In addition, it provides support that is only a message away. GoSquared SaaS analytics tool is a GDPR-compliant and privacy-engineered decision-making instrument. It provides daily email reports and allows an infinite number of teammates. In conclusion, GoSquared Analytics offers comprehensive and user-friendly dashboards that aid firms in enhancing their digital marketing and achieving success. It is a great analytics solution for website owners, specialists, and professionals who wish to comprehend the functioning of a website.


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Are you searching for a trustworthy SaaS analytics tool that preserves your data and guards the privacy of your clients? Then, Matomo is the ideal choice for you in that case! A strong alternative to Google Analytics, Matomo is a web analytics software with 100% data ownership.

Matomo has already received recognition from prestigious international institutions like NASA and the European Commission as a dependable analytics solution that delivers accurate findings while protecting user data. A 21-day trial of SaaS Matomo Cloud is available without requiring a credit card.

Increase the performance of your website in three easy steps by using Matomo. However, before upgrading your website with real-time data, features, and reports, you must install the tracking code on your website or mobile application.

SaaS tool provides many benefits, including 100 percent accurate data, improved insights, and an intuitive user interface. There is no cap on the amount of data you can save with Matomo, and you can access unlimited websites, users, and segments. SaaS Matomo can also be extended and customized to meet your unique requirements.

Customers of Matomo are happy with the functions and advantages of the tool. Reputable websites like Capterra, Software Advice, and GetApp have given the product high marks. Being open source, collecting personal data securely, and having a reliable reporting system are just a few of Matomo’s amazing qualities.

You must have complete control over the ownership and privacy of your data if you want to ensure that your website complies with GDPR and CCPA privacy regulations. Matomo ensures complete data ownership, allowing you to safeguard your consumers’ privacy.

This SaaS tool has received high customer marks for its excellent help and support. Use Matomo immediately to see the difference to advance your site analytics.


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CallTrackingMetrics is a SaaS analytics tool that helps businesses and specialists identify which ad campaigns drive revenue and track and attribute online and offline leads across multiple platforms to prove ROI and increase conversions. Traditional call tracking uses unique phone numbers to tie phone calls to the ads driving them. Still, SaaS CallTrackingMetrics connects any conversation – phone, text, chat or form – back to its online or offline advertising source. It lets you see which campaigns, ads, and keywords motivate customers to reach out. With call tracking, you get a full picture of your conversions, prove ROI, optimize campaigns, allocate advertising spend accurately, generate more revenue, and improve customer engagement. Dynamic number insertion powers call tracking, and the tool integrates with various platforms such as Google, Omnichannel, and phone numbers.

The plans range from Performance to Enterprise, each with different features and pricing options. The SaaS tool’s customers have given good reviews, with one digital marketing specialist commenting on the customer service and the software’s ability to provide detailed insights into customer behavior. CallTrackingMetrics helps businesses increase their revenue by providing a clear picture of their conversion rates and helping them optimize their ad campaigns.


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Supermetrics is a SaaS analytics tool trusted by 17,000 businesses worldwide, including big names like Dyson, Accenture, and Nestle. It’s an all-in-one marketing analytics solution that can help businesses of all sizes accelerate their marketing insights. This SaaS tool integrates with 100+ data sources and allows users to pull granular marketing data from various marketing and sales platforms.

One of the best things about Supermetrics is that it helps users turn Google Sheets into a powerful reporting system. Users can streamline and set up automatic refreshes and email notifications, saving time and effort. SaaS tool also offers a 14-day free trial without requiring a credit card, which is ideal for those trying out the tool.

With SaaS Supermetrics, businesses can connect all their data sources in minutes, filter data by category, and choose the exact metrics they want to move from their go-to marketing platforms. Users can customize their reports and get email notifications whenever a particular metric changes.

Supermetrics offers three packages for Google Sheets, namely Essential, Core, and Super, which vary in the number of data sources, users, accounts per data source, and automated refreshes. Users can select the package that best suits their needs and add more monthly data sources for €29.

Supermetrics is an excellent analytics tool that can help digital marketers optimize their marketing campaigns and improve their return on ad spend. It is a must-have tool for any specialist or expert who wants to add value to their clients and grow their SaaS business.


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With the rise of multi-point SaaS solutions and difficult-to-use software, marketing has become considerably more difficult than it once was. This has led to dispersed data, poor marketing, and time juggling various tools. However, all the critical marketing data and SaaS tools are available in one location with Marketing Hub, a SaaS analytics product from HubSpot. With the help of this tool, you’ll be able to deliver customized experiences that will draw in the correct clients and increase conversion rates while also saving you a lot of time. You can produce simple content to notice, convert more leads, and report on and personalize your marketing activity with Marketing Hub. Popular services offered by the application include live chat, SEO, ad tracking, social media management, and many more. HubSpot provides both free and paid plans. The tool is compatible with the Operations Hub, CMS Hub, Sales Hub, and Service Hub.

Moreover, SaaS HubSpot provides individualized onboarding strategies and 24/7 customer support. They offer many educational materials to keep you abreast of the times. You may step up your marketing efforts with Marketing Hub.


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Glassbox is a SaaS analytics tool that provides digital experience intelligence to help bring your digital customers into focus. Its insights fuel customer growth and loyalty, which is why it is trusted by digital innovators such as Danone, HK Express, Air Canada, John Lewis, Experian, iHeart Media, among others. By understanding how digital friction impacts customer behavior, CX insights help unlock a deeper level of customer understanding, which is essential for growing your digital business. In addition, Glassbox’s unmatched digital experience intelligence allows you to see and serve your customers more effectively with less effort than traditional digital analytics tools.

With SaaS analytics tool Glassbox, you can build customer-centric digital products, design experiences that maximize conversion, find and fix technical issues faster, and make customer feedback more actionable. The tool captures everything to analyze any session, page, user, journey, and more. Glassbox captures 100% of digital events with its patented tagless data capture technology for maximum insights. Glassbox also provides AI-powered, human-centered insights, which surface struggles in your customers’ digital journeys.

This SaaS tool is known for its top-rated mobile app analytics. It is rated as having the highest satisfaction and the easiest to use in G2. The tool is also loved and trusted by many users who find it easy to use and intuitive. Unfortunately, Glassbox does not provide pricing information for this product or service, so you must contact Glassbox for an actual price. However, verified users in different sectors, such as insurance and financial services, have reported how SaaS tool has been invaluable in enhancing the overall customer journey for their businesses. With Glassbox, you can get a deep understanding of your customers’ behavior, pinpoint areas for improvement, and enhance the overall customer journey.


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Contentsquare is a SaaS analytics tool that provides an enterprise-level solution for Marketing, eCommerce, Operations, Analytics, and Product teams. The Contentsquare Digital Analytics Cloud helps users achieve happier customers by better understanding their customer base, enabling them to focus on the customers who matter most to their business. The SaaS tool’s services help users to pinpoint opportunities and issues by visualizing metrics for each page element. This information can stop users from losing conversions where it matters the most. It is a perfect tool for businesses that want to achieve their digital goals quickly and make the digital world more human. The SaaS tool’s Partner Ecosystem provides pre-built integrations, and services delivered by Contentsquare service partners enhance the Contentsquare Digital Experience Analytics Cloud.

Contentsquare has a proven and prescriptive model, the Client Success Program (CSP), which allows customers to get onboarded quickly and grow their business with Contentsquare. The CSP program results in faster time to value, greater efficiency, and faster growth. The tool is committed to digital accessibility, ensuring the web is accessible by everyone, which is both a moral and legal imperative. With more than 1000 clients, 1M+ SMB Customers, and 1500+ employees in 17 offices, Contentsquare’s mission is to transform businesses’ customer experiences by enabling an unprecedented understanding of the customer experience. The SaaS company powers the new digital experience, made more human, by allowing businesses to deliver more human experiences quickly while ensuring privacy and accessibility.


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Heap is a cutting-edge SaaS analytics tool that gives you a full picture of the digital journeys of your customers. Upgrade from Google Analytics to Heap and get complete visibility of user behavior across your site or product. With Heap, you don’t need engineering expertise to understand user actions fully. It’s a single platform that helps you make data-driven decisions, monitor users’ digital experiences, and remove blind spots. The platform captures the entire digital experience of every user on your site, is organized for maximum use, and helps you understand why users do what they do. SaaS Heap is the only digital insights platform that shows every action by every user and provides direction on improvements that will most impact your business. With over 100 integrations, you can deliver the right information to customers at the right moment in their journey. Its advanced data science capabilities alert you to key moments of friction and opportunity in your digital experience, leading to the biggest business results. SaaS tool Heap has been helping over 8,000 companies deliver unparalleled digital experiences. Request a demo and start experiencing better insights faster.


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Mixpanel is a SaaS analytics tool designed to assist businesses, specialists, and experts build better products. The tool is trusted by over 7,000 paying customers, including DocuSign, Uber, Yelp, and BuzzFeed, to name a few. Mixpanel provides powerful, self-serve product analytics to help users convert, engage, and retain more customers. The SaaS tool offers simple workflows to get answers fast. Users can build funnels, see top user flows, create cohorts, and more with just a few clicks. The reports generated by Mixpanel’s powerful analytics help users understand their products better by answering any question, such as which features are popular and how many power users they have. The SaaS analytics tool offers great insights into user behavior. Through the interactive reports, users can see which types of users stick around and for how long. Mixpanel can read directly from any data lake. Users can stream events directly from their apps and servers using a customer data platform (CDP) or Mixpanel SDKs. Mixpanel is designed to measure what matters, analyze usage trends, and answer user questions. It is scalable, secure, and affordable, and its pricing plan suits the needs of every business.


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If you’re looking for a SaaS analytics tool that can provide a bigger picture, you should check out Looker. This innovative tool can help businesses obtain a 360Β° view of their operations, leading to better decisions and higher profits. With Looker, SaaS companies can easily convert vast amounts of data into meaningful insights. For instance, marketing teams can optimize their budget, while product development can drive renewals using customer insights. Looker provides a range of dashboards, such as the Business Center, AB Testing, and Customer Insights Dashboards.

Moreover, SaaS Looker’s cloud data platform is scalable. It can easily accommodate the changing needs of businesses, from start-ups to enterprises. Looker’s tools can help departments to respond to customer and company needs faster and more accurately. Looker can also connect directly to your cloud or multi-cloud database environment to help you to create a single access point for all your data. Using Looker’s business intelligence software, companies can unify their teams around reliable, centralized data, resulting in data-driven decisions and shared findings. Looker Blocksβ„’ allows you to quickly add analytics for popular SaaS tools and integrate outside data sources into Looker, maximizing time to value. Looker is a great tool for businesses building a data culture and staying competitive.


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Intercom is an all-in-one SaaS platform that helps businesses support, engage, and convert customers. Its seamless integration allows timely customer communication at every touchpoint, from in-product campaigns to multi-channel campaigns. Intercom’s trusted by over 25k businesses, with each team able to drive activation and engagement differently.

For instance, Intercom is a nice tool for specialists looking to support customers at scale. With proactive, self-serve, and human support, businesses can provide personalized help without causing a drain on resources. Furthermore, businesses looking to gain insights into customer behavior can utilize Intercom’s analytics tool, which uses in-depth data to improve their marketing efforts.

It is also an excellent SaaS tool for experts looking to engage with customers across different touchpoints. With in-product tours and surveys, businesses can create a more personalized experience for their customers, allowing them to increase customer satisfaction rates.

Intercom also helps businesses convert potential leads into paying customers. Its conversational bots can turn website visitors into paying customers. At the same time, its live chat for sales helps manage leads and qualify smart leads.

Intercom is a powerful SaaS tool for businesses of all sizes and industries looking to build stronger customer relationships. Its functionality allows businesses to engage with customers immediately, providing the best possible customer experience (CX) and driving business growth.


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Salesforce is a SaaS analytics tool that can assist companies in delivering excellent customer service, generating more revenue, and fostering more client loyalty. With Salesforce, businesses can manage sales, customer service, and marketing in one place. Salesforce has become the #1 CRM worldwide, helping businesses of all sizes connect with their customers meaningfully. Over 2,500 small business leaders have shared insights on how Salesforce can help them meet and exceed their ROI goals. Additionally, retailers can use Salesforce to improve shopper loyalty and cut costs. Through Customer 360, a suite of Salesforce products, businesses can deliver success now by lowering costs and saving time. Salesforce offers Trailhead, a free service for learning Salesforce and digital and soft skills from anywhere. Salesforce provides guided learning paths and webinars for in-depth guidance on how to drive growth with Salesforce. SaaS tool Salesforce also has a marketplace of thousands of customized apps and specialized consulting partners, which can help any sized business craft a perfectly tailored Customer 360 solution. Businesses can even try Salesforce for free without providing a credit card or installing the software.

Bottom line

And there you have it! The 14 best SaaS analytics tools in 2023 will help you with your business expansion, brand adoption, customer retention, and more. With these tools, you can explore every aspect of your business from a qualitative and quantitative perspective. Automatically recording sessions replay and traffic data, you might be surprised by the insights you can gather. With the ability to research your competitors, you can consider your audience’s health and channel your efforts toward converting them to recurring customers. Finally, don’t forget to try Plerdy for free for your website and see the difference it can make in your acquisition and retention efforts.

Article by:
CEO Andrew Chornyy

CEO Plerdy β€” expert in SEO&CRO with over 11 years of experience.

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