21 Best eCommerce Tools For Businesses In 2023

Business Ecommerce SEO Tools

In today’s digital landscape, eCommerce website development has become crucial for businesses looking to increase revenue 📈 and stay competitive. Studies show that a significant portion of eCommerce business success can be attributed to the development and UX designing of a website. Not only do eCommerce websites improve a company’s image by allowing for easy and convenient purchasing but they also offer the added benefit of product comparison.

With so many business tools available for eCommerce, choosing the best ones for your business may be overwhelming 🤯 This article discusses the top 21 eCommerce tools for businesses to streamline their operations and boost online sales 😎

How do eCommerce Tools Help Businesses?

Building software from scratch, such as shopping carts, can take time and effort. However, with solid eCommerce business tools, you can streamline the process, manage your eCommerce business efficiently, and keep costs low. Among the advantages of eCommerce business tools are the following:

  • eCommerce tools for businesses typically furnish entrepreneurs with website builders to facilitate the formation of an alluring eCommerce enterprise, as well as web hosting, enabling customers to peruse and purchase on the website.
  • Analytics tools aid online retailers in discerning what strategies are efficacious and which are not.
  • Online eCommerce businesses can succeed in marketing campaigns, streamline content generation, and foster relationships with online shoppers through email, social media, and even a bespoke blog with the appropriate marketing tools.
  • Equipped with customer service tools, eCommerce businesses can tend to customers, fostering them throughout every phase of their customer journey.

According to Manoella Nolasco, a video marketing manager at Plytix, running an eCommerce business can be challenging, but having the right tool and software in your eCommerce tech stack can make the process smoother.

Analytics Tools for Businesses

User behavior, performance trends, and return on investment are all measured using eCommerce analytics (ROI). The following are a few of the best analytics tools for eCommerce businesses:

1. Plerdy Business Tool

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Suppose your eCommerce business’s design, buttons, banner, marketing campaign, or something else isn’t converting visitors into customers; you need to figure out why. Of course, without data, it is difficult to analyze why a user left your online store, and blind “optimization” through gradual changes takes a long time. This eCommerce tool for website is an analytics tool that shows how customers behave in your online store based on heatmap data and recorded video sessions. You can survey visitors and offer a discount on your products using popup forms.

According to reports, a lot of businesses, including Dr. Leeds, Divine Design, and FLOWYZE, employ this eCommerce tool for their tech stacks.

Customer Reviews:

The software is very robust, with many useful tools for eCommerce business looking to quantify their business’s web efforts. (Tom T.)

I got Plerdy mainly for the recordings of the user interactions and the heatmaps, but nos, I’m using the SEO functionalities and for the price point is a great tool. (Starfire Direct, Inc.)

2. Google Analytics Business Tool

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Google Analytics is a digital analytics tool that allows using free data analysis tools for SEO and marketing campaigns. It tracks the performance of eCommerce business marketing, content, and products, among other things.

This eCommerce tool assists you in making better business decisions by leveraging this data and Google’s machine-learning capabilities. Google describes this eCommerce tool for business as a simple and easy-to-use tool that allows you, the website owner, to measure how your visitors interact with the content on your website using JavaScript tags.

This eCommerce tool for online stores is supposedly used in the software stacks of 68,894 firms, including Uber, Airbnb, Google, Spotify, Udemy, LaunchDarkly, Robinhood, and Slack.

Customer Reviews:

I like the reports I can send to myself and interested parties on a routine basis. I also like seeing the most popular pages and what pages cause people to leave the website. (Calla Z.)

Google Analytics is easy to use for eCommerce business and provides an abundance of detailed and accurate reports. (Tom T.)

3. Mixpanel Business Tool

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Mixpanel is the most reputable and widely used eCommerce analytics tool for businesses. It enables you to analyze how customers interact with your eCommerce business, track conversions, and comprehend user experience across devices.

This eCommerce tool for businesses is excellent for analyzing your conversion rate to improve it, measuring active usage to increase engagement, and determining retention drivers to increase your returning customers.

They currently serve over 26,000 eCommerce businesses from various industries. Uber, Expedia, BuzzFeed, and Yelp are among their clients.

Customer Reviews:

Mixpanel is undoubtedly the best tool for eCommerce business analytics, especially if you have a SaaS platform. I use this eCommerce tool in my business. (Victor A.)

The UI Is super intuitive – even with a ton of data, I can pull the insights I need to inform decisions. But the best part is my ability to easily share those insights with others. (Taylor S.)

So, Plerdy, Google Analytics and Mixpanel are the three top analytics business tools capable of significantly boosting your eCommerce.

SEO & Research Tools for Businesses

Search engine optimization and research tools are used to learn about your competitors, identify opportunities in your niche, and learn how to improve your website and campaigns. The following are the best SEO and research tools for your eCommerce business:

4. Ahrefs Business Tool

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Ahrefs is a nice eCommerce tool for increasing search traffic used by content marketers, bloggers, SaaS companies, agencies, and eCommerce businesses.

Its use of proprietary data distinguishes it from other platforms. The tool has access to extensive industry data, allowing for better results. It also includes a collection of free SEO tools that you can use to boost your ranking and drive organic traffic to your website.

This eCommerce tool is utilized by Search Engine Optimization, Inc., Blackfriars Group, Red Hat, and Arkadin SAS, among others.

Customer Reviews:

Ahref is no doubt the one for which the SEO industry is dependable. For your SEO link building, competitor analysis ahref is best compared to its peer. (Jyoti Ranjan K.)

Ahref is one of my favorite tools that I love to use in my eCommerce business in analyzing any website traffic and backlinks. (Rachna J.)

5. Linkio Business Tool

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Linkio is a helpful competitive analysis tool for marketers who want to improve their rankings through link-building but need to know how many links to build or how their competitors rank.

You can create a link-building blueprint using Linkio’s combination of APIs and crawlers to answer questions about the quantity and types of links to build. Furthermore, a rank tracker and backlink monitoring module aid in tracking progress, and an email module aid in automating blogger outreach.

Shopify, Etsy, Craigslist, Meta, Walmart, and Target are the top companies that use this eCommerce tool for business.

Customer Reviews:

Easy to find jobs or post-work which I want to get done. (Deepak S.)

It might be a good tool for finding prospect emails, but it didn’t work. (Bharat B.)

If you need a good SEO & research business tool to run on your eCommerce website, Ahrefs or Linkio will serve you well.

Shopping Cart Tools for Businesses

You should have the best shopping cart software that is fast and relevant to the shopping experience you offer. The following are the best shopping cart eCommerce tools for business:

6. Shopify Business Tool

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Shopify is an all-in-one eCommerce tool that assists businesses in establishing a strong online presence. It’s simple enough for beginners to start their eCommerce business.

This fine eCommerce tool for online businesses is scalable and includes powerful features and tools like storefront design and customization, store management, marketing and SEO, and analytics. Furthermore, Shopify stores are developed with a built-in mobile commerce shopping cart to be ready for m-commerce. This feature allows your customers to browse and buy via mobile devices.

The popular brands that use this eCommerce tool (platform) for creating online stores are Kylie Cosmetics, Skims, KKW Beauty, Sephora, Rebecca Minkoff, Victoria Beckham Beauty, LeSportsac, and Red Bull.

Customer Reviews:

With coding, development or web designing skills, one can get the best functional eCommerce store. Various themes and integrations to choose from are the icings on the cake. (Vikrant B.)

Shopify is great for small businesses just starting. It is very user-friendly, reliable, easy to explore and navigate, and makes basic shipping easy. (Angel B.)

7. WooCommerce Business Tool

21 Best eCommerce Tools For Businesses In 2023 07WooCommerce is a customizable, open-source platform with a plugin that can be used with any WordPress website, allowing you to set up your online business using your existing website. It also has a mobile app that allows you to manage your store while on the go.

This eCommerce tool for business uses a REST API, which makes it flexible, scalable, and simple to integrate with various services such as marketing, payments, Google Analytics, and accounting.

The top 5 clients of this eCommerce tool (as a WP plugin) are Clickbank, Awesome Inventions, The Spectator Magazine Shop, WorthPoint, and Bookriot.

Customer Reviews:

With just a few steps, any eCommerce business can start selling online for no cost, but if you add other extensions and plugins, you will become an automated sales machine. (Luis A.)

It’s very customizable, and you can add a lot of free or paid apps into WooCommerce to build the website the way you want. (Shino B.)

Shopify and WooCommerce stand out among shopping cart websites. With them, your eCommerce business will only benefit.

Communications and Email Marketing Tools for Businesses

Email remains one of the best effective channels for marketing. An email marketing platform must generate relevant, personalized, and targeted emails at scale. Below are the most effective email marketing tools for online retailers:

8. Smarter Contact Business Tool

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Smarter Contact is an omnichannel messenger tool designed to assist businesses in nurturing leads. The tool is simple to use, and you can create a customized marketing campaign and automatically follow up with leads with just a few clicks.

It also includes a CRM that allows you to create a contact list in one place and an intuitive, customizable grading system to filter your leads based on their level of interest.

Top clients of this eCommerce tool are The Clymb, Marriott, Apollo Education Group, Uber, and Mom and Dad Money.

Customer Reviews:

They provide an easy-to-use platform and provide various resources for your success. (Verified User in Real Estate)

9. Mailchimp Business Tool

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Mailchimp, designed for small businesses, assists you in getting online, from having a custom domain to creating a website to sell your products. You can also create multichannel campaigns with email, landing pages, digital ads, social posts, and postcards. This eCommerce business tool also has the following features:

  • Marketing CRM, audience dashboards, and segmentation are examples of audience tools.
  • Content studios, campaign templates, and dynamic content are creative tools.
  • Customer journeys, transaction emails, and pre-built automation are examples of automation tools.

Some companies that use or have used this great e-commerce tool are Robo 3D, Bingo Card Creator, Blush Boutique Co, FLXCUF, Concept Marketing Group, and Sleeves 2 Go.

Customer Reviews:

The best thing about Mailchimp is its simple user interface; we don’t require any practical training to handle or work with this platform. (AMIT S.)

I love the campaign options and that you can separate them easily in the app. I love that it has lead capture pages for free too. (Lia P.)

In the search for excellent communications and email marketing business tools, pay close attention to Smarter Contact and Mailchimp. They are well worth it!

Social Selling Tools for Businesses

The best social selling tools for your business are a must when selling online. The following are some of the best social-selling eCommerce tools for businesses:

10. ContentCal Business Tool

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ContentCal is a multichannel content marketing tool that allows you to plan, create, manage, and analyze regional and global content or campaigns. This eCommerce tool also allows you to collaborate and connect with multiple teams and improve communications to save time.

Despite its features and capabilities, ContentCal has a simple and intuitive user interface with a low learning curve.

The top customers of this eCommerce tool are Madewell, Nike, Burberry, Minimalist Baker, and Aerie.

Customer Reviews:

I like how easy it is to develop content and how professional it looks. (Clint W.)

11. NapoleonCat Business Tool

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NapoleonCat is a social media marketing and management tool for small businesses, eCommerce business, agencies, and enterprises. To streamline operations, it can handle social customer service, social media analytics, scheduling, agency and team management, engagement tracking, and automation.

It is a time-saving tool that allows groups to save up to 70% of their time and energy.

Global organizations use this eCommerce business tool. Their customers are Avon, Sony, WWF, Allianz, and the New Zealand Ministry of Business, Innovation & Employment.

Customer Reviews:

Ability to manage all our social media profiles from one dashboard and its’ wide range of helpful features. (Tushar J.)

One of the things that surprised me about NapoleonCat is simply the sheer number of functions it can perform. (Mary N.)

ContentCal and NapoleonCat are outstanding social selling business tools due to their rich functionality and intuitive interfaces.

Customer Service or Support Tools for Businesses

It is critical to have an eCommerce tool that assists online shoppers throughout their customer journey. Ideally, you’ll want a customer support platform that retains and attracts new customers. Below you can find the best eCommerce tools for customer service:

12. Zendesk Business Tool

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Customer service is frequently a difficult field. Zendesk is a tool that enables you to provide the best possible support to your customers, whether in service or sales. This powerful tool also functions as an engagement tool, allowing you to improve team relationships and manage your sales pipeline more effectively.

Sunshine from Zendesk can help you provide a personalized and innovative customer experience. It is a tool that increases productivity by streamlining workflows and automating processes. While Sunshine has pre-built capabilities, you can customize it to create better customer experiences.

2,424 companies reportedly use Zendesk, including Uber, Twitter, and Instacart. Pinterest, and Shopify.

Customer Reviews:

What I like best while using this tool for my eCommerce business is the tracking of my tasks and call outcomes. (Em S.)

Zendesk, the best CRM in the market, concerning its cost and features, suits all types of enterprises. (Shivam P.)

13. LiveChat Business Tool

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LiveChat is a full-service customer support tool that connects businesses with their customers and generates revenue. This eCommerce tool for businesses enables you to capture qualified leads using custom forms and AI Chabot automation, automatically track sales and see how chats help boost your revenue and create engaging product cards that showcase your items.

LiveChat is a tool that combines artificial intelligence and human resources to provide you with a more proactive approach to addressing customer problems and anticipating their queries, allowing you to respond faster.

The companies that use this eCommerce tool for business are TYR Sport, UNF, wizzcash, Orange, and Cpanel.

Customer Reviews:

LiveChat enables me to rapidly attend to customer queries via live chat. (Martha K.)

LiveChat has some of the best integration capabilities of any software I have used. (Zainab A.)

So, if you’re looking for an efficient customer service or support business tool, consider using Zendesk or LiveChat. They will both perfectly meet your business needs.

Order Fulfillment Tools for Businesses

One of the most difficult aspects of running an eCommerce website is managing inventory and fulfilling customers’ orders. The best order fulfillment tools resolve this issue. Some eCommerce business tools are as follows:

14. Veeqo Business Tool

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Veeqo is a top eCommerce tool for businesses that will help you streamline multichannel inventory and shipping. It integrates with various leading platforms, including Shopify, Amazon, and eBay, and manages orders from all channels you choose to sell.

This eCommerce tool for business will not only sync your inventory but also assist in shipping your orders. It also helps you process returns if any. Plus, the tool has the following features:

  • Dynamic inventory forecasting
  • Live parcel tracking
  • Bulk printing of shipping labels
  • Order, sales, and fulfillment reports

The top 5 customers of this eCommerce tool provider are the CITY OF SHREVEPORT, Freelance Writer, Seeders Limited, Dispatch, and Veeqo Ltd.

Customer Reviews:

Having used Veeqo for over 2 years, I know there isn’t a better order management solution. (Paolo T.)

Easy integration with multiple selling channels and ok synchronization. (Verified User in Retail)

15. Shipwire Business Tool

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Shipwire is a cloud-based tool specializing in product distribution and order fulfillment. It applies cutting-edge fulfillment technology without sacrificing usability.

Shipwire has an easy-to-use interface, a comprehensive developer kit, and a large data set that includes sales orders, purchase orders, inventory, warehouses, and work orders.

The top business customers using this eCommerce tool are Amazon, eBay Fulfillment, Magento, Shopify, Shopify Plus, and Bigcommerce.

Customer Reviews:

Relatively easy to use with Magento; UI is quite user-friendly. (Verified User in Consumer Electronics)

The platform is easy to use and can house order details for items purchased across several applications and user interfaces. (Samantha S.)

Now you know what order fulfillment business tools can bring you maximum benefit. Let’s consider productivity software.

Productivity Tools for Businesses

To start a successful business, you need a plan, motivation, and productivity tools to help you get things done. Let’s look at how these eCommerce business tools can help you become more efficient and productive in your business.

16. Hubstaff Business Tool

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Doing repetitive tasks wastes time and makes you miss out on other jobs. With productivity tools like Hubstaff, you can track time efficiently, increase team productivity, and save time with process automation.

Hubstaff is a simple solution for teams looking to identify and address productivity bottlenecks such as inefficient processes. Other characteristics include:

  • GPS tracking
  • Productivity monitoring
  • Detailed reporting
  • Payroll management
  • Online timesheets
  • Time tracking

Companies using this eCommerce tool for business are Upwork, Global Inc., SAS, Various, Inc., Igloo Products Corp, and payever.

Customer Reviews:

Hubstaff is a 100% intuitive UI, and the cool customer service is also good. (Eduardo C.)

It’s widget/app the best because you need not sign in every time or do a lot of clicks. (Fel M.)

 17. Asana Business Tool

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With Asana, a tool for managing projects, processes, and workflows, you can become more organized and productive. It uses a unique Work Graph data model to provide you with everything you need to collaborate, meet deadlines, and achieve your objectives.

It supports universal reporting and automation features for simplified workflows and reduced errors. It also has workload management features for better task and project distribution and balancing.

1,191 companies reportedly use this eCommerce software for business, including Uber, Airbnb, Instacart, Robinhood, Stripe, and Pinterest.

Customer Reviews:

Very easy to build team projects and set the right ownership. (Yoan B.)

I have been using asana as an HR. I have developed ATS for my organization on this software; this is a fine UI and very helpful for recruitment and day-to-day HR operations. (Jyoti D.)

Hubstaff and Asana can significantly boost your productivity. Consider giving them a try.

Payment Tools for Businesses

Starting an eCommerce business can be both exciting and financially rewarding. However, as you prepare to launch your eCommerce business, selecting a payment processing solution is critical to benefit both you and your customers. The following tools can assist you in this endeavor.

18. Partial.ly Business Tool

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Partial.ly enables you to offer flexible payment plans to your customers and allows them to shop for what they want at affordable installment terms. This tool offers payment for your customers and increases sales and conversions for your company.

Best of all, this eCommerce tool for business integrates with a wide range of popular eCommerce and invoicing platforms, allowing you to leverage its power without abandoning your current stack.

The top websites using this eCommerce tool for business are based on traffic. Among their customers: allpcrepair.co.uk, ava-love-doll.fr, and qbasil.dev, chasseusedarcenciel.com, and mywebs.fr.

Customer Reviews:

The company I work for uses Partial.ly Layaway for customers who prefer to pay in instalments, and no credit check is necessary. It’s a great payment option. (Verified User in Luxury Goods & Jewelry)

19. Klarna Business Tool

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Klarna for business is a payment platform that aims to assist businesses in attracting, converting, and retaining customers by providing flexible payment options and targeted marketing. Businesses of all sizes can benefit from up to a 30% increase in conversion and a 45% increase in average order value when using Klarna’s payment solutions.

This eCommerce tool uses AI-powered technology to help enterprises create performance-driven marketing solutions for increased revenue and return on advertising spend (ROAS).

The main customers of this e-commerce tool for business are Nike, JD Sports, Asos, Halfords, and View.

Customer Reviews:

The variety of websites you can shop on is great compared to apps such as quad or after payment. (Shahd A.)

Customer service there. They don’t give refunds back to customers. (Maria Mercedes O.)

Partial.ly and Klarna are examples of great payment business tools. But you can research many more available tools if you want to compare them with competitors.

Referral and Retention Tools for Businesses

Customer retention is just as important in eCommerce as new customer acquisition. The following are the best referral and customer retention tools:

20. ReferralCandy Business Tool

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Referrals are one of the most effective ways to spread the word about your company. ReferralCandy assists you in developing a referral program that rewards your customers for referrals while also allowing you to track them for insight.

It’s simple to set up and allows you to customize rewards. It also supports one-click integration with other eCommerce, email, developer kits, marketing, and subscription platforms.

The customers currently using and helping ReferralCandy eCommerce tools for business are PURELEI GmbH, purelei.com, Mannheim, BW, Deux par Deux, and deuxpardeux.com.

Customer Reviews:

Referral Candy is the only Shopify app that works well with recharge and other subscription apps. (Brandon L.)

It’s simple to use, and the support is always timely and helpful. (Verified User in Retail)

21. Smile.io Business Tool

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Smile.io is a simple eCommerce tool that converts one-time buyers into repeat customers. This platform enables you to provide valuable on-site experiences for your customers while increasing customer engagement through rewards programs. Points programs, VIP programs, and referral rewards are examples of these.

Some clients of eCommerce tools for business include Boba Inc., Bling Jewelry Inc., Artbeads.com, Wholesale Marine, and Starfire Direct, Inc.

Customer Reviews:

The best thing is that it is easy to use. The customer service is awesome. (Verified User in Retail)

That’s it for referral and retention business tools. ReferralCandy and Smile.io are perfect eCommerce solutions in this regard.


If you run an eCommerce business, you must constantly figure out how valuable your products and services are to stay at the top of your customer mind. You must ensure that the customer has no problems and assist them at all times. Everything will be simpler if you use the enlisted eCommerce tools.

Your company can reach new heights with the help of a well-designed eCommerce website. With all of these eCommerce website development tools at your disposal, there’s no doubt that you’ll find one that will assist you in creating an online store. The one that you can be proud of, that will impress your customers, and that will automatically generate sales for you.

Article by:
CEO Andrew Chornyy

CEO Plerdy — expert in SEO&CRO with over 11 years of experience.

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