Best 9 Contentsquare Alternatives 2022

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ContentSquare is a UX analysis and optimization platform that helps companies understand how people interact with their apps, mobile devices, and websites. Contentsquare offers an impressive set of tools that open up all the possibilities for digital teams to understand customer behavior, including heatmaps, session records, and more.

With the help of the tool, you can receive data-based answers to questions where you have only been able to make assumptions. For example, you will find out where and why the sales process breaks off, why people leave bad reviews, how you can improve product placement, or how your customers react to redesign and innovation.

With Contentsquare, you get clear evaluations, visualizations of the entire customer experience, and recommendations on increasing sales success. But this tool is not the only one of this type. There are plenty of Contentsquare alternatives we will focus on in this article.

Best 9 Contentsquare Alternatives

Contentsquare is a nice solution, but if it doesn’t suit you for some reason, look at the Contentsquare alternatives we have chosen. We want to highlight that almost all alternatives offer two top features: heatmaps and user session records. Why are they needed for all alternatives?

Site heatmaps are indeed a great tool that can help understand customers better. Working with heat maps provides numerous advantages to businesses. There are four main advantages:

  • Opportunity to improve the site.
  • Usability improvement.
  • Visibility.
  • The growth of the position of the site in the search results.

As for session records, they let you zoom in on how users interact with key elements on your website, which can change everything.

So, let’s now proceed to Contentsquare alternatives.

#1. Plerdy Alternative to Contentsquare

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Plerdy is a multifunctional alternative that helps solve many tasks at once. Key features include competitor analysis, behavioral mapping, e-commerce, and website analytics. As a result, the solution is suitable for businesses of all sizes. Here are the key features:

  • Competitor analysis.
  • Behavioral mapping.
  • E-commerce and website analytics.
  • Heatmaps.
  • SEO check.
  • Conversion funnel analysis.
  • User session records and more.

Plerdy is an excellent Contentsquare alternative; numerous positive reviews show it vividly. The company is headquartered in Lviv, Ukraine. The founder is Andrew Chornyy.

#2. Attention Insight Alternative to Contentsquare

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Attention Insight is a heat map software that measures the visual attention of visitors to a website. The software uses AI-generated attention analysis to detect how people use the landing page.

A demo and a seven-day trial version can be requested on the Attention Insight website. After that, the software is available in three different packages, depending on the number of users, from 19 € per month. Here are the top features:

Kamilė Jokubaitė is the CEO and founder of Attention Insight. The company is headquartered in Vilnius, Lithuania. It is indeed one of the best alternatives.

#3. Reactflow Alternative to Contentsquare

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ReactFlow is a web analytics tool for tracking customer activity on the site. With this alternative, organizations can analyze user behavior, collect feedback and increase the site’s efficiency. The tool is most suitable for online stores and sites that need to increase user conversion.

ReactFlow can be used as a separate tool or integrated into CMS.

Here are the features:

  • Tracking visitor actions.
  • Ability to view the user session record.
  • View site temperature map.
  • Automatic construction of a sales funnel.
  • Statistics and attendance analytics.
  • Finding errors on the site.
  • Viewing the list of visitors.
  • Receiving feedback.

Armin Nikdel is the founder of this Contentsquare alternative. It is headquartered in Berlin, Germany.

#4. Ptengine Alternative to Contentsquare

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Ptengine is a comprehensive marketing and analysis platform. The alternative helps companies to understand their users more easily and take action by personalizing content and performing A/B tests. For this purpose, the website collects data by installing a tracking code. This gives users an overview of the performance of their website in real-time. The features of this Contentsquare alternative are as follows:

  • Click heatmap.
  • Focusing attention lets you see where users stay on the page to read content and view information.
  • Scrolling the page’s analysis will show whether visitors view the entire page and whether the option of long content feed works (suitable for optimizing landing pages).
  • A/B testing.

The founder is Yuan Zheng. Ptengine is headquartered in Beijing, China.

#5. Heatmap Alternative to Contentsquare

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Heatmap is another great alternative that will help you better understand your customers’ interests. There are three tariffs so that each company will find something suitable. This Contentsquare alternative is considered the most suitable for landing page optimization. Due to its attractive pricing models, it is preferred by bloggers, individuals, and small & medium scale digital companies.

It is located in San Francisco, California, United States. The founders of the company are Christophe Decker and Max Mathieu.

#6. Mouseflow Alternative to Contentsquare

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Mouseflow is a program for tracking user behavior that was launched in 2010. This Contentsquare alternative allows you to track the behavior of visitors to your site using features such as heat maps, shape analysis, conversion sequences, and much more.

This Contentsquare alternative helps you understand why people leave your site, lose interest in your content or hesitate to subscribe to free product testing. If you do not use user behavior tracking software such as Mouseflow, you should guess why your conversion rates are low or why people do not participate in your content. Let’s take a look at the features:

  • Page tracking.
  • User activity tracking.
  • Session views.
  • User information.
  • Live broadcast.
  • Funnel analysis.
  • Heatmap.

Lasse Schou is the CEO&founder of this Contentsquare alternative. The company is headquartered in Copenhagen, Hovedstaden, Denmark.

#7. Lucky Orange Alternative to Contentsquare

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Lucky Orange is a set of tools for complete website optimization and usability analysis. Using Lucky Orange, you can understand visitor behavior, diagnose problem areas, and the reasons for failure and then evaluate the optimization of your website to measure success.

The tools include:

  • Кeal-time analytics.
  • Visitor records.
  • Heat maps.
  • Surveys.
  • Chat system and more.

Brian Gruber is the founder and head of the company. This Contentsquare alternative is headquartered in Kansas, United States.

#8. Decibel Alternative to Contentsquare

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Decibel is a set of advanced behavioral analytics tools that bridges the gap between traditional web analytics and website optimization.

With the help of innovative visualizations, this tool allows organizations of any size to understand the human behavior that underlies their web analytics data and significantly improve customer interaction. The functions are as follows:

  • Session replay.
  • Heatmaps.
  • Customer journeys.
  • Form analytics.
  • Smart segmentation and more.

This Contentsquare alternative is headquartered in Austin, Texas.

#9. FullStory Alternative to Contentsquare

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FullStory is a web digital intelligence system that helps to optimize customer service. It allows users to track and control every client action. All movements, from clicks to page transitions, are indexed automatically. The data is available to the team and can be used to make business decisions.

Recording a session in FullStory is more than just recording; it’s an idea of the client’s path. FullStory provides users with an intuitive interface that allows you to check customer activity, identify angry clicks, create funnels and view page analytics from the toolbar. The main features are:

  • Dashboards.
  • Metrics.
  • Defined events.
  • Funnels.

The founder of this Contentsquare alternative is Scott Voigt. FullStory is headquartered in Atlanta, Georgia, United States.

Pros and Cons of using Contentsquare

As you can see, Contentsquare alternatives are diverse. But do you need to try other solutions? First, let’s see what users think about Contentsquare.

“Good tool for analysis”

What do you like best?

It is incredibly easy to use and offers metrics and types of analysis that other similar tools do not have (such as journey or zoning). In addition, the support staff is pretty helpful, which I like a lot.

What do you dislike?

There are some limits when creating targets, segments, and mapping.

What problems is the product solving, and how is that benefiting you?

It is helpful to me to go deeper into product analysis and UX. The most useful for me has been the Journey and Zone Analysis module.

“Maximise your digital potential.”

What do you like best?

It is a great tool for optimizing UX on our website or mobile apps. The interface is intuitive and the most analytical tool used across digital teams. Plenty of interesting features are offered. Content Square is not just a tool; it is a great service with reliable customer support.

What do you dislike?

A bit pricey, but you get what you pay for.

What problems is the product solving, and how is that benefiting you?

Digital path and UX-related problems.

“Most complete tool in the market to accelerate on data insights”

What do you like best?

The ease of use and the help you get from your dedicated customer success team. Due to the tool’s algorithms, I see the impact of revenue in changes that can be made in terms of UX/UI or features.

What do you dislike?

It may take some time to understand the tool, but it is more because it is complete. If you compare the platform with Google Analytics, this provides next-level on-top-of insights.

What problems is the product solving, and how is that benefiting you?

Insights on customer journey’s from page to page, end-to-end. Reasons why certain pages have a lot of drop-offs. Reasons why we have lower conversion.


No matter what solution you select, be it Contentsquare or something else, we recommend using functionality to the fullest. Heatmaps and session records can change everything, so choose the best option for yourself, and good luck!

Article by:
Oleg M.

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