VWO belongs to the top-ranked platforms for website analytics. It allows you to learn what your visitors want and detect the areas for improvement through tracking and testing your site. If you notice any issues, you can apply VWO’s Point-and-click Visual Editor to tweak page elements or add visual content. Besides website optimization, this solution is also suitable for mobile app and product owners.
But what if VWO doesn’t meet your needs, or you want something different for any other reason? Fortunately, there are dozens of VWO alternatives available. Our article discusses some of these alternatives to assist you with picking the one.
10 Best VWO Alternatives
VWO alternatives offer slightly different functions than the VWO platform. Still, they have a lot in common and may even provide something more suitable for you.
#1. Plerdy Alternative to VWO
Plerdy is a conversion rate optimization platform that helps you make more people convert. This relatively new tool launched in 2017 has already become one of the top VWO alternatives. It unites eight core products: real-time heatmaps, event tracking, pop-up software, sales performance, SEO checker, conversion funnel analysis, session replay, and NPS forms.
With Plerdy, you can see how people navigate your site on a large scale or track separate elements. It also enables you to add surveys, collect feedback, and obtain other valuable statistics to evaluate your web marketing success.
#2. Convert Experiences Alternative to VWO
Convert is a company offering advanced A/B testing alternatives with environmentally-friendly working approaches. You can use this platform to run all kinds of tests (e.g., A/B, split, multivariate, and multipage). This way, you can see how design updates affect customer behavior to pick the most suitable options.
Convert integrates with over 90+ tools you can connect for additional website optimization features. Active Campaign, Adobe Analytics, Customer.io, and Google Analytics are among the options.
#3. Instapage Alternative to VWO
Even though Instapage has website analytics features, primarily, it’s a tool for easy landing page creation. You can build relevant mobile-friendly landings without any professional help. It makes the tool suitable for small businesses that have only started to develop brand awareness online.
Once you have a landing page, you can keep using Instapage to personalize it, run experiments, and start social media ad campaigns. This platform provides solutions for search, Facebook, and display ads.
#4. Optimizely Alternative to VWO
Optimizely is a digital experience platform (DXP) that helps websites and applications personalize customer experiences. It has been in the market for over a decade and is among the main VWO alternatives nowadays.
You can use Optimizely to manage campaigns, tasks, and content across your teams for smooth collaboration. It allows organizing large teams and planning workflows for more effective marketing. Optimizely also has convenient features for app development. For example, you can flag specific features to measure the impact of updates and alternatives.
#5. ABTesting.ai Alternative to VWO
ABTesting.AI is another tool for landing page optimization to consider as a VWO alternative. They leverage artificial intelligence as a way to improve sites. Thanks to the innovative technology, you need minimum actions to start an analysis. Just enter the URL of the page you want to check, and hit the Start button. The platform will automatically generate recommendations on what to improve and show several options to speed up the process.
Since ABTesting.AI has a free version and friendly interface, it’s one of VWO’s alternatives for basic research. Note that a more detailed analysis may require another platform.
#6. Kameleoon Alternative to VWO
Kameleon positions itself as an engagement and conversion growth platform for marketers, product teams, and developers. Founded in 2012, it has helped dozens of companies in healthcare, e-commerce, automotive, media, travel, and financial services.
Kameleon consists of three solutions. While A/B testing enables companies to optimize UX, Full Stack is excellent for running real-time experiments in mobile applications. The third tool, Personalization, allows you to personalize the experience of every customer with relevant messaging and product alternatives.
#7. Google Optimize Alternative to VWO
Google Optimize is a freemium web analytics tool developed by Google. It utilizes Bayesian statistical methods to model the realistic performance of experiments for highly accurate results. Markets and web admins can run tests using Google Analytics data and identify what to improve. This platform has a narrower functionality than other VWO alternatives, but it’s 100% free.
#8. Unbounce Alternative to VWO
Unbounce is a Canadian platform with robust website building and customization capabilities. You can customize every pixel of your site, build pages 50% faster, and link features from brands like PayPal, Stripe, and Shopify without coding skills and more.
Unbounce includes two core tools: an original drag-and-drop landing page builder and an AI-powered landing page builder. Hence, you can do everything independently or rely on automatic recommendations.
#9. Crazy Egg Alternative to VWO
Crazy Egg is another solution on the list of website optimization alternatives. Use it to monitor visitor behavior on your pages through maps and recordings. It also has a traffic analysis to highlight the most popular digital channels.
#10. AB Tasty Alternative to VWO
AB Tasty is a tool that unites marketing, product, and engineering teams. While marketers can boost conversions, CTR, AOV, and revenue, PMs improve engagement and user loyalty. For engineers, AB Tasty enables progressive deployment and allows forecasting infrastructure costs. Like many other VWO alternatives, this platform has testing and AI capabilities.
Pros and Cons of Using VWO
Online reviews can guide you if you doubt whether to integrate VWO and its alternatives. We share a few comments users have left about VWO after trying it.
“VWO plans are tiered, which means users need to pay extra for additional features. Still, it has a much better value than similar CRO alternatives. The platform does more than most other solutions, so I definitely recommend trying it (Growth Marketing Manager).”
“I would advise people considering VWO testing to develop a testing strategy outside the platform. This solution has almost everything you may need, but if you don’t know what you want to achieve within your organization, you won’t gain maximum advantage from VWO (Small Business).”
“I’ve switched to VWO from Crazy Egg and used it for various tests, from image styles to replacing sections and our product display. It has resulted in huge business growth and given us much traction (Senior UX/UI Designer).”
“It offers many enterprise features you usually expect in a larger tool at a more affordable cost. Being a user of Adore Target and Optimizely, I’ve been pleasantly surprised by the functionality of VWO. Its recent reporting update is particularly useful for data analysis (Product Owner).”
“I would never use anything else since this platform is just awesome. They regularly launch new features and offer many features for A/B, split URL, and multivariate testing. If you need a split test platform, don’t look elsewhere (CRO).”
“VWO supports a visual editor that doesn’t require any coding skills. To set it up, you only need to paste the code on your resource and start testing. You can set up a hypothesis and evaluate the results (Digital Marketing Manager).”
“There are several issues with VMO. The main one is that we couldn’t match the findings when comparing Google Analytics Data with VWO. During my last test, I had to use three various sources to measure the results (Director of Analytics).”
We hope now choosing VWO alternatives should be easier. There is no right tool for all cases, so you must decide what you need and then make the final decision. We recommend a tool that can analyze your website and offer some ways to boost its performance, for example, through ads or pop-ups, at the same time.