12 Best B2B Software


According to the latest Google Trends data, there have been many ups and downs in the popularity of B2B software during the last five years. However, 2021 is the year of its boom that spreads across countries all over the world. Though the peak of B2B software popularity covers North America massively, the USA is inferior to India and Ireland, where it is observed to a greater extent. Below, you’ll familiarize yourself with the 12 most popular B2B software tools.

Plerdy Best B2B Software

On the path to making your clients powerful, successful earners, Plerdy implements seven efficient tools:

  • Heatmaps. This real-time website tracking provides 99% accurate data that can be received after analyzing the clicks performed on site. You can analyze the user’s behavior and identify the site’s most and the least effective elements, thanks to heatmaps.
  • Popup forms. This tool enables to generate leads from website pages and increase CTR by 30%. Through pop-up forms, you can inform users of upcoming events, discounts, webinars, etc.
  • SEO checker. With this software, you’ll analyze crucial SEO metrics on a daily basis. If act smartly with the data collected, you’ll significantly reduce the risk of traffic loss and save time on website auditing.
  • Session recordings. This B2B software tool enables to track and analyze users’ actions on both mobile and desktop website versions. For convenience, you can adjust filters and view user behavior by the type of actions performed, traffic channel, web page, country, etc.
  • Event and Goal tracking. Due to integration with Google Analytics, this software is time-saving. By installing the Plerdy code, you can track user actions related to a specific goal. Moreover, the tool lets set, analyze, delete, and transfer events to GA.
  • Sales performance. Find out what impact each element of site produces on the sales. Or maybe it affects sales in no way at all? The software provides the unique data necessary for a detailed UX analysis.
  • Conversion funnels. You get access to funnels of multiple types. After a quick configuration, you’ll be able to analyze a conversion funnel and define the stage on which most users drop off and which gets unique page views.

A list of B2B Marketing Software


Salesforce developed a marketing automation solution called Pardot. With its help, you’ll create, deploy, and manage personalized marketing campaigns that are likely to generate more right leads. As a result, you’ll boost sales and maximize performance. Besides, thanks to their Customer 360 solution, do not need any extra resources to convert leads into clients.


This marketing software helps enlarge traffic, convert more users into customers, and run marketing campaigns. It provides a range of efficient automation marketing tools related to ads, email marketing, lead management, etc. Therefore, this B2B software includes five hubs: marketing, sales, service, CMS, and operations.


Getresponse provides powerful marketing solutions for lead generating, knowledge selling, engaging customers, and boosting online sales. This is another efficient tool for marketing automation that delivers personalized solutions to different businesses.


Ahrefs is regarded as one of the leading SEO tool providers. Their customers get complex solutions to site auditing, site exploring, keyword exploring, content exploring, and rank tracking. With Ahrefs products, you can get an in-depth look into organic traffic, backlinks of site, and all the other meaningful data that can boost your business.


Marketo is a B2B marketing automation solution that keeps up with the latest market needs. Not in vain was Marketo Engage acclaimed a leader in the 2020 Gartner Magic Quadrant for CRM Lead Management report. The Marketo software enables you to track user behavior, build and scale automated marketing campaigns, and track the impact of marketing on the revenue you get.


The Buffer team has already been building and promoting brands based on their unique approach for ten years. Their software will help increase your brand awareness by building a strong social media presence.


All marketing and sales interactions will become personalized with the help of the Clearbit software tool. In addition, you’ll understand customers’ behavior and be able to formulate prospects for further development. All you need is to integrate Clearbit directly into existing stack.

Sprout Social

A widely trusted B2B software that transforms marketing strategies. Sprout Social is recognized as a leader in usability, user adoption, customer satisfaction, and ROI on prestigious software review sites. Thanks to this cross-functional tool, your business will thrive on social media, and your brand will become well recognized among the competitors.


Named the number one global leader in ABM, Demandbase has launched the B2B Go-To-Market platform. Their customers admit that the software helps unify sales with marketing and significantly increase their ROI. With Demandbase, you’ll get a deep insight into Account-Based Experience and build an ABM in six steps.


This B2B software is aimed at increasing website conversion through intelligent chatbots. Another task is multiplying revenue via real-time conversations. You’ll manage to build solid relationships with customers via Business Messenger. Thus, Intercom will ensure that visitors get the best possible experience on the site.

Social Champ

Social Champ is a social media automation software that aims to manage and enhance social networking on websites like Facebook, Instagram, Pinterest, Twitter, LinkedIn etc. It helps you in social media management by scheduling content across multiple channels, monitoring & tracking the performance of posts, generating reports, & a lot more. With Social Champ’s auto RSS and recycle feature, you can connect websites directly to social networking channels & create a collection of posts in one go to run different campaigns.


All in all, the B2B sphere is gaining more and more popularity nowadays. It covers huge territories on different continents. Keeping abreast of the times, Plerdy has seven super-efficient B2B tools in its arsenal that will help understand your users’ behavior, develop effective ways of converting them into profitable customers, and multiply revenue. Our team has also suggested ten other B2B marketing software programs that are well recognized in the field and that may be the right decision for business marketing needs.

Article by:
CEO Andrew Chornyy

CEO Plerdy — expert in SEO&CRO with over 11 years of experience.

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