Website Optimization

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Digital marketing SEO Blog SEO Service Website usability

Website optimization is a direct path to acquiring new visitors and increasing conversion rates. Why? Let’s see what the statistics say:

  • 40% of visitors leave a website if the page takes longer than 3 seconds to load.
  • 46% of search queries have a specific purpose – informational, commercial, navigation, or transactional.
  • Google Navigation ranks mobile-friendly websites higher than non-mobile-friendly websites.
  • 88% of users leave a website due to poor UX.
  • 71% of visitors prefer voice search.

As you can see from this data, optimized websites produce better results. Additionally, optimized websites keep customers on their site for longer.

What is Website Optimization?

Website optimization is a collection of actions aimed at improving the performance and usability of the web platform to achieve business goals. The result of website optimization is a smoothly operating website filled with relevant and interesting content. It is important to note that website optimization is not a one-time step but an ongoing process. An effective result requires time, high-quality analysis, and good organization.

There are three cornerstones at the heart of website optimization:

  • An Experience: Optimization techniques that affect the quality and usability of a website’s user experience. The principle work behind this technique involves composing content, improving mobile responsiveness, increasing accessibility and improving performance.
  • Height: This optimization technique is aimed at increasing the number of visitors, the percentage of conversions, traffic and income to the site.
  • Protection: This optimization technique is about the protection of consumer rights, privacy and personal data on the site.

What needs to be optimized on a website? Depending on the goals, this list can be replenished with new items or decreased, but the main aspects look like this:

We will consider the fundamental points in more detail. But, for now, let’s talk about one of the optimization tools.

Website Optimization from Plerdy

As noted above, many users leave and then don’t return to websites that are not optimized. The more flaws on the web pages, the less likely your business goals will be met. This can be clearly seen by going through the test game from Plerdy. Thanks to it, you will see from your own experience how much inconvenience and negative emotions are created when one experiences problems with website clarity, slow page loading, etc. cause. The tool, which will be discussed later, will help determine where the problem lies in the site.

SEO Checker

An analysis is an important step in choosing website optimization methods. Analysis helps to identify problem areas and delineate them. Then, you can target your optimization approach by relying on the scan results.

A tool from Plerdy will help you with your research. It analyzes the SEO metrics of your website’s mobile and PC versions daily.

The result of using the tool can be seen on the example of an audit of the TemplateMonster online store. By collecting data, the tool identified 2,498 pages with critical SEO errors. For example, we learned that visitors prefer blog posts over product landing pages. This allowed us to improve further the quality of the pages of the main categories to increase their relevance.

Why Website Optimization is Important?

In total, there are four main reasons why website optimization is so important:

  • You will increase the success of visits to your website. Each user comes to the website with their purpose – to find information, goods, etc. Your task is to satisfy their requests. An optimized website with quality content, fast loading times, and a user-friendly interface will serve this purpose.
  • Improve your page ranking in Google. With well-chosen keywords and no SEO errors, the website will land on the first page of the Google search engine. After all, it is on this principle that its algorithms work.
  • Boost your CTR . A high click-through rate for a search engine is like a bullfighter’s red cloak. The more clicks, the higher your search engine ranking.
  • Your website will rank for different queries. The better you optimize all pages and their content, the more queries you can reach. For example, if a website or online store has 50 pages, and you optimize each page, then all 50 pages will have a chance to rank on the first search pages for different queries.

The result is an increase in website traffic and conversion rates.

Website Optimization Tips

Before proceeding with direct optimization, you should go through several preparatory stages. These preparatory stages will impact which methods you select to use to improve the website’s performance. The methods you choose to use to improve the website will impact the results you achieve.

Don’t forget the following tips:

  • Use Automated Tools. Automated tools can be used to detect errors as soon as they appear. Detecting and fixing errors as soon as they appear will allow you to fix them and prevent them from affecting conversion rates.
  • Prioritize critical bugs. Technical flaws affect search engine optimization, causing serious harm. It is important to prioritize fixing critical bugs.
  • Focus on quality optimization. Remember, the goal is not just to sell, subscribe, or download with website optimization. The main task is to make the website useful and convenient. This advice provides the foundation for the future. Visitors who rate your website as quality will come back again.
  • Test the results of the changes. Use the tools to test how effective the improvements you made are.

Keep these basics in mind throughout all your website optimization steps.

5 Type of Website Optimization

Let’s take a quick look at the main approaches to website optimization.

Mobile-First

Customize your website for mobile and tablet use. According to statistics, more than 65% of search queries are carried out by users from mobile devices. And since 2018, Google has shifted to indexing targeting mobile-friendly websites. If your website is not optimized for mobile users, it will not rank as high. As a result, you will lose potential customers.

To make your website usable and visible for mobile and tablet, use the following techniques:

  • Scale your images for responsive designs.
  • Write short meta titles – they are easier and faster to read.
  • Minimize pop-ups that interfere with page browsing.

And remember that the percentage of mobile gadgets is growing every year – this is where most of your users are located.

Optimizing Technical Performance

The driver of a website, the determinant of its performance and usability, lies in the technical components. And it consists of the following two points:

  • Speed: If your site takes longer than a few moments to load, you will lose almost half of your visitors. Increasing your download speed reduces bounce rates and improves your SEO performance.
  • Page Errors and Hosting Performance. These include 404 (not found), 400 (bad request), and 500 (internal server error) loading errors. It is often necessary to change the hosting subscription or change the hosting provider to solve this problem.

This will greatly improve usability.

Conversion Rate Optimization

This metric covers all of your actions to improve the viewing experience and user experience. It goes hand in hand with UX. The more convenient and understandable your website is to view, the higher the conversion.

Content Marketing

The filling is just as important as the design. Content can include text, videos, and images. Search engines consider websites that contain content to be high-quality sites.

However, for content to serve a marketing role, it is essential to think about keywords. One effective way to make your content popular is to create a combination of informative, entertaining, and useful content. It can include several types of content – both visual and text. Also, don’t forget to update the content regularly.

User Experience

With tools like heatmap and user session recording, you can see usability issues. Then, correct these errors as quickly as possible, so visitors do not feel discomfort. As a result, the bounce rate will decrease significantly.

Output

Website optimization is a must-have process for anyone looking to make their internet business productive. Through continuous improvement and bug fixes, you will retain existing customers and attract new ones.

Article by:
CEO Andrew Chornyy

CEO Plerdy — expert in SEO&CRO with over 11 years of experience.

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