An SEO proposal is your chance to convince a customer to choose your services over other alternatives if you are an agency or a freelance SEO specialist. Here you introduce yourself, evaluate the current customer’s website performance, and offer an action plan with an approximate budget. You may also add a CTA to make the reader act immediately. Simply put, an SEO proposal summarizes how you would optimize a specific website.
SEO proposals are essential to engage new customers. Since most businesses study several offers during the research phase, a quality proposal is a way to stand out from the crowd. Also, our partners often add information about Plerdy tools to the clients’ SEO offer, which helps improve SEO, UX, and deeply analyze CRO. This adds more value to the agency.
Would you like to get some inspiration before creating your SEO proposal? Check out the SEO proposal templates we have selected. You can rely on them to design the best SEO proposal template for yourself and deliver it to prospects.
What Is an SEO Proposal?
An SEO proposal is a professional blueprint, showcasing your SEO strategy to a potential client. It outlines the services you offer, highlighting the objectives, the techniques used, and the estimated timeline for results. The proposal often includes a detailed audit of the client’s current SEO performance, the targeted goals, and a plan to reach those goals.
It’s essential to tailor each SEO proposal to the specific client. Businesses, after all, differ in their online visibility needs, competitive landscape, and market niche. For example, a fashion e-commerce site might require a different SEO strategy compared to a local family-owned restaurant.
Why Use an SEO Proposal Template?
Creating an SEO proposal from scratch can be arduous, so using a template is often a good idea. An SEO proposal template provides a structured approach, helping you deliver a compelling, consistent, and professional proposal.
Here are the key benefits of using an SEO proposal template:
- Efficiency: With a template, you don’t have to start from zero. It provides you with a format to follow, saving time.
- Consistency: A template ensures that every proposal you submit is consistent in style and content, ensuring clients get a unified brand experience.
- Comprehensiveness: Templates are designed to include all necessary information, ensuring nothing important is left out.
- Professionalism: A well-crafted template conveys a high level of professionalism, improving your chance of securing the client.
Let’s consider a local real estate agent looking for SEO services to improve their online visibility. By using a template, you can efficiently tailor your proposal to this client’s specific needs while maintaining a consistent, professional appearance.
How Do You Write an SEO Proposal?
Writing an SEO proposal is like charting a course for a journey. It requires understanding where the client is, where they want to go with SEO, and how you plan to get them there. Here’s a step-by-step guide:
Step 1: Understand the Client’s Needs
Spend time understanding the client’s business, their market, competitors, and what they hope to achieve with SEO. If our real estate agent wants to rank higher for specific local search terms, this information should inform your SEO strategy.
Step 2: SEO Audit
Conduct an SEO audit of the client’s current digital presence. Examine their website, social media presence, and other online assets. Assess what’s working and what’s not.
Step 3: SEO Strategy and Plan
Outline the SEO strategies you will employ to help the client achieve their goals. This could involve on-page SEO, link-building, content marketing, and more. Explain each strategy in a language the client understands, avoiding technical jargon.
Step 4: Deliverables, Timeline, and Pricing
Clearly outline what the client should expect in terms of deliverables. How will you report progress? Over what timeline? What will be the cost? Transparency here reduces future misunderstandings.
Step 5: Terms and Conditions
Finally, provide the terms and conditions, including the payment schedule, contract duration, and other legal specifics.
By following this process, you can create a comprehensive, clear, and compelling SEO proposal that demonstrates you have the skills and strategies necessary to propel the client’s online presence to the next level.
Best 6 Free SEO Proposal Templates
This article lists template examples that include the fields and content every SEO proposal must have. Check them out to create and tailor your unique template to your customers.
1. Signaturely SEO Proposal Template
Signature is a free electronic signature software that provides templates for various contracts, including SEO proposals. You can download an SEO template on their website in PDF or Doc.
The template is quite extensive and includes the following fields:
- Introduction. Informs the readers about the importance of search engine optimization. It also invites them to contact the sender by responding to the email.
- About us. Information about the company, its achievements, completed cases, and experience.
- Our approach. Details on how the agency performs an SEO analysis.
- Issues. Top issues the agency may encounter while analyzing the website.
- Objective and solutions. Goals and solutions the agency plans to achieve by fixing the listed problems.
- Past Projects & Achievements. Description of relevant case studies to demonstrate the practical skills of the agency.
- Pricing & ROI. An approximate budget of the project and return on the investment.
- Project timeline. SEO optimization roadmap with phases and deadlines.
- Why you should work with us. List of the benefits making the reader choose the agency.
- Terms of agreement. The main rules of cooperation
- Next steps. Instructions on what the reader must do to request the agency’s services.
2. Backlinko SEO Proposal Template
Backlinko is a web resource offering SEO training and tips. You can also find an SEO proposal template in PDF, Word, and Google Doc formats here.
This template has a friendly voice and starts with a cover letter that sounds personal. After the initial note, the template summarizes services. The recipient learns about the main working approaches and some legal details, including responsibilities, data confidentiality, limitation of liability, etc.
The final part of this SEO proposal template includes a fill-in-the-blanks SEO contract. It’s concise but has everything to make the cooperation official.
3. BetterProposals SEO Proposal Template
This online proposal software promises to eliminate manual data entry, poorly written docs, and low conversion rates.
The templates are nice-looking and interactive, but you must register to start editing them. The first 14 days are free, and you will be charged 19 $/month.
The SEO proposal template consists of seven sections: Introduction, Strategy, Case Study, Your Investment, Our Guarantee to You, Let’s Get Started, and Terms & Conditions. It’s highly illustrative and has excellent readability.
Since BetterProposals requires registration, this solution suits those ready to pay for nice templates and unique designs. If it’s not you, enjoy the free trial or pick another SEO template from the start.
4. REVV SEO Proposal Templates
REVV is an electronic signature and document automation platform offering SEO proposal templates, among other features. It has a convenient template builder where you can select and customize a cover theme, add text, tables, and images, and do document styling.
If you want to use advanced customization functions, be ready to pay additionally. Adding a quote table, Google Sheet, Signature, or Payment Button is a paid subscription feature.
The main sections of the SEO proposal template are:
- Intro
- Our Expertise
- How can we help
- About [Service Provider]
- SEO and Reporting Services
- Project Timeline
- Costing
- Terms and Conditions
- Acceptance & Signature
5. SEO Proposal Report Template
The SEO proposal template by Agency Analytics looks like a report on website performance. This is the most detailed template on our list. It provides a website’s SEO score, keyword rankings, and backlink overview. The recipient can see the custom website SEO analysis and troubleshooting steps. The report also includes many visualizations that make it easy to read and professional-looking.
You will need to complete registration for full access. The trial lasts 14 days, and then you can switch to the Freelancer plan (12 $/month).
6. The Blueprint SEO Proposal Template
Blueprint teaches SEO agencies, consultants, and freelancers how to improve their services’ quality. The use of a proposal template is among the essentials.
The company shares a template that “helped them close more than $10 million in client deals.” They recommend you to include:
- A simple cover slide
- An about page
- Executive summary
- Issues and solutions based on real-time examples
- Pricing breakdown
- Logos of existing clients
This SEO proposal template has informative descriptions and tips accompanying every section.
Frequently Asked Questions About SEO Proposal Template
What exactly is an SEO Proposal Template?
An SEO Proposal Template is a prearranged layout that digital marketers utilize to formulate their strategy for enhancing a client’s online visibility. This tool streamlines the process of creating comprehensive, personalized SEO plans.
Why is an SEO Proposal Template important for my business?
It helps clearly define your SEO strategy to potential clients, outlining how you plan to boost their site’s visibility. A well-crafted template facilitates meaningful dialogue with clients about your SEO services, demonstrating your professionalism and expertise.
Can I personalize my SEO Proposal Template to cater to individual client needs?
Yes, personalization is a key feature of an SEO Proposal Template. Each client’s requirements are distinct, and the template should be flexible enough to accommodate unique SEO strategies.
What components should a solid SEO Proposal Template include?
A robust SEO Proposal Template should summarize the client’s current SEO status, a detailed SEO strategy, implementation steps, a timeline, and projected results. It should be comprehensive yet easy to comprehend.
Where can I find reliable SEO Proposal Templates?
Numerous online resources offer free and premium SEO Proposal Templates. Research thoroughly to find one that aligns with your needs. Remember, a great template serves as a foundation – your strategic input truly brings it to life.
With a well-prepared SEO Proposal Template, digital marketers can effectively communicate their strategy, fostering trust with potential clients. This tool is instrumental in outlining your course of action for improving clients’ online visibility, and it’s fully customizable to fit individual needs. A good SEO Proposal Template should include an overview of the client’s SEO status, an in-depth plan, implementation steps, a schedule, and expected results. There are many resources available online for finding SEO Proposal Templates. Still, the key is to find one that suits your needs and personalize it to each client’s unique requirements.
Conclusion of Free SEO Proposal Templates
Mastering the art of drafting an SEO proposal can spell the difference between securing a contract or letting a prospective client slip away. The backbone of a winning pitch is a well-structured SEO Proposal Template – a vehicle that carries your strategic vision to the client.
In crafting an SEO proposal, remember that your end goal is to convince the client of the value you bring. Highlight how your SEO campaign will increase organic traffic to their website, in turn, boosting sales and profits. SEOJet and Proposify are some of the tools that can aid in creating compelling SEO pitches.
As with all business proposals, it’s vital to strike a balance between professionalism and personalized connection. Tailor your proposal to the client’s unique needs, leveraging data and analytics to back up your strategies. Using Plerdy’s suite of SEO tools, you can gain critical insights to inform your proposal, setting you on the path to successful client relationships.
Remember, writing an SEO proposal isn’t just about ticking boxes – it’s about selling a vision. When a client views your proposal, they should feel confident that you have the ability to propel their online presence forward. It’s about pitching a future where they’re more visible, more impactful, and ultimately, more successful.
Ready to supercharge your SEO proposals? Sample Plerdy’s comprehensive SEO tools today and discover the difference it makes in building persuasive, data-backed proposals. Sign up now and give your SEO campaigns the boost they need.