5 Best SEO Training Courses

Andrew Chornyy - 001
Andrew Chornyy

CEO Plerdy — expert in SEO&CRO with over 14 years of experience.

Digital marketing Blog SEO Blog

Understanding the optimization principles is vital for online professionals such as webmasters, SEO specialists, marketers, and many others. In addition, the ability to apply relevant SEO promotion tools in their project helps site owners more easily achieve their goals.

An interest in mastering search engine optimization in the USA has been growing steadily over the past five years. Specialists and novice optimizers are looking for not just training but the best training programs. The search term “best SEO training course” has become the most popular in most US states. Kansas, New York, and South Carolina were the top-ranked SEO leaders regarding the number of requests for training information.

Where to start SEO Training Courses

The study of optimization principles should start from scratch. SEO Training for beginners is accessible and, without complicated terminology, it immerses you in the world of SEO. For beginners, the following materials are good choices:

Experts recommend testing and systematizing the theory in practice. For this, a blog or your website is suitable. This is where you hone your skills and gain experience with SEO tools.

A mentor will help you learn search engine optimization (SEO) – look for him on social networks, online or offline conferences, and SEO training courses. Regular live communication with optimizers or SEO experts allows you to find exciting interlocutors and get a lot of helpful information from them.

Explore the social media pages of promoters, SEO blogs, SEO lessons on youtube, and Internet marketing sites. They talk about changes in algorithms, innovative tools, and services for website optimization.

The List Of the best SEO training courses

In this section, we’ve rounded up five of the best sources of information for getting started with the basics of search engine optimization (SEO). Any of the offered training will tell you about the principles of SEO without financial investment. You can find a lot of useful lessons in these training courses. Then, if necessary, you can easily continue the in-depth study of the discipline with the lecturer or tutor you like.

HubSpot Academy

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The SEO training is designed for novice optimizers, SEO marketers, copywriters, and website or blog owners. The HubSpot Academy’s SEO training consists of 6 video lessons with a total duration of 2.21 hours.

The training course explores the following topics in different lessons:

  • SEO analysis of pages.
  • Building up the link mass.
  • Work on the effectiveness of keywords.

The SEO course trainers are Rachel Sheldon and Matthew Howells-Barby. These are experts with many years of experience at HubSpot Academy.

ERIN BORGESON / Chicago: “Being part of the HubSpot community has helped me grow not only as a marketer but also as a business professional. I like to draw conclusions and receive advice, implement them in my marketing practice.”

SEO Training Course by Moz

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Moz offers to learn the basic principles of SEO in the format of a video course. The information provided in the lessons will be helpful for anyone interested in SEO optimization. The program includes seven sections and 18 lectures with a total duration of 3 hours 26 minutes. They cover the main areas of SEO expertise, including:

  • Development of a promotion strategy.
  • Internal page optimization.
  • Link building.
  • SERP features.
  • SEO reporting and more.

MOZ provides tools for effective promotion and educational training. You can also learn to use the MOZ tools in the lessons provided in 18 lectures. The trainees shared their emotions about the course.

MDafalla: “Thank you very much for the informative training. I love the fact that it is free. I appreciate your efforts. I wish you more success and the opportunity to help others.”

Muralidharan M: “Yes, definitely good content and detail.”

SEO Learning Center

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MOZ recommends learning SEO from professional marketers. Lessons are available in both text and video formats. The content of lessons will introduce the student to the basic principles of optimization and provide an opportunity to deepen their knowledge in various areas of SEO, including:

  • Content marketing.
  • SEO for mobile devices.

Users who have already completed the SEO training course expressed their opinion about the training lessons in their reviews.

Angela / Analyst at PMX Agency: “I enjoyed this training. The content is well structured, and these lessons are essential for learning the basics of SEO. The training is informative. I recommend it.”

Stephen / Digital Marketing at Tobii Dynavox: “These processes solve very complex problems. SEO is a huge task. And at first, I felt overwhelmed. But Moz helped me understand even the most difficult tasks that had to be overcome!”

Search Engine Optimization Fundamentals


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The training course will teach you how to form an SEO strategy, work with keywords, focus on the psychology of webpage visitors, conduct an SEO analysis, and improve website optimization. The course lessons are designed for four weeks and last 29 hours.

The lecturer is Rebekah May, an experienced SEO specialist in promoting startups and established brands. She has spoken at several marketing forums and student meetings. These training lessons are definitely going to help improve the basics of SEO for beginners. The feedback from the audience speaks about the benefits of the training.

AA: “This is a non-trivial topic. However, I am fully confident in my new SEO knowledge. I am also very motivated to continue to pursue the rest of the specialization.”

MY: “This is awesome SEO training course. This is my first time learning about the intricacies of optimization. Informative and helps me to improve my skills. I am grateful to Coursera for the knowledge provided.”

Free SEO training Course: SEO for beginners

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The training will be useful for WordPress site owners, Yoast plugin users, novice web admins, and future SEO specialists. During the free training classes, you will receive a two-hour training video, test the knowledge you gained, and access a cheat sheet with a dictionary of terms for a successful start in SEO.

The program provides information in the following areas:

  • SEO content optimization.
  • Technical aspects in a promotion.
  • The subtleties of page indexing.
  • Benefits of advanced search results.

The leader of the training, Joost de Valk, is the creator of the Yoast plugin and a lecturer at many conferences on website promotion. Check out the reviews of those who have already completed the training.

Jack Bleiler: “As a complete rookie developer, I considered most of the SEO optimization to be a black hat tactic employed by evil rat-like creatures destroying the Web. Yoast SEO Training for Beginners – Pulls back the curtain and clearly explains properly applied SEO’s need, relevance, and usefulness. At the same time, he stresses the importance of quality content as the foundation of an SEO strategy. With this balance, training can be both educational and reassuring. I highly recommend it to all my debut brothers and sisters.”

Lynn Tall: “I finish the training course confident that now I understand the inner workings of SEO much better – how it works, what Google is looking for. And how to get the best readability and usability on each of the websites I write for. Blocked information is easily saved – I have a detailed SEO guide to keep on my desk if I need a little reminder.”

Conclusion about SEO Training Courses

The study of the principles of SEO optimization is available to everyone. Choose from paid or free training options. Basic training will be enough to get you familiar with the practice of web page optimization and improve your site’s position in Google search results. Just focus on what is there in the SEO lessons and try to implement it on your website. Observe the results to see how they have improved after implementing the SEO lessons.

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