Account > Property > View represents the hierarchical structure of a Google Analytics account.
The full hierarchy of Google Analytics Account looks the following way: Account > Property > View > Users and views.
Google Analytics provides a hierarchical model, an organized structure mirroring the nature of your online business. It’s like a tree branching out – your Account is the trunk, sprouting property branches which hold the leaves – your views.
Here’s how this model unfolds:
- The Account is your main access point. Picture it as your company or client’s home base. From here, you manage your properties.
- Properties are the websites, mobile applications, or devices belonging to the Account. Think about your web pages or apps.
- Each property sprouts Views. This is where you configure the way you catch and sort your data. Imagine tailored filters enabling specific data analysis, whether it’s from your e-commerce shop or blog.
- This structure allows for flexibility. Google Analytics allows up to 100 accounts under one Google account, 50 properties per Google Analytics Account, and 25 views per property. Use this to your advantage by diversifying properties and views to cater to different data analysis needs.
Remember, the structure is more than hierarchy—it’s about segmentation, filtering, and pinpoint accuracy. Tailor your Google Analytics model to suit your needs. Draw the best map to navigate your data, and make the most out of your online ventures.
What model represents the hierarchical structure of a Google Analytics account? – https://support.google.com/google-ads/answer/1009618