The Plerdy platform is a tool that is often used for conversion rate optimization of online stores. To achieve better results, you should first analyze user behavior on the main pages (categories, product pages, and a cart), form a sales funnel, and set smart forms. If the sales funnel has a cylindrical form and your offer meets the interests of your visitors, the conversion rate will increase without any additional effort. Yet the ideal model is very rare. Thus, in the majority of cases, a sales funnel looks like an inverted cone consisting of several segments. If one of these segments has a very low conversion rate, you should define the problematic pages, find out the primary reason, and conduct optimization.
It well may be that users don’t make the next step in the online store (and hence in the sales funnel) because of its unclear design, lack of tips, or weak calls to action. With dynamic forms offered by the Plerdy platform, you can immediately forward users to target pages.