Mouse Movement Tracker

Digital marketing User Experience (UX)

Mouse movement tracker is an important asset that comes in handy for website owners, designers, and marketers. Mouse movement tracking enables you to understand the motivations behind visitors’ actions. Thus, it is an integral part of website usability analysis. Furthermore, it allows you to figure out if the users are content with the interface of your web page. In addition, you can get an insight into the level of your customer’s interest in a particular website element based on their cursor hovers. Therefore, with the use of mouse movement trackers, you get more data to analyze. Subsequently, it will contribute to UX improvements.

What Is Mouse Movement Tracker

Mouse movement trackers are tools used for tracking such events as mouse movements, mouse-wheel scrolls, keyboard actions, and hovers automatically. For instance, you can add a mouse movement tracker to your website to determine how your customers browse your website (or its particular pages) or interact with your applications.

What is more, in our digital world, cybersecurity methods are constantly developing. You cannot solely rely on conventional login methods such as passwords anymore. Under these circumstances, mouse movement tracking technology steps into the breach. It provides us with behavioral biometrics solutions.

In turn, behavioral biometrics options are based on monitoring users’ actions on the website after they complete the verification. They aim at detecting imposters by comparing your everyday actions (like the speed of cursor movements or swipes) with those occurring every time after logging in. With the traditional cyber defense procedures still being necessary, mouse movement trackers provide additional protection.

Why Is Mouse Movement Tracker Important?

You cannot possibly overemphasize the importance of utilizing mouse movement trackers. Its main advantages include:

  • providing accurate data on user behavior;
  • improving your digital product;
  • bringing new web design ideas;
  • cost-effectiveness;
  • optimizing conversion rates;
  • increasing revenue.

First of all, mouse movement trackers help you generate new ideas to optimize website navigation. For instance, you can detect if some crucial buttons of your web page are not easily accessible and highlight them or change their location. By implementing this, you can attract customers’ attention and encourage them to make purchases.

Cost-effectiveness is another benefit of using a mouse movement tracker. Having installed such a tool, you will not need to rent a usability laboratory or pay test users.

Most importantly, the adjustments you can make to your website based on the UX data you acquire from mouse movement trackers can generate leads and increase your revenue in the long term.

Mouse Movement Tracker with Plerdy?

According to Leo, a Writer and Code Wrangler, the scroll depth feature helped optimize their website leading to a 500% increase in conversion rates.

Vladimir, a Chief Business Development Officer, points out that the mouse movement tracker from Plerdy provides full user behavior analytics, which helped improve his website’s conversion rates. He also emphasizes an excellent option for traffic source segmentation.

Website Heatmap Tools

Plerdy’s website heatmap tools empower you to track user actions on different website elements with the help of:

  • website scroll maps;
  • mouse hover & cursor position maps;
  • user segmentation by traffic source;
  • click sequence analysis.

For example, the tool gives you statistics on where first clicks occur depending on the type of user’s device. By analyzing this data, you can optimize your website for various gadgets, thus increasing conversion rates.

Session Replay Software

Plerdy’s session recording tool provides you with a clear picture of the actions that users complete during website visits by displaying them in video format. Consequently, you have an opportunity to analyze user behavior more closely and dynamically. Based on this analysis, you can identify software bugs, test web design changes, and learn more about customers’ preferences. As a result, you can pursue a successful data-driven marketing strategy.

For example, session replay software shows you how much time the users spend on particular pages of your website. If a specific element seems to attract their attention, you can locate it in a visible place.

Conversion Funnel Analysis 

To analyze the conversion path of your customers with the use of sales funnel analysis, you can track visitors’ behavior based on their actions and the pages they visited. Conversion funnel creator will help you map general customer flows. For instance, the tool reveals if people do not proceed with purchasing after visiting the product page. This information will enable you to detect flaws in your purchase funnel. After that, you can analyze the types and sequence of actions performed by your customers.

Event and Goal Tracking

Event and goal tracking tools enable you to track the user interactions with the following elements:

  • pop-up forms;
  • images & videos;
  • buttons & scroll bars;
  • Ajax content.

Every website owner wants users to complete certain actions that will increase the business revenue over the long term. Thus, event and goal tracking tools help you check the efficiency of your current marketing strategy and find out which website elements distract visitors’ attention and negatively affect the conversion funnel.

Considering the recent developments and rising competition in e-commerce, business owners cannot afford to stand still. Consequently, they are constantly trying to implement new ideas into their website design. Mouse movement trackers allow you to run usability testing and provide you with an understanding of users’ reactions to design changes. As a result, you will be able to incorporate necessary adjustments into your digital product, reduce bounce rates, and improve conversion.

Article by:
CEO Andrew Chornyy

CEO Plerdy — expert in SEO&CRO with over 11 years of experience.

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