Website Analytics Tools

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Business Digital marketing Google Analytics Website usability

The effectiveness of online marketing depends on the quality of data you have. When you know how users interact with your website, it’s easier to spot and fix problems. You see the percentage of leads that don’t convert at different stages, useless website elements, and other issues.

Since this information is impossible to collect manually, only website analytics tools can help. They automatically scan your website for user activity and record all the important interactions (clicks, hovers, scrolls, etc.). Apart from user behavior, website analytics software tracks traffic sources measure content effectiveness, evaluates usability, SEO, social media interactions, and overall business performance. It also shows what parts of the page are the most popular, which allows placing conversion elements right. For example, the first screen usually gets the highest percentage of clicks, and therefore, must include the most critical UX elements.

Using website analysis tools like Plerdy, you can run A/B testing. It’s a great approach to pick the most effective website design version. By comparing two different options through tests, you see which one yields the best result.

This article provides an overview of top website analytics tools. Read on to learn what they do and how to use them.

Website Analytics Tools With Plerdy

Plerdy is a website conversion optimization platform with a variety of website analytics tools. After subscription, it gives you access to all the products listed below.

“We have increased conversions by 500% using Plerdy!” (Leo K, Writer and Code Wrangler)

“I tested alternative website analytics tools but like this one best. We use Plerdy to run UX analysis and find out how to improve the websites of our clients” (S C, Owner)

Website Heatmap Tools

Plerdy heatmaps are color-coded maps that show website areas with the highest and lowest user activity. They enable you to see the elements that don’t function as expected on every page. Main page banners, non-obvious icons, identical elements, and CTAs are the most common mistakes. Long pages also create lots of trouble since they have too many details that distract user attention. For example, if you put a CTA at the end of a long read, no one will notice it.

Heatmaps display website areas with low user activity. When you understand what critical elements users ignore, you can move or replace them to nudge people into conversion.

Session Replay Software

Session replay website analytics tool generates short videos of user activity on website pages. It compresses the captured sessions to feature only important interactions. Such videos allow you to test different usability hypotheses viewing what exactly stops leads from converting.

For example, you suspect that users leave the product page because of the Filters icon. Video sessions will show that Filters are too similar to the main menu, so users confuse them and get irritated. Once you change the icons or add a pop-up explanation, the conversion should improve.

SEO checker

SEO alerts automate regular checks of search engine optimization metrics. They scan website pages and content to detect critical errors and possible improvements on every page. For example, you can find out that some pages don’t have meta descriptions, which affects their search ranking. SEO Checker also highlights the pages with a high spam score, poor readability, and other content flaws. It allows optimizing the content and reaching top results in Google to attract more leads.

Event and Goal Tracking

To spend 10X less time on analyzing data collected by website analytics tools, create events. This feature gathers user interactions with selected elements such as images, forms, videos, buttons, scroll bars, Ajax content, etc. It is a very convenient way to test new website details once you add them. You can collect all user interactions related to the desired element or add a goal to record the chosen type of activity (e.g., video downloads).

E-commerce Sales Performance

This feature records revenue, transactions, conversion rate, and average order value. It also shows how much profit every website element generates. Thanks to this information, you can see which elements don’t affect your sales and, therefore, need redesign. E-commerce sales performance also evaluates the effectiveness of marketing materials (e.g., banners, CTAs) placed on a website.

Best 6 Website Analytics Tools

This selection of top website analytics tools is not a ranking. It describes the most popular web analytics solutions with different features that can benefit SEO specialists, UI/UX designers, marketers, and website owners.

Leadfeeder

Leadfeeder is a B2B website visitor analytics tool from Helsinki, Finland. It shows what companies and brands have landed on your website to help you establish business relationships with quality leads. Leadfeeder turns anonymous IP addresses into company names, which alternative website analytics tools cannot offer. It also supports account-based marketing, sales prospecting, and data enrichment.

Leadfeeder is popular with WeBrand, TecSurge, Futurelab, Presidio Inc, and others.

Segment

Segment is a platform for integrating multiple data sources. It cleans and standardizes the information to make it suitable for further use. Segment is a great tool for processing big data sets and creating a single customer view in terms of website analytics. It also has unique marketing features, including propensity modeling that predicts the likelihood of purchase.

IBM, Customer.io, Reuters, Instacart, Atlassian, Docker are renowned Segment users.

Pingdom

Pingdom is a Swedish platform for digital experience monitoring, marketing, and web performance optimization. It offers the Synthetic Monitoring feature that simulates user interactions with a web resource to test the user experience. You can check website availability, load performance, and vital site flows. There is also the Real User Monitoring feature with live maps. It shows where users come from, active sessions, bounce rates, and other user experience metrics. In addition to the website analytics functionality, Pingdom supports log management, application and infrastructure monitoring.

Traxo, Simon, Gengo, Livechat, Zuora, Opera, and thousands of businesses benefit from Pingdom.

SimilarWeb

SimilarWeb is a platform for digital market research and website analysis. It regularly provides top websites, Android and iOS apps, and 100 fastest growing online brands to keep businesses updated on market trends. SimilarWeb also allows running competitor analysis, researching your target audience and consumer journey. It supports a separate Chrome extension called Traffic Rank & Website Analysis for easy website research.

Booking, eBay, The Economist, Walmart, PepsiCo use SimilarWeb.

Woopra

Woopra is a software solution for real-time customer journey analytics. It supports handy visualizations that summarize how onboarding emails affect conversion, what advertising channels increase signups, what blog categories get the most views, etc. Woopra is unique with its detailed user profile that shows real people behind actions. You can see what a specific user has recently done to tailor the marketing efforts accordingly. Since Woopra also has trigger-based marketing functionality, you can use this tool to set up personalized campaigns.

Hewlett Packard, Redhat, Informatica, AppLovin, and many other businesses choose Woopra.

Kissmetrics

Kissmetrics is a product and marketing analytics tool for SaaS and e-commerce companies. When used for product research, it provides statistics on new trial starts, subscriptions, churns, trial to signup conversion rate, recurring monthly revenue, and time to new feature adoption. If you utilize Kissmetrics for e-commerce website analysis, it records total sales, revenue, new visitors, average revenue per person, visitor/cart to purchase rates, and site searches. These findings help to evaluate website performance and detect the areas for improvement.

SendGrid, Unbounce, Carvana, Microsoft, Lucidcart choose Kissmetrics.

Conclusion

Website analytics tools provide insights into different aspects of website performance. You can see what users do, where they come from, what they like or ignore. The analytics software also runs SEO analysis, records revenue, and creates customer profiles with valuable details.

Plerdy is one of the website analytics tools you should consider for your website. It unites heatmaps, session recording, event tracking, automated SEO checks, and sales performance analysis to match the needs of any business.

Find out more about Plerdy’s pricing plans and functionality here.

Article by:
CEO Andrew Chornyy

CEO Plerdy — expert in SEO&CRO with over 11 years of experience.

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