Click Tracking Software

Business Digital marketing Website usability

Click tracking allows website owners and marketers to analyze user behavior and improve UX to generate more leads and increase conversion rates. It helps you discover:

  • the links, action buttons, and page fields that receive the majority of clicks.
  • the blocks to capitalize on if they arouse the interest of the website visitors.
  • the most suitable place for CTA buttons and email signup forms to capture more leads.
  • the high-converting content blocks enlarge and increase the time users will spend on the page.

It is worth noting that monitoring and analyzing clicks are about the passive form of a survey. Users do not know that their behavior and on-page actions are tracked with the help of click tracking software. No pressure is borne upon website visitors this way.

Click tracking is not lacking in benefits in the context of digital marketing. Among the most significant advantages are:

  1. Fast and accurate detection of the users’ movements, interactions, browsing paths, etc.
  2. Almost real-time witnessing the entire user journey exemplified by the real person. The session can be recorded and watched anywhen.
  3. The opportunity to see all the activities on the website first-hand with no guesswork and predictions.
  4. Use data based on the user behavior for immediate conversion-driven design improvements.

Click tracking software will come in handy for marketers and entrepreneurs who strive to boost conversion rates through lead-generating and click-friendly configurations based on the user experience data.

Click Tracking Software with Plerdy

Measuring the link, content, end email form links can be undertaken with the help of the click tracking software. These special-purpose tools are used to understand how people interact with these or those website elements. Click tracking software is essential for improving user experience and better empathizing with users. You get the precise data to build tailored marketing campaigns and UX design strategies.

One of the most top-ranking click tracking software is Plerdy. It offers a wide range of options like session recording, heatmaps, pop-up forms, etc.

“Great software to analyze users’ clicks and improve their website visits. Plerdy is about a feature-rich interface but totally intuitive from the first second.”

Fulvio D.
CEO, entrepreneur (small business)

“The best tool for customer journey analysis. Each move across the website is easily and comprehensively tracked by Plerdy software. We have improved our marketing funnel performance.”

Rajesh G.
Agency owner (small business)

Website Click Heatmap Tools

You get a real-time analytical background with the help of the Plerdy heatmaps. The main idea is to gather all the on-page hotspots – the areas on the website users prefer to click. Cold spots will be the click-unfriendly elements (buttons, content, links, online forms). The marketers can get accurate heatmaps visualization where all the strong and weak aspects will be detected.

This approach will help to increase conversions. While tracking clicks through the heatmaps, you can see what improvements should take place. For example, navigation buttons that are rarely clicked can be replaced or moved to another part of the page. Catchy content users read and click can be enlarged. Updated texts will catch more attention and prolong the time visitors spend on the page.

One of the interesting cases is the heatmaps analysis of the Kredobank website. With the help of the Plerdy click tracking software, a well-thought strategy to increase conversion was developed. Among the most preferred improvements recommended are:

  • Development of the website adaptive web design to hit the top SERPs and be ranked high by Google.
  • Unloading of the homepage to set it free from useless information (emphasis on the bank services and perks).
  • Moving high-converting data to the website header (hotline, contacts).
  • Adding new CTAs to the blocks and on-page elements that are considered as the hotspots on the heatmaps.

This way, the website structure is changed with the drive to bring more conversions and media outreach.

Session Replay Software and Click Tracking 

Session replay (or recording) in the context of click tracking is a very efficient approach. With the help of this option presented in the Plerdy software, you can view mouse clicks, scrolls, and other browsing activities in real-time. Session replays give an opportunity to segment videos and other on-page dynamic elements according to the event type, including clicks and scrolls.

The Plerdy click tracking software allows marketers to observe the entire user journey first-hand and analyze visitors’ behavior in the live mode. You will see all the activities like mouse clicks, cursor moves, and other interactions in the context of different events, content, etc. Plerdy’s session replay software also offers an option of the guest access to the special-purpose video with an eye on analyzing clicks and cursor moves.

To summarize, this service complements other click tracking approaches because this is about real-time interactions you can use for user, dynamic content segmentation. A deeper analysis of the desktop and mobile website design takes place if it is based on the session recording data. This way fast and conversion-friendly configurations with the drive to better UX can be done.

Event Click Tracking

Page view metrics do not bring the same analytical background as the click-through rates. It is more effective to monitor users’ interactions with some goals and events presented on the website than calculating the number of times the page was viewed. Marketers and business representatives can monitor how visitors react to the:

  • new CTA button;
  • suggestions to follow the link;
  • Recommendations to watch a video, etc.

Event click tracking is about analyzing specific on-page actions in the context of the chosen event or goal. It is possible to customize the digital marketing strategy and get higher conversions with this software option.

Click Tracking Sales Performance

E-commerce projects can perform better sales with click tracking. For example, you have mentioned that the most click-friendly element visitors interact with before making an order is the contact information about your company. At the same time, the navigation button on the same page can be poorly affecting sales. Based on the click tracking data, you can put the accent on the most effective elements of the website that bring sales.

Sales performance analysis by Plerdy software is also required for detecting key e-commerce indicators for this or that period. Additionally, it is possible to monitor the traffic channel and the device types through users’ activities. You can also segment customers with the help of this click tracking software. The audience is grouped according to the most clickable website elements that drive conversions and revenue. All these tactics bring win-win improvements and higher sales as a result.

Pop-Up Forms Software

Plerdy software offers a creator for pop-up forms used for generating leads, informing users about any marketing activities, increasing conversion leads, and reducing bounce rates. Additionally, this is one of the most effective solutions to boost the website’s convenience via adding special-purpose (promotional, informational) banners.

“Implementation of pop-up forms and tools for interaction tracking provided by Plerdy software meets all our digital marketing needs.”

Jonathan P.
Entrepreneur (Small business)

“Our company has been using Plerdy software heatmaps and popups for about 8 months. Due to the well-thought marketing and all the improvements based on the precise data, we increased conversions and get more sales now.”
Dmitry C.

Chief marketing officer

In the context of click tracking, pop-up forms are about simplifying users’ interactions. For example, the option of ordering goods or services in one click can be implemented to keep track of the visitors’ reactions. Additionally, popups prevent users from leaving while catching their attention with promotions, special offers, and other events. Clicks indicate the interest of website visitors and decrease bounce rates at once.

A good example is the Lemarbet case study. The Plerdy popup creator was used to reducing bounce rates and increasing customers’ loyalty, UX, trust. As a result, behavioral factors were improved through a promotional banner. Website visitors who stay on the page for more than 10 seconds were able to see the popup with an invitation to the webinar.

This solution got a positive public response (the banner was extremely click-friendly and high-converting), so the bounce rate was reduced by 32%. The percentage of refusals also decreased.

Final Word

Today’s users have a wide variety of websites to choose from. The way visitors interact with digital platforms matters in their decision-making experience. Click tracking software gathers data based on the signals sent out by the website visitors. Marketers monitor users’ activity and decide on what on-page elements catch their attention or distract them.

Plerdy software obtains a wide range of click tracking services to streamline website design improvements that lead to enhanced business performance on the Internet.

Article by:
CEO Andrew Chornyy

CEO Plerdy — expert in SEO&CRO with over 11 years of experience.

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