NPS calculator: Calculate your Net Promoter Score

Count the responses

Add up the number of responses provided for each score.

Calculate your NPS

Subtract the percentage of Detractors from the percentage of Promoters. Start over
of total responses
of total responses
This is your NPS

Need help understanding customer satisfaction and loyalty? Your solution is an NPS calculator.

Net Promoter Score (NPS) measures customer loyalty and happiness. Customers can rate your firm from 0 to 10, with 0 being the least satisfied and 10 being the most satisfied.

How can you apply this knowledge? NPS calculators help here. This free app calculates customer satisfaction scores and provides insights.

This blog post discusses NPS calculators. You'll learn what they are, how to use them, best practices, how to use an NPS calculator to improve customer satisfaction, common hazards, and the benefits of using this powerful tool. As a business owner or marketer, read on to see how an NPS calculator may boost client loyalty and satisfaction.

What is an NPS Calculator?

NPS surveys are a quick and easy to get consumer feedback, but manually calculating the findings can be time-consuming. This is when an NPS calculator comes in handy. This powerful tool converts the results of NPS surveys into an NPS score in real time.

NPS surveys are straightforward, consisting of a scale of 0 to 10. A score of zero implies that the customer would never suggest your organization, while a score of ten shows that the customer is extremely delighted. An NPS calculator gathers all the responses and rapidly converts them into useful information.

NPS calculators are of two types: a standalone website where you manually enter the data or an automated tool that connects with NPS survey software. The latter technique yields immediate results, transforming acquired data into usable insights. An NPS calculator is a must-have tool for evaluating and boosting customer happiness and loyalty, whether you're a business owner or marketer.

Using an NPS Calculator

A customer loyalty metric called Net Promoter Score (NPS) measures a customer base's loyalty and satisfaction. It is frequently employed to gauge client happiness and pinpoint areas for development. You can use an NPS Calculator to determine your company's NPS rating.

  • Step 1: Gather Data - Before using an NPS Calculator, you must first gather data from your clients. They should provide feedback on a scale of 0 to 10 for this data. Customers can be surveyed or interviewed to obtain this information.
  • Step 2: To enter the data into the calculator. When you have the data, enter it into the NPS Calculator. This is often accomplished by keying the 0 to 10 scores into the appropriate calculator fields.
  • Step 3: Analyze Results - You may view the outcomes after entering all the information into the NPS Calculator. You may use the calculator to get the total NPS score and a breakdown of the individual scores. This can help you determine which clients are the most devoted and content with your business.
  • Step 4: Take Action - You can use the NPS Calculator's findings to adjust to raise client loyalty and satisfaction. This can be accomplished by responding to consumer complaints and providing superior goods and services. Changes in customer service, marketing tactics, or product design can all be used to achieve this.

Using an NPS Calculator, you may better understand your customers and use the data to guide your activities. This may increase client contentment and loyalty and your company's overall success.

How Does an NPS Calculator Work?

Before using an NPS calculator, launch surveys on your website or app. Dozens of solutions support NPSs and allow implementation through quick integration. After collecting data, summarize the responses to see how many 0, 1, 2, 3, 4, 5, 6, 7, 8, 9, and 10 ratings you've got. Afterward, it's necessary to group these numbers into detractors, passives, and promoter categories.

  • Detractors select the ratings between 0 and 6. These clients won't use your services again because of a poor experience.
  • Passives choose 7 or 8. They liked your brand but may still give preference to competitors next time if their offer is more attractive.
  • Promoters select a 9 or 10 rating. These are loyal customers that are ready to bring a friend.

Using customer feedback and analysis is crucial for any retail business looking to stay competitive in today's market. One effective method for gathering this information is through an open-ended test that includes an NPS (Net Promoter Score) question. This question asks customers to rate their likelihood of recommending your business to others. The results are used to calculate a percentage score. This score can provide valuable insight into customer satisfaction and areas for improvement.

To make the process even more efficient and convenient, it is recommended to use a web tool that can quickly calculate the NPS score once the data has been entered. This eliminates the need for manual calculations and allows more time to focus on analyzing and interpreting the results.

In today's fast-paced, competitive B2B market, it is also important to be aware of the latest trends and their impact on the automotive industry. By gathering feedback through an NPS score and utilizing an Omnichannel approach, businesses can make informed decisions that drive growth and success. As a professional, I highly recommend using NPS scores as a key customer feedback and analysis metric.

NPS Formula

If you prefer to calculate everything manually, apply the formula.

NPS = % of Promoters – % of Detractors % of Promoters = (Total Promoters / Total respondents) x 100% % of Detractor = (Total Detractors / Total respondents) x 100%

Suppose you have the following:

  • 70 customers giving 9 or 10 ratings (promoters)
  • 30 customers giving 7 or 8 ratings (passives)
  • 20 customers giving from 0 to 6 ratings (detractors)
It means 70/120 * 100% = 58.33% of promoters and 20/120 * 100% = 16.67% of detractors. Hence, the promoter score will be 41.67%.

The Best Ways to Use an NPS Calculator

Although using an NPS calculator is an excellent technique to monitor customer happiness, there are several best practices you ought to be aware of. Make sure you are using the appropriate calculator type first. Use the appropriate calculator; different calculators are suitable for various tasks.

Make sure you are posing the appropriate queries, second. Third, ensure you are asking the proper questions to obtain the most accurate NPS score because your score is only as good as the questions you ask.

Third, make sure you are routinely using the calculator. NPS ratings are subject to change. Thus it's critical to utilize the calculator frequently to obtain the most recent results.

Finally, contact clients who participated in the survey after that. This is a fantastic method to demonstrate that you appreciate their input and are considering it.

There are several frequent errors to avoid when using an NPS calculator.

NPS score needs to be completely understood: The NPS score is an easy statistic to gauge client loyalty and satisfaction. Customers' answers to one straightforward question—"On a scale of 0–10, how likely are you to suggest this product/service to a friend or colleague?— are used to determine the score. To get accurate results, it is important to know the true value of NPS and how it is determined.

  • Utilizing the incorrect survey parameters: The incorrect survey parameters, such as the sample size and the survey frequency, will result in an inaccurate NPS score. To provide a current picture of consumer opinion, and the sample size should be large enough to represent the customer base fairly.
  • Not posing pertinent follow-up queries to learn more specific information regarding client satisfaction (NPS), follow-up questions are crucial. Inquiries regarding customer service, product/service features, customer experience, and other topics can provide insightful information on how customers feel about your offering.
  • Not acting appropriately: After gathering information from the survey and follow-up questions, it's critical to act appropriately. This can entail a few modest changes to the good or service or a more thorough makeover. It's critical to comprehend consumer feedback and use it to improve your product or service and increase customer appeal.

Examples of Successful NPS Calculator Implementations

Businesses may learn a lot about customer satisfaction and retention rates by using the Net Promoter Score. Scores of businesses now use NPS calculators to gauge customer satisfaction and track retention rates.

HubSpot is just one business that measures customer satisfaction with its support team using NPS. Customers' opinions can be gathered and used to serve them better if they are asked to score their experience on a scale from 1 to 10. They also incorporate this data into their marketing strategies.

As with many other businesses, Dropbox uses NPS to find out how happy its customers are with the service. Businesses can gauge client loyalty and use the feedback to refine their offerings and services by soliciting feedback from their patrons.

To determine how happy customers are with Amazon's products, the company uses the Net Promoter Score (NPS). Businesses can gauge consumer loyalty and use the information to guide future marketing and product development efforts by soliciting customer feedback.

NPS is how Microsoft evaluates customer happiness with their products. By having patrons rate their experience, businesses can monitor client retention and use the information to further shape their products.

Company Niche Description of NPS survey
Genesis Gym Genesis set out to put an NPS plan in place that would give them the insight they needed, achieving an improvement in member experience with NPS.
Zip Water UK Water In just three years Zip Water UK dramatically lifted their NPS from +2 to +73 by driving customer experience culture and relentlessly finding and correcting root cause issues for their customers.
Iron Mountain Data management Iron Mountain doubled NPS survey response rates with two simple changes to their survey invite, increasing internal confidence in their analysis and internal engagement with the feedback process overall.
Debitsuccess Billing Debitsuccess improved customer and employee retention with NPS by using a detailed segmentation strategy.
AccessPay Financial Services AccessPay increased their NPS from 15 to 50 in just two years by following the 5 steps outlined in the case study.
IVALO.COM E-commerce IVALO.COM boosted their NPS by 41% and doubled the customer retention rate in just 6 months.
Maersk Line Shipping Maersk Line improved their NPS by 40 points over 30 months by implementing a customer experience strategy.
CX Tribe Customer Experience insights CX Tribe case study focuses on customer journey ownership and its impact on NPS.
HubSpot Support team Measures customer satisfaction using NPS by asking customers to score their experience on a scale from 1 to 10. Incorporates data into marketing strategies.
Dropbox Service Uses NPS to gauge customer happiness and refine offerings and services based on feedback.
Amazon Products Uses NPS to gauge consumer loyalty and guide future marketing and product development efforts.
Microsoft Products Evaluates customer happiness with products by having patrons rate their experience and using the information to shape future products.
Heineken B2B Gross Profit for Promoters Grows at 3 times the rate of Detractors. Promoters in Heineken's business grew Gross Profit at three times the rate of Detractors.
ProfitWell B2C NPS Correlates With Expansion Revenue ProfitWell found a strong correlation between NPS and expansion revenue.
Philips B2B Philips' Lighting group linked changes in NPS at the account level to growth and shrinkage of revenue year on year. Where NPS increased, there was an average of 70% revenue increase. Where it deteriorated, revenue declined by 24%.
DFS B2C Leading Retailer Proves a 1% Lift in NPS = 0.5% Increase in Revenue. A sustained one percentage point (pp) increase in NPS across all UK stores corresponds to approximately a 0.5% increase in the company’s annual revenue.
FREDSI B2B and B2C NPS Leaders Out Perform Vanguard Total Stock Index: 10.1x to 3.6x Value over 10 Years. The FREDSI portfolio has averaged a 26% per annum return, substantially exceeding the Morningstar “best mutual funds” return of 19% per annum.
Wajax B2B Promoter Revenue is 2x Detractor Revenue Wajax revealed that the revenue they generate from Promoters is twice that of Detractors.
SaaStr B2B NPS Doubled. Then, So Did Ticket Sales SaaStr lifted the NPS for their annual conference by 30 points from 2018 to 2019 and saw a 204% increase in their ticket pre-sales for next year’s event.
Forrester - Forrester Total Economic Impact™ Study A recent study estimated the financial impact of implementing an NPS management system across various organizations.


NPS calculators are a great tool for determining customer satisfaction and loyalty. They can help you identify areas for improvement and build programs to promote client loyalty. You may also compare your performance to that of other companies and benchmark it against industry norms. Finally, they can provide useful information on client attitudes and opinions. By following the suggestions in this article, you can use an NPS calculator to unlock the mysteries of your customers' pleasure.

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