You’re unlikely to agree to live in a tent or in the open air when traveling. Thus, choosing a hotel is an integral part of almost any journey. Since room reservations are made most often via the Internet, the design of a hotel’s website gains value. A potential customer loves the product “with their eyes”. Therefore, this must be taken into account when designing the website. You need to ensure that the user remembers it at first glance.
How should the hotel’s website design look like?
When working out the design, the following considerations are taken into account:
- the individuality of the hotel, its beauty along with other advantages, including the restaurant’s cuisine specifics and excellent views from the rooms, should be emphasized;
- prioritization set on the emotional component. Images, videos, and text boxes should not only impress the visitor with the design of the hotel’s website but also tell them a whole story. Usually, flat text boxes with simply enumerated facts are avoided in design;
- experiments with fonts are allowed. In design, the font not only affects the readability of the text but also sets the overall mood;
- asymmetry is great for the website design of new hotel brands. This emphasizes the readiness to go beyond the commonness;
- unusual navigation works well in combination with a well-developed menu. This technique is mandatory in large hotels with an abundance of services offered. Even navigation through the restaurant menu can be arranged in such a way that the user is sure to remember it;
- the ultimate objective is convincing the user to make a reservation for a room. Developing the design, ensure that a visitor can do this from any website page.
Don’t forget that mobile traffic is constantly growing, meaning the design of a hotel’s website must be adapted to this type of device. Load performance also matters. Experiments with the design should not increase the waiting time for a visitor.
Regarding our current Top, it is based on the reviews of Travel + Leisure readers. Each of the hotels mentioned below has managed to win the hearts of its guests with excellent service and a set of interesting additional options. We’ll gain insight into the design of their websites.
This is not a rating. Each hotel from the list below is among the best ones in the world.
The hotel is located in Africa. The designers prioritized on magnificent photos revealing the beauty of the local nature and its harmony with the hotel. Let’s give prominence to convenient navigation. Several hotels located in different parts of Africa (South Africa, Tanzania, Rwanda) operate under the brand. One can quickly navigate with the help of the map and menu. There’s also a booking form right on the homepage.
We have no complaints against informativeness — there are a lot of videos in addition to the description of the restaurant’s menu. However, the website loads quickly and it is not overloaded with heavy elements.
The website design was created by the South African Studio PlusPlusMinus (based in Stellenbosch).
The hotel is located in the Greek town of Skiathos.
On the homepage, we see an image of 2 swans, stylized as a drawing. The image reacts to cursor movement. The animation while scrolling the page down is worth attention. There are traditional elements — info about rooms, restaurants, and recreational options – but when scrolling the swans appear on the side. They don’t interfere with the perception of information but do refresh the design.
The local time, temperature, and weather are displayed at the bottom of the page, however, they’d better be placed in the upper part of the page. Visitors are more likely to view the upper part of the page than scroll it to the end.
The website design was developed by Mozaik Hospitality with the offices located in Athens, Chania (Greece), Lausanne (Switzerland), Limassol (Cyprus).
The hotel is located in Japan.
The key feature that distinguishes the website design from competitors is the so-called “weather adaptive” design. In winter, falling snowflakes set the right mood. This works great for the atmosphere. Besides, the name of the hotel is memorable.
The homepage is quite concise. It comprises a link to the Instagram profile with an abundance of photos, a little information about the possibility of skiing.
The main menu items are duplicated by corresponding blocks almost at the end of the page. Note that the photo reacts to rollover.
The Farm at Cape Kidnappers
The hotel is based in Hawke’s Bay, New Zealand. In 2020, it has been recognized as the best hotel in Australia and New Zealand and the fourth-best in the world by Travel + Leisure.
On the homepage, we are greeted by a video revealing the beauty of the local nature and the interior of the hotel. Below there are photos and a detailed description of the unique offers from The Farm at Cape Kidnappers such as horse riding, holding a festival in the hotel, helicopter touring, golfing.
The main menu items are pinned to the top of the page. But you can quickly switch to another menu item at any scroll depth. There’s a separate booking button.
The website was designed by the New Zealand Studio Tomahawk (Auckland). Tomahawk has an office in the United States (New Orleans).
Quinta do Valdalágea
The hotel is located in Duero, Portugal.
The visitor is greeted by a video that draws their attention to the nature, the winery, and the hotel’s interior. Also, a link to the full version of the video is present.
Contrast colors have been implemented in the site’s design. Let’s emphasize the smooth scrolling and excellent storytelling. When you hover the cursor over localities on the map fragment, the corresponding photo of the locality appears.
To the left, there are menu items that make it easier to navigate through the website. You can book a room using the link in the upper-left corner.
The website was designed by the Hortela Magenta Studio, whose office is based in Duero.
The St. Regis Venice
The hotel is located in Venice (Italy).
The website features a modern design. Among the technical solutions, we should point out the competent implementation of the parallax effect, and not only vertical but also horizontal scrolling. The color scheme is light, the background color is well combined with the photo with no sharp contrast. The interaction with the cursor is interesting and the site navigation is not boring.
Instead of scrolling the homepage, you can go to the desired section (hotel history, the About us page, restaurant offers, etc.) through the menu. It is pinned, so it does not disappear when scrolling.
The website design was developed by Exo Ape, a Dutch company with the office in Roermond.
Another African hotel owned by the Bushcamp Company. It is situated not far from Mfuwe Lagoon, in Zambia.
The homepage greets visitors with photos of the nature and interior design of the hotel. At the top of the page, there’s the main menu of the site. When you hover the cursor over the corresponding item, a drop-down submenu appears. The cursor itself takes the shape of an animal — a trifle, though, but it’ll draw the user’s attention.
Below, there are videos, a lot of information about additional features of Mfuwe Lodge, and the structure of the Bushcamp Company, stylized as a typical handmade map.
Among the disadvantages, we’ll highlight the lack of a form or button for quickly switching to booking a room. The navigation isn’t perfect.
The website design was developed by the studio WildWeb. It’s a South African company based in Durban.
The hotel is located in Amsterdam (Netherlands).
The website design is as informative as possible. A large contrasting font is used. The reservation bar is duplicated by the Book a room button. In a number of blocks describing the hotel and city, the image and animation appear only after you hover the cursor over them. This enlivens navigation and attracts attention.
Though there’s the walla text, only the necessary information is provided. There are several hotels operating under this brand in Amsterdam, so the presence of textual information is justified.
In addition to the photos from the hotel itself, there are also quite a lot of photos from Instagram, showing the hotel’s interior and the restaurant.
Conscious Hotels website design was developed by Qoorts Digital agency, a Dutch company located in Amsterdam.
Le Mirabeau Hotel
The hotel is located in Zermatt, Switzerland (the canton of Valais).
Among interesting design solutions, the animation and horizontal scrolling distinguish themselves. The photo located at the top of the homepage features an original response to the cursor position.
The homepage provides general information about the hotel, the weather and local time, as well as links to the sections describing the SPA and rooms. The rest of the information (the history of the hotel, information about the restaurant and its menu, the wines offered) is given in the navigation menu.
The design was developed by the Swiss studio 8waysmedia, whose office is located in Geneva.
Hôtel Particulier Montmartre
This is a French hotel, located in Paris.
It’s only the top of the page that has a dark background. The rest of the page is designed in a light color scheme. There’s not much text, the emphasis is rather put on the photos (not only the interior of the hotel but also the architecture of Paris). You can go to the desired section through the menu fixed in the upper part of the page. A link to booking a room is also there.
The specifics of the site is the cursor in the shape of a circle. Its color changes depending on the background, and it always remains clearly distinguishable.
The website design was developed by the Salopard Parisien agency (Paris, France).
Canaves Oia Epitome
This Greek hotel, located in Santorini, was awarded by Travel + Leisure and Traveler. To ensure that the user doesn’t miss this information, the info about rewards is shown at the top of the homepage.
There’s a lot of information, but the homepage is not overloaded. It comprises only a few beautiful photos and brief information about the hotel. The rest of the content (photos and videos, descriptions of the restaurant’s advantages, weddings in Canaves Oia Epitome) is grouped in the corresponding menu items.
The successful solution with the booking form is worth highlighting. At the top of the page, there is a bar in which the date of arrival, the number of nights, and the number of people are to be indicated. You can make a reservation for a room in just 4 mouse clicks.
The website design was developed by LifeThink. It is a Cyprian company with offices in Kefalonia, Athens, and Mykonos.
A Japanese hotel, located in Tokyo.
Contrasting light and dark tones are combined in the site’s design. On the homepage, there’s a set of beautiful photos showing the interior of the hotel and the special features of a local restaurant.
The booking bar is duplicated on the site (at the top and bottom of the page). Moreover, the Book Now button is pinned in the upper right corner.
A serious flaw is the lack of a map. Rather, there is a map, but it’s just a drawing. After clicking on it, Google maps open in a new tab – it’s quite inconvenient. There are no other negative comments on the design.
The website was designed by the BookingSuite specialists (a subsidiary brand of Booking.com).
This is an Italian hotel, located in the city of Sorrento.
The main menu is fixed on the left. The scroll is very smooth, with a little inertia. The homepage provides little information on the hotel, restaurant, wines, and room design. A detailed sitemap opens after clicking on the Menu button, located centrally at the top of the page. The booking button is shifted to the right side.
The website design was developed by the Italian agency mediasoul.
J.K. Place Firenze
The hotel is situated in Florence, Italy.
The website is designed in the same style as the sites of the previous hotels. The focus is on photos (interior of rooms, urban architecture, lounge bar, and restaurant). At the bottom of the screen, there’s a fixed bar, through which one can check availability and make a reservation for a room in a couple of seconds.
Among the unusual features, we’d like to emphasize the offer to download a tourist guide to Florence for free. In return, the hotel only asks you to fill out a form with your contact information. As a result, the hotel gathers a lot of potential customer contacts.
There’s a great deal of information, but it is well structured and distributed by menu items. The navigation is very easy and simple.
The website design was developed by the dgnet studio (Florence, Italy).
Rabbit Hill Inn
Rabbit Hill is a small and cozy hotel located in the USA (Vermont), awarded by Travel+Leisure. The hotel is notable for offering customers a break from the rat race of urban life.
The site design is symmetrical. The upper part encompasses the menu with basic information about the hotel (history, what is offered, the restaurant menu). At the bottom of the page, there are buttons for checking the availability of rooms and making a reservation. There is no abundance of video and animation, only photos.
It is somewhat inconvenient that a lot of useful space above and below is “consumed”. There are no other comments.
The website was designed by Acorn Internet Services, an American company based in Colorado Springs.
El Moderne Hotel
The hotel is located in Gijon, Spain.
The hotel building is called one of the best representatives of the Art Deco style. As soon as you go to the website, you’ll immediately see the photos of this construction. A video, which plays automatically, is placed near the middle of the page.
The page contains a standard set of blocks, providing information on the restaurant’s work and the advantages of booking rooms in advance. In addition to the photo, there’s also a schematic image of the hotel building.
Pop-up forms are used. Thus, when you first open the website, a window appears that highlights the advantages of room reservations.
The website design was developed by the Mandarina Brand Society studio, whose office is located in Palma (Spain).
The hotel is located in Johannesburg, the largest city in South Africa. The first thing the visitor sees on the site is a relaxing landscape, which immediately sets the mood.
The menu is well-designed – the main points are fixed at the top of the page, so the navigation here is worked out perfectly. The Book Now button implies the option to make a reservation for a room or a table in a local restaurant. There are no serious complaints against the site design.
The only thing that looks uncomfortable is a slightly small font, making the text uncomfortable to read. Also, there would be no harm in highlighting their exclusive offers, namely a tour to the Nelson Mandela Villa and Zulu Camp. There is no point in being modest, especially with a business card of the hotel — the very thing that others do not have.
The website was developed and designed by the Black Tomato studio. The company has offices in New York (the USA) and London (the UK).
In 2020, Travel+Leisure named this hotel the best one in the continental United States. It is located in Santa Fe (the USA, New Mexico).
Five Graces is a small hotel located in the historical part of the city. This is constantly reminded by the website design. There are neither spectacular photos of the city from a bird’s eye view nor pretentious videos. Photos demonstrate mainly the interior of the rooms and the appearance of the hotel. They produce a calming effect on the visitor.
The menu (the top part of the website) contains the most important information for the visitor — a link to the details of the restaurant work, the options of spending time, and other nuances. There is also a Reserve button for booking rooms. Everything else (FAQ, the history of the hotel, terms of service) is shifted to the bottom of the page.
The website was designed by Hi Werk, an American studio based in Telluride, Colorado.
The hotel is situated in Berlin (Germany).
The website design is different from anything you’ve seen before. There is no photo, no video, no animation, and no parallax effect. Just an endless scroll and a few menu items (restaurant, rooms, cafe and bar, events). The non-standard background color and the overall website design are sure to attract attention.
The website design was developed by the German studio Color Bright.
The hotel is located in the small Italian town of Praiano.
The site is designed in light, calm colors. The overall picture is enlivened with bright photos of the hotel’s interior and nature. An unusual solution — when scrolling, a semi-transparent panel appears on the right side, through which one can book a room, and enable music background.
The scroll is very smooth. The text and photos appear gradually, looking impressive. The key units are standard (restaurant, description of the hotel, and rooms). It’s pleasant to work with the site. The navigation is as simple as possible.
At the bottom of the page, there is a weekly weather forecast — one more good solution.
This is an Italian hotel, located in Lake Como.
On the homepage, we’re immediately informed that Villa Serbellony is the best resort in Italy according to Travel+Leisure. Moreover, here is a large Book Now button.
The other elements are arranged according to the standard. The menu items with drop-down submenus are in the upper part. Here you can book a room, get acquainted with the restaurant menu and wine list, as well as the conditions of wedding ceremonies in the hotel. The website design is not annoying, and it features convenient navigation.
Below, there’s a brief history of the hotel, a list of media sources that mentioned Villa Serbellony, and several reviews of the hotel. The rest of the information is available through the corresponding menu items.
The website was designed by AB Design. This is an Italian Studio with the office in Lecco.
Frangipani Beach Resort
The hotel is located in Anguilla (West End Road).
The site is designed in bright colors. Both video and an abundance of photos are implemented in the design. The menu, with links to the main sections, is fixed at the top of the page, as well as the Booking button (highlighted in color).
Moreover, the homepage provides information on rooms. A separate emphasis is put on the restaurant and its menu. At the bottom of the page, there’s a list of awards and links to the media sources with publications about Frangipani Beach Resort. Reviews from Instagram are provided even lower on the page.
The website was designed by Boffil Tech, an American studio with the office in New Rochelle.
The Bristol Hotel
This is an American hotel, located in Bristol.
When you log in to the site, you’re immediately demonstrated a video showing the interior of rooms and urban architecture. At the top of the page, there’s a convenient and user-friendly menu (general information about the hotel, the events being held there, offers from the hotel, the restaurant, and its menu, to which a separate item is dedicated). The Reserve button is highlighted in color.
Below on the page, there’s a short review of the Bristol Hotel and its restaurant, a feedback form, and a map fragment demonstrating the hotel’s location.
The website was designed by the specialists from Tambourine whose offices are based in New York, Bogota, Fort Lauderdale, and Carlsbad.
La Réserve Paris Hôtel & Spa
This is a French hotel, situated in Paris.
The standard arrangement of typical elements is a characteristic of the site design. The upper part of the page contains the menu items. Photos and general information about the hotel are given lower on the page. They provide 10 interesting facts about the hotel, restaurant, and SPA on the website.
The button for reserving a room is quite large. It’s pinned to the right side of the page.
You can make a reservation not only for a hotel room, but also for a table in a restaurant, or SPA services.
It is 8Ways Media SA that developed the website design. The office is located in Geneva (Switzerland).
Deer Path Inn
An American hotel, situated in Lake Forest (Illinois).
The site is recognizable by its style. The visitor is greeted with a photo of the hotel’s interior and a message that this is one of the best hotels according to Travel+Leisure. The designers did not change the arrangement of key elements. The upper part was assigned to the menu and a button for checking the availability of rooms.
Below, there is a small greeting with a brief history of Deer Path Inn, links to sections describing the work of the restaurant, bar, pub, and exclusive service for each client. There is a place for the list of awards and a map. It’s rather convenient because the client can immediately assess the location of the hotel and the infrastructure in this area.
One more thing worth mentioning is that when scrolling, the top stripe with the logo is getting slightly reduced in size. A trifle, but it enlarges the useful space on the page.
The design was carried out by the American studio Tambourine with offices in New York, Bogota, Fort Lauderdale, and Carlsbad.
Tensing Pen is located in the resort zone of Negril, Jamaica.
The first thing seen by a visitor is a video that emphasizes the beauty of the hotel and the resort zone as a whole (you can pause the playback and turn off the sound). The menu is in the upper area of the page. When you hover the cursor over any item, a drop-down submenu appears. The items are standard and include a restaurant, a gallery, wellness facilities, the history of the hotel.
Note that the Rooms menu item contains a description of each room in the hotel. Below is a form for booking a room. The blocks with links to the sections describing rooms, wellness facilities, and wedding ceremonies are given even lower on the page.
A little inconvenience is that neither the form with the Book Now button nor the menu is pinned. When scrolling, you have to go back to the beginning of the page.
The design was developed by Web Connection Studio. Their offices are located in Phuket and Bangkok (Thailand).
The hotel is located in Costa Rica, in the beach town of Las Catalinas (Guanacaste National Park).
The homepage contains a short video revealing the interior of the hotel and nature nearby. Basic information about the hotel is divided into several menu items. Also, there’s a form for booking a room on a specific date at the top of the page.
Below is a little info on the local culture, hotel, and leisure options. There are 10 useful facts provided concerning what currency is used, what language is available for service, time zone, climate features.
A little inconvenience in the site design is that the window with a message about discounts and other offers from Casa Chameleon overlaps the menu.
The website design was developed by the American studio Hi Werk (Telluride, Colorado).
Round Hill Hotel and Villas
The hotel is located in Montego Bay (Jamaica).
The user immediately sees a beautiful video emphasizing the local nature. Traditionally, at the top of the page, there’s a menu with basic information about the hotel. The local time and air temperature are displayed above it. To the right, there are a booking bar and links to social networks, where you can subscribe to accounts of Round Hill. There is no abundance of photos on the homepage. Such materials are gathered in the gallery, and this hasn’t affected the design.
Let’s specify the fact that the hotel provides prices for the rooms at once. Thus, the user does not have to wander around the site to learn the price level. Contact information and a list of awards are given in the lower part of the page.
The website design was developed by Travel Click. It’s a large company with 17 offices all over the world, that is in Singapore, New York, Barcelona, Atlanta, Bucharest, Chicago, Dallas, Dubai, Melbourne, Hong Kong, Orlando, Ottawa, Paris, and Shanghai.
The Spectator Hotel
The hotel is situated in the American city of Charleston (South Carolina).
The menu was moved to the upper left corner and the Reserve button – to the right one. The emphasis in the homepage design is on the listed awards, received by the hotel, and a special attitude to each client. At the bottom of the page, there’s a video and a map of the city indicating the location of the hotel.
The color of the Reserve button changes depending on the background color. When scrolling the page, it’s always prominent.
The Tambourine studio was responsible for the design development. Their offices are based in New York, Bogota, Fort Lauderdale, and Carlsbad.
Katikies Hotel, a Greek hotel, is located in Santorini.
The homepage contains a set of photos (they don’t change automatically, but you can scroll through them manually). In the upper left corner, one can find a menu, in the right one — the Reserve button. Its color contrasts with the overall color scheme of site design, making the button rather prominent.
Below are a video and a concise description of each section. Not only video but also scroll animation is used in the site design. Moreover, there are photos from Instagram.
The website design was developed by Mozaik Hospitality with the offices in Athens, Chania (Greece), Lausanne (Switzerland), Limassol (Cyprus).
Triple Creek Ranch
The hotel is located in Darby, the USA (Montana).
The key elements are arranged according to the standard. The designers decided not to bore visitors with an abundance of information. One can explore the details through the menu pinned in the upper right part of the page. The design of the website is light and rather simple.
The website encompasses several photos, providing insight into the hotel and the style of room design, along with the links to the main sections. A textual description of the hotel is also present.
One can find a location map at the bottom of the page, which is laid over a photo of nature. It looks better than Google maps.
The website design was developed by Lunde Creative. This is an American company located in the town of Fort Collins (Colorado, the USA).
This is an Italian hotel that is located in the small provincial town of Savelletri di Fasano (the Province of Brindisi).
When you go to the site, a video starts playing, but you can skip it. The entire page space is divided into 4 parts. Each of them is a link to the corresponding section with information about the hotel. When you hover the cursor over any of the parts, the video starts playing.
There is also traditional navigation through the menu in the upper left corner of the page. It contains information about the restaurant, bar, and types of rooms. The booking button is located on the right side of the page.
Meadowood Napa Valley
Another hotel from the United States. It’s located in Saint Helena (California, NAPA County).
The website is characterized by traditional design. The user is not overloaded with unnecessary information on the homepage. The menu is divided into 2 parts. In the upper left corner, there are links to the sections describing the restaurant menu, rooms, wines, SPA. In the upper-right part of the site, we see the offers from the hotel (holding wedding ceremonies, conferences, holidays, just relax) and a booking button.
Below are some more splendid photos with links to the relevant sections and the list of awards of Meadowood Napa Valley. The website is designed with standard solutions.
Post Ranch Inn
Another American hotel, located in Big Sur (California).
Complicated elements are abandoned in the design of the site. There is neither horizontal nor vertical scrolling, as well as no complex animations, and an abundance of videos. The homepage shows the top view of the hotel. All the necessary information is grouped by the menu items. In the lower part of the page, one can make a reservation for a room on the desired date.
What’s missing is the drop-down submenus appearing when hovering the cursor over a menu item. For instance, there is a lot of information about a restaurant (breakfasts, lunches, dinners, and wines offered), so you have to scroll and manually search for the desired item.
This is a French hotel, located in Paris.
The website is very informative. At the top, we see the traditional menu, a link to the Le Meurice store, and a button for reserving a room on a specific date.
Below is a description of the hotel, the city architecture, and a brief history of Paris. A lot of spectacular photos demonstrate what feelings a hotel guest can get. Besides, there’s a map of Paris. Therefore, one can immediately make an appraisal of the urban infrastructure development in the Le Meurice area.
Pop-up forms are used. So, when scrolling, a window appears in which you will be suggested to leave contact details to receive notifications about new hotel offers.
Matetsi Victoria Falls
The hotel is located by the riverbank of Zambezi (not far from the Victoria Falls) in Zimbabwe.
On the homepage, 3 photos interchange with a certain interval. Below is textual information about the hotel and links to the video. It is the visual component that is primarily focused on. The homepage contains only a little information. Through the menu, you can find answers to other questions the guests are interested in. The button for reserving a room on the desired date is located next to the menu in the upper right corner. There is a small brochure in pdf format, providing basic info on Matetsi Victoria Falls.
A serious design flaw is the color of the menu and the Check Availability button. They are white and, thus, merge with the background of light images. This is a drawback of the website’s design.
Rancho Valencia is located in San Diego (the USA, California).
The homepage is characterized by a concise design. The user is not overloaded with information about the hotel’s history, a lot of photos and videos, and descriptions of various activities. All this is present on the site but is located in the corresponding menu items pinned at the top.
There’s a booking form is on the right side. Below is a short list of awards and contact info.
The hotel is located in Antigua. In addition to the hotel itself, there is also a SPA salon.
It’s a photo of the ocean that the user will see after going to the site. No captures, buttons, or links, just menu items at the top. A form for reserving rooms on a specified date is placed below.
Lower on the page, there are blocks with standard information: a list of possible activities, restaurant offers, and a description of beaches. There is a place for video feedbacks from Instagram as well. Besides, there’s a map (Google maps) indicating the location of the hotel under the reviews.
It is inconvenient that you have to scroll quite a lot, compared to the design of competitors’ sites. What’s more, the button for booking a room is not fixed.
North Block Hotel
This American hotel is located in the town of Yountville (California).
The homepage greets the visitor with photos of the hotel interior and a notification about current promotions. At the time of preparing the review, the hotel offers to rent any room for the same price.
The menu is hidden behind the corresponding button in the upper-right corner. The Book Now button is fixed and available on any page of the website. Information about the hotel, local Spa, restaurant, and rooms is provided below.
The key feature of the design is the abundance of reviews with photos from Instagram. They reveal the opinion of third-party users about the hotel to the visitor. Plus, the abundance of photos looks good.
Sol y Luna
This is a Peruvian hotel, located in Urubamba. The hotel “grabs” with a non-standard approach. When designing the website, the developers tried to disclose the Sol y Luna owners’ offer to the full.
The hotel’s key offers are placed at the top of the site. They include links to excursions to Machu Picchu, a description of the specifics of the local restaurant and cuisine in general, and the Book Now button. After opening the site, the video starts playing automatically, with the offscreen voice telling the visitors the story of the hotel.
Almost the whole page space is occupied by colorful photos. There are plenty of them, making it clear that guests will have an unforgettable vacation there. This is what the website’s design is focused on.
Fogo Island Inn
Canadian hotel, located in Newfoundland.
A rather unusual hotel in the “an island on an island” format. The website features a symmetrical design. They tried not to overload the homepage with redundant information and distributed it by the menu items. They comprise everything, including the history of the hotel, the ways of entertainment for guests, details about the restaurant and its menu, the design of the hotel from the inside. A good solution is that the Reserve button is fixed and does not disappear when switching between pages, or scrolling.
An unusual solution is that details on the expenditure are specified in the site design. They show how much money of the total room go and on what.
An Italian hotel, located in Ravello.
The site’s design is distinguished from most others. A beautiful photo of the hotel and the menu on the left side (which can be hidden) is all we see on the homepage.
The menu has everything users are interested in — a menu item for dining in the hotel restaurant, a gallery with an abundance of photos and videos, the history of Palazzo Avino, an item for booking a room. The only controversial decision is that the booking button is not highlighted and is lost among other menu items. As for the rest, the website design looks fresh and stands out from the rest.
The hotel is located in Tanzania (Karatu).
A symmetrical design is developed in light colors. The main idea of the hotel design is unity with nature, and they tried to apply the same approach to the design of the site.
The design of the site is very simple. There is a menu at the top. Below, there are buttons for checking the availability of rooms and reservations. It is a good decision to have placed the so-called “Farm Tails” on the homepage, that is interesting stories from the life of the hotel. In addition, the site has reviews from Instagram.
Among the flaws of the website design, we can highlight only the Booking button that is not fixed. To make a reservation, you will have to scroll the page up each time.
The Mulia Bali
An Indonesian hotel, located on the island of Bali.
Designers have placed a premium on informative value, so the homepage contains a lot of information about the hotel. The menu is fixed in the upper part, and there is also a place for the room selection button on the desired date.
Information on the restaurant, types of activities, and special offers from the hotel is provided. In addition to photos and videos, Mulia Bali has its own YouTube channel with lots of videos, which give an idea about the interior of the hotel.
The website design is characterized by a light background, contrasting font, and easy-to-read text. Due to the fact that the Check Availability button is highlighted in color and is always prominent, the potential customer’s path to booking is shortened.
The hotel is located in Marrakech (Morocco).
The design includes pop-up forms that inform the user about the advantages of booking rooms in advance. Immediately after opening the site, a video starts playing, showing the beauty of the hotel.
You’ll have to scroll the welcome page quite deeply because it contains a lot of information. There are no problems with the perception of information since the font is selected successfully, and photos smoothly fit into the design of the website. One can also navigate through the menu items pinned to the top of the page.
The Book Now button could have been designed more prominent. It is pinned to the page, but it hardly stands out from the rest of the menu items.
It is located on Turtle Island (Fiji).
The design includes a minimum of elements, and there is no abundance of animation or video on the homepage. It contains only a photo of the land swell and a small excursion into the history of the island and the hotel itself.
More information can be found in the corresponding menu items. Information on room interiors, the restaurant offers, and other details are provided. In addition, there’s a gallery with plenty of photos.
The design is even oversimplified. What it lacks is a separate menu or button for booking a room. Besides, the text could have been diversified with various photos or videos.
Koh Yao Noi Hotel
The hotel is located in the Phang Nga province of Thailand.
Taking into account the location of the hotel, it’s logical that the emphasis is put on the unity of man and nature. In addition to the description of the hotel itself, there is a place on the website for information about rare species of animals and a call to keep them safe.
Apart from photos and videos (playing immediately after opening the site), the design includes drawings, adding charm. The hotel is not positioned as a pretentious hotel, so such elements are quite appropriate.
The navigation is convenient. The menu is always fixed and you don’t have to search for it when scrolling. The Book Now button is highlighted in color and is also always accessible.
A Chilean hotel, located in Torres del Paine (Patagonia).
A splendid photo with a general view of the hotel against the background of mountains and the night sky greets the visitor of the site. Here, the designers also placed an icon informing that the Tierra Patagonia hotel was awarded by Travel+Leisure.
A number of blocks are placed below. They encompass beautiful photos and a small description of the hotel’s facilities (restaurant, SPA, types of activities). Each of the blocks is clickable, so you can study the matter of your interest in more detail.
The stylized manuscript location map is worth attention. It looks good, refreshing design against the background of the standard for most hotels showy photos.
The menu and the Book your trip button are always available, but they neither strike the eye nor occupy much space.
The hotel is situated in Cape Town (South Africa).
The light asymmetric design was preferred for the site. The visitor is immediately invited to watch a video about Ellerman House or view photos in the gallery.
Apart from the standard blocks with room descriptions, the emphasis in the design is placed on the unique features of the hotel — its own small art gallery, wine collection, and restaurant.
The top line is assigned for booking rooms on the desired date. It’s visible to the user regardless of which page they are on.
The zest of the site’s design is a city map that resembles manuscript maps of the early twentieth century. By the way, it’s possible to switch between the usual Google maps and this stylized design.
This is a Mexican hotel, located in San Miguel de Allende.
The website demonstrates the traditional solution in the form of a menu fixed in the upper-right corner (the reservation is made through it) and several interchanging photos on the homepage.
In addition to links to various website’s sections, it is emphasized lower on the page that the hotel has its own collection of art objects so that visitors can not only relax but also enjoy the beauty. Below, there’s a map and a form for subscribing to the hotel’s newsletter.
There is a button to quickly return to the top of the page.
Although the website design of the hotels differs, some common trends can be distinguished. These are the following:
- fixation of the menu and booking button at the top of the page or on its side;
- an abundance of photos, occurring in the vast majority of cases;
- high-quality navigation. Even if there is a lot of information, they try not to overload a potential client with it on the homepage. Information is distributed through the menu, and only something to the uttermost impressive, something that immediately attracts the eye of a person, is left on the homepage.
The rest is up to the designer. There are many ways to attract the visitor’s attention. With storytelling and the skilfully presented hotel’s advantages, the client is highly likely to leave a request for a room reservation.
You don’t need to totally copy the examples above. Use them as a base and try to create your own version of the website design on this ground.