Most “best Plerdy alternatives” lists you will find today are stale. Some still recommend tools that no longer accept new customers. Others pad the list with website builders and code editors that have nothing to do with conversion optimization. One popular directory currently lists Django and XAMPP as Plerdy alternatives.
So we did the work properly. We opened the official pricing page of every tool on this list in 2026. We checked which vendors are still independent, which got acquired, and which are on a published end-of-life schedule. Plerdy itself sits at number one here — not as a slogan, but because it is the only tool in this comparison that bundles behavior analytics, pop-ups and technical SEO auditing into one subscription. Where a rival beats Plerdy, we say so plainly.
The short version: the conversion optimization market consolidated hard over the last 18 months. Hotjar has been folded into Contentsquare and no longer accepts new signups. Smartlook is on Cisco’s end-of-life path. VWO and AB Tasty merged into a single brand called Wingify just last week. Choosing a Plerdy alternative in 2026 is mostly a question of which vendors are still standing on their own.
Plerdy Alternatives at a Glance
Here is the whole comparison in one table. Prices are entry-level paid tiers, taken from each vendor’s official pricing page in 2026.
| # | Tool | Heatmaps | Session replay | SEO audit | Pop-ups | Free plan | Entry price |
|---|---|---|---|---|---|---|---|
| 1 | Plerdy | Yes | Yes | Yes | Yes | Yes, forever | $21/mo |
| 2 | Contentsquare (ex-Hotjar) | Yes | Yes | No | No | Yes, 200k sessions | Quote |
| 3 | Microsoft Clarity | Yes | Yes | No | No | Yes, unlimited | Free only |
| 4 | Mouseflow | Yes | Yes | No | No | Yes, 500 sessions | $25/mo |
| 5 | Crazy Egg | Yes | Yes | No | No | No | $29/mo |
| 6 | Lucky Orange | Yes | Yes | No | No | No | $32/mo |
| 7 | Zoho PageSense | Yes | Yes | No | Yes | Yes, 5k users | Paid tiers |
| 8 | Inspectlet | Yes | Yes | No | No | Yes, 2.5k sessions | Paid tiers |
| 9 | FullStory | Yes | Yes | No | No | Yes, 30k sessions | Quote |
| 10 | Wingify (VWO + AB Tasty) | In reports | In reports | No | No | No | Quote |
| 11 | PostHog | Yes | Yes | No | No | Yes, generous | Usage-based |
| 12 | Matomo | Paid plugin | Paid plugin | No | No | Self-hosted | $29/mo cloud |
Read the table one column at a time and the pattern is obvious. Nine of the twelve do heatmaps and session replay. Only two do pop-ups. Not one of them audits your technical SEO. That gap is the single most useful thing to understand before you switch.
How We Picked These Plerdy Alternatives
Four rules, applied to every candidate.
- It has to replace a real job. A survey platform is not a Plerdy alternative. Neither is a landing page builder. To make this list a tool must cover behavior analytics — heatmaps, session replay, or both — because that is the workflow people actually migrate.
- It has to be alive. We checked vendor status directly, not through review sites. Three widely recommended “alternatives” failed this test and got moved to a warning section at the bottom instead.
- Pricing has to come from the vendor. Every number below was read off an official pricing page in 2026, not copied from an aggregator. Where a vendor does not publish prices, we say “quote” rather than inventing a figure.
- Trade-offs get stated. Every entry has a Cons block. That includes Plerdy.
We have no reliable public benchmark showing that any one of these tools lifts conversion rate more than another. Anyone who publishes such a number is guessing. The honest way to choose is to match the tool to the job you are trying to do, then measure the lift on your own site.
What You Are Actually Replacing
Plerdy is not a heatmap tool. It is eleven modules under one login, which is why a one-to-one swap rarely exists. Map your needs against this table before you shop.
| Plerdy module | What it does | Closest replacement |
|---|---|---|
| Heatmaps | Click, scroll and hover maps by device | Clarity, Mouseflow, Crazy Egg |
| Session replay | Watch real visits, spot friction | Contentsquare, FullStory, Inspectlet |
| Pop-ups and forms | Lead capture, exit intent | Zoho PageSense, dedicated pop-up apps |
| SEO Checker | On-page and technical audit | Screaming Frog, Search Console |
| SERP Checker | Rank tracking | Semrush, Ahrefs |
| A/B testing | Split tests on page elements | Wingify, Crazy Egg, PostHog |
| Conversion funnels | Where visitors drop out | Mouseflow, Zoho PageSense |
| Ecommerce analytics | Revenue per element, product clicks | Lucky Orange, Glassbox |
| NPS and feedback | Surveys, sentiment | Contentsquare, PostHog |
| Event tracking | Custom goals without code | PostHog, Matomo |
| Error tracking | JavaScript errors by page | PostHog, Clarity |
Count the columns and you get the real answer. Replacing Plerdy properly means buying two or three tools. That is the trade-off, and it is worth stating before the reviews rather than after.
The 12 Best Plerdy Alternatives, Reviewed
1. Plerdy — The All-in-One Baseline
Plerdy is the tool you are comparing against, so here is its exact spec. It combines heatmaps, session replay, pop-ups, A/B testing, conversion funnels, ecommerce analytics, NPS surveys, event tracking, error monitoring, an SEO checker and a SERP checker in one subscription. Two Chrome extensions handle on-page SEO and UX checks without opening the dashboard.
The reason it stays at the top of this list is narrow and factual: no other tool here audits technical SEO. If you drop Plerdy for Clarity or Mouseflow, your SEO workflow moves to a second vendor and a second bill.
- Best for — small and mid-sized teams who want CRO and SEO in one place without stitching three subscriptions together.
Key features
- Click, scroll and hover heatmaps segmented by device and traffic source
- Session replay with event filtering
- Pop-up and smart form builder with exit intent
- SEO Checker for on-page and technical issues, plus SERP rank tracking
- Ecommerce sales performance down to individual product clicks
- Unlimited A/B testing on every plan, including free
Pros
- Eleven modules on one bill; entry paid tier is $21/mo billed annually
- Free plan is permanent, not a trial
- Unlimited A/B testing even on the free tier
- The only option here covering both CRO and SEO
Cons
- Breadth over depth: FullStory and Contentsquare go deeper on enterprise session analysis
- No mobile app SDK, so native iOS and Android are out of scope
- Heatmap and pop-up counts are metered per plan rather than unlimited
Pricing — Free forever ($0). Startup $21/mo, Scale $42/mo, Thrive $70/mo, Enterprise from $97/mo, all billed annually at a 35% discount. Monthly billing runs $32, $64, $108 and $149. See the pricing page for current limits.
2. Contentsquare (formerly Hotjar)
Read this before you shortlist Hotjar. Contentsquare acquired Hotjar in 2021, and in 2026 the merge completed. Hotjar’s own site now states that “it’s no longer possible to create a new account on Hotjar” and redirects new users to Contentsquare. Existing Hotjar customers keep their logins; everyone else signs up on Contentsquare.
The upside is a much larger free tier than Hotjar ever offered. Contentsquare’s free plan covers 200,000 sessions per month with heatmaps, session replay, surveys, error monitoring and funnels included.
- Best for — mid-market and enterprise teams who need depth and can absorb an annual contract. See our full breakdown of Contentsquare alternatives and Hotjar alternatives.
Key features
- Zone-based heatmaps with revenue attribution per page zone
- Session replay with automatic frustration signals
- Surveys and voice-of-customer tooling inherited from Hotjar
- Journey analysis across multi-step flows
- Error monitoring tied to specific sessions
Pros
- 200,000 free sessions a month is the most generous free tier in this comparison
- Genuinely deep analysis for large, complex sites
- Strong integration ecosystem
Cons
- Hotjar as a standalone product is gone; plan for a migration, not a swap
- Paid pricing is quote-based with no public list price
- Overkill for a site under a few thousand visitors a month
- No SEO auditing and no pop-up builder
Pricing — Free tier at 200,000 sessions/month. Paid plans are quote-based; a 15-day trial of the Growth plan is offered.
Clarity is free, permanently, with no traffic cap. Microsoft states “free forever” and “no limits on traffic” on the product homepage. For a pure heatmap and session replay need, nothing else on this list competes on price.
The catch is scope. Clarity replaces exactly two Plerdy modules and nothing else.
- Best for — anyone who needs heatmaps and replay on a zero budget, and who is happy running a separate tool for everything else. Our Microsoft Clarity alternatives guide covers the gaps in detail.
Key features
- Click, scroll and area heatmaps with no session ceiling
- Session recordings with rage-click and dead-click detection
- AI summaries and a conversational query interface over your data
- Mobile SDKs for Android, iOS, Flutter and React Native
- Google Analytics integration
Pros
- Free with no traffic limits, which is unmatched
- Backed by Microsoft, so no shutdown risk
- Mobile SDK coverage that Plerdy does not offer
Cons
- No pop-ups, no A/B testing, no SEO auditing, no ecommerce revenue analysis
- Your behavior data sits in Microsoft’s ecosystem
- Filtering and segmentation are thinner than paid tools
- Support is community-based
Pricing — Free. There is no paid tier.
4. Mouseflow
Mouseflow is the most direct like-for-like on the behavior analytics half of Plerdy. Its differentiator is a friction score that ranks sessions by how much trouble the visitor had, so you are not replaying recordings at random.
- Best for — CRO specialists who want friction detection and form analytics as their core workflow. Compare it directly in our Mouseflow alternatives roundup.
Key features
- Six heatmap types including click, scroll, movement and geo
- Automatic friction scoring on every session
- Form analytics showing which field causes abandonment
- Conversion funnels with drop-off breakdown
- Feedback surveys and journey analytics
Pros
- Free plan at 500 sessions a month, useful for small sites
- Friction scoring saves real time versus manual replay review
- Form analytics are among the best here
Cons
- Jump from Essential to Advanced is steep: $25 to $109 a month
- Website project limits are tight on lower tiers
- No SEO tooling, no pop-ups
- Funnel allowance is capped per plan
Pricing — Free at 500 sessions/mo. Essential $25/mo (5,000 sessions), Advanced $109/mo (25,000), Premium $319/mo (100,000), Enterprise custom. 14-day full-feature trial.
5. Crazy Egg
Crazy Egg invented the snapshot heatmap and still runs one of the simplest interfaces in the category. Every plan bundles heatmaps, recordings, surveys, A/B testing and error tracking, with AI analysis layered on top.
- Best for — marketers who want a clean visual heatmap tool and will not use advanced segmentation. See Crazy Egg alternatives for the full comparison.
Key features
- Snapshot, scrollmap, confetti and overlay heatmap views
- Session recordings with AI-assisted summaries
- Built-in A/B testing, with advanced targeting on higher tiers
- Surveys and traffic analysis
- Unlimited domains and team members on every plan
Pros
- Unlimited domains and seats even on the $29 entry plan
- A/B testing included rather than sold separately
- Very low learning curve
Cons
- No free plan at all
- The $29 Starter tier allows only 5 heatmaps and 50 recordings a month
- Pageview-based metering runs out fast on busy sites
- No SEO tooling, no pop-ups
Pricing — Starter $29/mo (5,000 pageviews), Plus $99/mo (150,000), Pro $249/mo (500,000), Enterprise $599/mo (1M). Billed annually, free trial available.
6. Lucky Orange
Lucky Orange leans toward ecommerce, and it is the only tool here that puts live chat next to your heatmaps. That combination lets a support agent watch a visitor struggle and intervene in the same session.
- Best for — ecommerce stores that want to combine behavior data with live customer support. More options in our Lucky Orange alternatives guide.
Key features
- Dynamic heatmaps that handle interactive and dropdown elements
- Session recordings plus live visitor view
- Conversion funnels, page and form analytics
- Unlimited surveys and announcements on every plan
- Live chat built in, plus Discovery AI
Pros
- Live chat plus behavior analytics in one product is genuinely rare
- Dynamic heatmaps handle modern JavaScript sites well
- Unlimited team members included
Cons
- The free plan is gone; only a 7-day trial remains
- Extra sites cost $5 each per month
- Base data storage is 60 days, with longer retention charged extra
- No SEO tooling
Pricing — Build $32/mo (3,500 sessions), Grow $72/mo (10,000), Expand $199/mo (50,000+), Scale $839/mo (300,000+), Enterprise custom. Annual billing, 7-day free trial.
PageSense is the closest structural match to Plerdy on this list, minus the SEO half. It bundles web analytics, heatmaps, session recording, funnels, form analytics, pop-ups and A/B testing into one CRO suite, and it has a genuine forever-free tier.
- Best for — teams already inside the Zoho ecosystem who want CRO without a new vendor relationship.
Key features
- Heatmaps, session recording and form analytics from the free tier up
- Goal and funnel analysis
- Pop-ups, banners and polls on Professional and above
- A/B testing, split URL testing and personalization on Enterprise
- Mobile analytics alongside web
Pros
- Forever Free plan covering 5,000 monthly tracked users
- Pop-ups included, which almost no rival offers
- Fits naturally if you already run Zoho CRM or Campaigns
Cons
- A/B testing is locked to the Enterprise tier
- Free tier caps you at 1 project and 1 month of data retention
- Pricing is calculated dynamically by traffic volume, so budgeting takes a quote
- No SEO auditing
Pricing — Forever Free (5,000 monthly tracked users). Professional and Enterprise are priced by tracked users, starting at 10,000+. 15-day trial, no card required; 40% saving on annual billing.
8. Inspectlet
Inspectlet has been running session replay since 2013 and remains independent, which after the last two years counts for something. It shipped product updates as recently as March 2026.
- Best for — small teams who want a free replay tool with more headroom than Mouseflow’s free plan.
Key features
- High-fidelity session replay with AI-assisted analysis
- Dynamic heatmaps
- JavaScript A/B testing
- Form analytics and error logging
- On-page feedback surveys
Pros
- Free plan at 2,500 recorded sessions a month across 3 sites, with no time limit
- A/B testing and heatmaps included on the free tier
- Still independently operated
Cons
- Interface shows its age next to Contentsquare or Lucky Orange
- Paid tier prices are not published statically; you have to load the plans page
- Smaller integration library
- No SEO tooling, no pop-ups
Pricing — Free plan: 2,500 sessions/mo, 3 websites, no credit card. Paid and Enterprise tiers are listed on the plans page; annual billing saves 15%.
9. FullStory
FullStory sits at the enterprise end. It captures every interaction retroactively, so you can ask questions of sessions that were recorded before you knew the question. That is the core value, and it is expensive.
- Best for — product and engineering teams at scale with budget for an enterprise contract. See FullStory alternatives if the quote comes back high.
Key features
- Retroactive search across all captured sessions
- Session replay with full DOM capture
- Product analytics and funnel conversion
- Frustration signals and error tracking
- Mobile app support on paid tiers
Pros
- Free tier includes 30,000 sessions a month, 10 seats and a year of retention
- Retroactive analysis is a genuine technical advantage
- Strong for product teams, not just marketers
Cons
- No self-serve paid plan; expect an annual contract and a sales cycle
- The free tier excludes dashboards, mobile apps and StoryAI
- Third-party marketplace data from Vendr puts typical annual contracts in the five-figure range
- No SEO tooling, no pop-ups
Pricing — Free: 30,000 sessions/mo, 10 seats, 1-year retention. Paid: quote-based, annual contracts. Treat any published figure as an estimate, not a list price.
10. Wingify (VWO + AB Tasty)
This one changed while we were writing. On 16 September 2026, VWO and AB Tasty announced they had united under a single global brand, Wingify. TechCrunch reported the combination is backed by Everstone and represents over $100 million in combined revenue across 4,000-plus customers. The vwo.com pricing page now redirects to wingify.com.
- Best for — teams whose primary job is experimentation at volume, not behavior observation. Our VWO alternatives and AB Tasty alternatives guides cover the smaller options.
Key features
- A/B, split URL and multivariate testing
- Rule-based personalization and audience targeting
- Session recordings and heatmaps inside campaign reports
- Feature management and rollout control
- Server-side and full-stack experimentation
Pros
- Experimentation depth beyond anything else on this list
- Merged product now covers both web and feature-flag testing
- Established enterprise customer base
Cons
- Brand transition is in progress; documentation and billing are still settling
- Heatmaps and recordings are campaign-report features, not a standalone analytics suite
- No published pricing and no free plan
- No SEO tooling
Pricing — Growth, Pro and Enterprise tiers with no public prices. Quote required.
11. PostHog
PostHog is built for product teams rather than marketers, and its free tier is the most generous in this comparison by volume. It bundles product analytics, session replay, heatmaps, surveys, feature flags, experiments and error tracking.
- Best for — SaaS and product teams with engineering resource who want analytics, flags and replay in one platform. Compare in our PostHog alternatives guide.
Key features
- Product analytics with 1 million free events a month
- Session replay, 5,000 recordings free monthly
- Heatmaps via a browser toolbar
- Surveys, 1,500 free responses a month
- Feature flags and experiments, 1 million free requests
- Error tracking, 100,000 free exceptions
Pros
- Free tier limits are high enough that PostHog says 97% of its customers never pay
- Replaces four or five separate SaaS subscriptions for a product team
- Developer-friendly, with strong API and SDK coverage
Cons
- Marketer-hostile: it assumes you can write queries and instrument events
- Usage-based billing means costs are hard to predict as you grow
- Heatmaps are basic compared to a dedicated heatmap tool
- No SEO tooling, no pop-ups
Pricing — Free tier as listed above, then usage-based per product. No fixed monthly plan.
12. Matomo
Matomo is the privacy-first choice and the only genuinely open-source option here. If your compliance team will not let visitor data leave your servers, this is where the shortlist ends.
- Best for — privacy-regulated organisations and anyone who needs analytics on their own infrastructure. See Matomo alternatives for lighter options.
Key features
- Full web analytics with 100% data ownership
- Self-hosted Community edition, free forever with unlimited hits
- Cloud hosting with data stored in Frankfurt, Germany
- Heatmaps and Session Recording available as a plugin
- No data sampling
Pros
- Community edition is free forever with unlimited traffic
- Strongest GDPR and data-residency position in this comparison
- Open source, so you can audit the code
Cons
- Heatmaps and Session Recording are a paid plugin, not core functionality
- Self-hosting means you own the server, updates and backups
- On-premise business tiers start at €275/mo and climb steeply
- No pop-ups, no SEO auditing, no A/B testing out of the box
Pricing — Cloud from $29/mo (50,000 hits). On-premise Community free forever; Team €275/mo, Business €1,450/mo, Enterprise €3,400/mo. Heatmaps & Session Recording is bundled from the Team tier or bought separately from the Marketplace.
Replacing the SEO Half: What None of These Tools Do
This is the part every other Plerdy alternatives list skips. Plerdy ships an SEO Checker, a SERP Checker and a Chrome SEO extension. Not one of the eleven alternatives above replaces them. If you switch, budget for a second tool.
| Need | Tool | Cost |
|---|---|---|
| Technical crawl and on-page audit | Screaming Frog SEO Spider | Free to 500 URLs, then £199/year |
| Index coverage and real query data | Google Search Console | Free |
| Rank tracking and keyword research | Semrush or Ahrefs | From roughly $100/mo |
| Site audit with visual reporting | Sitebulb | Paid licence |
A realistic replacement stack looks like this: Microsoft Clarity for behavior (free) plus Screaming Frog for technical SEO (£199/year) plus a pop-up app. That is two logins and two data models, versus one Plerdy subscription at $21 a month. For some teams the split stack is the right call — specialist tools go deeper. For most small teams, it is more admin than the depth is worth.
Three “Plerdy Alternatives” You Should Stop Recommending
These still appear near the top of listicles and directory pages. All three have a documented status problem.
- Smartlook — Cisco has scheduled its end of life. Cisco acquired Smartlook in 2023 and has since published an end-of-sale and end-of-life bulletin. Last day to order is 31 May 2026. Last day to renew or add to an existing subscription is 31 August 2026. Support ends 31 August 2027. Do not start a migration onto a platform with a published sunset date. Our Smartlook alternatives guide covers where those users are going.
- Hotjar — you cannot create a new account. As covered above, Hotjar’s site now states plainly that new signups are closed and directs you to Contentsquare. Any list still presenting “Hotjar’s free plan, 35 sessions a day” as an option is out of date.
- Google Optimize — retired in 2023. Google shut down Optimize and Optimize 360 on 30 September 2023. It still shows up on comparison pages three years later. See Google Optimize alternatives if you are still running the legacy snippet.
What 10,000 Sessions a Month Actually Costs
Vendors meter differently — some by sessions, some by pageviews, some by tracked users — so an exact like-for-like is impossible. This table shows the cheapest published plan that covers roughly 10,000 monthly sessions.
| Tool | Plan at ~10k sessions | Monthly cost |
|---|---|---|
| Microsoft Clarity | Free, unlimited | $0 |
| Contentsquare | Free, 200k sessions | $0 |
| PostHog | Free tier (5k replays) | $0 |
| Inspectlet | Paid tier required above 2.5k | Quote |
| Plerdy | Scale (10,000 video sessions) | $42 |
| Crazy Egg | Plus (150k pageviews) | $99 |
| Lucky Orange | Grow (10,000 sessions) | $72 |
| Mouseflow | Advanced (25,000 sessions) | $109 |
| Matomo Cloud | Starter tier and up | From $29 |
| FullStory | Free to 30k, then contract | $0 or quote |
| Wingify | No published tier | Quote |
Two honest observations. First, free is a real option in 2026 — Clarity and Contentsquare both cover this volume at zero cost. Second, at $42 a month Plerdy is not the cheapest paid tool, but it is the only one at that price that also includes SEO auditing, pop-ups and unlimited A/B testing.
How to Choose Your Plerdy Alternative
Match the scenario, not the feature list.
- You want heatmaps and replay, and nothing else, for free. Microsoft Clarity. No traffic limit, no catch, backed by Microsoft.
- You run a large site and can sign an annual contract. Contentsquare. Start on the 200,000-session free tier and see whether the depth justifies the quote.
- Your job is finding friction in forms and funnels. Mouseflow. Friction scoring and form analytics are its reason to exist.
- You sell online and want to talk to struggling visitors. Lucky Orange, for the live chat plus behavior combination.
- You are a product team with engineers. PostHog. Analytics, flags, experiments and replay on one generous free tier.
- Data cannot leave your servers. Matomo Community, self-hosted, plus the Heatmaps plugin.
- Your bottleneck is experimentation volume. Wingify, once the brand transition settles.
- You want CRO and SEO in one place, on a small budget. Plerdy. That combination does not exist elsewhere on this list, which is the whole argument. Start on the free plan and upgrade only when you outgrow it.
Frequently Asked Questions
What is the best free Plerdy alternative?
Microsoft Clarity for behavior analytics, because it is free forever with no traffic cap. Contentsquare’s free tier covers 200,000 sessions a month and adds surveys and funnels. Neither replaces Plerdy’s SEO checker or pop-up builder, and Plerdy’s own free plan remains permanent rather than a trial.
Is Hotjar still a Plerdy alternative in 2026?
Not for new customers. Hotjar’s site states that new accounts can no longer be created and directs signups to Contentsquare. Existing Hotjar accounts still work, but anyone shortlisting today is really evaluating Contentsquare.
Which Plerdy alternative includes SEO tools?
None of the eleven reviewed here. Every alternative in this comparison covers behavior analytics or experimentation, and stops there. Replacing Plerdy’s SEO side means adding Screaming Frog, Google Search Console, or a platform like Semrush or Ahrefs as a second subscription.
What happened to Smartlook?
Cisco acquired Smartlook in 2023 and has published an end-of-life schedule. The last day to order is 31 May 2026, the last day to renew is 31 August 2026, and support ends 31 August 2027. Existing accounts keep running for now, but it is not a platform to migrate onto.
Is Plerdy cheaper than Hotjar or Crazy Egg?
Plerdy’s entry paid plan is $21 a month billed annually, against $29 for Crazy Egg’s Starter tier. Contentsquare, which replaced Hotjar, does not publish paid pricing. The more useful comparison is scope: Plerdy’s $21 tier includes SEO auditing, pop-ups and unlimited A/B testing, none of which Crazy Egg’s $29 tier covers.
Can one tool fully replace Plerdy?
No single tool on this list does. Zoho PageSense comes closest on structure, covering heatmaps, replay, funnels and pop-ups, but it has no SEO module. A complete replacement is a behavior tool plus an SEO tool, and usually a pop-up app as well.
How many Plerdy alternatives are actually worth shortlisting?
Three or four. Most people land on Clarity if budget is zero, Contentsquare if the site is large, Mouseflow if the job is friction analysis, and Plerdy if they want CRO and SEO on one bill. The other eight serve narrower cases.
The Verdict
The honest summary is not that Plerdy wins every category. Clarity is cheaper, because it is free. FullStory goes deeper on session analysis. Wingify runs more experiments. Matomo handles privacy constraints that Plerdy cannot.
What Plerdy does that none of them do is cover conversion optimization and technical SEO in a single $21-a-month subscription, with a free plan that does not expire. If your alternative shortlist ends with two tools, two bills and two dashboards, that is the trade-off you are accepting — and it is worth checking whether you need to.
Start with the free plan, run it alongside whatever you use now for a month, and compare the reports. That is a better decision process than any listicle, including this one.